3 Tactics to Futureproof SEO in 2016 & beyond
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The document summarizes key events in SEO from 2015 and provides recommendations for SEO in 2016 and beyond. It discusses three priorities: 1) becoming obsessed with user-focused content by building topics rather than keywords and answering users' questions; 2) providing context to search engines through schema formatting and rich answers; and 3) ensuring websites are optimized for mobile by designing for mobile-first with high-quality content. The overall message is that SEO in 2016 requires high-quality, user-focused content tailored for different devices.
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3 Tactics to Futureproof SEO in 2016 & beyond
- 1. DANIEL BIANCHINI Director of Services daniel (at) white.net @danielbianchini @DANIELBIANCHINI DANIEL BIANCHINI Director of Services daniel (at) white.net @danielbianchini @DANIELBIANCHINI
- 2. 3 TACTICS TO FUTUREPROOF SEO IN 2016 & BEYOND Linkdex webinar 10th February 2016 SEONOW! 3 TACTICS TO FUTUREPROOF SEO IN 2016 & BEYOND Linkdex webinar 10th February 2016 SEONOW!
- 3. @DANIELBIANCHINI@DANIELBIANCHINI TO GO FORWARD, WE NEED TO LEARN FROM THE PAST
- 5. @DANIELBIANCHINI@DANIELBIANCHINI Mobilegeddon 21st April 2015 2015 2016 In February, Google announced they would be expanding their use of mobile-friendliness as a ranking signal. Dubbed Mobilegeddon by the press, the update was much smaller than expected.
- 6. @DANIELBIANCHINI@DANIELBIANCHINI Mobilegeddon 21st April 2015 2015 2016 Quality Update 3rd May 2015 Google confirmed that they made core changes to their algorithm in terms of how it processes quality signals. Although the update seemed to have had a broad impact, Google didn’t reveal any specifics about the signals involved. In February, Google announced they would be expanding their use of mobile-friendliness as a ranking signal. Dubbed Mobilegeddon by the press, the update was much smaller than expected.
- 7. @DANIELBIANCHINI@DANIELBIANCHINI Mobilegeddon 21st April 2015 2015 2016 Quality Update 3rd May 2015 Panda Update 17th July 2015 Google confirmed that they made core changes to their algorithm in terms of how it processes quality signals.` Although the update seems to have had a broad impact, Google didn’t reveal any specifics about the signals involved. Google announced that a Panda refresh was taking place, but it would take months to fully roll out. This was the first Panda refresh in 10 months, with 2- 3% of queries affected. In February, Google announced they would be expanding their use of mobile-friendliness as a ranking signal. Dubbed Mobilegeddon by the press, the update was much smaller than expected.
- 8. @DANIELBIANCHINI@DANIELBIANCHINI Mobilegeddon 21st April 2015 2015 2016 Quality Update 3rd May 2015 Panda Update 17th July 2015 Rank Brain 26th October 2015 Google is now using a machine-learning artificial intelligence system called RankBrain. Now considered the 3rd most important ranking signal, Google revealed that the system has been fully in the wild for two months. Google confirmed that they made core changes to their algorithm in terms of how it processes quality signals.` Although the update seems to have had a broad impact, Google didn’t reveal any specifics about the signals involved. Google announced that a Panda refresh was taking place, but it would take months to fully roll out. This was the first Panda refresh in 10 months, with 2- 3% of queries affected. In February, Google announced they would be expanding their use of mobile-friendliness as a ranking signal. Dubbed Mobilegeddon by the press, the update was much smaller than expected.
- 9. @DANIELBIANCHINI NO PENGUIN UPDATE CONFIRMED @DANIELBIANCHINI Did it happen in early January? Will the next iteration be real-time? Is the lack of an update affecting sites stuck in a penalty?
- 10. @DANIELBIANCHINI@DANIELBIANCHINI WHAT SHOULD WE DO TO WIN AT SEO IN 2016?
- 14. @DANIELBIANCHINI@DANIELBIANCHINI 1. BECOME OBSESSED WITH USER FOCUSSED CONTENT
- 19. @DANIELBIANCHINI CREATE CONTENT FOR THE MOMENT @DANIELBIANCHINI
- 21. @DANIELBIANCHINI@DANIELBIANCHINI MERGED WITH OTHER CONTENT REPUBLISHED UPDATED MAKE IT WORK HARDER CONTENT CAN BE REUSED
- 22. @DANIELBIANCHINI@DANIELBIANCHINI ANSWER GOOGLES 23 QUALITY QUESTIONS Source: https://googlewebmastercentral.blogspot.co.uk/2011/05/more-guidance-on-building-high-quality.html
- 23. @DANIELBIANCHINI@DANIELBIANCHINI WOULD YOU TRUST INFORMATION IN THIS ARTICLE? DOES THIS ARTICLE DESCRIBE BOTH SIDES OF THE STORY? IS THIS THE SORT OF PAGE YOU’D WANT TO BOOKMARK, SHARE WITH A FRIEND OR RECOMMEND Source: https://googlewebmastercentral.blogspot.co.uk/2011/05/more-guidance-on-building-high-quality.html
- 24. @DANIELBIANCHINI@DANIELBIANCHINI CONTENT = OUR BEST METHOD TO BE UNIQUE IN INCREASINGLY COMPETITIVE MARKETS
- 30. @DANIELBIANCHINI@DANIELBIANCHINI YET, IT CAN PROVIDE A 30% INCREASE IN CTR
- 33. @DANIELBIANCHINI@DANIELBIANCHINI Source: https://www.stonetemple.com/the-growth-of-rich-answers-in-googles-search-results/ 31.2% INCREASE IN RICH ANSWERS
- 34. @DANIELBIANCHINI@DANIELBIANCHINI IDENTIFY A SIMPLE QUESTION OFFER VALUE ADDED INFO PROVIDE A DIRECT ANSWER MAKE IT EASY FOR USERS & GOOGLE TO FIND HOW TO ACHIEVE A FEATURED SNIPPET Source: https://www.stonetemple.com/the-growth-of-rich-answers-in-googles-search-results/
- 38. @DANIELBIANCHINI@DANIELBIANCHINI 3. ENSURE YOU ARE EQUIPPED FOR MOBILE
- 39. @DANIELBIANCHINI@DANIELBIANCHINI 2 BILLIONGLOBAL SMARTPHONE USERS THERE ARE
- 40. @DANIELBIANCHINI@DANIELBIANCHINI 221 TIMES A DAY (VERSUS 140 DESKTOP INTERACTIONS) AVERAGE USERS INTERACT WITH A SMARTPHONE Source: http://www.tecmark.co.uk/smartphone-usage-data-uk-2014/
- 41. @DANIELBIANCHINI@DANIELBIANCHINI Source: http://www.comscore.com EARLY MORNING DAYTIME EVENING Mobiles brighten the commute PCs dominate working hours Tablets are popular at night
- 44. @DANIELBIANCHINI@DANIELBIANCHINI BUT DO NOT STOP AT THE TECHNICAL ASPECTS
- 45. @DANIELBIANCHINI@DANIELBIANCHINI CREATE CONTENT THE SAME WAY AS A WEBSITE MOBILE FIRST!
- 47. @DANIELBIANCHINI@DANIELBIANCHINI IN 2016 CREATE CONTENT THAT PEOPLE WANT
- 48. @DANIELBIANCHINI@DANIELBIANCHINI IN A FORMAT THAT THEY WANT! IN 2016
- 49. @DANIELBIANCHINI@DANIELBIANCHINI FOR A DEVICE OF THEIR CHOOSING IN 2016