1) Most marketers today feel underprepared to manage social media and measure ROI of marketing investments. 2) Mythology offers "Assessimize" services to assess key marketing areas like brand, social media, lead generation, and internal alignment in order to optimize strategies and drive measurable results. 3) Assessimize services include in-depth analysis, optimization plans, tools, and workshops to review insights and recommendations with clients.

1. Assessimize
Assess+Optimize
Dramatically Improve
Marketing and Enter 2013
Confident and Prepared

2. Marketing Has Changed
Marketing by interrupting people isn’t cost-
effective anymore. You can’t afford to seek out
people and send them unwanted marketing
messages, in large groups, and hope that some
will send you money.
Instead, the future belongs to marketers who
establish a foundation and process where
interested people can market to each other.
Ignite consumer networks and then get out of
the way and let them talk.
Seth Godin

3. …But Marketing Teams
Haven’t Always Kept Pace
A 2011 IBM study of more than 1,700 CMOs revealed that most of them feel
underprepared to manage the impact of key changes in the social media
landscape. While 82% say they plan to increase their use and investment of
social media over the next three to five years, many are scratching their
heads when it comes to measuring the impact of those investments.
Another study by Columbia Business School Center on Global Brand
Leadership and the New York American Marketing Association, found that
57% of CMOs and other marketing executives don’t establish their budgets
according to ROI measurements.
IBM 2011 CMO Study

4. Assess + Optimize
Marketing is about constant
learning and improvement with
the goal of greater intimacy and
trust with customers.
By assessing where you stand
and optimizing your marketing
moving forward, your firm can Mythology has designed insightful, affordable
generate measurable return on solutions to quickly assess and optimize your
investment. core marketing functions using some of the
industry’s most powerful analytical tools and
our own Ten Pillars of Meaningful
Marketing™

5. Assessimize Core Marketing
Functions for 2013 Results
Each Assessimize engagement includes:
•An in-depth assessment on where you
stand with a selected marketing discipline
such as brand, social media, internal
alignment and revenue campaigns. Where
can you specifically improve, and why?
•An optimization plan that clearly lays out
steps to take to drive improved results.
•Effective, simple-to-use marketing tools
that make improvement so much easier.
•A half-day workshop that reviews insights
and recommendations with your team.

6. Mythology leverages today’s powerful
analytical tools to measure your brand,
social media and lead generation status.
We also develop customized, affordable
surveys and research projects to fill in the
blanks of insight that may be missing.

7. Brand Assessimize:
What you Get
Brand Differentiation Report - How different is your message vs. competitors?
Brand Retention and Affinity Report - How memorable and preferred is your brand vs.
competitors?
Brand Voice Report - What is your “share of voice” and what sentiments are people
sharing about your brand?
Brand Consistency Report - How consistent is your brand being communicated across
online/offline and distribution channels?
Analysis Review and Recommendations Workshop* - (3 hrs) A full review of insights
and recommendations for strengthening your brand
*Workshop delivered via webcast; in-person workshop delivery
Investment: $5,500 available upon request which may adjust overall fee.

8. Social Media Assessimize:
What you Get
Web Marketing Funnel Analysis - What are your web marketing strengths and
weaknesses, including social media engagement?
Social Brand Consistency Report – Are your online conversations reflecting your
brand’s values and value proposition?
Rings of Influence Report – How influential are the people who are following you?
Who SHOULD you be engaging so they can carry your messages via word-of-mouth?
Social Media Platform Review – Are you on the right social media platforms and are
you using the right tactics to reach your target audience?
Content Calendar and Roles Plan – What social media content will attract the type of
customers you want? Who, when and how will they produce it?
Social Media Funnel Measurement Dashboard – What to measure, how and why.
Analysis Review and Recommendations Workshop* (3 hrs) – A full review of insights
and recommendations for strengthening your social media investments.
*Workshop delivered via webcast; in-person workshop delivery
Investment: $5,750 available upon request which may adjust overall fee.

9. Lead Generation Assessimize:
What you Get
Funnel Analysis – Analysis of your existing customer interactions and
conversion % (online and offline) to the next level of sales development;
where are you losing people, and why?
Value Prop/Offer Analysis – How clear and compelling are your value offers
to potential customers?
Sales-Marketing Alignment – How do sales teams rate the quality of leads
they are receiving? How do marketing teams rate the effectiveness of sales
follow-up? Is your CRM or contact management system fully optimized?
Customer Data Analysis – Are you capturing and leveraging the right
customer data in order to generate revenue?
Most Growable Customers – What is the profile of your “best” customer,
and how can you apply their characteristics to future revenue campaigns?
Analysis Review and Recommendations Workshop* (3 hrs) – A full review of
insights and recommendations for strengthening your lead generation.
Investment: $8,600 *Workshop delivered via webcast; in-person workshop delivery
available upon request which may adjust overall fee.

10. Internal Alignment Assessimize:
What you Get
Secret Shopper Report – What is the real experience that your
customers/prospects receive when they engage with your company?
Employee Brand Affinity – What do your employees know and believe about
your brand?
Roles and Goals Report – How well do your employees understand your
company’s goals and their role in fulfilling them?
Recruiting Report – How effectively are your brand values represented in job
descriptions and recruiting efforts?
Measurement and Motivation Report – How effectively are your
performance reviews reinforcing your brand values and goals?
Analysis Review and Recommendations Workshop* (3 hrs) – A full review of
insights and recommendations for strengthening your internal alignment.
Investment: $7,500 *Workshop delivered via webcast; in-person workshop delivery
available upon request which may adjust overall fee.

11. Mythology has worked with the following firms to Assessimize their marketing at
various stages. Join them in becoming better prepared with insights and operational
improvements for breakthrough marketing in 2013 and beyond!

12. Some of Our Believers
“The team from Mythology understands content, "The team at Mythology is an excellent choice for
conversations, accountability through any organization that needs to migrate into a more
measurement, and the cultural change it requires conversational, measurable, effective way of
to pull it all off. marketing.
“I would enthusiastically recommend them for any “In a world of tight budgets and fast-paced, social
marketing challenge that requires not only media-induced changes in how customers,
technical and creative skills, but strategic vision partners and internal team members collaborate
and understanding of how people can be lead to to build a brand and generate growth, Mythology’s
embrace a new world of customer interaction.” marketing system approach provides a clear
roadmap."
Brian Boruff, Global Vice President, Mike Maas, CEO
Cloud Computing, CSC AMI Entertainment

13. About Team Mythology
Mythology is a marketing management consulting firm. We build marketing systems for
ambitious organizations to grow brand, revenue and relationships using our unique Ten
Pillars of Meaningful Marketing™
We marshal some of the best creative and technical forces in the country and manage the
process towards measurable results to build belief in your business.

14. Mythology is about building belief.
Who believes in you?
Let’s build some believers.
mythologymarketing.com
twitter.com/buildingbelief
info@mythologymarketing.com
304.720.5635

15. Let’s Get Started
Ready to get started ? Tell us just a little more about yourself:
Name
Title/Role
Organization
Areas to  Brand
Assessimize (Check  Social Media
all that apply)  Lead Generation
 Internal Team Alignment
 Other needs? Please list, maybe ewe can help:
Total Estimated
Fee
Preferred Date to
Launch the Project
Key Team
Members
(Name/Role)
Return via email or fax to 304.720.5636. We’ll send a simple agreement form and
off we go Assessimizing!