17. Responsive Design vs. Separate Mobile Site
What Is A Responsive Design?
• Responsive designs and dynamic display applies to all pages of
your websites, not just a handful of pages, like an abbreviated
mobile website.
• As more smartphones and tablet browser options increases,
you only need one design to accommodate them all.
• Last but not least, Google appears to prefer responsive
websites.
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31. Tip #8:
Don’t Forget “About Us”
•
•
•
Highly Trafficked Page/Section
Not About Ego, It’s About RapportMarketing, Relationship-Selling
People Choose To Do Business With People
and Practices They Like, Know, Trust, etc.
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32. Post Search Activities
Local Post-Search Activities
Contact Business Online
11%
Contact Business by Telephone
46%
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33. Tip #9:
Focus on Telephone Calls!
Online users are not only willing . . .
. . . Your team is better at converting them!
•
Hotline/Quick Call
•
Frequency – 3 times per page
•
Include phone in ALL C-T-As
•
Phone on All contact forms
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44. Tip #15:
• How To Promote Main Target Pages
Internal Linking
External Linking
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45. Tip #16:
Tip#18:
#17:
#19:
• How To Promote Main Target Pages
Social Media Promotion
-
Social Sharing
Email!!
Drive Traffic
Rel=Author, Rel=Publisher
53. Follow up-Sales
Harvard Business School Research
2,000 companies Web-generated leads
1.25 Million Sales leads (70% B2C leads)
-37% responded within an hour
-16% responded within 1-24 hours
-24 % took more than 24 hours
-23% never responded at all
-Avg. response time was 42 hours
54. Tip #24:
More Important:
How Quickly Online Leads Grow Cold
•
Responded in less than an hour = 7 times more likely to qualify
lead (meaningful conversation with key decision-maker) than
those even just an hour later.
•
60 times more likely than those that waited 24 hours or longer.
Establish a more effective response goal
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55. Tip #25+
Strategic Email Follow Up
•
LINKS!!! - Target Website Pages
•
Examples: Financing, How To Compare, Safety, Questions You Need
To Ask, About Your Consultation, What To Expect, About Your Surgeon
(ALWAYS).
•
Printable Pages-Direct them to PRINT
•
Once is NOT ENOUGH
Database Marketing/ Lead Nuturing Programs
MyMedLeads.com, DoctorBase.com
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56. Web Trends 2013:
Strategies, Tips, and Results
Take the Page 1 Challenge !
Bill Fukui
800-916-3886
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Editor's Notes
It’s not competitors stealing your business. Their advertising, their marketing, their pricing . . .
It’s not competitors stealing your business. Their advertising, their marketing, their pricing . . .
