It’s easy to get wrapped-up in everything that goes into coordinating and executing events. The problem is, you become blinded by your planning efforts and in return your events become stale. As a result of this, your attendance starts to drop and people lose interest. These 10 event marketing strategies will help keep your events unique and differentiate you from your competitors.

3. Your event’s
website is a year-round
marketing
tool - use it!

4. Your event’s
website is a year-round
marketing
tool - use it!
Open registration for your next event as soon as possible and update
content as new information becomes available. Provide real content (last
year's session slides, new session descriptions) to give people a reason to
keep coming back.

6. Most marketing is
now e-marketing,
but it takes
effort to make it
good.

7. Most marketing is
now e-marketing,
but it takes
effort to make it
good.
Garbage in, garbage out - if you don't keep your list updated, segmented,
and track interaction, you wind up with a big, but useless list. Test different
days, times, personalization, and types of efforts. Don't forget e-newsletters,
video, and digital brochures! Use your subscription forms to gather segmentation
information and follow up with an introduction email and invitation to join your
social media channels.

9. Print isn’t dead
(really!)

10. Print isn’t dead
(really!)
In the era of digital, printed postcards are high-impact without
being high-cost. How much print marketing you use depends on
your event's market, but experiment to see what works best for
you.

12. Webinars are your
secret weapon.

13. Webinars are your
secret weapon.
Webinars offer great lead generation. Your speakers provide built-in content -
just interview them! Plus, this turns your speakers into your marketers. Make
sure to provide great content with a soft sell.

15. Content marketing
is easier than you
think!

16. Content marketing
is easier than you
think!
Start a blog if you don’t already have one, get serious about social
media to distribute your quality content, and make sure to maintain a
10:1 content to promotion ratio. This is a really effective way to market!

18. Social media isn’t just
for kids

19. Social media isn’t just
for kids
You need to be everywhere your target audience is: LinkedIn, Twitter,
Facebook, Pinterest, SlideShare, and more. Find where they are and
focus your efforts on those channels.

21. Form media
partnerships

22. Form media
partnerships
The key here is to make sure they are mutually beneficial. Try
discount codes, custom URLs and landing pages, and reciprocal
email efforts, then evaluate your success!

24. Speakers can be great
marketers!

25. Speakers can be great
marketers!
Make your speakers part of the team by keeping them updated, asking
them to spread the word, interviewing them, and including them in videos
and blog posts.

27. Sponsors are great marketers too!

28. Sponsors are great marketers too!
Send promotional content blog posts with sponsors so they can share
them, arrange reciprocal email efforts, and keep them in the loop. They
want to meet new customers, but events are also a great place for them to
get face time with existing clients - they're usually happy to spread the
word!

30. Attendee deadline
mania!

31. Attendee deadline
mania!
Use multiple discount tiers and deadlines to create a sense of urgency.
Deadlines also give you more opportunities to reach out to prospects.
Just make sure to stick to your deadlines and discounts.