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Social Media 2010 Predictions

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As part of our SWIM series (Stone Ward Interactive Meetings), Jason Marlin, Emily Reeves and Blake Rutherford make 10 social media predictions for 2010.

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Social Media 2010 Predictions

  1. 1. Social Media 2010 What will happen with social media in 2010? Presented by: Jason Marlin Emily Reeves Blake Rutherford
  2. 2. 10 Predictions for 2010 1 Growing Ubiquity 6 Tipping Point For Brands 2 Increased Localization 7 Business Changes 3 Further Integration 8 Personal Brands Grow 4 Ability To Do More 9 Increased Monitoring 5 More Mobility 10 New Platforms, Not Services
  3. 3. 1 Growing Ubiquity 300 million users 18 million by the end of 2009 26 million by the end of 2010 3
  4. 4. 2 Increased Localization • Gives the ability to create your own social network for free • You can also build video or photo sites a la YouTube or Flickr • Currently 1.5 million Ning networks • As of July it was valued at $500 million • Helps you connect with friends using GPS via your mobile device • Gameplay • Add tips to locales • Twitter integration: optionally tweet out every check-in, optionally DM friends with check-ins, find Twitter friends using FourSquare 4
  5. 5. 3 Further Integration BRAND Website = Community Email Contacts Business Leads 5
  6. 6. 4 Ability To Do More More Applications : : 6
  7. 7. 5 More Mobility 51% of mobile users would give up 35 Twitter other comms resources for first mobile devices Facebook for iPhone, Blackberry, Windows Mobile, Palm OS MySpace YouTube mobile usage mobile avail grew 450% in on variety of 2008 phones 7
  8. 8. 6 Tipping Point For Brands Brands finally catch up. Remember when you thought a website was optional? • Three-fourths of marketers are planning to increase their outreach to social media in 2010. • One in five tweets posted on Twitter contain some type of inquiry or information about a specific product or service that is brand-related. • Of management, marketing and human resources executives polled, 81% saw social media as being useful for both brand-building and enhancing customer or client relationships. • 52% of social network users have become a fan or follower of a company or brand, while 46% have said something good about a brand or company on a social networking website (double the percentage who had said something negative). • Users are actively seeking out their favorite brands online or being connected through other means - like a friend’s suggestion, a link on a website, or offline advertising. 8
  9. 9. 7 Business Changes 9
  10. 10. 8 Personal Brands Grow 10
  11. 11. 9 Increased Monitoring Monitoring social media conversations will be more important. Will it become affordable? The Professionals • Radian 6 • ScoutLabs • Cision The Free Tools • BlogPulse • Google Analytics • SociafyQ • Many others coming in 2010! 11
  12. 12. 10 New Platforms, Not Services It will be more about what it can do for me rather than what does it do. It will be better than these. 12
  13. 13. Thoughts? Questions? Ideas?

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