The document outlines best practices for building and managing an effective SEO team, emphasizing the importance of finding a suitable team structure and maintaining strong communication. It advocates for a blend of standardized processes and tools, while encouraging staff to innovate and challenge existing practices. Additionally, the document highlights the significance of training, continuous development, and team empowerment to drive successful SEO strategies.

2. HELLO!
Ciao!
Bonjour!
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3. OPERATIONAL
SEO
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4. BRAND
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5. TOOLS
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6. TEAM / PEOPLE
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7. Digital merry-go-round
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8. Understand what talent is in
the area
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9. Don’t always look specifically
for those in SEO
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10. Create recruitment relationships with local
education authorities
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11. Provide a training/intern
programme
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12. HAVING THE
RIGHT
STRUCTURE
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13. Client
SEO
Flat structure
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14. Departmental Approach
Client
Consultant
OutreachTechnicalContent
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15. So we changed it, and fast!
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16. Team approach
Client
OutreachTechnicalContent OutreachTechnicalContent OutreachTechnicalContent
Client Client
Consultant ConsultantConsultant
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17. There is no correct structure for an
SEO team. Just make sure that you
choose the one that works for you!
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18. PROCESS, TOOLS
& TEMPLATES
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19. Use the same tools across all teams.
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20. Use the same processes across all teams…
Research Data Capture Categorisation
Keyword
Testing
Keyword
SelectionInput Output
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21. But don’t stop staff
challenging those
processes to make them
better!
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22. Utilise templates
• For common tasks
• Consistencies across
teams
• To be used as a guide
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23. TimeOptimisation
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24. Use tools, process & templates as
guides, but allow your staff to
challenge & develop them to
enhance projects.
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25. COMMUNICATION
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26. Use project management tools
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27. Use a tool that works best
for you.
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28. Automate duplicate tasks
Client Facing Internal Use
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29. Provide a forum for discussion/feedback
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30. TEAM
DEVELOPMENT
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31. Staying ahead of the curve!
80:20 week
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32. Up skill in all
areas.
Employee
SEO
Analytics
Paid Media
Social Media
Content
Strategy
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33. Conferences / Meet-up
Attendance
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34. Give your team the power to create
side projects
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35. Train people well enough so they
can leave, treat them well enough
so they don’t want to. cc
@richardbranson
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36. TO DELIVER
MARKET LEADING
SEO
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37. THE RIGHT TEAM
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38. A STRUCTURE
THAT WORKS FOR
YOU!
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39. A PROCESS THAT
GUIDES AND
DOESN’T
RESTRICT #ThinkTank@danielbianchini

40. GOOD
COMMUNICATION
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41. #ThinkTank
ABILITY TO
CONTINUOUSLY
EVOLVE
@danielbianchini

42. Thank you.