I Got 99 Local Search Problems But Citations Aren't One

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This document is a guide to local SEO best practices from Dan Leibson of Local SEO Guide. It discusses the decreasing importance of citations, issues with Google My Business listings, and the need for a multifaceted local SEO strategy incorporating on-site optimization, content creation, reviews, and technical fixes. Leibson advocates starting with an audit, leveraging data and technology, and diversifying tactics beyond citations alone to drive calls, traffic and sales.

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LOCAL SEO GUIDE.com
LOCAL SEO GUIDE
| dan@localseoguide.com | Twitter: @danleibson |
www.localseoguide.com
I Got 99 Local
Search Problems
But Citation Building
Ain’t One
Dan
Leibson

Forgive the Bullet Points
LOCAL SEO GUIDE.com
Twitter: @danleibson | Email: dan@localseoguide.com

/about-us
• Local SEO Guide, Inc. was founded in 2006
• We are a “boutique” SEO consulting service. We are not a “chop
shop”.
• Our Focus:
– SEO for Multi-Location Businesses (e.g. Walmart)
– SEO for Large, Complicated Websites (e.g. Bing Maps)
– SEO for Agencies
– SEO for Single Locations
• We like to get under the hood and solve problems with this
complicated channel
LOCAL SEO GUIDE.com
Twitter: @danleibson | Email: dan@localseoguide.com

/some-clients
LOCAL SEO GUIDE.com
Twitter: @danleibson | Email: dan@localseoguide.com

Citation Stock Is Low
LOCAL SEO GUIDE.com
Twitter: @danleibson | Email: dan@localseoguide.com

Their Value Is Decreasing
http://moz.com/local-search-ranking-factors
LOCAL SEO GUIDE.com
Twitter: @danleibson | Email: dan@localseoguide.com

Too Much Emphasis On GMB
Traffic from Google My Business Page
Organic Traffic Deep to the Website
LOCAL SEO GUIDE.com
Twitter: @danleibson | Email: dan@localseoguide.com

The Great Real Estate Panic Of
’14!
LOCAL SEO GUIDE.com
Twitter: @danleibson | Email: dan@localseoguide.com

But Impressions Are Up!
20000
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LOCAL SEO GUIDE.com
Real Estate GWT Impressions
Twitter: @danleibson | Email: dan@localseoguide.com

And So Is Traffic!
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0
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LOCAL SEO GUIDE.com
Real Estate GA Traffic
Twitter: @danleibson | Email: dan@localseoguide.com

What About Calls?
LOCAL SEO GUIDE.com
Twitter: @danleibson | Email: dan@localseoguide.com

What About Them?
LOCAL SEO GUIDE.com
Twitter: @danleibson | Email: dan@localseoguide.com

Referral Traffic? Seriously?
LOCAL SEO GUIDE.com
Twitter: @danleibson | Email: dan@localseoguide.com

1st Search Converts Are Rare
LOCAL SEO GUIDE.com
Twitter: @danleibson | Email: dan@localseoguide.com

Pigeon Kinda Broke “Local”
LOCAL SEO GUIDE.com
Twitter: @danleibson | Email: dan@localseoguide.com

And So Can You!
LOCAL SEO GUIDE.com
Twitter: @danleibson | Email: dan@localseoguide.com

It’s As Easy As…
1. Get an exact match domain & put up
crappy, overly optimized website
2. Get a virtual office with mail and call
forward
3. Just a few citations
LOCAL SEO GUIDE.com
Twitter: @danleibson | Email: dan@localseoguide.com

Look Ma’ I’m A Spammer
LOCAL SEO GUIDE.com
Twitter: @danleibson | Email: dan@localseoguide.com

Let’s Talk About Links Baby
LOCAL SEO GUIDE.com
Twitter: @danleibson | Email: dan@localseoguide.com

Diversify Yo’ SEO Strategies
LOCAL SEO GUIDE.com
Twitter: @danleibson | Email: dan@localseoguide.com

Always Start With An Audit
You can get a free local SEO audit template here
LOCAL SEO GUIDE.com
Twitter: @danleibson | Email: dan@localseoguide.com

Fix Technical Problems
LOCAL SEO GUIDE.com
User-agent: *
Disallow: /
Twitter: @danleibson | Email: dan@localseoguide.com

Optimize Your Titles
LOCAL SEO GUIDE.com
Use a data driven approach
Twitter: @danleibson | Email: dan@localseoguide.com

Find Opportunities on Your Site
LOCAL SEO GUIDE.com
Twitter: @danleibson | Email: dan@localseoguide.com

Track Your Calls
What a client call looks like when you can’t prove ROI
LOCAL SEO GUIDE.com
Twitter: @danleibson | Email: dan@localseoguide.com

Content is King
LOCAL SEO GUIDE.com
Twitter: @danleibson | Email: dan@localseoguide.com

Enough!
LOCAL SEO GUIDE.com
Twitter: @danleibson | Email: dan@localseoguide.com

Poach Content From
Competition
LOCAL SEO GUIDE.com
Twitter: @danleibson | Email: dan@localseoguide.com

Leverage Your Favorite Tool
LOCAL SEO GUIDE.com
Twitter: @danleibson | Email: dan@localseoguide.com

Get Reviews
LOCAL SEO GUIDE.com
Twitter: @danleibson | Email: dan@localseoguide.com

Multi-Location
LOCAL SEO GUIDE.com
Twitter: @danleibson | Email: dan@localseoguide.com

Serious Problems With GMB
Locations
LOCAL SEO GUIDE.com
You can read more about it here
Twitter: @danleibson | Email: dan@localseoguide.com

Reclaim Your Data
LOCAL SEO GUIDE.com
Twitter: @danleibson | Email: dan@localseoguide.com

Make It More Useful
800000
700000
600000
500000
400000
300000
200000
100000
0
1 2 3 4
LOCAL SEO GUIDE.com
Clicks
Impression
=SUM(OFFSET(B$2,(ROW()-ROW(B$2))*7,,7,))
Twitter: @danleibson | Email: dan@localseoguide.com

Track NAP In Excel
LOCAL SEO GUIDE.com
Twitter: @danleibson | Email: dan@localseoguide.com

Get The Xpath
LOCAL SEO GUIDE.com
Twitter: @danleibson | Email: dan@localseoguide.com

Xpath Reference In Excel
LOCAL SEO GUIDE.com
You can just copy it from this Google Doc
Twitter: @danleibson | Email: dan@localseoguide.com

Takeaways
LOCAL SEO GUIDE.com
Twitter: @danleibson | Email: dan@localseoguide.com

Takeaways
• Local SEO should incorporate specific
vertical (local) tactics into an already solid
SEO strategy.
• Leverage technology whenever possible.
Your brain, passion and experience can’t
be duplicated. Your manual labor can be.
LOCAL SEO GUIDE.com
Twitter: @danleibson | Email: dan@localseoguide.com

Thanks!
Twitter: @danleibson
Email: dan@localseoguide.com
Also, we’re hiring!
LOCAL SEO GUIDE.com

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First Things First: Building and Effective Marketing Strategy Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success. Key Takeaways: -Recognize the critical role of strategy in marketing -Learn our approach for building an actionable, effective marketing strategy -Receive templates and guides for developing a marketing strategy

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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker. Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

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Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent? To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.

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I Got 99 Local Search Problems But Citations Aren't One

1. LOCAL SEO GUIDE.com LOCAL SEO GUIDE | dan@localseoguide.com | Twitter: @danleibson | www.localseoguide.com I Got 99 Local Search Problems But Citation Building Ain’t One Dan Leibson

2. Forgive the Bullet Points LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com

3. /about-us • Local SEO Guide, Inc. was founded in 2006 • We are a “boutique” SEO consulting service. We are not a “chop shop”. • Our Focus: – SEO for Multi-Location Businesses (e.g. Walmart) – SEO for Large, Complicated Websites (e.g. Bing Maps) – SEO for Agencies – SEO for Single Locations • We like to get under the hood and solve problems with this complicated channel LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com

4. /some-clients LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com

5. Citation Stock Is Low LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com

6. Their Value Is Decreasing http://moz.com/local-search-ranking-factors LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com

7. Too Much Emphasis On GMB Traffic from Google My Business Page Organic Traffic Deep to the Website LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com

8. The Great Real Estate Panic Of ’14! LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com

9. But Impressions Are Up! 20000 18000 16000 14000 12000 10000 8000 6000 4000 2000 0 1 2 3 4 5 6 7 8 9 10 11 12 LOCAL SEO GUIDE.com Real Estate GWT Impressions Twitter: @danleibson | Email: dan@localseoguide.com

10. And So Is Traffic! 30000 25000 20000 15000 10000 5000 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 LOCAL SEO GUIDE.com Real Estate GA Traffic Twitter: @danleibson | Email: dan@localseoguide.com

11. What About Calls? LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com

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14. 1st Search Converts Are Rare LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com

15. Pigeon Kinda Broke “Local” LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com

16. And So Can You! LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com

17. It’s As Easy As… 1. Get an exact match domain & put up crappy, overly optimized website 2. Get a virtual office with mail and call forward 3. Just a few citations LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com

18. Look Ma’ I’m A Spammer LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com

19. Let’s Talk About Links Baby LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com

20. Diversify Yo’ SEO Strategies LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com

21. Always Start With An Audit You can get a free local SEO audit template here LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com

22. Fix Technical Problems LOCAL SEO GUIDE.com User-agent: * Disallow: / Twitter: @danleibson | Email: dan@localseoguide.com

23. Optimize Your Titles LOCAL SEO GUIDE.com Use a data driven approach Twitter: @danleibson | Email: dan@localseoguide.com

24. Find Opportunities on Your Site LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com

25. Track Your Calls What a client call looks like when you can’t prove ROI LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com

26. Content is King LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com

27. Enough! LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com

28. Poach Content From Competition LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com

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30. Get Reviews LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com

31. Multi-Location LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com

32. Serious Problems With GMB Locations LOCAL SEO GUIDE.com You can read more about it here Twitter: @danleibson | Email: dan@localseoguide.com

33. Reclaim Your Data LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com

34. Make It More Useful 800000 700000 600000 500000 400000 300000 200000 100000 0 1 2 3 4 LOCAL SEO GUIDE.com Clicks Impression =SUM(OFFSET(B$2,(ROW()-ROW(B$2))*7,,7,)) Twitter: @danleibson | Email: dan@localseoguide.com

35. Track NAP In Excel LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com

36. Get The Xpath LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com

37. Xpath Reference In Excel LOCAL SEO GUIDE.com You can just copy it from this Google Doc Twitter: @danleibson | Email: dan@localseoguide.com

38. Takeaways LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com

39. Takeaways • Local SEO should incorporate specific vertical (local) tactics into an already solid SEO strategy. • Leverage technology whenever possible. Your brain, passion and experience can’t be duplicated. Your manual labor can be. LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com

40. Thanks! Twitter: @danleibson Email: dan@localseoguide.com Also, we’re hiring! LOCAL SEO GUIDE.com

I Got 99 Local Search Problems But Citations Aren't One

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