Localgov Google Analytics

•Download as PPT, PDF•

0 likes•411 views

Google Analytics can be used by local governments to measure website usage, improve usability, and compare performance to other sites. It allows tracking of user flows and processes on a site. Getting started involves tagging all pages and secure sites, as well as tracking search results. Filters can then be applied to segment internal and external users. Goals or "sales funnels" can also be created to track actions like form submissions or document downloads. Consultants can help set up Analytics, integrate it with other systems, optimize marketing, and train staff on its use.

.gov use of e Analytics Google #localgov 7 August 2009

ytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ytics ,[object Object],[object Object],[object Object],Getting started

Getting started ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Getting moving ,[object Object],[object Object],[object Object]

Getting moving ,[object Object],[object Object],[object Object],[object Object],[object Object]

Getting moving ,[object Object],[object Object],[object Object],[object Object]

Getting good ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

An introduction to Google Analytics - tracking and understanding user behaviour on your website. Sussex guru Julian Erbsloeh - Head of Insight at Fresh Egg, explains in a little detail to the members of Worthing and Adur Chamber of Commerce at Northbrook College, Worthing. For a PDF version of the presentation please click the link here https://goo.gl/CV6CLD See and hear Julian on the YouTube Video version of this presentation: https://youtu.be/WdH1NBnnooU

An Introduction to Web Analytics

iexpertsforum

To know more about web analytics and internet marketing log on to: http://www.iexpertsforum.com/smf/index.php Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. To assess the performance and to improve your website , it is imperative that you understand the key performance indicators of your site like the traffic, hits, and many more concepts. Web analytics help you in having a thorough analysis, of how your site is performing which helps you to optimize your site to suit your needs as well as your customer's and clients.

DIY Tactics for Driving Business to Your Website with Ektron

Chris Osterhout

Ever wonder what you’re not doing that you should be doing to drive more business to your Ektron website? You're not alone. Companies are struggling to engage with their target audiences and increase conversions on their website. Fortunately, there are a lot of Sales and Marketing Automation tools like Hubspot, Marketo, Silver Pop and Salesforce that can help you. The big challenge however, is in understanding how you can and should be using them to your advantage. How do they map to tactics that can be put into action today? How do you get them to work in tandem with Ektron to generate more leads, more e-commerce conversions, and ultimately more business? In this session, you will learn through real world scenarios how to identify gaps in your website strategy and maximize Ektron's capabilities to fill these voids.

Web analytics basic

Learning-Catalyst

Google analytics is a free service offered by Google that generates statistics about the visitors to a website. Google Analytics is a free web analytical tool that can help you create effective sites and increase ROI on marketing campaigns. It can help answer all the important questions about your site and marketing activities, such as: • Where my customers are coming from • How to make marketing campaigns move effective • Where are visitors abandoning the site • How to improve site navigation And can help you: • Help you make informed decisions • Increase conversions • Measure keyword and ad performance • Track a wide variety of metrics How Google Analytics works. You will need to insert a Google tracking code into each page of your website. When a person visits your site the code is executed and produces a first party cookie that is stored on the visitor's PC. The webpage then sends information from this cookie as an invisible gift request containing all the data to Google Analytics server, where it is processed for you to read. Analysing your traffic Comparing Metrics When analysing traffic you need to compare several metrics together. You can not measure your websites performance on pageviews alone. Comparing the pageviews data with the bounce rate will give a clearer picture of the sites performance. Example: Q. If your site received 1,600 page views in week one and 2,000 in week two can you tell which week had the better performance? A. The answer is no. You have to compare it with the bounce rate. Week one received 1,600 page views and the bounce rate was 50% This means half of the people (800 people) who visited these pages left the site straight away. Week two received 2,000 page views and the bounce rate was 80% This means only 400 people actually stayed on the site You can see from the above example the importance of comparing metrics together. Google Analytics will let you drill down and explore metrics in detail and the information you can get is endless. You may want to investigate what pages the visitors navigated to, where did they go afterwards and where they came from. Analysing Marketing Campaigns Google Analytics can help you determine which marketing activity is driving the best traffic to your site. This can be anything from SEO campaigns, referrals, affiliate programs, PPC campaigns, email campaigns and banner ads. There are two ways you can track your campaigns, auto tagging and manual tagging. Google AdWords uses auto tagging and automatically populate your reports with click, cost and other data. For all other campaigns including email, affiliate and banner ads you will have to manually tag your links with campaign identifying information.

Introduction to Google Analytics

Cemal Buyukgokcesu

Event Websites, Part I: Understanding Search Engine Optimization and Web Anal...

Stephen Nold

Events and Exhibitions are embracing an entirely new suite of analytic website tools, most available at no cost, that can help slash marketing costs, enhance booth sales and evolve community interactions. Exhibition and event organizers now have an opportunity to improve web traffic, measure results and make mid-course adjustments. This session will define some of the new web asset dashboards and tricks of the trade to improve the results of your event website. Specific solutions covered include: • Content and linking strategies • Google analytics • Pay-per-click, and • Traditional PR wire distribution

Google analytics and google data studio

Brian Pichman

This webinar introduces the basics of Google Analytics – from getting started and understanding how it works so you can get your website running with the powerful tools offered through Google Analytics. This webinar highlights the importance of using it for tracking of your website or marketing campaigns so you can make better informed decisions, understand your users, and use that data to provide a better digital experience. We will also explore how you can incorporate Google Data Studio with your Analytics for amazing interactive reports that are sure to impress any board meeting.

Google Analytics & Web Masters Tools - GBG Mumbai

GBG Mumbai

What's hot

Combining Methods: Web Analytics and User Research

User Intelligence

Web Analytics Concepts & Theories

mattPROv1

2015 google analytics basics

The Karcher Group

#WAC2011: Manoj Jasra - Shawn Communications

BBP

Google Analytics ppt

SoftProdigy - We know software!

Actionable insights with Google Analytics - Edinburgh Chamber of Commerce

Attacat Internet Marketing

Analytics vendors and_package-richard_zwickyzachbrowne

Google Analytics vs WebTrends

MashMetrics

AMA Richmond - Web Analytics (Oct. 2017)

Workshop Digital

Web Analytics 101

Nilotpal Paul

Introduction to Google Analytics by Katherine Mancuso

East Bay WordPress Meetup

Google Analytics For Retailers - Getting Your House in Order

Rod Jacka

The Future of Analytics: Multichannel Attribution

WP Engine UK

How to Create Meaningful Reports

Julien Raby : Montreal SEO Expert

Web Analytics 101 & Career Advice

Alex Cohen

How to use pertinently Google Analytics, by Gilles Barbier

TheFamily

Measuring the Success of Online Marketing

Scott Thomas

Google analytics

Zolute Internet Solutions Pvt. Ltd.

Introduction to Google Analytics

Cemal Buyukgokcesu

What's hot (19)

Combining Methods: Web Analytics and User Research

Web Analytics Concepts & Theories

2015 google analytics basics

#WAC2011: Manoj Jasra - Shawn Communications

Google Analytics ppt

Actionable insights with Google Analytics - Edinburgh Chamber of Commerce

Analytics vendors and_package-richard_zwicky

Google Analytics vs WebTrends

AMA Richmond - Web Analytics (Oct. 2017)

Web Analytics 101

Introduction to Google Analytics by Katherine Mancuso

Google Analytics For Retailers - Getting Your House in Order

The Future of Analytics: Multichannel Attribution

How to Create Meaningful Reports

Web Analytics 101 & Career Advice

How to use pertinently Google Analytics, by Gilles Barbier

Measuring the Success of Online Marketing

Google analytics

Introduction to Google Analytics

Similar to Localgov Google Analytics

Event Websites, Part I: Understanding Search Engine Optimization and Web Anal...

Stephen Nold

Google analytics and google data studio

Brian Pichman

Google Analytics & Web Masters Tools - GBG Mumbai

GBG Mumbai

Nuda Anthoney Web Analytics Demo

Anthoney Nuda

Conversion Optimization Framework to Build Sustainable and Repeat Growth

Tushar Purohit

Top Tips For Google Analytics - Oct 2016

Anicca Digital Ltd

Google Analytics 4: A Quick Start Guide

Higher Education Marketing

Calgary Entrepreneurs Search Engine Marketing with Laura Callow

Ulistic Inc.

Laura Callow from Intuit and Stuart Crawford from Bulletproof InfoTech hosted June's Calgary Entrepreneur Meetup with our topic on Search Engine Marketing. This was a great presentation on what small business owners can do immediately to grow their business online. I can speak from experience that Bulletproof InfoTech does a tremendous amount of marketing online to bring our quality IT support services to business in Calgary and laying the ground work for those in search of Central Alberta IT services.

Vorian Agency - Google Analytics Seminar

Matt Lynch

Matt Lynch, General Manager at Perth based digital marketing company Vorian Agency, a Google Partner and Bing Ads Professional, presents this training seminar on Google Analytics. Part of the popular 2-hour free business training series run by Matt at Vorian, these seminars offer an opportunity for businesses to find out the latest best-practices, along with helpful tips and advice. The Google Analytics seminar walks through the terminology, technology, and puts it into perspective with other similar programs in the market place.

Score google analytics

HotTopics114

Nilesh Vaghela: Local SEO

nildev4694

Seo workshop presentation juneArrow Internet Marketing

Google Analytics for Increased Website ConversionInsivia

BCCCA Google Analytics for Improved Lead GenerationPhilippe Taza

Google analytics

Digipro India

Google Analytics: Introduction & User Training

Matt Trimmer

Data Driven Design: Using Web Analytics to Improve Information Architectures

Andrea Wiggins

Google Analytics Joomla Chicago 200905

Linda Coonen

5. get the most from google analytics

MoreNiche

Google Analytics Overview

tradocaj

Similar to Localgov Google Analytics (20)

Event Websites, Part I: Understanding Search Engine Optimization and Web Anal...

Google analytics and google data studio

Google Analytics & Web Masters Tools - GBG Mumbai

Nuda Anthoney Web Analytics Demo

Conversion Optimization Framework to Build Sustainable and Repeat Growth

Top Tips For Google Analytics - Oct 2016

Google Analytics 4: A Quick Start Guide

Calgary Entrepreneurs Search Engine Marketing with Laura Callow

Vorian Agency - Google Analytics Seminar

Score google analytics

Nilesh Vaghela: Local SEO

Seo workshop presentation june

Google Analytics for Increased Website Conversion

BCCCA Google Analytics for Improved Lead Generation

Google analytics

Google Analytics: Introduction & User Training

Data Driven Design: Using Web Analytics to Improve Information Architectures

Google Analytics Joomla Chicago 200905

5. get the most from google analytics

Google Analytics Overview

Recently uploaded

Monitoring Java Application Security with JDK Tools and JFR Events

Ana-Maria Mihalceanu

FIDO Alliance Osaka Seminar: Overview.pdf

FIDO Alliance

Generative AI Deep Dive: Advancing from Proof of Concept to Production

Aggregage

Elizabeth Buie - Older adults: Are we really designing for our future selves?

Nexer Digital

Essentials of Automations: Optimizing FME Workflows with Parameters

Safe Software

Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place. Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects. Here’s what you’ll gain: - Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows. - Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy. - Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency. - Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity. We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic. Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.

Key Trends Shaping the Future of Infrastructure.pdf

Cheryl Hung

FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf

FIDO Alliance

Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf

Paige Cruz

Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack. While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack. I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:

FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf

FIDO Alliance

Bits & Pixels using AI for Good.........

Alison B. Lowndes

DevOps and Testing slides at DASA Connect

Kari Kakkonen

Leading Change strategies and insights for effective change management pdf 1.pdf

OnBoard

PHP Frameworks: I want to break free (IPC Berlin 2024)

Ralf Eggert

In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development. This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.

De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...

Product School

Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...

UiPathCommunity

💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™: See how to accelerate model training and optimize model performance with active learning Learn about the latest enhancements to out-of-the-box document processing – with little to no training required Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath. Speakers: 👨‍🏫 Andras Palfi, Senior Product Manager, UiPath 👩‍🏫 Lenka Dulovicova, Product Program Manager, UiPath

Quantum Computing: Current Landscape and the Future Role of APIs

Vlad Stirbu

UiPath Test Automation using UiPath Test Suite series, part 4

DianaGray10

Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap. The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies. Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques What will you get from this session? 1. Insights into SAP testing best practices 2. Heatmap utilization for testing 3. Optimization of testing processes 4. Demo Topics covered: Execution from the test manager Orchestrator execution result Defect reporting SAP heatmap example with demo Speaker: Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP

How world-class product teams are winning in the AI era by CEO and Founder, P...

Product School

GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...

James Anderson

Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management. The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM). Speakers: Bob Boule Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle. Gopinath Rebala Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.

When stars align: studies in data quality, knowledge graphs, and machine lear...

Elena Simperl

Recently uploaded (20)

Monitoring Java Application Security with JDK Tools and JFR Events

FIDO Alliance Osaka Seminar: Overview.pdf

Generative AI Deep Dive: Advancing from Proof of Concept to Production

Elizabeth Buie - Older adults: Are we really designing for our future selves?

Essentials of Automations: Optimizing FME Workflows with Parameters

Key Trends Shaping the Future of Infrastructure.pdf

FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf

Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf

FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf

Bits & Pixels using AI for Good.........

DevOps and Testing slides at DASA Connect

Leading Change strategies and insights for effective change management pdf 1.pdf

PHP Frameworks: I want to break free (IPC Berlin 2024)

De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...

Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...

Quantum Computing: Current Landscape and the Future Role of APIs

UiPath Test Automation using UiPath Test Suite series, part 4

How world-class product teams are winning in the AI era by CEO and Founder, P...

GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...

When stars align: studies in data quality, knowledge graphs, and machine lear...