Personalization is playing a bigger role in Search and Google especially.
Let's understand what are the personalized SERPs, what factors are at the base of personalization and how we can take advantage from that as SEOs.
Hummingbird unleashed. Understanding the new Google Search AlgorithmGianluca Fiorelli
How does Hummingbird work? We cannot tell it and very few has been explicitly told about it by Amit Singhal and others Google spokespersons.
But we can reasonably try to figure out the basis of its functioning and, therefore, understand how SEO is definitively changed.
Slawski New Approaches for Structured Data:Evolution of Question Answering Bill Slawski
Google has moved from Search to Knowledge, and Focusing on Answering questions with knowledge graph entity information provides has led to answering queries with Knowledge graphs for those questions, with confidence scores between entities and other entities or attributes of entities, based upon freshness, reliabilillity, popularity, and proximity between an entity and another entity or an attribute.
Hummingbird unleashed. Understanding the new Google Search AlgorithmGianluca Fiorelli
How does Hummingbird work? We cannot tell it and very few has been explicitly told about it by Amit Singhal and others Google spokespersons.
But we can reasonably try to figure out the basis of its functioning and, therefore, understand how SEO is definitively changed.
Slawski New Approaches for Structured Data:Evolution of Question Answering Bill Slawski
Google has moved from Search to Knowledge, and Focusing on Answering questions with knowledge graph entity information provides has led to answering queries with Knowledge graphs for those questions, with confidence scores between entities and other entities or attributes of entities, based upon freshness, reliabilillity, popularity, and proximity between an entity and another entity or an attribute.
Semantic Search Engine: Semantic Search and Query Parsing with Phrases and En...Koray Tugberk GUBUR
Semantic Search Engines can understand human language to analyze the need behind a query. Instead of focusing, string, or word matching, a semantic search engine focuses on concepts, intents, and relations of named entities. Taxonomy, ontology, onomastics, semantic role labeling, relation detection, lexical semantics, entity extraction, recognition, resolution can be used by semantic search engines. In this PDF file, semantic search engines' evolution will be processed based on Google Search Engine's research papers, patents, and official announcements. From 1998 to 20021, search's and search engines' evolution, from strings to things, from phrases to entities will be told along with query processing, and parsing methodology changes.
As opposed to lexical search, semantic searching searches for meaning, not meaningless matches of the query words. Semantic search attempts to increase the relevancy of results by understanding searchers' intents and the context of terms in the searchable dataspace, whether online or within a closed system. The right semantic search content is a blend of natural language, focuses on the intent of the user, and considers other topics the user may be interested in.
Ontologies, XML, and other structured data sources can be used to retrieve knowledge using semantic search according to some authors. The use of such technologies provides a mechanism for creating formal expressions of domain knowledge that are highly expressive and may allow the user to express more detailed intent during query processing.
The Royal Guide to Google Safe (and Penalty Free) Link BuildingJoe Youngblood
Google loves to penalize link building, but there are ways to get links that Google wont (currently) penalize you for. Originally presented at Pubcon Las Vegas 2014.
y Keynote Presentation from today at SMXL Milan 2019 - Loving Italy about entities and augmentation queries and question answer through building knowledge graphs.
Keyword Research requires knowing your audiences and tasks for each of them. It can include taxonomies, Ontologies, context terms and disambiguation and optimizing for a knowledge graph and finding related entities.
Guidelines and best practices for successful seo william slawski smxl milan...Bill Slawski
About How I started using Entities in Optimizing sites, and How Google has been adding Entities to Search Results and working on Updating its Knowledge Graph.
Google announced its new Hummingbird algo update, putting lots of SEOs into doubts and concerns – what should this algo change mean to you and your website? To make sure you don't get down into panic and plan your SEO strategy wisely, we've put up this short guide to explain what Hummingbird update is, how it affects your rankings and how to adapt your SEO strategy to benefit from the changes.
Google Hummingbird and Semantic Search - An UpdateEric Enge
Google's Hummingbird landed in September of 2013. Yet it was a soft landing with few noticing its impact, even though Google told us it impacted 90% of queries.
In this presentation at MN Search in Minneapolis, I provide an update on what's going on, and how the impact is becoming very real in 2014.
Defining & Mapping Your Brand for Google: A Slightly Technical Guide for Grow...Everett Sizemore
Learn how to use JSON-LD script to place Schema.org markup into the HTML header area of your site. Also learn about defining and connecting your brand as an entity using open data sources like Wikipedia and WikiData.
This presentation discussed Kathy Schrock's "5 W's" construct and how to use it to assess the validity or web content. This is a companion piece to the article published on EmergingEdTech.com [URL]
Track Everything with Google Tag Manager - #DFWSEM May 2017Ruth Burr Reedy
Google Tag Manager can do so much more than just fire your conversion tracking pixels. Learn how you can use GTM's out-of-the-box functionality, plus custom HTML and jQuery scripts, to track everything your heart desires - and even go beyond tracking to do things like personalize and canonicalize your site!
Rand Fishkin's presentation covering 7 of the biggest trends in SEO in 2016 from changes in Google's handling of keywords to CTR opportunities to machine learning and more.
SEOs fail because they tend thinking only tactically and forget strategy. In this deck, Gianluca presents the most interesting trends in Google Search, which we can discover simply by looking with attention the same Google sources: patents, papers, acquisitions, people hired and research blog post.
Video and images, Parsing and Semantics, Local Search and Personalization, Natural Language and Machine Learning.
These are the things we should create an SEO strategy around, and not fixate ourselves on Unnamed (or Fred) updates.
Semantic Search Engine: Semantic Search and Query Parsing with Phrases and En...Koray Tugberk GUBUR
Semantic Search Engines can understand human language to analyze the need behind a query. Instead of focusing, string, or word matching, a semantic search engine focuses on concepts, intents, and relations of named entities. Taxonomy, ontology, onomastics, semantic role labeling, relation detection, lexical semantics, entity extraction, recognition, resolution can be used by semantic search engines. In this PDF file, semantic search engines' evolution will be processed based on Google Search Engine's research papers, patents, and official announcements. From 1998 to 20021, search's and search engines' evolution, from strings to things, from phrases to entities will be told along with query processing, and parsing methodology changes.
As opposed to lexical search, semantic searching searches for meaning, not meaningless matches of the query words. Semantic search attempts to increase the relevancy of results by understanding searchers' intents and the context of terms in the searchable dataspace, whether online or within a closed system. The right semantic search content is a blend of natural language, focuses on the intent of the user, and considers other topics the user may be interested in.
Ontologies, XML, and other structured data sources can be used to retrieve knowledge using semantic search according to some authors. The use of such technologies provides a mechanism for creating formal expressions of domain knowledge that are highly expressive and may allow the user to express more detailed intent during query processing.
The Royal Guide to Google Safe (and Penalty Free) Link BuildingJoe Youngblood
Google loves to penalize link building, but there are ways to get links that Google wont (currently) penalize you for. Originally presented at Pubcon Las Vegas 2014.
y Keynote Presentation from today at SMXL Milan 2019 - Loving Italy about entities and augmentation queries and question answer through building knowledge graphs.
Keyword Research requires knowing your audiences and tasks for each of them. It can include taxonomies, Ontologies, context terms and disambiguation and optimizing for a knowledge graph and finding related entities.
Guidelines and best practices for successful seo william slawski smxl milan...Bill Slawski
About How I started using Entities in Optimizing sites, and How Google has been adding Entities to Search Results and working on Updating its Knowledge Graph.
Google announced its new Hummingbird algo update, putting lots of SEOs into doubts and concerns – what should this algo change mean to you and your website? To make sure you don't get down into panic and plan your SEO strategy wisely, we've put up this short guide to explain what Hummingbird update is, how it affects your rankings and how to adapt your SEO strategy to benefit from the changes.
Google Hummingbird and Semantic Search - An UpdateEric Enge
Google's Hummingbird landed in September of 2013. Yet it was a soft landing with few noticing its impact, even though Google told us it impacted 90% of queries.
In this presentation at MN Search in Minneapolis, I provide an update on what's going on, and how the impact is becoming very real in 2014.
Defining & Mapping Your Brand for Google: A Slightly Technical Guide for Grow...Everett Sizemore
Learn how to use JSON-LD script to place Schema.org markup into the HTML header area of your site. Also learn about defining and connecting your brand as an entity using open data sources like Wikipedia and WikiData.
This presentation discussed Kathy Schrock's "5 W's" construct and how to use it to assess the validity or web content. This is a companion piece to the article published on EmergingEdTech.com [URL]
Track Everything with Google Tag Manager - #DFWSEM May 2017Ruth Burr Reedy
Google Tag Manager can do so much more than just fire your conversion tracking pixels. Learn how you can use GTM's out-of-the-box functionality, plus custom HTML and jQuery scripts, to track everything your heart desires - and even go beyond tracking to do things like personalize and canonicalize your site!
Rand Fishkin's presentation covering 7 of the biggest trends in SEO in 2016 from changes in Google's handling of keywords to CTR opportunities to machine learning and more.
SEOs fail because they tend thinking only tactically and forget strategy. In this deck, Gianluca presents the most interesting trends in Google Search, which we can discover simply by looking with attention the same Google sources: patents, papers, acquisitions, people hired and research blog post.
Video and images, Parsing and Semantics, Local Search and Personalization, Natural Language and Machine Learning.
These are the things we should create an SEO strategy around, and not fixate ourselves on Unnamed (or Fred) updates.
This presentation is how Internet Sales Drive market your website to get in seen via search engines, social media and other referral websites. It is how we can build your brand up on the Internet.
There is no doubt that talking is much more convenient than writing, especially
if you are browsing on a tablet or Smartphone. With the proliferation of personal
assistants such as Siri, Google Assistant or Amazon Echo, voice searches are
gaining increasing relevance and consolidating as one of the main SEO trends in 2019.
These slides were created for the course:
Comm 350R Social Media
Dr. Matthew J. Kushin
Department of Communication
Utah Valley University
For more on the course see:
http://profkushinsocial.wordpress.com
For more about the professor, see:
http://profkushin.wordpress.com
or @mjkushin on Twitter
Strategies to Drive Web Traffic in the Real Estate WorldRand Fishkin
Rand's presentation at Inman Connect 2017, on how SEO, social media, content, email, and advertising can work to successfully drive traffic to real estate websites.
Presented at Business of Software Conference, Rand Fishkin (Moz founder and all round great guy) presents his summary of what to love and what to leave in SEO for 2014. In a constantly changing field, Rand stands out as presenting the clearest and most accessible advice on what should work to help your customers find you online.
Watch if you have any responsibility for finding customers, creating content or building marketing.
Read the Social Media Edition magazine with contributions from Greenlight's Paid Media Director - Hannah Kimuyu, Social Media Director - Anna O'Brien and SEO Director - Adam Bunn.
Similar to Google, SEO and Personalized Search (20)
In the SEO world everybody talks about Voice Search, forgetting that Google has steadily improved another facet of Search that may be even more disruptive in the incoming Conversational Search era: Visual Search.
Open the slide and discover everything you can do now already with Images and Visual Search, the opportunities offered by Google Lens and how to individuate and optimize for it.
SMXL - Analisi competitiva: una guida pratica, di Gianluca FiorelliGianluca Fiorelli
Piccola ma pratica guida all'analisi competitiva SEO, con suggerimenti su come farla utilizzando tool come Moz Domain Analysis, Keyword Explorer, SEMRush, SISTRIX, Buzzsumo e l'osservazione diretta dei risultati di ricerca.
In this deck Gianluca Fiorelli is explaining why it is so important to actually look at the SERPs of Google for understanding the true search intent people have when performing a search. And how we should stop using the old Informational/Navigational/Transactional classification, because the intents are blended, and that means that we should also stop thinking in Tofu/Mofu/Bofu.
International on page seo and content transcreation gianluca fiorelliGianluca Fiorelli
When rolling out new content or updating existing pages, there are many factors that need to be considered to ensure search engine success.
Drawing on real-life examples, Gianluca Fiorelli provides actionable tips for researching, creating and implementing SEO-friendly content on an international scale.
International SEO Keyword Research & Localization - Gianluca Fiorelli #PubConGianluca Fiorelli
In this deck, you will discover the practical and actionable steps for performing a correct keyword research for International SEO, and how to fully localize your website and content so to effectively target your international markets and, so, obtain the most from Organic Search in terms of traffic and conversions.
The Future of Visual Search by Gianluca Fiorelli for Brighton SEOGianluca Fiorelli
Visual Search is the ugly duckling of Search Marketing: no one seems to pay too much attention to it … and this is terribly wrong.
In fact, Google, Bing, Pinterest, eBay, Amazon, and more and more brands have started offering Visual Search as an alternative for discovering and buying all kinds of things on the Internet.
In his talk, Gianluca will present the latest advancements in Visual Search: from the increasing monetization of Google Images and, soon, Google Lens to how Voice and Visual Search can become a killer combo for experienced SEOs and how we can use the already numerous visual search APIs to create our branded web applications the opportunities that Visual Search in Augmented Reality can offer to create 10X content.
International SEO - Lessons from the trenches (2018)Gianluca Fiorelli
When it comes to International SEO, we usually see the same old things told: domain or subdomain or subfolder? Generic domain or Country Code Domain Names? How to implement the hreflang?
Please, do not misunderstand me! The technical side of International SEO is a fundamental aspect of this many times complicated vertical of organic search.
However, it is only one of the aspects of International SEO, and it cannot well defined if, before, we didn't understand the business model behind the internationalization of a website.
In my talk for Digital Olympus I present a different point of view to International SEO based on 3 different case histories, which represent well how reality is not always what “best practices” pretend us to do, and that’s for a simple reason: the needs of the client’s international business strategy (and idiosyncrasies). For instance, how to target all the world but being restrained by how the warehouses are located? Or, how to design the right Intl SEO strategy for a website that needs to fight dumping?
In these slides Gianluca Fiorelli presents how to create Buyer Personas, what tools and methods to follow for collecting qualitative and quantitative data, how to create an editorial calendar and project campaigns that can effectively target the Buyer Personas we individuated.
Slide #SMXLMilan 2016 - International SEO (Real Cases Histories)Gianluca Fiorelli
In this slides you will find some real International SEO case histories, which present well how theory often fights with the reality shaped by the business strategy of a company.
You will find not the usual issues about hreflang and redirections and how I solved them.
Si no eres un SEO pero te importa conocer que es el Posicionamiento en Buscadores ahora mismo, cuales son los retos tecnicos más actuales y, sobre todo, que preguntas hacer antes de contratar un consultor o agencia SEO, entonces este deck es para ti.
Strategia di Content Marketing basata in Buyer PersonasGianluca Fiorelli
In queste slides scopriremo cosa sono le Buyer Personas, come individuarle utilizzando strumenti di analisi qualitativa e strumenti di analisi quantitativa.
Vedremo, poi, casi reali di uso delle Buyer Personas per il disegno di un calendario editoriale basato su di esse e sul loro Consumer Journey, per la creazione di campagne di Content Marketing e per l'ideazione di campagne di link building.
Donde está yendo Google? De verdad es solo Panda y Penguin?
Ha llegado el momento que los SEOs sean más ambicioso y que miren a lo que el Search Marketing va a ser de aquí a pocos años.
Machine Learning, Semantica, Personalización, Contexto y Señales de Usuarios: estas son las tres claves del Google del futuro.
Deconstructing Google (edition 2016) - digital olympus 2016Gianluca Fiorelli
If we look at what Google patented, the companies its acquired and people it employed in the past 3 or 4 years, we can conclude that its main interested is focussed on better understanding natural language and, so, better the parsing and indexing parts of its algorithm.
In this deck I explain what really is Semantics for Google and how we can optimize our site for the Google to come.
Harnessing The Power Of Archetypes For Your Digital MarketingGianluca Fiorelli
Consider this:
1) 80% of the times we take a decision unconsciously;
2) archetypes are figures and images imprinted and hardwired into our psyches.
Therefore, if a Brand is able to define an archetype figure around which to develop its own identity, and such to be attuned with the ones its audience refers itself to, then that Brand will be able to communicate and create strong bonds with that audience on a almost subliminal level, and with obvious competitive advantages.
In this deck I present the 12 archetype figures and how to use them along with narrative modes in order to create a branded world that users will love to be part of.
International social media semrush webinar - gianluca fiorelliGianluca Fiorelli
Ecco quà le mie slides in cui presento un panorama esaustivo di come i Marchi e i Media utilizzano il canale social media nei maggiori mercati europei e negli Stati Uniti.
Nelle slides incontrate anche come poter utilizzare Buzzsumo, Email Hunter, Klear e Buzzstream per poter creare le necessarie relazioni con gli influencers, e così poter ottenere il maggior successo nell'amplificazione dei nostri contenuti nei Social Networks
Guía practica para crear campañas con Buzzsumo, Buzzstream y otros toolsGianluca Fiorelli
Presentación de Gianluca Fiorelli - presentada al Clinic SEO en eShow Barcelona 2016 -sobre cómo realizar grandes campañas de link building basadas en contenido.
Gianluca Fiorelli presents you almost 100 slides of actionable suggestions about how to design, implement and optimize the perfect International Inbound Marketing strategy.
Starting from how to take the correct business decision, passing through the International SEO optimization of your website and the correct localization of your content and content marketing campaigns, to finish with tips about how to use correctly Social Media in order to create meaningful communities in your targeted countries.
Gianluca Fiorelli's Practical Guide to Content MetricsGianluca Fiorelli
One of the biggest problems SEOs (and business companies) have is understanding what metrics really matters when it comes to on site content and content campaigns.
In this deck, Gianluca Fiorelli will first explain the real reasons why content matters to SEOs and, then:
1) How to measure landing and conversion pages;
2) How to measure on-site editorial content;
3) How to measure content-based marketing campaigns.
Gianluca Fiorelli's very practical guide to Keyword and Topical ResearchGianluca Fiorelli
(Key)Words matter, because they are the best way search marketers (and not just them) have to understand the consumers' world, their needs, their interests and aspirations.
Keywords research is our bread-trail for understanding the meaning behind a search.
Keywords are not dead, because Semantic SEO gave them new life.
We all know the theory, but what about putting theories into practice.
In this deck, Gianluca Fiorelli offers you a very practical guide about how to use Google itself for doing a great keyword and topical research.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
1. Don’t Panic! A Hitchhiker’s Guide To Surviving SEO Changes
Personalization and SEO
by Gianluca Fiorelli (@gfiorelli1)
2. Disclaimer:
this speech is based over one firm statement
SEO in not a tactic.
SEO is a strategy that uses tactics for
obtaining a purpose:
qualified organic traffic.
3. Why are you asking me for rankings when they
all see different search result pages?
4. Maybe because you “forget” Personalization
Taken from What do the public understand about Search
12. Consider competitive research with
personalization in mind
67% of the time your rankings won’t
appear in the localized SERPs of
other cities
(data from Linkdex)
22. Food for Thoughts
40% of Internet Time Now On Mobile
Devices
(data from Comscore – 2/13)
40% of Mobile Users
use their devices at
home watching TV
(data from Nielsen– 2012)
23. Forget about (not provided) keywords
Think about queries
QUERY
=
Explicit Query
+
Implicit Query
24. “Stazioni del metro di Milano”
Explicit Query
Android 4.3 on the street in Milan
Implicit Query
From Keywords to Contexts: the New Query Model
26. Search Entities
• A query a searcher submits;
• Documents responsive to a query;
• The Search Session during which the searcher submits
the query;
• The time at which the query is submitted;
• Advertisements presented in response to the query;
• Anchor text in a link in a document;
• The domain associated with a document
More in this post by Bill Slawski
28. Pay Attention to This
A relationship between a first entity that has insufficient support
(e.g., not enough search history data) to associate a given
property with the first entity and a second entity that does have
sufficient support to associate the given property with the second
entity can be identified, and the given property can be associated
with the first entity with higher confidence
More in this post by Bill Slawski