Jim lisi seo fundamentals
•
0 likes•395 views
Jim Lisi Increase Visibility presents the fundamentals of Search Engine Optimization. This Jim Lisi presentation explains how computers and the internet are used in the five (5) Fundamentals Disciplines of SEO and how to get started getting your optimized message on the Internet and in Social Media.
Report
Share
Report
Share
Recommended
How to Blog for Business
The document provides tips and guidance for starting and maintaining an effective blog to build traffic, referrals, and showcase knowledge. It outlines the key elements of a good blog post like topic, title, keywords, formatting, images, and calls to action. It also discusses finding blog topics by answering frequently asked questions, tying posts to current events, and sharing success stories. The document recommends planning ahead by researching keywords, creating an editorial calendar of topics and titles, and marketing blog posts on social media and through guest posting and online relationships.
Conversion optimization training
This document discusses optimization techniques to improve conversion rates on websites. It describes optimizing HTML head tags like the title, meta description and keywords. On-page elements that can be optimized include body text, URLs, internal links and page structure. The document differentiates between CTR optimization which focuses on click-through rates in search results versus page conversion optimization which aims to get visitors to register on the site. Specific techniques are provided for title tags, meta descriptions and page content to improve CTR and conversions. The goal of the optimization techniques is to lead visitors through the funnel from search to registration.
How to Make LinkedIn Work for You
You're LinkedIn profile is crap. But it doesn't have to be. Here is a way to gamify the system to make LinkedIn work for you -- and for free.
By Jennifer K. Riggins http://ebranding.ninja
InMail best practices
1) The document provides best practices for using LinkedIn InMail to increase response rates and engagement. It recommends being brief, polite, personalized, and focusing on the recipient's needs rather than one's own product or service.
2) Personalized messages that mention a common contact, group, or interest and ask for the recipient's opinion are more effective than generic sales pitches.
3) The call to action should be clear for both the recipient and anyone else who may see the forwarded message.
Answering interview questions
The document discusses how to answer the interview question "tell me about yourself" in 3 sentences or less without making common mistakes. It advises focusing on conveying your skills, abilities, and ambitions to interviewers rather than disclosing personal information. Applicants should avoid lengthy commercials about themselves, talk only about relevant experiences, and answer the specific question by highlighting strengths and accomplishments.
Local SEO - Alex Minchin - OxonDigital
This document provides tips for local SEO, including that 1 in 5 Google searches and 1 in 3 mobile searches have local intent. It recommends businesses optimize their profiles by choosing keywords, researching competitors, filling out profiles with consistent contact details, photos and videos, getting citations and links mentioning their business name and phone number, and asking for reviews to help with local search success. The key aspects of local SEO are choosing keywords wisely, filling out all business profiles completely, maintaining consistent business details, acquiring citations and links, and requesting reviews.
What is Personal Branding? A Starter Guide
What is personal branding? Should it be authentic? Ready for Google to find you with great SEO? Is it how you dress? What you post on Social Media? Is it where you work or what you do? Or is it who you are? We give you the tips to build personal branding from scratch, no matter what your industry.
Most important trick? Think about which audience you are trying to reach always.
Contact http://ebranding.ninja for help with your professional brand!
Facebook for Small Business
This document provides guidance on using Facebook for small business purposes. It outlines a six-step strategy sequence: 1) Determine your primary purpose for using Facebook such as brand awareness or customer service. 2) Design your Facebook page and review competitors' pages to determine best practices. 3) Create an editorial guide to plan content strategy and schedule posts. 4) Promote your Facebook page both on and offline. 5) Monitor and engage your followers by responding promptly and posting daily. 6) Develop a strategy to convert followers into paying customers, such as offering discounts for reaching certain follower milestones. The document advises determining clear calls to action to achieve business goals.
Recommended
How to Blog for Business
The document provides tips and guidance for starting and maintaining an effective blog to build traffic, referrals, and showcase knowledge. It outlines the key elements of a good blog post like topic, title, keywords, formatting, images, and calls to action. It also discusses finding blog topics by answering frequently asked questions, tying posts to current events, and sharing success stories. The document recommends planning ahead by researching keywords, creating an editorial calendar of topics and titles, and marketing blog posts on social media and through guest posting and online relationships.
Conversion optimization training
This document discusses optimization techniques to improve conversion rates on websites. It describes optimizing HTML head tags like the title, meta description and keywords. On-page elements that can be optimized include body text, URLs, internal links and page structure. The document differentiates between CTR optimization which focuses on click-through rates in search results versus page conversion optimization which aims to get visitors to register on the site. Specific techniques are provided for title tags, meta descriptions and page content to improve CTR and conversions. The goal of the optimization techniques is to lead visitors through the funnel from search to registration.
How to Make LinkedIn Work for You
You're LinkedIn profile is crap. But it doesn't have to be. Here is a way to gamify the system to make LinkedIn work for you -- and for free.
By Jennifer K. Riggins http://ebranding.ninja
InMail best practices
1) The document provides best practices for using LinkedIn InMail to increase response rates and engagement. It recommends being brief, polite, personalized, and focusing on the recipient's needs rather than one's own product or service.
2) Personalized messages that mention a common contact, group, or interest and ask for the recipient's opinion are more effective than generic sales pitches.
3) The call to action should be clear for both the recipient and anyone else who may see the forwarded message.
Answering interview questions
The document discusses how to answer the interview question "tell me about yourself" in 3 sentences or less without making common mistakes. It advises focusing on conveying your skills, abilities, and ambitions to interviewers rather than disclosing personal information. Applicants should avoid lengthy commercials about themselves, talk only about relevant experiences, and answer the specific question by highlighting strengths and accomplishments.
Local SEO - Alex Minchin - OxonDigital
This document provides tips for local SEO, including that 1 in 5 Google searches and 1 in 3 mobile searches have local intent. It recommends businesses optimize their profiles by choosing keywords, researching competitors, filling out profiles with consistent contact details, photos and videos, getting citations and links mentioning their business name and phone number, and asking for reviews to help with local search success. The key aspects of local SEO are choosing keywords wisely, filling out all business profiles completely, maintaining consistent business details, acquiring citations and links, and requesting reviews.
What is Personal Branding? A Starter Guide
What is personal branding? Should it be authentic? Ready for Google to find you with great SEO? Is it how you dress? What you post on Social Media? Is it where you work or what you do? Or is it who you are? We give you the tips to build personal branding from scratch, no matter what your industry.
Most important trick? Think about which audience you are trying to reach always.
Contact http://ebranding.ninja for help with your professional brand!
Facebook for Small Business
This document provides guidance on using Facebook for small business purposes. It outlines a six-step strategy sequence: 1) Determine your primary purpose for using Facebook such as brand awareness or customer service. 2) Design your Facebook page and review competitors' pages to determine best practices. 3) Create an editorial guide to plan content strategy and schedule posts. 4) Promote your Facebook page both on and offline. 5) Monitor and engage your followers by responding promptly and posting daily. 6) Develop a strategy to convert followers into paying customers, such as offering discounts for reaching certain follower milestones. The document advises determining clear calls to action to achieve business goals.
25 Linked In Tips For Job Seekers
This document provides 25 tips for optimizing a LinkedIn profile to help job seekers in their job search. Some key tips include adding relevant keywords throughout the profile like one's industry, value proposition, and specialties; including achievements, titles, and links to other online profiles and content; and actively engaging on LinkedIn through groups, answers, recommendations, and connecting with others in one's professional network and at companies of interest.
Building up your geek skills: Linkedin
This document provides tips and guidance for using LinkedIn to build professional skills and relationships as a small business owner. It covers creating a complete LinkedIn profile, using apps and tools to showcase expertise, engaging with others through answers and groups, searching for connections, and optimizing privacy and notification settings. The overall message is that actively utilizing different LinkedIn features can help small businesses network, find opportunities, and position themselves as industry experts.
Ranking factro of SEO!
This document discusses ranking factors for websites, including semantic code structure, optimized on-page elements like meta keywords and titles, focusing content on user search terms rather than marketing terms, and the importance of social signals and backlinks from authoritative sites. Properly optimized pages with relevant content are important for search engine ranking.
Job posting etiquette
The document provides tips for writing effective job postings, including using correct grammar, being concise and keyword friendly. It emphasizes including relevant information about the company and why a job seeker would be interested. Keywords should be determined and built into the posting to increase search rankings. Postings should also include value statements about the role and company, and be visually appealing with logos, bullet points and easy readability.
5 Ways to Increase Traffic and Engage Network via Linkedin for Juniors
Sharing with you a compact and easy to understand slides explaining on 5 proven and tested ways to increase your traffic and engage your network via Linkedin.
Let me know if you are interested to see the notes on each slides, I have prepared it but unable to include here.
Inbound Marketing for Small Business
Presented to the Chugiak Eagle River Women in Business group on February 22, 2012. Tips of optimizing your website and creating content through blogging. Plus promotion through social media and converting visitors to leads.
Using LinkedIn To Find Leads
This document provides tips for using LinkedIn for branding, networking, and finding leads. It recommends fully optimizing your profile by including details like your experience, education, specialties, and connections. It also suggests engaging on LinkedIn by answering questions to establish expertise, joining relevant groups, and following companies. The document advises finding leads through your extended network by viewing your connections' connections and companies they've worked for. The goal is to generate sales leads and brand yourself as an industry expert through a professional LinkedIn presence and active participation on the platform.
The Basics of Editorial Management for Blogs and Publications
The basics of editorial strategy, including creating editorial guidelines, working with contributors, and getting higher visibility for your blog or publication.
Marketing Your Dental Practice
The document discusses strategies for marketing and promoting a dental practice, focusing on creating an memorable brand. It emphasizes determining the practice's value and unique promise to patients. Recommendations include telling the practice's story through emotional storytelling and human-centered content across websites, search engine optimization, social media, advertising and direct mail. The goal is to stand out from other dental practices and build a loyal patient base.
Hacking Cold Emails
Whether you're in a startup or a large enterprise, there are often situations where you may need to reach out and discuss with customers. If you know the customer in person, it's going to be an easy process, but what do you do if you have to reach someone you don't know?
In this presentation I will walk you through the process of:
- How to find relevant companies
- How to find contacts in the company
- Best practices on how to draft a 'cold email'
How to Start and Maintain a B2B Blog
This course introduces prospective bloggers to the culture of the blogosphere and helps them prepare for the task of expressing themselves online. It includes advice on finding voice, identifying audience, blog promotion, reciprocal links, raising visibility through direct outreach, search engine optimization for blogs and tactics for driving traffic.
The Fundamentals of Hiring the Best Freelance Writers
This document provides tips for hiring freelance writers. It discusses defining expectations such as acceptable content types, topics, and quality. It recommends creating guidelines, evaluating writers based on samples and background, and onboarding them with content briefs and by introducing company policies. The overall message is that hiring and managing great writers requires clear expectations, a fair selection process, and onboarding to set them up for success.
How to Boost Your Content Marketing Efforts
More companies are turning to content marketing to generate awareness, trust, and ultimately new customers. However, setting your company and team up for success takes a lot of work – starting with a clear strategy. In this webinar, Scripted’s CRO, JD Peterson, spoke on how companies can boost their content marketing. Focusing on four key areas, listeners learned about how to know their audience, set their team up for success, determine publishing quantity, and measure results.
Buyer persona template
Recently, we had a client who built awesome offering for IT Operations Managers. But he did not know where to find prospects and how to make them aware of his product. So he asked us for help.
First of all, we gathered 50 LinkedIn profiles of IT Operations Managers which corresponded to the clients features. Then, we analyzed each profile and concluded that they had a lot of things in common. We found out what brands and influencers they followed, how their online professional networks looked like, what articles and web platforms they read and shared on social media. Based on profile analysis and web research we found out what was their average income, work challenges and goals, skills they developed, and skills they needed to improve. But we received the priceless data only after we contacted prospects directly. We asked them about the best way to reach out to them with sales offers, and we've got interesting answers.
The Science of Building Actionable Buyer Personas
On Thursday, November 5th, the experts and LeadGenius and Scripted discussed how to develop data driven buyer personas for better lead generation and content marketing.
Throughout the 60 minute webinar, VP of Sales at LeadGenius, Ryan Williams, Co-Founder of Scripted, Ryan Buckley, and Director of Marketing at Scripted, Eric MacColl talked about:
Using data from your CRM to build in-depth buyer personas
Refining, iterating, and testing your ideal customer profiles
Creating effective content for each buyer stage
How get started with content creation
Lessons learned from LeadGenius customers
All About LinkedIn: For Beginners
LinkedIn is a platform that every professional should be on, and we can help you wrap your head around it with this LinkedIn tutorial for beginners.
Web Marketing That Works - AIM Hot Topic
This document contains tips from Adam Franklin on web marketing strategies that work well, including using Twitter to promote blog posts and events. Some of the tips discussed are using tailored, text-only emails with a single call to action, personalizing the sender name, and including specific wording like "[INVITE]" or "[FREE E-BOOK]" in subject lines. Data is presented on open and click-through rates for different subject line and sender name testing. Contact information is provided at the end for Bluewire Media's social media services.
Harness Your Power
This document discusses different types of power and how to harness power. It identifies five main types of power: coercive, reward, legitimate, expert, and referent. For each power type, the document provides a definition and examples. It also includes quotes from historical figures about power and leadership. The overall message is that understanding different power types can help people become stronger leaders in both their personal and professional lives.
LinkedIn: Go from Dabbler to Dynamo in 7 Essential Steps
Not getting the attention or results you want on LinkedIn? Here are the basics to be noticed, get engaged and get better results.
Unlock the Mysteries of LinkedIn
This document discusses how to use LinkedIn effectively to attract clients and grow your business. It begins by introducing Ted Prodromou, a LinkedIn expert and author. It then outlines a 4 step process - Attention, Interest, Desire, Action - for using LinkedIn. It explains how to optimize your profile to grab attention, engage your audience to build interest, convince customers of the value you provide to create desire, and lead them to take action. Specific tips provided include crafting an effective headline, sharing your story in your summary, adding multimedia content, and using keywords strategically throughout your profile.
Keyword Research Presentation .pdf
Keyword research is a topic that has been growing ever since search engines became popular every day tools for researching. Despite this being an existing tool it has grown and developed and is still essential for business owners today – especially those who are looking to rank highly on Google. Learning how to do keyword research is important for your business to grow organically online.
At its core, keyword research involves the identification and analysis of search terms entered by users into search engines. These terms are examined to serve a specific purpose, whether it’s enhancing SEO strategies or facilitating effective marketing campaigns.
By conducting thorough keyword research, we can uncover valuable insights such as targeted queries, their popularity, ranking difficulty, and much more.
SEO and Conversion Rate Optimization Basics
Four Steps to Improving Your Web Presence:
Get more exposure and more sales by trying these four steps:
Keyword Research
Basic Competitor Analysis
Conversion Rate Optimization
Adding Social to the Mix
More Related Content
What's hot
25 Linked In Tips For Job Seekers
This document provides 25 tips for optimizing a LinkedIn profile to help job seekers in their job search. Some key tips include adding relevant keywords throughout the profile like one's industry, value proposition, and specialties; including achievements, titles, and links to other online profiles and content; and actively engaging on LinkedIn through groups, answers, recommendations, and connecting with others in one's professional network and at companies of interest.
Building up your geek skills: Linkedin
This document provides tips and guidance for using LinkedIn to build professional skills and relationships as a small business owner. It covers creating a complete LinkedIn profile, using apps and tools to showcase expertise, engaging with others through answers and groups, searching for connections, and optimizing privacy and notification settings. The overall message is that actively utilizing different LinkedIn features can help small businesses network, find opportunities, and position themselves as industry experts.
Ranking factro of SEO!
This document discusses ranking factors for websites, including semantic code structure, optimized on-page elements like meta keywords and titles, focusing content on user search terms rather than marketing terms, and the importance of social signals and backlinks from authoritative sites. Properly optimized pages with relevant content are important for search engine ranking.
Job posting etiquette
The document provides tips for writing effective job postings, including using correct grammar, being concise and keyword friendly. It emphasizes including relevant information about the company and why a job seeker would be interested. Keywords should be determined and built into the posting to increase search rankings. Postings should also include value statements about the role and company, and be visually appealing with logos, bullet points and easy readability.
5 Ways to Increase Traffic and Engage Network via Linkedin for Juniors
Sharing with you a compact and easy to understand slides explaining on 5 proven and tested ways to increase your traffic and engage your network via Linkedin.
Let me know if you are interested to see the notes on each slides, I have prepared it but unable to include here.
Inbound Marketing for Small Business
Presented to the Chugiak Eagle River Women in Business group on February 22, 2012. Tips of optimizing your website and creating content through blogging. Plus promotion through social media and converting visitors to leads.
Using LinkedIn To Find Leads
This document provides tips for using LinkedIn for branding, networking, and finding leads. It recommends fully optimizing your profile by including details like your experience, education, specialties, and connections. It also suggests engaging on LinkedIn by answering questions to establish expertise, joining relevant groups, and following companies. The document advises finding leads through your extended network by viewing your connections' connections and companies they've worked for. The goal is to generate sales leads and brand yourself as an industry expert through a professional LinkedIn presence and active participation on the platform.
The Basics of Editorial Management for Blogs and Publications
The basics of editorial strategy, including creating editorial guidelines, working with contributors, and getting higher visibility for your blog or publication.
Marketing Your Dental Practice
The document discusses strategies for marketing and promoting a dental practice, focusing on creating an memorable brand. It emphasizes determining the practice's value and unique promise to patients. Recommendations include telling the practice's story through emotional storytelling and human-centered content across websites, search engine optimization, social media, advertising and direct mail. The goal is to stand out from other dental practices and build a loyal patient base.
Hacking Cold Emails
Whether you're in a startup or a large enterprise, there are often situations where you may need to reach out and discuss with customers. If you know the customer in person, it's going to be an easy process, but what do you do if you have to reach someone you don't know?
In this presentation I will walk you through the process of:
- How to find relevant companies
- How to find contacts in the company
- Best practices on how to draft a 'cold email'
How to Start and Maintain a B2B Blog
This course introduces prospective bloggers to the culture of the blogosphere and helps them prepare for the task of expressing themselves online. It includes advice on finding voice, identifying audience, blog promotion, reciprocal links, raising visibility through direct outreach, search engine optimization for blogs and tactics for driving traffic.
The Fundamentals of Hiring the Best Freelance Writers
This document provides tips for hiring freelance writers. It discusses defining expectations such as acceptable content types, topics, and quality. It recommends creating guidelines, evaluating writers based on samples and background, and onboarding them with content briefs and by introducing company policies. The overall message is that hiring and managing great writers requires clear expectations, a fair selection process, and onboarding to set them up for success.
How to Boost Your Content Marketing Efforts
More companies are turning to content marketing to generate awareness, trust, and ultimately new customers. However, setting your company and team up for success takes a lot of work – starting with a clear strategy. In this webinar, Scripted’s CRO, JD Peterson, spoke on how companies can boost their content marketing. Focusing on four key areas, listeners learned about how to know their audience, set their team up for success, determine publishing quantity, and measure results.
Buyer persona template
Recently, we had a client who built awesome offering for IT Operations Managers. But he did not know where to find prospects and how to make them aware of his product. So he asked us for help.
First of all, we gathered 50 LinkedIn profiles of IT Operations Managers which corresponded to the clients features. Then, we analyzed each profile and concluded that they had a lot of things in common. We found out what brands and influencers they followed, how their online professional networks looked like, what articles and web platforms they read and shared on social media. Based on profile analysis and web research we found out what was their average income, work challenges and goals, skills they developed, and skills they needed to improve. But we received the priceless data only after we contacted prospects directly. We asked them about the best way to reach out to them with sales offers, and we've got interesting answers.
The Science of Building Actionable Buyer Personas
On Thursday, November 5th, the experts and LeadGenius and Scripted discussed how to develop data driven buyer personas for better lead generation and content marketing.
Throughout the 60 minute webinar, VP of Sales at LeadGenius, Ryan Williams, Co-Founder of Scripted, Ryan Buckley, and Director of Marketing at Scripted, Eric MacColl talked about:
Using data from your CRM to build in-depth buyer personas
Refining, iterating, and testing your ideal customer profiles
Creating effective content for each buyer stage
How get started with content creation
Lessons learned from LeadGenius customers
All About LinkedIn: For Beginners
LinkedIn is a platform that every professional should be on, and we can help you wrap your head around it with this LinkedIn tutorial for beginners.
Web Marketing That Works - AIM Hot Topic
This document contains tips from Adam Franklin on web marketing strategies that work well, including using Twitter to promote blog posts and events. Some of the tips discussed are using tailored, text-only emails with a single call to action, personalizing the sender name, and including specific wording like "[INVITE]" or "[FREE E-BOOK]" in subject lines. Data is presented on open and click-through rates for different subject line and sender name testing. Contact information is provided at the end for Bluewire Media's social media services.
Harness Your Power
This document discusses different types of power and how to harness power. It identifies five main types of power: coercive, reward, legitimate, expert, and referent. For each power type, the document provides a definition and examples. It also includes quotes from historical figures about power and leadership. The overall message is that understanding different power types can help people become stronger leaders in both their personal and professional lives.
LinkedIn: Go from Dabbler to Dynamo in 7 Essential Steps
Not getting the attention or results you want on LinkedIn? Here are the basics to be noticed, get engaged and get better results.
Unlock the Mysteries of LinkedIn
This document discusses how to use LinkedIn effectively to attract clients and grow your business. It begins by introducing Ted Prodromou, a LinkedIn expert and author. It then outlines a 4 step process - Attention, Interest, Desire, Action - for using LinkedIn. It explains how to optimize your profile to grab attention, engage your audience to build interest, convince customers of the value you provide to create desire, and lead them to take action. Specific tips provided include crafting an effective headline, sharing your story in your summary, adding multimedia content, and using keywords strategically throughout your profile.
What's hot (20)
5 Ways to Increase Traffic and Engage Network via Linkedin for Juniors
5 Ways to Increase Traffic and Engage Network via Linkedin for Juniors
The Basics of Editorial Management for Blogs and Publications
The Basics of Editorial Management for Blogs and Publications
The Fundamentals of Hiring the Best Freelance Writers
The Fundamentals of Hiring the Best Freelance Writers
LinkedIn: Go from Dabbler to Dynamo in 7 Essential Steps
LinkedIn: Go from Dabbler to Dynamo in 7 Essential Steps
Similar to Jim lisi seo fundamentals
Keyword Research Presentation .pdf
Keyword research is a topic that has been growing ever since search engines became popular every day tools for researching. Despite this being an existing tool it has grown and developed and is still essential for business owners today – especially those who are looking to rank highly on Google. Learning how to do keyword research is important for your business to grow organically online.
At its core, keyword research involves the identification and analysis of search terms entered by users into search engines. These terms are examined to serve a specific purpose, whether it’s enhancing SEO strategies or facilitating effective marketing campaigns.
By conducting thorough keyword research, we can uncover valuable insights such as targeted queries, their popularity, ranking difficulty, and much more.
SEO and Conversion Rate Optimization Basics
Four Steps to Improving Your Web Presence:
Get more exposure and more sales by trying these four steps:
Keyword Research
Basic Competitor Analysis
Conversion Rate Optimization
Adding Social to the Mix
Nexternal top-5-seo
Jason Kreidman will present on top 5 external SEO tips to increase traffic. The webinar agenda includes defining SEO, explaining why it is important, and detailing the top 5 tips: optimizing category names, product names, product descriptions, category descriptions, and page titles. The tips recommend researching keywords, using keywords in titles and descriptions, and writing optimized on-page content to improve search engine relevance and traffic.
Ssp ebook internet_mktg
The document provides an 8-step guide to internet marketing. It discusses creating a keyword strategy, optimizing website content for keywords through on-page SEO elements like titles, meta descriptions and headings, creating blog and other content, promoting content on social media, converting site traffic into leads, nurturing leads with email marketing, being mobile-friendly, and analyzing strategies. The guide recommends businesses first focus on their on-page optimization by incorporating targeted keywords throughout their website to increase their chances of ranking higher in search results for those keywords.
B2B Online Marketing
This document provides an overview of B2B online marketing strategies and tactics. It begins by addressing common questions from B2B marketers around lead generation, measurement, budgeting, and whether to pursue DIY or outsourced marketing. Content marketing tactics like SEO, blogging, social media are discussed as effective inbound strategies. Measurement of online marketing results and ROI is also covered. The document concludes by introducing an interactive marketing agency that provides related services.
“Paying for SEO”: A Method For Increasing Lead Volume By Over 300%
As marketers, we are judged not only by the quality of our work; but also, the leads we generate. Managers and clients do not like to wait for these leads either. Fortunately, in every industry there are plenty of opportunities to "pay to rank" for competitive keywords. Not in the sense of buying links or even search ads, but in the sense of placing oneself on paid lists, review sites, and GDN placements that rank well for your primary keywords.
In this session, we will walk through how to “pay for SEO”, the impact we’ve seen it have on businesses, and what you can realistically expect.
SEO FOR SMB: 6 ways small businesses can compete with the major players
Expander Digital's Josh Gellock goes over 6 ways small businesses can compete with big companies in the world of SEO. This talk was delivered at the 2017 Lehigh Valley WordCamp.
SEO for College Students
Doing SEO for yourself and for your potential clients. Presented to Bentley University marketing students.
Pr And Marketing Presentation CSBG
This document discusses how public relations (PR) and media relations can be effective marketing tools for businesses. It recommends first evaluating business objectives, market opportunities, unique selling propositions, customers, and stakeholders. It then suggests developing a PR strategy by identifying key audiences and their expectations. Finally, it provides tips for getting messages across through various communication channels and formats like press releases, media briefings, and case studies.
Medcopy local-seo-marketing-converted
This document provides pricing and service details for local search engine optimization packages. It outlines three packages - Economy, Deluxe, and Ultimate. All packages include on-page optimization, local listings management, content marketing and link building, and social media marketing. The packages differ in their setup fees, monthly management costs, number of targeted keywords, guaranteed keyword rankings, and additional features like infographics creation. The document is aimed at helping small local businesses improve their online presence and rankings through a comprehensive local SEO strategy.
SEO for the new Google - Beyond the Borders of Your Website - Elixir Interact...
SEO for the new Google - Beyond the Borders of Your Website - Elixir Interact...Online Marketing Summit
SEO for the new Google
From real time search, web history, user personalization to local (and more), 2009 saw many changes in search engines.; The upside? SEO is more important than ever and there is now endless opportunity outside of the borders of your website. This online marketing seminar will walk you through best practices for an effective, evolved SEO strategy to maximize all your assets in this digital space. You will learn the importance of content distribution through multiple channels for success in the new Google as well as advanced SEO tactics that are cost effective and not just geared towards Google.
* Fionn Downhill, CEO, Elixir Interactive (@fionnd)
Maximizing Search Engines
This document provides an overview of search engine marketing (SEM) strategies. It discusses the importance of search engine optimization (SEO) for organic listings and paid search like Google AdWords for sponsored listings. Key topics covered include link building, keyword research, on-page optimization, local SEO, analytics, and case studies. The goal is to help attendees maximize their search engine visibility and marketing results through both free and paid search channel techniques.
presentation of keywords.pptx
VISION
Creating a new cadre of skilled Pakistanis with internationally recognized technical qualifications, opening up a new world of opportunities.
i.e. A SKILLED PAKISTAN
MISSION
To initiate a movement to skill the motivated illiterate, semi-literate and literate: To provide technical training ‘with a difference’ in quality of skills as well as ethical, social and moral values.
presentation of keywords.pptx
This presentation provides an overview of keywords and how they are used in search engine optimization (SEO). It defines keywords as words or phrases people use in search engines to find information. Keywords are important for SEO because search engines use them to understand what content is about and rank pages accordingly. There are two main types of keywords - long-tail keywords which are multi-word phrases that target niche audiences, and short-tail keywords which are single words. Keyword research is important for determining which keywords a business should target based on search volume, competition, and matching intent. The presentation outlines the common types of search intent and the process for conducting keyword research.
presentation of keywords.pptx
This presentation provides an overview of keywords and how they are used in search engine optimization (SEO). It defines keywords as words or phrases people use in search engines to find information. Keywords are important for SEO because search engines use them to understand what content is about and rank pages accordingly. There are two main types of keywords - long-tail keywords which are multi-word phrases that target niche audiences, and short-tail keywords which are single words. Keyword research is important for determining which keywords a target audience searches for and including them in content to improve search rankings.
Driving Traffic To Your Website
The document discusses strategies for driving traffic to a website through search engine optimization (SEO), pay-per-click (PPC) advertising, and optimized landing pages. It covers topics like choosing keyword phrases, link building techniques, on-site optimization, setting up PPC campaigns, and designing landing pages to streamline conversions.
Why SEO That Used to Work, Fails
This document discusses how SEO has changed and tactics that used to work no longer do. It provides 6 key points:
1. SEO must be strategic rather than tactical. It involves understanding audiences, amplification opportunities, and marketing funnels.
2. Building a powerful brand may be more important than optimizing a site, as brands have invested in SEO and benefit from changes in Google's algorithm.
3. Choosing keywords is more complex and involves considering opportunity, features, and intent overlap rather than just volume and value.
4. Links should be earned like a publicist rather than manually built, as scalable strategies like great content are more effective than manipulative tactics.
5
Let SEM Determine SEO Strategy
Presentation for Palm Beach Search Marketers via Samuel Edwards, CMO at digital marketing agency https://seo.co/
SEO-Magnet2015
This document discusses next generation search engine optimization techniques. It covers four main goals of SEO: getting found through optimization, keeping people interested through content and features, lead generation by converting visitors to take action, and monitoring activity through intelligence. The document provides guidelines for on-page optimization techniques like keyword density, link building strategies, social media integration, and tools for local SEO. It emphasizes choosing the right keyword phrases and focusing content on relevancy.
Search Engine Marketing for PR Professionals: What You Need to Know for 2014
The rules for both SEO (search engine optimization) and paid search advertising keep changing. But in some cases, what's old is new again - content is more critical than ever! That means PR professionals are uniquely suited to leverage search marketing strategies and squeeze more benefits out of PR tactics. Join PRSA Georgia and seminar leader Stacy Williams, founder and president of Atlanta-based Prominent Placement, to get caught up on the latest in SEM and get prepared to implement strategically sound and measurable SEM strategies in 2014.
You will:
- Learn how to determine what types of content and topics your audiences are looking for; then, create it and make it easy to be found online.
- Find out how social engagement benefits SEO, and how to effectively use keywords in hashtags.
- Hear what to do and what not to do regarding Google's new rules for links in online press releases and the best way to leverage bylined articles.
- Discover how to use paid search ads in a crisis, and what to do when negative mentions of your company show up in search engine results.
- Take away strategies for measuring the impact of SEM efforts.
Seminar speaker Stacy Williams established Prominent Placement, a full-service, award-winning and industry leading search marketing agency, in 2001. She has more than 20 years of experience in marketing and was named the 2012 Search Engine Marketer of the Year by Technology Association of Georgia. Stacy is also past president of SEMPO Atlanta, a local chapter of the global Search Engine Marketing Professional Organization.
Similar to Jim lisi seo fundamentals (20)
“Paying for SEO”: A Method For Increasing Lead Volume By Over 300%
“Paying for SEO”: A Method For Increasing Lead Volume By Over 300%
SEO FOR SMB: 6 ways small businesses can compete with the major players
SEO FOR SMB: 6 ways small businesses can compete with the major players
SEO for the new Google - Beyond the Borders of Your Website - Elixir Interact...
SEO for the new Google - Beyond the Borders of Your Website - Elixir Interact...
Search Engine Marketing for PR Professionals: What You Need to Know for 2014
Search Engine Marketing for PR Professionals: What You Need to Know for 2014
Recently uploaded
Aggression - Applied Social Psychology - Psychology SuperNotes
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Understanding of Self - Applied Social Psychology - Psychology SuperNotes
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
The Six Working Genius Short Explanation
Working Genius is based on premise that in the task continuum each of us have pain point.
The Secret Warrior - Help Share a Parent or Loved Ones’ Cancer Diagnosis with...
The Secret Warrior - Help Share a Parent or Loved Ones’ Cancer Diagnosis with...CANSA The Cancer Association of South Africa
You may be stressed about revealing your cancer diagnosis to your child or children.
Children love stories and these often provide parents with a means of broaching tricky subjects and so the ‘The Secret Warrior’ book was especially written for CANSA TLC, by creative writer and social worker, Sally Ann Carter.
Find out more:
https://cansa.org.za/resources-to-help-share-a-parent-or-loved-ones-cancer-diagnosis-with-a-child/Strategies to rekindle the fire inside you and stay motivated.pdf
Strategies to rekindle the fire inside you and stay motivated.pdfMillion-$-Knowledge {Million Dollar Knowledge}
As we navigate through the ebbs and flows of life, it is natural to experience moments of low motivation and dwindling passion for our goals.
However, it is important to remember that this is a common hurdle that can be overcome with the right strategies in place.
In this guide, we will explore ways to rekindle the fire within you and stay motivated towards your aspirations.ProSocial Behaviour - Applied Social Psychology - Psychology SuperNotes
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Best Way to Overcome Procrastination and Increase Productivity.pdf
Best Way to Overcome Procrastination and Increase Productivity.pdfMillion-$-Knowledge {Million Dollar Knowledge}
Procrastination is a common challenge that many individuals face when it comes to completing tasks and achieving goals. It can hinder productivity and lead to feelings of stress and frustration.
However, with the right strategies and mindset, it is possible to overcome procrastination and increase productivity.
In this article, we will explore the causes of procrastination, how to recognize the signs of procrastination in oneself, and effective strategies for overcoming procrastination and boosting productivity.Recently uploaded (8)
Aggression - Applied Social Psychology - Psychology SuperNotes
Aggression - Applied Social Psychology - Psychology SuperNotes
Understanding of Self - Applied Social Psychology - Psychology SuperNotes
Understanding of Self - Applied Social Psychology - Psychology SuperNotes
The Secret Warrior - Help Share a Parent or Loved Ones’ Cancer Diagnosis with...
The Secret Warrior - Help Share a Parent or Loved Ones’ Cancer Diagnosis with...
Strategies to rekindle the fire inside you and stay motivated.pdf
Strategies to rekindle the fire inside you and stay motivated.pdf
aula open english sobre Classic-motorcycles-2_1.pdf
aula open english sobre Classic-motorcycles-2_1.pdf
ProSocial Behaviour - Applied Social Psychology - Psychology SuperNotes
ProSocial Behaviour - Applied Social Psychology - Psychology SuperNotes
Best Way to Overcome Procrastination and Increase Productivity.pdf
Best Way to Overcome Procrastination and Increase Productivity.pdf
Jim lisi seo fundamentals
- 1. Search Engine Optimization Fundamentals Presented By: Jim Lisi Increase Visibility Jim Lisi Increase Visibility
- 2. The 5 Fundamental Disciplines Keyword Research HTML Tag Optimization Effective Content Creation Link Building Social Media Marketing Jim Lisi Increase Visibility
- 3. Keyword Research Process Brainstorm Categorize Research Edit Determine Competiveness Choose Jim Lisi Increase Visibility
- 4. Brainstorming Keywords Who is your target market? Where do they live? What demographic and psychographic characteristics do they have? Listen to what others say about your product/service Customers Competitors Employees Blogs/Forums Jim Lisi Increase Visibility
- 5. Categorize Keywords Break out your list by: Product Service Geography Any other logical category NOTE: Sometimes it is difficult to categorize before you perform your keyword research Jim Lisi Increase Visibility
- 6. Perform your Keyword Research Great Free Tool: Google Keyword Tool Jim Lisi Increase Visibility
- 7. Edit your Keyword List Jim Lisi Increase Visibility
- 8. Determine Keyword Competitiveness Jim Lisi Increase Visibility
- 9. Optimize HTML Tags Title Tag 5-9 words. If a good headline, then a good title tag usually Meta Description Write naturally with keywords 150 characters or so is best TIP: If you can write your meta description so it fits in twitter update, that means you have a good one Jim Lisi Increase Visibility
- 10. Write Effective Content Good Natural Headline with keywords Unique, descriptive content with keyword sprinkled throughout the piece naturally—i.e. don’t just put it there for kicks. Jim Lisi Increase Visibility
- 11. Build Links Jim Lisi Increase Visibility
- 12. Share your Content in Social Media Jim Lisi Increase Visibility Source:as-map.com
- 13. Thank You Contact: Jim Lisi Increase Visibility www.increasevisibility.com Jim Lisi Increase Visibility