3. General Information
Influencer:
a person with the ability to influence potential
buyers of a product or service by promoting or
recommending the items on social media
Source: Dictionary.com
4. General Information
63% of businesses plan to increase
their influencer marketing spend next year.
Source:
InfluencerMarketingHub.com
47% of marketers plan to spend at
least 20% of their marketing budget on
influencer marketing.
6. General Information
*cue: AMBASSADORS*
A brand ambassador is defined as a social media
user who consistently promotes a brand’s image,
products, or services and embodies the values and
missions of a brand while boosting awareness.
8. General Information
RECIPE FOR THE LEAGUE:
4 – 6 MONTH PLANNING PROCESS
DIVERSITY & INCLUSIVITY IN MIND
YEAR LONG CONTRACT
QUARTERLY PAYMENTS / CHECK-INS
MONTHLY SOCIAL DELIVERABLES
PERFORMANCE TRACKING
10. General Information
THE RESULTS
Palm Springs Event
Contracted Posts: 68
Posts delivered: 554
Total Reach: 2.6 Million
Total Engagements: 1.5 Million
Traffic/Revenue: More traffic and revenue
generated on social media this period
than Black Friday period (Google Analytics)
“Being a part of the H&M League has
been a fundamental element of my
success this year. My engagement is
better than ever and because of this
exposure I’ve gained strong exposure
to new audiences and followers. My
H&M content is now some of top
content!”
- @officiallyquigley (208k followers)
11. General Information
AUDIENCE TAKEAWAYS
1. DO IT IN-HOUSE
2. FIND THE RIGHT PEOPLE TO REPRESENT YOUR BRAND
3. HAVE A PERSONALIZED PLAN ON HOW TO ACTIVATE
4. BUILD RELATIONSHIPS
5. CREATE TIERED GOALS AND TRACK ACCORDINGLY
6. EXPECT BETTER INFLUENCER ROI