A look how to manage, grow and ignite customer content in the form of online reviews, testimonials and case studies. It's content your customers trust and seek out. Prevention given as the closing keynote at the Social Media Rockstar Event 2016.
The Search Landscape in 2010 from Google to Bing. How we use the Internet, search market share, how search engines work and recent Google search improvements. Presented at Web 2.0 Expo New York September 27, 2010 by Rhea Drysdale.
Social Media: Can It Deliver To Your Bottom LineMike Rosenberg
Presentation on Social Media and how it can deliver quantifiable results to the travel and tourism industry, Given live at the SOVA Symposium on March 1, 2010.
A look how to manage, grow and ignite customer content in the form of online reviews, testimonials and case studies. It's content your customers trust and seek out. Prevention given as the closing keynote at the Social Media Rockstar Event 2016.
The Search Landscape in 2010 from Google to Bing. How we use the Internet, search market share, how search engines work and recent Google search improvements. Presented at Web 2.0 Expo New York September 27, 2010 by Rhea Drysdale.
Social Media: Can It Deliver To Your Bottom LineMike Rosenberg
Presentation on Social Media and how it can deliver quantifiable results to the travel and tourism industry, Given live at the SOVA Symposium on March 1, 2010.
Local Search - Getting on Google's MapAaron Weiche
This presentation was for the national conference of Bed & Breakfasts. It covers how to rank on Google Maps with a focus on the factors outside of your website. Links, Citations, Google My Business and Reviews are all covered as well as a quick look at competitive research with a set of Google local rankings.
Siri-ously Local for Nightclubs and BarsSteve Hammer
Mobile isn't the next thing, it's the thing and if you aren't listed properly for mobile search, your customers are going to have a much harder time finding your nightclub or bar. This walks through the keys to a successful local program, including listing optimization and local ppc
Destination Marketing Webinar Search Powering Your Marketing MixMike Rosenberg
Our first in this series is Search Powering Your Marketing Mix where we will show how search marketing can provide behavioral information on who is searching for lodging, restaurant, attraction and activity information in and around your destination, which messages resonate with them and what factors entice them to become visitors/customers.
Armed with this knowledge, destination and regional marketers can create effective messaging to drive consumer actions through all aspects of the marketing mix, both online and traditional channels.
In this webinar you will learn:
1. How Search & Social Intelligence Research can define your target audience(s) and provide knowledge needed to create an effective overall marketing campaign.
2. How to leverage this information across your online and traditional marketing mix.
This session promises to provide a professional game-plan that can be implemented by business of all sizes to dramatically enhance their online presence, increase conversion rates, and directly connect with target audiences through search engines, emerging social networks and online communities.
From research, to strategy and execution this informative and actionable presentation will provide a road map for success with specific case studies along the way.
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Consumer-Led Change: How To Stay Relevant & Build Success. PRESENTATION: Consumer Lead Change: How to Stay Relevant and Build Success - Given by Duane Forrester, @duaneforrester - Bruce Clay Inc., VP, Operations. #SMX #32C3
Local SEO - Dominate Your Local Community in a Changing LandscapeJason Dodge
Presented to a group of independent AutoValue auto service centers in Michigan. This presentation was delivered in a 50 minute format to individuals in the automotive service industries such as service centers and towing/wrecker services. Focus of this presentation centers around how local search dominates at the regional level most businesses serve. Signals that service-based businesses must pay attention to now and in the future. Key action items were delivered throughout the presentation that attendees could implement immediately to see results.
B3Seminar: What Google wants & how to future-proof SEO - Patrick AltoftBranded3
SEO can no longer be treated as a stand-alone activity, with Google enforcing rules and changing its algorithm 300 times a year, the time has come for brands to stop thinking about short-term activities and start building a natural strategy that Google will love for years to come.
• Are you trying to justify ROI for online marketing strategies?
• Looking to develop a plan for your web-based communication initiatives?
This presentation offers an actionable plan for success.
Gain direct insight into how to leverage data-driven,
ROI-focused online strategies to profitably thrive in today\'s economy. This session promises to provide a professional game plan that can be implemented by business of all sizes to dramatically enhance their online presence, increase conversion rates, and directly connect with target audiences through search engines, emerging social networks and online communities. From research, to strategy and execution this informative and actionable presentation will provide a roadmap for success with specific case studies along the way.
Google Map & Google Places 101: How to get your business listed on the Google Map. Brought to you by Market My Biz Online and Jane Dueease. Contact us to find out about our monthly seminars and events.
Find out why local search is one of the hottest opportunities for small business and how you can increase your ranking on Google, Bing and Yelp! This presentation looks at why search is one of the key ways to attract new customers, what the difference between organic (SEO) and paid search (PPC), how to claim your Google Place page and list your business in local directories, how to leverage social sites to grow local brand awareness and sales - and how to analyze your local search results. Contact www.deluxe.merchengines.com for more information
This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Learn how to create search listings that compel people to click through. Discover the 5 factors you can change to get more traffic and sales from organic search.
Effective Techniques for Hyper-Local Targeting | Shelly Fagin, SearchHOUSearchHOU
Hyper-local opportunities have never been more plentiful. Today we have so many new tools & techniques to target your customers or clients on a local basis. Learn how to build a highly effective targeted, local digital marketing campaigns for your business.
By utilizing Local SEO, Social Media, PPC & automation tools, you have the opportunity to crush your competition and build your brand into a local powerhouse. Learn ways to targeting new customers and even divert traffic (and customers) away from your competition and into your door.
Kick Ass Local SEO Tips & Strategies delivered by @DevBasu at #InboundTO in October 2013. Tips are relevant to small businesses or consultants who work to help small businesses improve their local search presence and visibility.
Reach your online potential & help customers find you locallyDeluxe Corporation
This presentation was designed to support the Deluxe webinar, Reach Your Online Potential - and features online expert Steph Rowan's take on how small businesses can improve their chances of being found locally. Topics include:
- Local search overview
- Websites for local businesses
- Search engines: Optimization for local businesses
- How to increase your ranking in local results
- Google places overview
- Social tactics for local traffic
- Mobile and local search
- Where to start
Local Search - Getting on Google's MapAaron Weiche
This presentation was for the national conference of Bed & Breakfasts. It covers how to rank on Google Maps with a focus on the factors outside of your website. Links, Citations, Google My Business and Reviews are all covered as well as a quick look at competitive research with a set of Google local rankings.
Siri-ously Local for Nightclubs and BarsSteve Hammer
Mobile isn't the next thing, it's the thing and if you aren't listed properly for mobile search, your customers are going to have a much harder time finding your nightclub or bar. This walks through the keys to a successful local program, including listing optimization and local ppc
Destination Marketing Webinar Search Powering Your Marketing MixMike Rosenberg
Our first in this series is Search Powering Your Marketing Mix where we will show how search marketing can provide behavioral information on who is searching for lodging, restaurant, attraction and activity information in and around your destination, which messages resonate with them and what factors entice them to become visitors/customers.
Armed with this knowledge, destination and regional marketers can create effective messaging to drive consumer actions through all aspects of the marketing mix, both online and traditional channels.
In this webinar you will learn:
1. How Search & Social Intelligence Research can define your target audience(s) and provide knowledge needed to create an effective overall marketing campaign.
2. How to leverage this information across your online and traditional marketing mix.
This session promises to provide a professional game-plan that can be implemented by business of all sizes to dramatically enhance their online presence, increase conversion rates, and directly connect with target audiences through search engines, emerging social networks and online communities.
From research, to strategy and execution this informative and actionable presentation will provide a road map for success with specific case studies along the way.
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Consumer-Led Change: How To Stay Relevant & Build Success. PRESENTATION: Consumer Lead Change: How to Stay Relevant and Build Success - Given by Duane Forrester, @duaneforrester - Bruce Clay Inc., VP, Operations. #SMX #32C3
Local SEO - Dominate Your Local Community in a Changing LandscapeJason Dodge
Presented to a group of independent AutoValue auto service centers in Michigan. This presentation was delivered in a 50 minute format to individuals in the automotive service industries such as service centers and towing/wrecker services. Focus of this presentation centers around how local search dominates at the regional level most businesses serve. Signals that service-based businesses must pay attention to now and in the future. Key action items were delivered throughout the presentation that attendees could implement immediately to see results.
B3Seminar: What Google wants & how to future-proof SEO - Patrick AltoftBranded3
SEO can no longer be treated as a stand-alone activity, with Google enforcing rules and changing its algorithm 300 times a year, the time has come for brands to stop thinking about short-term activities and start building a natural strategy that Google will love for years to come.
• Are you trying to justify ROI for online marketing strategies?
• Looking to develop a plan for your web-based communication initiatives?
This presentation offers an actionable plan for success.
Gain direct insight into how to leverage data-driven,
ROI-focused online strategies to profitably thrive in today\'s economy. This session promises to provide a professional game plan that can be implemented by business of all sizes to dramatically enhance their online presence, increase conversion rates, and directly connect with target audiences through search engines, emerging social networks and online communities. From research, to strategy and execution this informative and actionable presentation will provide a roadmap for success with specific case studies along the way.
Google Map & Google Places 101: How to get your business listed on the Google Map. Brought to you by Market My Biz Online and Jane Dueease. Contact us to find out about our monthly seminars and events.
Find out why local search is one of the hottest opportunities for small business and how you can increase your ranking on Google, Bing and Yelp! This presentation looks at why search is one of the key ways to attract new customers, what the difference between organic (SEO) and paid search (PPC), how to claim your Google Place page and list your business in local directories, how to leverage social sites to grow local brand awareness and sales - and how to analyze your local search results. Contact www.deluxe.merchengines.com for more information
This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Learn how to create search listings that compel people to click through. Discover the 5 factors you can change to get more traffic and sales from organic search.
Effective Techniques for Hyper-Local Targeting | Shelly Fagin, SearchHOUSearchHOU
Hyper-local opportunities have never been more plentiful. Today we have so many new tools & techniques to target your customers or clients on a local basis. Learn how to build a highly effective targeted, local digital marketing campaigns for your business.
By utilizing Local SEO, Social Media, PPC & automation tools, you have the opportunity to crush your competition and build your brand into a local powerhouse. Learn ways to targeting new customers and even divert traffic (and customers) away from your competition and into your door.
Kick Ass Local SEO Tips & Strategies delivered by @DevBasu at #InboundTO in October 2013. Tips are relevant to small businesses or consultants who work to help small businesses improve their local search presence and visibility.
Reach your online potential & help customers find you locallyDeluxe Corporation
This presentation was designed to support the Deluxe webinar, Reach Your Online Potential - and features online expert Steph Rowan's take on how small businesses can improve their chances of being found locally. Topics include:
- Local search overview
- Websites for local businesses
- Search engines: Optimization for local businesses
- How to increase your ranking in local results
- Google places overview
- Social tactics for local traffic
- Mobile and local search
- Where to start
What Happens when You Google ..... You
Does anything come up and are you happy with what you see?
Local marketing for real estate is a large part of a real estate agent's life, yet many agents dont take the time to even claim and fill out basic free profiles on sites such as Google, Realtor.com, Zillow and Trulia
This training will encompass two parts. Which profiles to pay attention to and fill out and how to do it.
Live class today at 10 AM (EDT)
http://www.instantpresenter.com/realaccesspro4
Presentation material used during the Harness the power of online marketing seminar held on October 13, 2011 at the Fairmont Château Laurier in Ottawa.
Major search engines are placing more and more of an emphasis on localized search results, and often local listings will show over the main company website listing. Recent statistics show that 20% of searches are done with local intent, and on mobile that number jumps to 53%. This webinar will go over local SEO best practices on and off your website.
Hello is Anyone Out There? Using Web Analytics to Understand your Audience - ...Kyle James
So you have just installed a JavaScript code on every one of your pages to track visitors on your site. Maybe you used Google Analytics or some other service and you’re collecting all this great information. Well what do these terms mean and what metrics should I care about? After a quick explanation of terms this presentation will dig into how to filter Google Analytics for more exact and effective data. From here we will explore reports that are actually valuable to higher education and actionable steps that can be taken from this data. Finally we will talk about best practice techniques and explore analytics beyond your website, monitoring your institutions identity across the Web.
For More Details: http://2010.highedweb.org/EventDetail.aspx?guid=cb2358de-c1ef-46f7-abde-8a6010eb48c1
Managing your Reputation via Search Engines and Social Media - Kent LewisOnline Marketing Summit
Managing your Reputation via Search Engines and Social Media
Negative comments can cost a business millions of dollars. What are you doing to insure your brand is protected from negative comments and reviews? Lewis will outline successful strategies and tactics to creating a strong positive brand presence and reputation in search engines and social media. From this presentation, you will be able to develop and implement an effective online reputation management (ORM) program.
* Kent Lewis, President, Anvil Media, Inc.
Amiro Consulting is a leading Cloud Marketing Solutions provider. We deliver scalable products and on-demand professional services to help enterprises accelerate their adoption of cloud applications and platforms.
Our world-class portfolio proves that we bring innovation and best practices to every project. From demand generation to marketing automation, CRM implementation and cloud strategy, we guarantee that our Solutions deliver the increased productivity, revenues and ROI that you expect.
This is for a one hour marketing presentation to the central Oklahoma Homebuilders Association. Somne slides will be for later study since I have only a short time to say a lot.
InsideLocal Webinar: Advanced Google+ OptimizationMyles Anderson
On December 3rd, 2014 we were joined by 4 local search experts to discuss advanced optimization tips for Google+ Local.
Here’s a preview of some of the issues our experts will discuss –
- Category selection & ranking
- Landing page selection & impact
- Creative methods for boosting conversion
- Managing behavioural signals
- Advanced competitor analysis
- Hidden gems, game changers, and MUCH more!
Dec. 2011 Webinar - Managing Your Hospitality Brand's Online ReputationAnvil Media, Inc.
In the digital world, consumers own brand management. By posting positive (or negative) reviews and blog posts, consumers become a sales enabler (or preventer). Customer reviews are particularly critical influencers in the hospitality space. Hotels and restaurants can be made or broken by even a single review from a person of influence. While customers have a louder voice than ever, there is opportunity awaiting hospitality brands that embrace search engine and social media marketing to help manage their brand and reputation online. Kent Lewis, President and Founder of Anvil Media, will outline effective strategies, tactics and tools for online brand management. Learn how to turn positive (and negative) reviews into real revenue.
9. 5 Actions that get you found Make your web pages local friendly Build out your local search profiles Get proactive in the review game Get listed, cited and mentioned Spread the local social love Local Search is part of your overall marketing strategy… It’s not the strategy!
10. Make your web pages local friendly 1 Geo Content Links and External Anchor Text Community resource Local Contributors Local Landing Pages
11. What makes it geo? Addresses Maps and more Meta data hcard and snippets Local/mobile keywords
12. Build out your local search profiles 2 Claim – Place, Bing, Yahoo Keywords, Categories, and Description Add Video and Images Google Tags and Google Boost Rate and Review – Google Places, Yelp…
13. Build out your local search profiles 2 Org name Description Category Service/Product Images & Video
14. Get proactive in the review game 3 List, claim, and build Use it to make you better Monitor profiles Get proactive Consider advertising
15. Review Sites beyond Search Engines 3a Yelp.com – checkin offers Insiderpages.com Citysearch.com Local.com MerchantCircle.com 3b Generate Reviews Ask for references Repurpose and post Teach reviewing Give reviews Hold a review event
16. Get listed, cited and mentioned 4 Data compilers IYPs Memberships check my listing – getlisted.org/
17. 4 Get listed, cited and mentioned Helpful sites: infoUSA Localeze Universal Business Listings
18. 5 Spread the local social love Start a Local Group Online Find and Network with Local Bloggers Hold Meetups and Tweetups Find local leads Places – Facebook, Foursquare, Twitter Location Games Remember – it’s o2o
19. 5 Actions that get you found Make your web pages local friendly Build out your local search profiles Get proactive in the review game Get listed, cited and mentioned Spread the local social love Local Search is part of your overall marketing strategy… It’s not the strategy!
It’s about linking the INTENT to the ACTIONThey are in “local search” mode but once they find you they still have to progress thru the hourglass. Your website has to have the assets to build Know Like and Trust and IMPORTANTBUY!! Make this as easy as you can.