Location analytics can help banks gain new insights into their business and improve planning, decision making, and performance. It brings together mapping, analytics, and data to enhance organizational performance in 5 key ways: 1) Makes sense of mobile data to understand customer activities and opportunities. 2) Improves financial performance by revealing how factors impact profits. 3) Enhances understanding of customers to identify and retain the most profitable. 4) Allows competition at any size or scale by exposing relationships. 5) Improves performance everywhere by clarifying contexts and trends to mitigate risk.

1. Esri Location Analytics
for Banking
Gain New Insight into
Your Business
The Top Five Benefits for Banks to
Adopt Location Aanalytics
What if you could understand the impact of decisions on
every customer’s experience in near real time? You would
be able to improve business planning, decision making, and
performance measurement. You can do all that today with
location analytics.
Improve business planning, decision making, and performance
measurement with location analytics.
1: Makes Sense of Mobile
Location analytics helps you see where your data is and how
things connect, not just what it is. Location analytics brings
together dynamic, interactive mapping; sophisticated spatial
analytics; and rich, complementary data to enhance your
organizational performance and business readiness. Best
of all, it is available from within already-established office
and business software, so you never need to leave familiar
business tools or workflow.
Smartphones and mobile banking mean you can pinpoint
activities and opportunities at a scale not possible before.
By going mobile, you can get reports and analytics to
executives, stakeholders, partners, and customers anywhere
they need them, without breaking the bank with new software
and costly external consultants.
You can view your business information in the context of your
branch network, merchants, competitors, and regulators.
With location analysis, financial institutions can
Interactive maps and intelligent modeling tools show you
how competition, supply and demand, and consumer
demographics impact profit and performance. You are in a
better position to maintain your market leadership and stay
ahead of the competition.
• Deliver services at the right time and place.
• Enhance customer experience while minimizing both cost
and risk.
• Improve the operational productivity and financial health of
the business.
Here are the top five benefits of using location analytics to
deliver better customer service, limit the risk in your business
activities, and grow profits:
2: Improves Financial Performance
3: Enhances Customer Understanding
Identify, target, and retain your most profitable clients by
improving your customer profiling for more successful
marketing and sales campaigns. Not only will the cost of
selling new banking products and services be reduced but
you will also improve customer relationships and loyalty.

2. Use tools including Drive Time, Find Nearest, and Create Markets
easily.
4: Allows Competition at Any Size or Scale
Drive performance and outcomes so your business thinks
more strategically and performs better everywhere.
Location exposes crucial relationships, clarifies context,
and generates meaning so you can deliver more integrated
channel campaigns and ensure that your tactics deliver the
success you expect.
Gain a better understanding of real-world scenarios and adapt to
changing trends quickly.
5: Improves Performance Everywhere
Location exposes crucial relationships, clarifies context, and
generates meaning so you can explore current trends and
patterns to mitigate risk and improve your performance. Use
the best tools, information, and insight, so your business
“thinks” more strategically and performs better everywhere.
Esri Location Analytics can help you improve your financial
and portfolio performance, increase wallet share, serve
your customers better, and deliver greater return from the
investments you’ve already made. If you want to stand head
and shoulders above your competition, what are you waiting
for? Contact us, and we’ll show you how.
®
Contact us at esri.com/banking
and we’ll help you find the best
implementation for your business.
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