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Top 10 local seo factors 2014 moz results

Top 10 local seo factors 2014 moz results

  1. 1. Top 10 Local SEO Factors 2014 Moz Survey Results For discussion at the Melbourne SEO Meeup. Available at: http://petermeadit.com/top-10-local-seo- factors @petermeadit
  2. 2. Website Structure for crawlers Page hierarchy flat Main pages clear in the menu Use internal linking for importance sitemap.xml robots.txt Schema so all can understand http://schema.org/LocalBusiness
  3. 3. Create great content Lots of content Describe your Services And your Products Discuss locations serviced
  4. 4. Relevant local search terms What local keyword searches Research, investigate locally Place keywords on pages Don't overuse keywords Google slap for keyword overuse Make sure reads naturally
  5. 5. Keep Content Fresh! Add new content every week Improves crawl rate Great for social sharing Email notify customers Picked up by RSS feeds Encourages links from bloggers
  6. 6. Contact Us Data Make contact details obvious Click to call Phone at top right Use a contact form Address on every page Link to Google map First Contact is a prime directive...
  7. 7. Submit to Local Sites Local directories National directories Business listings Yelp, Truelocal, etc. Use aggregators to submit UBL: https://www.ubl.org
  8. 8. Google My Business Claim/Create your listing Previously called Places. Referred to as Maps Accuracy is important Postcards can get lost
  9. 9. Accurate NAP information Important: NAP (Name Address Phone) Accurate across all citations Old info looks bad and hurts Update every directory Too many? Aggregator service?
  10. 10. Use Social Get: Twitter Google+ Facebook page Foursquare for ‘check-ins’ Other relevant social
  11. 11. Share and share alike Use Social sharing icons Ask them to follow Share all blog posts Promote special offers Give good reason to share What’s in it for them?
  12. 12. Get Reviewed Google Reviews pack a punch Helps Local SEO Customer trust levels Put a review system in place Customers love giving reviews Be brave ask for honest reviews People love good service
  13. 13. Local SEO Plugin from Yoast Functionality includes: Uses schema Insert Google Maps Insert address(es) Opening hours Store locator https://yoast.com/wordpress/plugins/local-seo/
  14. 14. Best Local Citations Sites www.truelocal.com.au www.startlocal.com.au www.yelp.com.au Daniel Law has a good list: http://www.bigvisionseo.com.au/free-australian-local- citations
  15. 15. Top 10 Moz Local SEO Factors 2014 Survey in four parts: 1. General Ranking Factors 2. Specific Ranking Factors 3. Factors Most Affected by Pigeon 4. Negative Ranking Factors More details: http://moz.com/local-search-ranking-factors Let’s Look at the top 10...
  16. 16. Top 10 Localized Organic Factors 1 City, State in Landing Page Title 2 Domain Authority of Website 3 Page Authority of Landing Page URL 4 Quality/Authority of Inbound Links to Domain 5 Quality/Authority of Inbound Links to Landing Page URL 6 Physical Address in City of Search 7 Quality/Authority of Structured Citations 8 Product / Service Keyword in Website URL 9 Click-Through Rate from Search Results 10 City, State in Landing Page H1/H2 Tags
  17. 17. Top 10 Pack/Carousel Factors 1 Physical Address in City of Search 2 Proper Category Associations 3 Consistency of Structured Citations 4 Quality/Authority of Structured Citations 5 HTML NAP Matching My Business Page NAP 6 Product / Service Keyword in Business Title 7 Domain Authority of Website 8 Proximity of Address to the Point of Search (Searcher-Business Distance) 9 Individually Owner-verified My Business Page 10 Proximity of Address to Centroid
  18. 18. Top 10 Difference-Making Factors in Competitive Markets 1 Domain Authority of Website 2 Consistency of Structured Citations 3 Quality/Authority of Inbound Links to Domain 4 Quality/Authority of Structured Citations 5 Proper Category Associations 6 Quality/Authority of Inbound Links to Landing Page URL 7 City, State in Landing Page Title 8 Physical Address in City of Search 9 Quantity of Native Google Maps Reviews (w/text) 10 Quality/Authority of Unstructured Citations (Newspaper Articles, Blog Posts)
  19. 19. Top 10 Negative Ranking Factors 1 Listing detected at false business location 2 Incorrect business category 3 Mis-match NAP / Tracking Phone Numbers Across Data Ecosystem 4 Mis-match NAP / Tracking Phone Number on My Business Landing Page 5 Mis-match Address on My Business Landing Page 6 Presence of malware on site 7 Keyword stuffing in business name 8 Reports of Violations on your My Business page 9 Presence of Multiple My Business Pages with Same Phone Number 10 Absence of Crawlable NAP on Location Landing Page
  20. 20. 10 Factors That Have Increased in Importance Since Pigeon 1 Domain Authority of Website 2 Proximity of Address to the Point of Search (Searcher-Business Distance) 3 Quality/Authority of Inbound Links to Domain 4 Quality/Authority of Inbound Links to Landing Page URL 5 Physical Address in City of Search 6 Quantity of Reviews by Authority Reviewers (e.g.Yelp Elite, Multiple Maps Reviewers, etc) 7 Quality/Authority of Structured Citations 8 City, State in Landing Page Title 9 Click-Through Rate from Search Results 10 Page Authority of Landing Page URL
  21. 21. 10 Factors That Have Decreased in Importance Since Pigeon 1 Proximity of Address to Centroid 2 Physical Address in City of Search 3 Individually Owner-verified My Business Page 4 Quantity of Structured Citations (IYPs, Data Aggregators) 5 Proximity of Address to Centroid of Other Businesses in Industry 6 Location Keyword in Business Title or Title Modifier 7 Quality/Authority of Structured Citations 8 Quantity of Native Google Maps Reviews (w/text) 9 Geographic Keyword in Website URL 10 Proper Category Associations
  22. 22. Next ?? Resources ● https://yoast.com/wordpress/plugins/local-seo/ ● http://searchengineland.com/the-building-blocks-of-good- local-seo-137825 ● http://petermeadit.com/local-seo-factors ● http://schema.org/LocalBusiness ● http://moz.com/blog/local-search-ranking-factors-2014 ● https://www.google.com.au/business/ ● http://www.meetup.com/melbourne-seo

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