Finding and delivering the appropriate message to the appropriate audience is one of the primary goals of brand marketing. Delivering that consistent message through all touchpoints should be a top priority.
But what if your organization does not have a CRM program? Is it possible to personalize your digital promotions without CRM?
Your CRM for Customer Engagement- Marketing Pain KillerRavi Srinivasan
Guide for customer engagement and communication that explains the sales funnel and the role of CRM in a marketing solution. This document is the effort of Group FiO to educate SMEs about what a CRM needs to do and how FiO CRM can fulfill their requirements.
CRM is customer relationship management and with benefits like strong support and sales department coming from a CRM is direly needed today.
Start your journey to personalising the customer experience.
This guide will challenge you to do some housekeeping and reconsider how you think about your current and future loyalty personalisation efforts.
5 ways to boost customer loyalty using data analyticsgroupfio1
Great customer experiences lead to higher retention rates, increased brand loyalty, and bigger customer lifetime value (CLV). Improving customer experiences can seem like a straightforward task, but unless you base new tactics and strategies on tools like zero-party data, you might be putting in effort and resources in the wrong places.
So, what are some RIGHT ways to use data analytics to improve customer loyalty? Here’s 5 ideas to help you get started building that data-driven competitive edge.
https://www.groupfio.com/5-ways-to-boostcustomer-loyalty-using-data-analytics/
1 to 1 Cross Media Personalized MarketingJit Khoon Tan
With today’s influx of communication channels, the need for brands and corporations to connect with consumers on a 1 to 1 level is simply an expectation.
With B2C business, we tend to forget that ultimately, we are dealing with INDIVIDUALS, telling them to buy from us.
1 to 1 X-Media Personalized Marketing provides a platform that allows personalized communication, across multiple channels, covering off BTL, WEB, Social Media utilizing personalized URL, Print, SMS and email, etc.
1 to 1 X-Media Personalized Marketing also present corporations the opportunity to create triggers, which allows consumers to receive prompts, to act. Most importantly, it allows multi-channel execution, allowing organisations to engage your consumers across a wide spectrum of platforms.
Your CRM for Customer Engagement- Marketing Pain KillerRavi Srinivasan
Guide for customer engagement and communication that explains the sales funnel and the role of CRM in a marketing solution. This document is the effort of Group FiO to educate SMEs about what a CRM needs to do and how FiO CRM can fulfill their requirements.
CRM is customer relationship management and with benefits like strong support and sales department coming from a CRM is direly needed today.
Start your journey to personalising the customer experience.
This guide will challenge you to do some housekeeping and reconsider how you think about your current and future loyalty personalisation efforts.
5 ways to boost customer loyalty using data analyticsgroupfio1
Great customer experiences lead to higher retention rates, increased brand loyalty, and bigger customer lifetime value (CLV). Improving customer experiences can seem like a straightforward task, but unless you base new tactics and strategies on tools like zero-party data, you might be putting in effort and resources in the wrong places.
So, what are some RIGHT ways to use data analytics to improve customer loyalty? Here’s 5 ideas to help you get started building that data-driven competitive edge.
https://www.groupfio.com/5-ways-to-boostcustomer-loyalty-using-data-analytics/
1 to 1 Cross Media Personalized MarketingJit Khoon Tan
With today’s influx of communication channels, the need for brands and corporations to connect with consumers on a 1 to 1 level is simply an expectation.
With B2C business, we tend to forget that ultimately, we are dealing with INDIVIDUALS, telling them to buy from us.
1 to 1 X-Media Personalized Marketing provides a platform that allows personalized communication, across multiple channels, covering off BTL, WEB, Social Media utilizing personalized URL, Print, SMS and email, etc.
1 to 1 X-Media Personalized Marketing also present corporations the opportunity to create triggers, which allows consumers to receive prompts, to act. Most importantly, it allows multi-channel execution, allowing organisations to engage your consumers across a wide spectrum of platforms.
Modern marketers aren’t content to just create leads. They play a critical role in driving sales. Not just in the top of the funnel, but the middle and below. Learn the 4 secrets that leading marketing teams — and KnowledgeTree customers — have learned to help drive revenue to close.
Marketing Content that Drives Sales: Getting More Content Used to Drive RevenueKnowledgeTree Inc.
Do you know what marketing content actually drives revenue? More than 80% of marketing content goes unused by sales teams. Discover how to get more marketing content used by sales and see what the data tells you about content performance, including which content types win in different sales situations and stages of the sales funnel. Learn how to measure marketing content ROI, and triple the content usage in your sales organization.
A quick guide on what Marketing Automation is, steps to success in launching your campaigns, how to optimise activity and enables sales to help drive revenue.
Marketing Automation sounds like the perfect solution, but perhaps it hasn’t delivered quite as well as you thought? Here are 10 reasons why Marketing Automation missions fail, and the solutions behind them!
This presentation given by Kristen Judd, President of 3 Birds Marketing at the Ignite Dealer Conference in Minneapolis in 2011 provides automobile dealers with ways to make their marketing strategic instead of reactive
The Internet has given rise to a new dynamic where the buyer is in control. As a result, marketing teams need access to new skillsets. Get some clarity on what these are.
Are you really benefiting from the full capabilities of your marketing automation technology? The experts explain how you can make the most of your investment in this eBook guide.
Is your Sales Enablement Content going unused, or worse, misused? Learn how to optimize content for sales teams, keep sales reps on message, and understand where to invest further.
Predictive content analytics takes the guesswork out of content marketing.breakoutrevenue
Predictive content analytics for marketing improves the ROI of your content marketing investments by advising you in real-time which topics are attracting and engaging your ideal buyers. These powerful tools provide topic level analysis on what content your buyer has consumed and what they are likely to consume; what will engage them during their journey to becoming a customer.
This session will teach you about the evolution of predictive analytics and how predictive content analytics can be leveraged to solve three major challenges for content marketers: content strategy and topic selection, personalized lead nurturing and sales alignment.
Components of a comprehensive demand generation strategybreakoutrevenue
Buyer-centric demand generation strategies incorporate your business strategy, target markets, buyer personas, and industry segments – applying best practices to create an agile, repeatable, scalable process of generating demand for your solutions and qualified opportunities for sales.
This session will talk about four major challenges in demand generation today and how to solve them: big-buyer-data, buyer self-education, communication silos and rapidly changing buyer expectations.
Create a more meaningful customer experienceengage digital
Understanding and tracking your customer's behaviour can help you craft better marketing campaigns. Read our tips to creating a meaningful customer experience.
Personalized Marketing - Back to Marketing SchoolRollWorks
Watch the full webinar here: https://www.rollworks.com/resources/webinar/personalized-marketing/
In this class, we’ll show you how to break away from default marketing and show you three strategies for adding personalization to your marketing efforts.
You’ll learn:
Creative and out-of-the-box direct mailer examples
How to leverage personalized videos
How to coordinate display, direct mail, and video to make a big impression
A discussion on how Affiliate Marketing fits within the online marketing mix. To assist affiliates specifically in understanding why decisions are made by agencies and merchants and how they are seldom made in isolation. Why merchants may even question the value of some of the internal channels such as vouchers, paid search or cashback and where and why affiliates are called into question. An understanding of these issues will enable affiliates to tailor their strategy to meet client demands and attempt to future proof strategy.
Surely you’ve attended them - all those meetings full of high-temperature discussions about product pages, search queries and checkout flows. Everybody seems to have their own disparate opinion, everyone refers to another big name site asserting: “Let’s do it like they do, surely they've got it right”. More often than not it ends up in a chaotic jumble.
It doesn’t have to be that way.
By using a solid design framework as your compass, you will navigate your future design meetings with much more confidence and efficiency. And armored with a fine selection of e-commerce usability best practices, you will be ready to think like a pro.
"I love digital transformation. Gone are the days where your only option was to physically transport yourself to a travel agency, a car dealer or a real estate agent. Today most of us consult Doctor Google before we see a real one. Tomorrow you may talk more frequently to Apple’s Siri and Amazon’s Alexa than to your breathing family members. And in the years to come you will experience unimaginable things in virtual, augmented and mixed reality.
A fascinating future lies ahead, but what worries me in these trends is that companies I visit put a lot of focus on the “digital” part of the transformation, but not so much on the “customer-centric” part of that transformation. And that’s a problem. What you need to do is put your customer at the center of everything you do. You need to start from the central question: “Which positive impact will my solution have on my customer’s life?” Because if you don’t, your digital transformation project might become an expensive nightmare, haunting your career for many years to come.
At Human Interface Group we tackle customer-centric design with our in-house developed UX Strategy framework. One of the key pillars of this framework is mapping the customer journey. It is a powerful technique to visualize the experiences of your customer while using your product or service and what you have to put in place to make that experience stand out from the competition. And that’s an invaluable asset to make sure your product or service is a perfect example of customer-centric digital transformation.”
Modern marketers aren’t content to just create leads. They play a critical role in driving sales. Not just in the top of the funnel, but the middle and below. Learn the 4 secrets that leading marketing teams — and KnowledgeTree customers — have learned to help drive revenue to close.
Marketing Content that Drives Sales: Getting More Content Used to Drive RevenueKnowledgeTree Inc.
Do you know what marketing content actually drives revenue? More than 80% of marketing content goes unused by sales teams. Discover how to get more marketing content used by sales and see what the data tells you about content performance, including which content types win in different sales situations and stages of the sales funnel. Learn how to measure marketing content ROI, and triple the content usage in your sales organization.
A quick guide on what Marketing Automation is, steps to success in launching your campaigns, how to optimise activity and enables sales to help drive revenue.
Marketing Automation sounds like the perfect solution, but perhaps it hasn’t delivered quite as well as you thought? Here are 10 reasons why Marketing Automation missions fail, and the solutions behind them!
This presentation given by Kristen Judd, President of 3 Birds Marketing at the Ignite Dealer Conference in Minneapolis in 2011 provides automobile dealers with ways to make their marketing strategic instead of reactive
The Internet has given rise to a new dynamic where the buyer is in control. As a result, marketing teams need access to new skillsets. Get some clarity on what these are.
Are you really benefiting from the full capabilities of your marketing automation technology? The experts explain how you can make the most of your investment in this eBook guide.
Is your Sales Enablement Content going unused, or worse, misused? Learn how to optimize content for sales teams, keep sales reps on message, and understand where to invest further.
Predictive content analytics takes the guesswork out of content marketing.breakoutrevenue
Predictive content analytics for marketing improves the ROI of your content marketing investments by advising you in real-time which topics are attracting and engaging your ideal buyers. These powerful tools provide topic level analysis on what content your buyer has consumed and what they are likely to consume; what will engage them during their journey to becoming a customer.
This session will teach you about the evolution of predictive analytics and how predictive content analytics can be leveraged to solve three major challenges for content marketers: content strategy and topic selection, personalized lead nurturing and sales alignment.
Components of a comprehensive demand generation strategybreakoutrevenue
Buyer-centric demand generation strategies incorporate your business strategy, target markets, buyer personas, and industry segments – applying best practices to create an agile, repeatable, scalable process of generating demand for your solutions and qualified opportunities for sales.
This session will talk about four major challenges in demand generation today and how to solve them: big-buyer-data, buyer self-education, communication silos and rapidly changing buyer expectations.
Create a more meaningful customer experienceengage digital
Understanding and tracking your customer's behaviour can help you craft better marketing campaigns. Read our tips to creating a meaningful customer experience.
Personalized Marketing - Back to Marketing SchoolRollWorks
Watch the full webinar here: https://www.rollworks.com/resources/webinar/personalized-marketing/
In this class, we’ll show you how to break away from default marketing and show you three strategies for adding personalization to your marketing efforts.
You’ll learn:
Creative and out-of-the-box direct mailer examples
How to leverage personalized videos
How to coordinate display, direct mail, and video to make a big impression
A discussion on how Affiliate Marketing fits within the online marketing mix. To assist affiliates specifically in understanding why decisions are made by agencies and merchants and how they are seldom made in isolation. Why merchants may even question the value of some of the internal channels such as vouchers, paid search or cashback and where and why affiliates are called into question. An understanding of these issues will enable affiliates to tailor their strategy to meet client demands and attempt to future proof strategy.
Surely you’ve attended them - all those meetings full of high-temperature discussions about product pages, search queries and checkout flows. Everybody seems to have their own disparate opinion, everyone refers to another big name site asserting: “Let’s do it like they do, surely they've got it right”. More often than not it ends up in a chaotic jumble.
It doesn’t have to be that way.
By using a solid design framework as your compass, you will navigate your future design meetings with much more confidence and efficiency. And armored with a fine selection of e-commerce usability best practices, you will be ready to think like a pro.
"I love digital transformation. Gone are the days where your only option was to physically transport yourself to a travel agency, a car dealer or a real estate agent. Today most of us consult Doctor Google before we see a real one. Tomorrow you may talk more frequently to Apple’s Siri and Amazon’s Alexa than to your breathing family members. And in the years to come you will experience unimaginable things in virtual, augmented and mixed reality.
A fascinating future lies ahead, but what worries me in these trends is that companies I visit put a lot of focus on the “digital” part of the transformation, but not so much on the “customer-centric” part of that transformation. And that’s a problem. What you need to do is put your customer at the center of everything you do. You need to start from the central question: “Which positive impact will my solution have on my customer’s life?” Because if you don’t, your digital transformation project might become an expensive nightmare, haunting your career for many years to come.
At Human Interface Group we tackle customer-centric design with our in-house developed UX Strategy framework. One of the key pillars of this framework is mapping the customer journey. It is a powerful technique to visualize the experiences of your customer while using your product or service and what you have to put in place to make that experience stand out from the competition. And that’s an invaluable asset to make sure your product or service is a perfect example of customer-centric digital transformation.”
Life cycle marketing for the automotive services industryCatalyst
Whether your goal is to increase ticket size, boost cross-sell, get customers to visit more often, or all the above, an effective life cycle marketing strategy can deliver the competitive difference you want.
1. Connect your CRM data. Don’t just collect it and keep it in silos.
2. Invest more in mobile. Mobile targeting and ROI are looking better than ever.
3. Personalize. It’s the big pay-off of all that data and analysis.
4. Measure, measure, measure. Know what works and double down.
5. Be up front about privacy. Consider the other side of targeting.
7 ESSENTIAL TIPS FOR EFFECTIVE LEAD GENERATION.pptxA2digital
: In simple words, Lead Generation/Lead generation marketing is the process of getting people interested in your business and gradually converting them through your pipeline into paying customers. Some people see lead generation as a big email blaster and an intrusive salesperson. However, today these techniques are no longer successful.
10 Customer Data Platform use cases that can drive business growth.pdfAmruta Relekar
📈 Unlocking Business Growth with Customer Data Platform: Discover 10 dynamic use cases that leverage the power of data to fuel your success!
From refining target audiences to optimizing customer journey, these strategies can propel your business forward.
Explore the full blog here: https://www.webmaxy.co/blog/egrowth/customer-data-platform-use-cases/
Get access to all your customer data and interactions in one place. Take a WebMaxy eGrowth trial now! https://www.webmaxy.co/egrowth/
#customerdataplatformusecases #cdpusecases #customerdataplatformusecase
2016 Lead Nurturing Report In Partnership With Salesforce PardotVeena Glover
Lead nurturing is a powerful marketing strategy and it is evident that marketers would like to continue reaping the rewards of their nurturing programs by setting a variety of objectives that revolve around this indispensable tool.
emedia and Pardot set out to discover the latest and greatest lead nurturing strategies currently deployed by the top tier marketers to drive their prospects through the buying cycle.
This report draws its conclusions from a 2016 survey that polled a large sample of B2B marketers based in EMEA and US/NA.
Insight into the mind of your peers: Discover the benefits that marketers have reaped, challenges they've faced and the future goals that they're now aspiring to.
You'll find top tips on numerous topics including segmenting data, personalising programs and marketing automation. This report will fuel your future plans and help you to design and implement successful lead nurturing campaigns.
This book explains the concept of customer relationship marketing(CRM) and provides guidance on how to implement it effectively. It also gives good practical examples of customer relationship marketing and the importance of social media when targeting a customer. For more information please click on link:
https://shrinke.me/6RwSQs0W
Relationship build business... how do you relate to your target audience?
If you want to have a long-term customer based circle, building relationship is essential.
You see, people buy from you because they already have the connection and trust with you not that they need the product alone. This is very important to understand.
4 Strategies to Unlock Value From Your Mobile Customer DataJim Nichols
Many mobile-minded marketers are now looking to their customer data as a tool to drive extraordinary business growth. Historically, data is harder to collect on mobile screens. Tracking cookies, the workhorses of the PC web, are very problematic on mobile, especially with Apple devices and apps. But the data problems have diminished. If you are looking for ways to unlock value from your mobile data, consider starting with these four tips.
A Pinpoint Systems Corporation white paper discussing how companies must transform from being about them to being about the customer by:
-Committing to a philosophical and cultural shift
-Centralizing the 360° view of customer information
-Enabling intelligent outreach
-Enabling intelligent dialog
To support organizations in making the transformation from a product- and channel- focused organization to one focused on the customer, Pinpoint Systems has applied their expertise in the customer-centric space to create the Marketing System of Record solution, powered by the efficiency of the IBM Enterprise Marketing Management platform.
The tracking features of the solution allow analysts to complete these tasks:
• Attribute customer actions to specific campaigns and target cells.
• Use campaign and response history for audience selection and segmentation.
• Compute standard campaign performance metrics.
• Automatically report those metrics, as well as emerging sales trends, to product managers and other stakeholders.
Predictive data science will soon be a widespread strategy for business of all sizes.This guide contains the 7 most important action items that can give you clearer guidance about the tools.
The presentation entitled, "Demand Generation Marketing: How to Successfully Create Demand through
Outsourcing" is presented by Larry Fleischman, Director of Marketing for Televerde, a leading B2B provider in sales pipeline development solutions. For more information on demand generation marketing, visit the
Televerde website at http://www.televerde.com/solutions/demand-generation-marketing.
Digital marketing is the component of marketing that uses digital technology based on online environments such as desktop computers, mobile phones and other digital platforms and media to promote products and services
Webinar: Using Behavioral Economics to Identify What Motivates Shopper BehaviorRevTrax
Behavioral economics, the intersection of psychology and economics, is broadly gaining ground in the business world. Shoppers often make irrational decisions based on messaging brands can control.
Neil Gandhi, VP of Data Science at RevTrax, and Jura Liaukonyte, SM.A., Ph.D, Professor at Cornell University, recently discussed proven behavioral economic methodologies and how they can be applied to digital tests to uncover the most effective shopper motivators. These learnings can be tied to specific audience segments and applied at scale to increase shopper engagement online and in-store, making national, shopper and trade promotions more impactful and cost-effective.
The webinar is included as the last slide in this presentation (also at https://youtu.be/35CbJRUz1Cs ). Watch the webinar and reference the slides to learn how marketers can leverage behavioral economics to identify triggers that drive shopper behavior along the path to purchase. You will:
- Learn what behavioral economics is and why it is important.
- Understand how behavioral economics is used in the business world.
- Walk through an actual case study on how brands can use behavioral economics to influence a shopper's path to purchase across audiences and channels.
Visit http://revtrax.com/insights to learn how RevTrax can help you combine customer-level data and behavioral economics methodology to test, optimize, and measure your digital promotions and marketing investments.
OfferArchitect™ - The new paradigm for digital offer testingRevTrax
OfferArchitect™ identifies the most impactful coupon offer against a target audience segment by using the Auto Optimizer™ feature. It is a real-time, multivariate-testing platform based upon behavioral economics principles. RevTrax’s heuristic methodology considers all relevant messaging on the coupon itself and the ambient environment including copy, imagery, value, etc. Experiments are planned, tested and operationalized in conjunction with highly credentialed academics from leading marketing research institutions.
Using CRM Data to Activate Shoppers at Retail
Elizabeth Tung, Group Manager, National Shopper Marketing, The Clorox Company
Jonathan Treiber, CEO & Co-Founder, RevTrax
Promotional Strategies to Win Shoppers during the Back-to-School Retail Season
How to personalize and target promotions without CRM
1. How to personalize and target
promotions without CRM
By Jonathan R. Pinney, Product Manager at RevTrax
2. Intro Info
Finding and delivering the appropriate message to the appropriate audience is
one of the primary goals of brand marketing. Delivering that consistent message
through all touchpoints should be a top priority.
But what if your organization does not have a CRM program? Is it possible to
personalize your digital promotions without CRM?
The answer is: Yes.
By using the right platform, it is possible to personalize your promotions without a
CRM program by using information you know about anonymous consumers.
2
3. One-Size-Fits-All Promotions
One-size-fits-all offers (and associated messaging) are the opposite of what you
do when you market your brand. It’s also contrary to your business goals. So why
does this method persist?
Personalization online in real time should be the norm. The opposite is no longer
sound strategy.
3
4. Non-CRM Data Sources
If you do not have a CRM program, there is still a reservoir of data that can be
leveraged to target and personalize promotions for specific audience types and
consumer segments.
This data includes the following:
1. Consumer traffic source
2. Coupon engagement data
3. Coupon redemption data
4
5. Non-CRM Data Sources
Consumer Traffic Source:
Understanding how a consumer arrived at your coupon page gives
clues as to the type of consumer engaging with your offer. Those
clues—once identified, categorized, and employed—can trigger the
specific promotion(s) and messaging that consumers should see.
1. Search (which keyword)
2. Display (which ad)
3. Affiliate site (which topic/vertical)
4. Specific section of your site (where are they in the buying
cycle/what’s their relationship with your brand)?
5
6. Non-CRM Data Sources
Coupon Engagement Data:
How a consumer has previously engaged with your offer(s) is
another signal that can be leveraged to target and personalize
promotions.
• Is this the first time they’ve seen your offer?
• Have they seen your offer and never printed?
• Do they print your offer every month?
Each of these scenarios is indicative of a certain type of
consumer. Should each of these consumers receive the same
offer? Probably not.
6
7. Non-CRM Data Sources
Coupon Redemption Data:
Where does your consumer shop? Have they redeemed your
coupon in the past? Do they consistently redeem? Do they over-
redeem?
Similar to traffic source and coupon engagement data,
understanding a consumer’s shopping habits gives clues to
identify where that consumer sits in your audience segments and
should influence the offer they receive.
7
8. Personalizing Digital Promotions
Without CRM
Using the non-CRM data sources listed above, it’s possible to personalize offers
in real time without a CRM program, ensuring each audience segment receives
the offer and message you’d like them to receive. If it sounds difficult to leverage
the data above, it doesn’t have to be.
8
9. Conclusion: Personalize or Die
Now that was a joke, but seriously…
The ability to target and personalize promotions (and other content) will continue
to be the focus of forward thinking marketers. It is one of the best ways to drive
consumer engagement and improve customer lifetime value.
Those that embrace and master this skill first will likely dominate their respective
markets. We are already seeing this happen with many of our forward-thinking
clients. Will you be one of them?
9
10. Sales@reftrax.com • www.revtrax.com • 1.866.996.TRAX(8729)
Need Help?
If your brand is not personalizing this piece of the consumer journey, maybe it’s time you start.
RevTrax, with our patented promotions platform, is available to assist in this personalization. After all,
providing tools to make the promotions industry smarter is our primary goal.