Local SEO - Alex Minchin - OxonDigital
•Download as PPTX, PDF•
0 likes•592 views
This document provides tips for local SEO, including that 1 in 5 Google searches and 1 in 3 mobile searches have local intent. It recommends businesses optimize their profiles by choosing keywords, researching competitors, filling out profiles with consistent contact details, photos and videos, getting citations and links mentioning their business name and phone number, and asking for reviews to help with local search success. The key aspects of local SEO are choosing keywords wisely, filling out all business profiles completely, maintaining consistent business details, acquiring citations and links, and requesting reviews.
Report
Share
Report
Share
Recommended
The importance of nap in local search
This document discusses the importance of consistency in Name, Address, Phone number (NAP) and domain names for local search engine optimization. It notes that inconsistencies in how a business lists these details across directories can negatively impact rankings on Google Places. It provides examples of consistency issues and recommends tools like Yext and ExpressUpdate to identify and fix such errors. Maintaining accurate, unified NAP and domain information is important for local search visibility.
Jim lisi seo fundamentals
Jim Lisi Increase Visibility presents the fundamentals of Search Engine Optimization. This Jim Lisi presentation explains how computers and the internet are used in the five (5) Fundamentals Disciplines of SEO and how to get started getting your optimized message on the Internet and in Social Media.
Socicake Local Edition
This document advertises and promotes multiple marketing tools and resources for social media marketing and growing a consulting business, including SociCake Local Edition marketing tool, a DFY (done for you) Facebook and social media marketing agency kit, DFY ready made agency websites, proposals, graphics templates, email sequences, legal contracts, Facebook ads, and telemarketing scripts. All of these resources are promoted as helping to attract and convert more customers and clients. The document repeatedly includes a link https://bit.ly/2YOYGTT and encourages following the link to learn more about reviews and take action.
Bhhs brand-slides (1)
Earl Lee, CEO of HSF Affiliates, presented the new branding for the company which they believe will make it the premier real estate brand of the future. They tested different wordmarks, logos, and color palettes to find the right configuration that looks professional across various platforms and materials. The recommended branding features a rich cabernet color palette and a quality seal alongside the wordmark that can be adapted in different sizes and colors. The new branding is meant to look polished and represent the company well in both digital and print formats.
Deep Impact - Impact of Pigeon Update
On November 12th, 2014 we were joined by 3 of the brightest brains in Local Search to review & debate the impact of the Pigeon update.
Launched in July 2014, the Pigeon update aimed to provide more accurate local search results that are tied closer to traditional organic search ranking signals and more tightly geo-targeted around the searcher’s location. The impact has been widespread and varied – with some businesses and whole industries negatively affected.
Expert Panelists:
Mike Blumenthal:
Mike is one of the best known figures in the industry and an avid fan of local search; a subject which he writes about on his blog Understanding Google Places & Local Search. Mike’s blog was ranked as the no. 1 local search blog in our poll at the end of last year. Follow Mike on Twitter & G+.
Andrew Shotland:
A former head of business development for InsiderPages, Andrew is the owner of Local SEO Guide where he expertly provides clients with SEO and SEM consulting services. Andrew was part of the recent ‘Deconstructing Pigeon Panel’ at SMX & has written numerous articles on the update, including most recently this. Follow Andrew on Twitter & G+.
Joy Hawkins:
Joy is Marketing Director at Imprezzio; an online marketing company that currently works with over 1,300 small businesses in the United States and Canada. On top of this, Joy has been a Google Top Contributor since February 2013 and has been working with small businesses in the Online Marketing industry since 2006. Follow Joy on Twitter & G+.
About the Webinar:
Presenter & Chat Support:
Myles Anderson (BrightLocal.com)
Linda Buquet (Localsearchforum.com)
Colan Nielsen (Imprezziomarketing.com)
Date & Time:
November 12th, 2014
60 minute duration
Webinar Topics:
- What are headline changes that Pigeon has bought about?
- Which ranking factors have gained & lost impact since Pigeon update?
- Which businesses are the biggest winners & losers post Pigeon?
- Location & proximity have become more significant – How does this impact local businesses?
- A lot of spam has crept into local pack results since Pigeon – Why has this happened?
-The display of results has also changed – Why did so many 7 packs become 3 packs?
- What does the pigeon update tell us about how Google looks at local search?
- How can businesses future-proof themselves against major updates?
About InsideLocal Webinar Series:
BrightLocal & the Local Search Forum have teamed up to deliver an exciting series of local search focused webinars. The ‘InsideLocal‘ webinar series explores the most important, most topical & most exciting areas of local search marketing.
DMSC - Automotive SEO Content Follow Up Webinar
In a follow up to her workshops in Napa, Christine Rochelle, Content Manager of PCG Digital Marketing, hosted a follow-up webinar where she will review the basic SEO content strategies that were discussed in her DMSC workshop along with new tips for writing for an online audience and how it differs from traditional media.
Local Business Listing Get Business Listing Acroos the Web
Get business listing across the web with Google local and more see how its works and what it can do for your business in the niche market where a lot of completion in the organic SEO search. Start getting noticed with Google Local Business Listings on Google Business Listing, Google Plus Profile Creation, Foursquare Local Listing, Pinterest Pins & Local Listings, Facebook Local Listing, OLX Local Business Promotion, Locanto Local Business Promotion, Just Dial Local Business Promotion, Quikr Local Business Promotion, Click India Local Business Promotion, Crunch Base Profile and Company Business.
SEO Goes Local
Local SEO involves optimizing a business's online presence to target customers searching for products and services within a specific geographic area. There are five key components to effective local SEO: online listings with Google, Apple, Facebook, and Bing; citations from other websites; positive reviews on sites like Yelp and Google; relevant links from local organizations; and an optimized website with location and contact details prominently displayed. Proper implementation of these local SEO tactics can help brick-and-mortar, service-based, and home-based businesses attract more customers from their local community.
Recommended
The importance of nap in local search
This document discusses the importance of consistency in Name, Address, Phone number (NAP) and domain names for local search engine optimization. It notes that inconsistencies in how a business lists these details across directories can negatively impact rankings on Google Places. It provides examples of consistency issues and recommends tools like Yext and ExpressUpdate to identify and fix such errors. Maintaining accurate, unified NAP and domain information is important for local search visibility.
Jim lisi seo fundamentals
Jim Lisi Increase Visibility presents the fundamentals of Search Engine Optimization. This Jim Lisi presentation explains how computers and the internet are used in the five (5) Fundamentals Disciplines of SEO and how to get started getting your optimized message on the Internet and in Social Media.
Socicake Local Edition
This document advertises and promotes multiple marketing tools and resources for social media marketing and growing a consulting business, including SociCake Local Edition marketing tool, a DFY (done for you) Facebook and social media marketing agency kit, DFY ready made agency websites, proposals, graphics templates, email sequences, legal contracts, Facebook ads, and telemarketing scripts. All of these resources are promoted as helping to attract and convert more customers and clients. The document repeatedly includes a link https://bit.ly/2YOYGTT and encourages following the link to learn more about reviews and take action.
Bhhs brand-slides (1)
Earl Lee, CEO of HSF Affiliates, presented the new branding for the company which they believe will make it the premier real estate brand of the future. They tested different wordmarks, logos, and color palettes to find the right configuration that looks professional across various platforms and materials. The recommended branding features a rich cabernet color palette and a quality seal alongside the wordmark that can be adapted in different sizes and colors. The new branding is meant to look polished and represent the company well in both digital and print formats.
Deep Impact - Impact of Pigeon Update
On November 12th, 2014 we were joined by 3 of the brightest brains in Local Search to review & debate the impact of the Pigeon update.
Launched in July 2014, the Pigeon update aimed to provide more accurate local search results that are tied closer to traditional organic search ranking signals and more tightly geo-targeted around the searcher’s location. The impact has been widespread and varied – with some businesses and whole industries negatively affected.
Expert Panelists:
Mike Blumenthal:
Mike is one of the best known figures in the industry and an avid fan of local search; a subject which he writes about on his blog Understanding Google Places & Local Search. Mike’s blog was ranked as the no. 1 local search blog in our poll at the end of last year. Follow Mike on Twitter & G+.
Andrew Shotland:
A former head of business development for InsiderPages, Andrew is the owner of Local SEO Guide where he expertly provides clients with SEO and SEM consulting services. Andrew was part of the recent ‘Deconstructing Pigeon Panel’ at SMX & has written numerous articles on the update, including most recently this. Follow Andrew on Twitter & G+.
Joy Hawkins:
Joy is Marketing Director at Imprezzio; an online marketing company that currently works with over 1,300 small businesses in the United States and Canada. On top of this, Joy has been a Google Top Contributor since February 2013 and has been working with small businesses in the Online Marketing industry since 2006. Follow Joy on Twitter & G+.
About the Webinar:
Presenter & Chat Support:
Myles Anderson (BrightLocal.com)
Linda Buquet (Localsearchforum.com)
Colan Nielsen (Imprezziomarketing.com)
Date & Time:
November 12th, 2014
60 minute duration
Webinar Topics:
- What are headline changes that Pigeon has bought about?
- Which ranking factors have gained & lost impact since Pigeon update?
- Which businesses are the biggest winners & losers post Pigeon?
- Location & proximity have become more significant – How does this impact local businesses?
- A lot of spam has crept into local pack results since Pigeon – Why has this happened?
-The display of results has also changed – Why did so many 7 packs become 3 packs?
- What does the pigeon update tell us about how Google looks at local search?
- How can businesses future-proof themselves against major updates?
About InsideLocal Webinar Series:
BrightLocal & the Local Search Forum have teamed up to deliver an exciting series of local search focused webinars. The ‘InsideLocal‘ webinar series explores the most important, most topical & most exciting areas of local search marketing.
DMSC - Automotive SEO Content Follow Up Webinar
In a follow up to her workshops in Napa, Christine Rochelle, Content Manager of PCG Digital Marketing, hosted a follow-up webinar where she will review the basic SEO content strategies that were discussed in her DMSC workshop along with new tips for writing for an online audience and how it differs from traditional media.
Local Business Listing Get Business Listing Acroos the Web
Get business listing across the web with Google local and more see how its works and what it can do for your business in the niche market where a lot of completion in the organic SEO search. Start getting noticed with Google Local Business Listings on Google Business Listing, Google Plus Profile Creation, Foursquare Local Listing, Pinterest Pins & Local Listings, Facebook Local Listing, OLX Local Business Promotion, Locanto Local Business Promotion, Just Dial Local Business Promotion, Quikr Local Business Promotion, Click India Local Business Promotion, Crunch Base Profile and Company Business.
SEO Goes Local
Local SEO involves optimizing a business's online presence to target customers searching for products and services within a specific geographic area. There are five key components to effective local SEO: online listings with Google, Apple, Facebook, and Bing; citations from other websites; positive reviews on sites like Yelp and Google; relevant links from local organizations; and an optimized website with location and contact details prominently displayed. Proper implementation of these local SEO tactics can help brick-and-mortar, service-based, and home-based businesses attract more customers from their local community.
Top 10 local seo factors 2014 moz results
The document discusses the results of the 2014 Moz survey on top local SEO factors. It identifies the top 10 general and localized organic ranking factors, top 10 pack/carousel factors, top 10 difference-making factors in competitive markets, and top 10 factors that have increased or decreased in importance since Google's Pigeon update. Key factors include domain authority, structured citations, physical address, reviews, and internal linking.
Definitive Guide to Local SEO Ranking Factors - SMX West 2017
Here is our presentation from SMX West 2017 covering:
Local SEO Ranking Factors Data Study
Near Me Ranking Factors Data Study
Locator/Location Page Analysis
Deep Dive on Proximity
Local_Oxygen_Marketing_Blueprint
This document outlines a 20+ week local marketing plan involving several key stages: customer intake, keyword and competitor research, website optimization, local directory submissions, citation building, social media marketing, reputation marketing, and ongoing efforts like link building and content creation. The plan focuses on both organic and paid search engine optimization tactics as well as other online and offline local marketing activities.
Jessica Best - Data That Drives Email Marketing Relevance… and Revenue
The document discusses six steps for putting data to work in email marketing programs: 1) Define goals and key performance indicators, 2) Take inventory of all available data sources, 3) Determine which data has the most impact on metrics like response rates, 4) Identify any missing data that could be useful, 5) Choose a "data hub" to centralize all customer profiles and activity records, and 6) Continually analyze results and learning to optimize future campaigns. The presentation provides examples of how different customer data points like purchase history and timing can be used to personalize content and automate email communications.
How Google's 2017 Local Ranking Factors Will Affect Your Business
Local SEO is without a doubt one of the most frustrating and complicated aspects to digital marketing out there. It gets even more challenging when Google rolls out updates to their search algorithms. And yet, without having a locally-optimized website, the goal of attracting new business is like climbing Mount Everest.
To help you make sense of a challenging, yet critical component of your online presence, we’ve invited two local SEO experts who know how to make SEO simple: Local SEO Guide’s CEO & founder, Andrew Shotland, and their VP of Local, Dan Leibson.
Join Andrew & Dan as they share insights on:
- What is local SEO?
- What are the ranking factors that truly matter to appear on page 1?
- How to optimize your website for local, “near me” searches
Formic Seminar: Going Places with Google
Are you a local brick and mortar business? Maybe you have multiple locations? If either of these are true statements you won’t want to miss the upcoming Formic Media Seminar, Going Places with Google. This presentation focuses on how to help increase your business’ visibility within the local search results by utilizing specific tactics that directly affect how Google “sees” your business.
I Got 99 Local Search Problems But Citations Aren't One
This document is a guide to local SEO best practices from Dan Leibson of Local SEO Guide. It discusses the decreasing importance of citations, issues with Google My Business listings, and the need for a multifaceted local SEO strategy incorporating on-site optimization, content creation, reviews, and technical fixes. Leibson advocates starting with an audit, leveraging data and technology, and diversifying tactics beyond citations alone to drive calls, traffic and sales.
In-House SEM: How to Get What YOU Want
The document provides tips for in-house SEM professionals to get support and resources from their organization. It suggests showing a clear return on investment path, doing thorough competitor analysis, educating others and speaking in business terms that are understood. Additional tips include showing impact, making people feel involved, outlining worst-case and best-case scenarios, getting initiatives added to roadmaps, making influential friends, and sometimes being pushy to advance goals.
Key tactics for online reputation management
ORM is one of the most important ways to bring reputation to your business or brand. Except for all other digital marketing tactics, ORM is one of the most efficient ways to bring more happy clients to the business.
How to Adapt Your Dealership to a Radically Different Local Search Environmen...
My closing keynote presentation from Driving Sales Executive Summit 2018. Everything you need to know to succeed in local SEO in 2019.
Local SEO 101 presentation for Oct. 20th Workshop N
This document provides an introductory guide to local search engine optimization (SEO). It discusses what local SEO is, how it differs from normal SEO, and the types of businesses that need local SEO. It highlights that a large percentage of searches have local intent and local SEO can help businesses attract local customers. The document provides tips for local SEO activities like claiming local business listings, optimizing online profiles, getting reviews, and on-site optimization. It emphasizes the importance of consistency across listings and profiles.
Local Search Ranking Factors OMS Denver 2011
The document discusses optimizing websites and business listings for local search engine results. It provides tips for on-page optimization of websites, getting citations and reviews from authoritative local sources, and avoiding data confusion across online listings and sources to improve local search rankings. The guidelines emphasize accurately representing the business name, location, and details to avoid spammy practices or listing businesses in places they do not exist physically.
Local Search Ranking Factors - OMS Denver 2011
The document discusses optimizing websites and business listings for local search engine results. It provides tips for on-page optimization of websites, getting citations and reviews from authoritative local sources, and avoiding data confusion across online listings and sources to improve local search rankings. The guidelines emphasize accurately representing the business name, location, and details to avoid spammy practices or listing businesses in places they do not exist physically.
5 local seo experts share voice search and “near me” predictions
Which local SEO approaches could be practiced into voice search? This type of search is an emerging trend which includes grammatically correct sentences. To maximize on the scope of this type of sorting, you will need to optimize for keywords such as “near me” and “nearby.” Let us discuss the opinion of some SEO experts on this matter For more information, log on to https://www.ezrankings.org/
10 Tips for Using Local SEO to get yur business seen in search engines
Discover how to get your business found in local search engines. The 10 tips will help ensure your business gets found by Google and other search engines
10 Tips For Getting Your Business Seen on Search Engines Using Local Seo
Getting seen in your neighborhood is important to getting new customers. Local SEO is the process of ensuring that your business is seen in all search engines.
This Ain't Your Momma's Local Search
This document discusses key aspects of local search engine optimization (SEO), including how local search differs from universal search, the importance of the "Google 7 Pack" in local search results, and strategies for off-listing optimization through citations, reviews, and eliminating data confusion. It emphasizes obtaining citations and reviews from trusted local sources, standardizing business data across the web to build location trust, and addressing data confusion to improve local search rankings.
Get More Customers Online With Local Search
Karen Marcus presented on getting more customers online through local search. She discussed what local search is and why it's important, and provided strategies for optimizing listings, websites, social media, and reviews to succeed at local search. The presentation covered search engines, managing listings on sites like Google and Yelp, optimizing websites for local keywords, using social platforms, and encouraging reviews. The goal is to position businesses to be found in local searches and implement regular SEO techniques along with local-specific strategies.
OrangeSoda Enterprise - Fizzinar May 09
Looking for answers to local search marketing for major name marketers on down to small business owners and franchise businesses? Tune in!
Shane Media DMA - A Guide To Local Seo
Basically, local SEO is a strategic process that focuses on
emphasizing the optimization efforts of local brick-and-mortar
businesses.
Listing webinar
This document provides tips for local business listings and search marketing. It discusses how consumers search online and locally for businesses, with 52% more likely to use ones with positive reviews. It emphasizes claiming business listings on directories like Google, establishing a consistent online presence with name, address and phone number. Tips include asking customers to leave reviews, using a local phone number, getting links from local sources, and using a local marketing service to improve online visibility across directories. The goal is for businesses to be found locally online through search in order to generate new customers.
Andy Steuer - MarchEngines - Local Marketing
Local search is an important topic as consumers now turn to the web for local information and mobile growth is changing search habits. Key factors for local search ranking by Google include relevance of online content to search queries, prominence of the brand online, and distance of the physical location to the search location. Businesses should claim their Google Places listing, optimize their website for local search, and consider other strategies like directory listings, deals sites, and social check-ins to improve local search visibility. Measuring performance is also important to understand traffic sources and areas for optimization.
More Related Content
What's hot
Top 10 local seo factors 2014 moz results
The document discusses the results of the 2014 Moz survey on top local SEO factors. It identifies the top 10 general and localized organic ranking factors, top 10 pack/carousel factors, top 10 difference-making factors in competitive markets, and top 10 factors that have increased or decreased in importance since Google's Pigeon update. Key factors include domain authority, structured citations, physical address, reviews, and internal linking.
Definitive Guide to Local SEO Ranking Factors - SMX West 2017
Here is our presentation from SMX West 2017 covering:
Local SEO Ranking Factors Data Study
Near Me Ranking Factors Data Study
Locator/Location Page Analysis
Deep Dive on Proximity
Local_Oxygen_Marketing_Blueprint
This document outlines a 20+ week local marketing plan involving several key stages: customer intake, keyword and competitor research, website optimization, local directory submissions, citation building, social media marketing, reputation marketing, and ongoing efforts like link building and content creation. The plan focuses on both organic and paid search engine optimization tactics as well as other online and offline local marketing activities.
Jessica Best - Data That Drives Email Marketing Relevance… and Revenue
The document discusses six steps for putting data to work in email marketing programs: 1) Define goals and key performance indicators, 2) Take inventory of all available data sources, 3) Determine which data has the most impact on metrics like response rates, 4) Identify any missing data that could be useful, 5) Choose a "data hub" to centralize all customer profiles and activity records, and 6) Continually analyze results and learning to optimize future campaigns. The presentation provides examples of how different customer data points like purchase history and timing can be used to personalize content and automate email communications.
How Google's 2017 Local Ranking Factors Will Affect Your Business
Local SEO is without a doubt one of the most frustrating and complicated aspects to digital marketing out there. It gets even more challenging when Google rolls out updates to their search algorithms. And yet, without having a locally-optimized website, the goal of attracting new business is like climbing Mount Everest.
To help you make sense of a challenging, yet critical component of your online presence, we’ve invited two local SEO experts who know how to make SEO simple: Local SEO Guide’s CEO & founder, Andrew Shotland, and their VP of Local, Dan Leibson.
Join Andrew & Dan as they share insights on:
- What is local SEO?
- What are the ranking factors that truly matter to appear on page 1?
- How to optimize your website for local, “near me” searches
Formic Seminar: Going Places with Google
Are you a local brick and mortar business? Maybe you have multiple locations? If either of these are true statements you won’t want to miss the upcoming Formic Media Seminar, Going Places with Google. This presentation focuses on how to help increase your business’ visibility within the local search results by utilizing specific tactics that directly affect how Google “sees” your business.
I Got 99 Local Search Problems But Citations Aren't One
This document is a guide to local SEO best practices from Dan Leibson of Local SEO Guide. It discusses the decreasing importance of citations, issues with Google My Business listings, and the need for a multifaceted local SEO strategy incorporating on-site optimization, content creation, reviews, and technical fixes. Leibson advocates starting with an audit, leveraging data and technology, and diversifying tactics beyond citations alone to drive calls, traffic and sales.
In-House SEM: How to Get What YOU Want
The document provides tips for in-house SEM professionals to get support and resources from their organization. It suggests showing a clear return on investment path, doing thorough competitor analysis, educating others and speaking in business terms that are understood. Additional tips include showing impact, making people feel involved, outlining worst-case and best-case scenarios, getting initiatives added to roadmaps, making influential friends, and sometimes being pushy to advance goals.
Key tactics for online reputation management
ORM is one of the most important ways to bring reputation to your business or brand. Except for all other digital marketing tactics, ORM is one of the most efficient ways to bring more happy clients to the business.
How to Adapt Your Dealership to a Radically Different Local Search Environmen...
My closing keynote presentation from Driving Sales Executive Summit 2018. Everything you need to know to succeed in local SEO in 2019.
What's hot (10)
Definitive Guide to Local SEO Ranking Factors - SMX West 2017
Definitive Guide to Local SEO Ranking Factors - SMX West 2017
Jessica Best - Data That Drives Email Marketing Relevance… and Revenue
Jessica Best - Data That Drives Email Marketing Relevance… and Revenue
How Google's 2017 Local Ranking Factors Will Affect Your Business
How Google's 2017 Local Ranking Factors Will Affect Your Business
I Got 99 Local Search Problems But Citations Aren't One
I Got 99 Local Search Problems But Citations Aren't One
How to Adapt Your Dealership to a Radically Different Local Search Environmen...
How to Adapt Your Dealership to a Radically Different Local Search Environmen...
Similar to Local SEO - Alex Minchin - OxonDigital
Local SEO 101 presentation for Oct. 20th Workshop N
This document provides an introductory guide to local search engine optimization (SEO). It discusses what local SEO is, how it differs from normal SEO, and the types of businesses that need local SEO. It highlights that a large percentage of searches have local intent and local SEO can help businesses attract local customers. The document provides tips for local SEO activities like claiming local business listings, optimizing online profiles, getting reviews, and on-site optimization. It emphasizes the importance of consistency across listings and profiles.
Local Search Ranking Factors OMS Denver 2011
The document discusses optimizing websites and business listings for local search engine results. It provides tips for on-page optimization of websites, getting citations and reviews from authoritative local sources, and avoiding data confusion across online listings and sources to improve local search rankings. The guidelines emphasize accurately representing the business name, location, and details to avoid spammy practices or listing businesses in places they do not exist physically.
Local Search Ranking Factors - OMS Denver 2011
The document discusses optimizing websites and business listings for local search engine results. It provides tips for on-page optimization of websites, getting citations and reviews from authoritative local sources, and avoiding data confusion across online listings and sources to improve local search rankings. The guidelines emphasize accurately representing the business name, location, and details to avoid spammy practices or listing businesses in places they do not exist physically.
5 local seo experts share voice search and “near me” predictions
Which local SEO approaches could be practiced into voice search? This type of search is an emerging trend which includes grammatically correct sentences. To maximize on the scope of this type of sorting, you will need to optimize for keywords such as “near me” and “nearby.” Let us discuss the opinion of some SEO experts on this matter For more information, log on to https://www.ezrankings.org/
10 Tips for Using Local SEO to get yur business seen in search engines
Discover how to get your business found in local search engines. The 10 tips will help ensure your business gets found by Google and other search engines
10 Tips For Getting Your Business Seen on Search Engines Using Local Seo
Getting seen in your neighborhood is important to getting new customers. Local SEO is the process of ensuring that your business is seen in all search engines.
This Ain't Your Momma's Local Search
This document discusses key aspects of local search engine optimization (SEO), including how local search differs from universal search, the importance of the "Google 7 Pack" in local search results, and strategies for off-listing optimization through citations, reviews, and eliminating data confusion. It emphasizes obtaining citations and reviews from trusted local sources, standardizing business data across the web to build location trust, and addressing data confusion to improve local search rankings.
Get More Customers Online With Local Search
Karen Marcus presented on getting more customers online through local search. She discussed what local search is and why it's important, and provided strategies for optimizing listings, websites, social media, and reviews to succeed at local search. The presentation covered search engines, managing listings on sites like Google and Yelp, optimizing websites for local keywords, using social platforms, and encouraging reviews. The goal is to position businesses to be found in local searches and implement regular SEO techniques along with local-specific strategies.
OrangeSoda Enterprise - Fizzinar May 09
Looking for answers to local search marketing for major name marketers on down to small business owners and franchise businesses? Tune in!
Shane Media DMA - A Guide To Local Seo
Basically, local SEO is a strategic process that focuses on
emphasizing the optimization efforts of local brick-and-mortar
businesses.
Listing webinar
This document provides tips for local business listings and search marketing. It discusses how consumers search online and locally for businesses, with 52% more likely to use ones with positive reviews. It emphasizes claiming business listings on directories like Google, establishing a consistent online presence with name, address and phone number. Tips include asking customers to leave reviews, using a local phone number, getting links from local sources, and using a local marketing service to improve online visibility across directories. The goal is for businesses to be found locally online through search in order to generate new customers.
Andy Steuer - MarchEngines - Local Marketing
Local search is an important topic as consumers now turn to the web for local information and mobile growth is changing search habits. Key factors for local search ranking by Google include relevance of online content to search queries, prominence of the brand online, and distance of the physical location to the search location. Businesses should claim their Google Places listing, optimize their website for local search, and consider other strategies like directory listings, deals sites, and social check-ins to improve local search visibility. Measuring performance is also important to understand traffic sources and areas for optimization.
5 Local Search Steps for Getting Found
The document discusses how to win at local search and provides 5 actions to get found locally: 1) make web pages local friendly by including geo content, maps, and local keywords; 2) build out local search profiles on Google, Bing, and Yahoo with descriptions, categories, images and video; 3) get proactive in review games by claiming profiles, monitoring reviews, and considering review advertising; 4) get listed and cited on data compilers and membership sites; and 5) spread local social love on groups, blogs, meetups and location-based social apps. It emphasizes that local search should be part of an overall marketing strategy, not the only strategy.
local-seo-guide_jessica-stradley
This document provides an overview of local SEO and steps businesses can take to optimize their online presence for local searches. It discusses the importance of local SEO given the large volume of local searches, and recommends businesses claim and verify listings on search engines, directories, social media, local blogs and newspapers to improve local visibility. The document also provides tips on properly setting business name, address, phone and categories for listings and using tools to efficiently build citations across multiple sites.
Smx West 2011 Competing In Local Search
This document provides tips and strategies for local search engine optimization (SEO). It discusses researching local competitors to determine ranking factors like categories, citations, reviews, and links. Tools are recommended to analyze these ranking signals for different locations and industries. The document emphasizes starting with basics like claiming listings and focusing on high-traffic local terms before analyzing top competitors' local profiles in detail.
4 Local SEO Tips Even the Experts Miss By Podium
More people are searching for local businesses than ever before.
This also means local search has never been as competitive as it is today.
So how can local businesses stand out and rise in the rankings? How can you make it easy for customers to easily find your business and connect with you?
Register now for the next sponsored Search Engine Journal webinar to find out. Matt Boyce, Director of Demand Generation and Jared McKinney, Sr. Marketing Manager at Podium, will share tips on how to improve your local SEO strategy and improve your visibility in local search results.
Data from Google and other sources tells us that local searches consistently lead to actual visits to physical locations. To rank higher in local search you need ratings and reviews that build trust in your brand.
In this webinar, you will learn how to:
- Rank higher in search using some lesser-known local SEO tips.
- Use text messaging in your local marketing strategy
- Take full advantage of the Google Map pack and more
Google, SEO and Personalized Search
Personalization is playing a bigger role in Search and Google especially.
Let's understand what are the personalized SERPs, what factors are at the base of personalization and how we can take advantage from that as SEOs.
The Rising Importance Of Local SEO For Your Business – Complete Guide 2019-2020
Sometimes it’s difficult to stay updated with the tedious world of digital marketing and the new trends that are emerging in it. Almost everyday we hear about how important is SEO to our business website. But have you ever thought about the importance of local SEO for your business?
themes-zd2014-downloads-digital-marketing-for-multi-location-businesses
Local SEO is an effective way for multi-location businesses to connect with local consumers searching online for goods and services near them. Recent reports show that the majority of consumers now use online searches to find local information, with many searches leading to purchases. To optimize local SEO, businesses should create unique landing pages for each location focused on location-specific content and keywords. They should also consistently manage listings across local directories to provide accurate information to consumers and search engines. Analyzing local traffic and sales data made possible through SEO and digital marketing can help businesses measure success and refine local strategies.
Local Seo Checklist
Local SEO involves optimizing a business's website to appear in local search results on search engines like Google, Bing, and Yahoo. There are several key checklists for local SEO, including utilizing social media, optimizing the business logo, maintaining consistent contact information across all online listings and channels, using SEO friendly titles, descriptions and URLs, replying to all customer reviews, and registering the business on platforms like Google My Business and Yelp. Some of the most important local SEO strategies involve utilizing social media to generate backlinks, optimizing the business logo file name, maintaining consistent business address and phone number across all listings, and using titles and descriptions that include the business location.
Similar to Local SEO - Alex Minchin - OxonDigital (20)
Local SEO 101 presentation for Oct. 20th Workshop N
Local SEO 101 presentation for Oct. 20th Workshop N
5 local seo experts share voice search and “near me” predictions
5 local seo experts share voice search and “near me” predictions
10 Tips for Using Local SEO to get yur business seen in search engines
10 Tips for Using Local SEO to get yur business seen in search engines
10 Tips For Getting Your Business Seen on Search Engines Using Local Seo
10 Tips For Getting Your Business Seen on Search Engines Using Local Seo
The Rising Importance Of Local SEO For Your Business – Complete Guide 2019-2020
The Rising Importance Of Local SEO For Your Business – Complete Guide 2019-2020
themes-zd2014-downloads-digital-marketing-for-multi-location-businesses
themes-zd2014-downloads-digital-marketing-for-multi-location-businesses
More from Daniel Bianchini
Website Migrations: Data is Everything
Migrating a website comes with lots of potential dangers. From project management, stakeholder input and getting the right data! This presentation looks at 2 key areas that data is extremely important and the process that I take to gathering it.
5 Reasons you lose traffic after a website migration
There are many reasons that you could lose traffic after a website migration, and I provide you with five and preventable measures.
3 Tactics to Futureproof SEO in 2016 & beyond
The document summarizes key events in SEO from 2015 and provides recommendations for SEO in 2016 and beyond. It discusses three priorities: 1) becoming obsessed with user-focused content by building topics rather than keywords and answering users' questions; 2) providing context to search engines through schema formatting and rich answers; and 3) ensuring websites are optimized for mobile by designing for mobile-first with high-quality content. The overall message is that SEO in 2016 requires high-quality, user-focused content tailored for different devices.
Changing World of Seo & 7 Tips to Stay Ahead
The document discusses tips for staying ahead in SEO. It notes that SEO is evolving from purely technical factors to also include branding, signals of authority, user experience, and more. It provides 7 tips: 1) think like a brand, 2) understand your audience, 3) create content for each stage of the buying cycle, 4) engage with your audience to build authority, 5) think about mobile, 6) invest in the full marketing mix rather than just SEO, and 7) build for long-term growth rather than short-term gains. The document emphasizes understanding users and their needs at different stages of the buying process to create relevant content and a positive brand experience.
The Changing World of SEO & 7 Tips to Stay Ahead - Optimise Oxford
Google make over 500 tweaks to their algorithm every year, with some having a major impact on organic search and businesses of all sizes. During my presentation, I will walk through the organic search evolution, and provide tips on how you can ensure that your business/website stays within the rules.
11 Actionable SEO Tips and Tricks You Can Use Today!
The document provides 11 actionable SEO tips and tricks that can be used today. It recommends implementing webmaster tools like Google Search Console and Bing Webmaster Tools. It also suggests connecting Google Analytics to Search Console, creating an XML sitemap, fixing 404 errors, improving page speed, using structured data, conducting thorough keyword research, creating user-focused content, not obsessing over rankings, creating local listings, and ensuring accurate name, address and phone number listings. The document emphasizes that SEO requires constant evolution over time.
4 Steps to Building a Data-Driven Strategy - White Exchange - 24.11.14
Digital marketing is one of the most data heavy industries around, yet we as marketers are not always utlising it to drive decisions. To help you build a successful data-driven strategy, Daniel will be sharing his 4 integral steps for collating the information you need.
Evolution of search - White Exchange 2013
Looking through the evolution of search and the way it has changed and evolved since the dawn of the internet
Operational SEO - Insights into running an SEO Department
Linkdex ThinkTank - May 2014 - Presentation on delivering market leading SEO. Insights, tips and tactics to help those in-house as well as agencies to deliver best of class SEO.
A4 u panda-slap-db
The document discusses Google's Panda algorithm updates and provides tips to avoid being negatively affected by Panda. It recommends evaluating all website content, removing low-quality pages, and improving overall site quality. Case studies show how one site was initially hurt but then improved its visibility after making changes like reducing syndicated content and focusing on high-quality original content.
10 Basic SEO Techniques Website Designers & Developers Should Know
This document provides 10 SEO tips for web developers and designers, including keeping websites flat with content within 4 clicks of the homepage, using keyword-rich and static URLs without file extensions, adding semantic HTML tags like <title> and <h1-h2> with descriptive text, avoiding duplicate content through 301 redirects and canonical tags, using appropriate meta directives and HTTP status codes, including XML sitemaps to improve indexing, and providing sufficient on-page text content.
More from Daniel Bianchini (11)
5 Reasons you lose traffic after a website migration
5 Reasons you lose traffic after a website migration
The Changing World of SEO & 7 Tips to Stay Ahead - Optimise Oxford
The Changing World of SEO & 7 Tips to Stay Ahead - Optimise Oxford
11 Actionable SEO Tips and Tricks You Can Use Today!
11 Actionable SEO Tips and Tricks You Can Use Today!
4 Steps to Building a Data-Driven Strategy - White Exchange - 24.11.14
4 Steps to Building a Data-Driven Strategy - White Exchange - 24.11.14
Operational SEO - Insights into running an SEO Department
Operational SEO - Insights into running an SEO Department
10 Basic SEO Techniques Website Designers & Developers Should Know
10 Basic SEO Techniques Website Designers & Developers Should Know
Recently uploaded
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
Iván Bornacelly, Policy Analyst at the OECD Centre for Skills, OECD, presents at the webinar 'Tackling job market gaps with a skills-first approach' on 12 June 2024
Chapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
Leveraging Generative AI to Drive Nonprofit Innovation
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
How to deliver Powerpoint Presentations.pptx
"How to make and deliver dynamic presentations by making it more interactive to captivate your audience attention"
Bossa N’ Roll Records by Ismael Vazquez.
Bossa N Roll Records presentation by Izzy Vazquez for Music Retail and Distribution class at Full Sail University
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...
Whether you're new to SEO or looking to refine your existing strategies, this webinar will provide you with actionable insights and practical tips to elevate your nonprofit's online presence.
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh
A Visual Guide to 1 Samuel | A Tale of Two Hearts
These slides walk through the story of 1 Samuel. Samuel is the last judge of Israel. The people reject God and want a king. Saul is anointed as the first king, but he is not a good king. David, the shepherd boy is anointed and Saul is envious of him. David shows honor while Saul continues to self destruct.
How Barcodes Can Be Leveraged Within Odoo 17
In this presentation, we will explore how barcodes can be leveraged within Odoo 17 to streamline our manufacturing processes. We will cover the configuration steps, how to utilize barcodes in different manufacturing scenarios, and the overall benefits of implementing this technology.
skeleton System.pdf (skeleton system wow)
🔥🔥🔥🔥🔥🔥🔥🔥🔥
إضغ بين إيديكم من أقوى الملازم التي صممتها
ملزمة تشريح الجهاز الهيكلي (نظري 3)
💀💀💀💀💀💀💀💀💀💀
تتميز هذهِ الملزمة بعِدة مُميزات :
1- مُترجمة ترجمة تُناسب جميع المستويات
2- تحتوي على 78 رسم توضيحي لكل كلمة موجودة بالملزمة (لكل كلمة !!!!)
#فهم_ماكو_درخ
3- دقة الكتابة والصور عالية جداً جداً جداً
4- هُنالك بعض المعلومات تم توضيحها بشكل تفصيلي جداً (تُعتبر لدى الطالب أو الطالبة بإنها معلومات مُبهمة ومع ذلك تم توضيح هذهِ المعلومات المُبهمة بشكل تفصيلي جداً
5- الملزمة تشرح نفسها ب نفسها بس تكلك تعال اقراني
6- تحتوي الملزمة في اول سلايد على خارطة تتضمن جميع تفرُعات معلومات الجهاز الهيكلي المذكورة في هذهِ الملزمة
واخيراً هذهِ الملزمة حلالٌ عليكم وإتمنى منكم إن تدعولي بالخير والصحة والعافية فقط
كل التوفيق زملائي وزميلاتي ، زميلكم محمد الذهبي 💊💊
🔥🔥🔥🔥🔥🔥🔥🔥🔥
Jemison, MacLaughlin, and Majumder "Broadening Pathways for Editors and Authors"
Jemison, MacLaughlin, and Majumder "Broadening Pathways for Editors and Authors"National Information Standards Organization (NISO)
This presentation was provided by Racquel Jemison, Ph.D., Christina MacLaughlin, Ph.D., and Paulomi Majumder. Ph.D., all of the American Chemical Society, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...
Andreas Schleicher, Director of Education and Skills at the OECD presents at the launch of PISA 2022 Volume III - Creative Minds, Creative Schools on 18 June 2024.
Gender and Mental Health - Counselling and Family Therapy Applications and In...
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Wound healing PPT
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
Recently uploaded (20)
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
Chapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering.pptx
Leveraging Generative AI to Drive Nonprofit Innovation
Leveraging Generative AI to Drive Nonprofit Innovation
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
SWOT analysis in the project Keeping the Memory @live.pptx
SWOT analysis in the project Keeping the Memory @live.pptx
REASIGNACION 2024 UGEL CHUPACA 2024 UGEL CHUPACA.pdf
REASIGNACION 2024 UGEL CHUPACA 2024 UGEL CHUPACA.pdf
Jemison, MacLaughlin, and Majumder "Broadening Pathways for Editors and Authors"
Jemison, MacLaughlin, and Majumder "Broadening Pathways for Editors and Authors"
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...
Gender and Mental Health - Counselling and Family Therapy Applications and In...
Gender and Mental Health - Counselling and Family Therapy Applications and In...
Local SEO - Alex Minchin - OxonDigital
- 2. What do I need to know? 1 in 5 Google searches have local intent 1 in 3 mobile searches have local intent Local listings have positional advantage People like to buy locally!
- 3. What is Local SEO?
- 4. A look at the top...
- 5. What’s important? Business Name Address Phone Number Domain Name Links Citations Reviews Directory Listings Testimonials Geo-tagging Social Check-In Services Proximity
- 6. Consistency of Business Name, Address, and Phone Number is crucial to Local Search success.
- 7. 5 Things you can do tostart optimising for Local SEO
- 8. 1. Decide upon your keywords Do your chosen keywords bring up a Places result when searched for? Is there traffic volume? Who are your competitors? Is it a realistic target?
- 9. 2. Research your competitors
- 10. 3. Optimise your profile(s) Business Name, Address, Tel. Photos - any will do! Videos - create free videos easily at animoto.com, Microsoft Movie Maker or iMovie. Categories/Tags – your chosen keywords Consistent Description Note down your Google Places profile details so that you have a structure to follow for all other profiles.
- 11. 4. Search for citations Searching for your competitors’ phone number and business name will bring up a list of their citations.
- 12. 5. Ask for reviews Existing customers New customers (during the ‘honeymoon period’) Suppliers Partners
- 13. To summarise Choose your keywords wisely Fill in your profile(s) as much as you can Keep all business details consistent Acquire citations and links (Biz name + Tel.) Ask for reviews!