Workshop IRX Birmingham 'The hidden gem of conversion optimisation & customer satisfaction'
•
0 likes•148 views
This document discusses the importance of optimizing site search for conversion rates and customer satisfaction. It notes that site searchers account for 10% of visitors but 50% of revenue, and searchers are likely to purchase items. The document provides tips for improving site search such as ensuring the search bar is visible, delivering instant and relevant results, adding filters and spelling corrections, optimizing the mobile experience, and analyzing search metrics. It promotes a site search optimization tool that can improve relevance, interface, and management of site search.
More Related Content
What's hot
What's hot (20)
Similar to Workshop IRX Birmingham 'The hidden gem of conversion optimisation & customer satisfaction'
Similar to Workshop IRX Birmingham 'The hidden gem of conversion optimisation & customer satisfaction' (20)
Recently uploaded
Recently uploaded (20)
Workshop IRX Birmingham 'The hidden gem of conversion optimisation & customer satisfaction'
- 1. MAKING SITE SEARCH AWESOME
- 2. MAKING SITE SEARCH AWESOME The hidden gem of conversion optimisation & customer satisfaction SITE SEARCH
- 4. Lucas FreriksAmbassador of Search MAKING SITE SEARCH AWESOME
- 5. MAKING SITE SEARCH AWESOME The majority of e-commerce retailers doesn’t bother with site search, checking any metrics and/or optimisation. *research econsultancy.com
- 6. MAKING SITE SEARCH AWESOME
- 7. MAKING SITE SEARCH AWESOME 10% of visitors could make up to 50% of your revenue
- 8. A searching visitor looks up more than twice as many pages MAKING SITE SEARCH AWESOME
- 9. MAKING SITE SEARCH AWESOME 80% of ‘searchers’ seek a specific product and have a definite intent to purchase
- 10. MAKING SITE SEARCH AWESOME Searchers buy up to 5 times more
- 11. MAKING SITE SEARCH AWESOME With every waiting second, up to 30% of visitors will leave your webshop
- 12. MAKING SITE SEARCH AWESOME An unhappy visitor = no (extra) revenue
- 13. Ok, the necessity is clear. But how? MAKING SITE SEARCH AWESOME
- 14. No-brainer: Make sure your search bar is very visible and big enough. Even if you have a webshop with only a few products. MAKING SITE SEARCH AWESOME
- 15. Make your site search Instant & relevant. The faster, the better. Finding red trousers, when looking for red trousers. Not yellow socks. MAKING SITE SEARCH AWESOME
- 16. Make use of Filters & Sorting. MAKING SITE SEARCH AWESOME
- 17. Make use of an automated error-tolerance spellcheck & synonyms. MAKING SITE SEARCH AWESOME
- 18. Use site search as a conversion booster. MAKING SITE SEARCH AWESOME
- 19. Don’t forget to add content to your search engine. MAKING SITE SEARCH AWESOME
- 20. MAKING SITE SEARCH AWESOME Instant filters Error tolerance Instant results after a single keystroke Sorting Highest Relevance Promotional banners Interface Mobile first interface
- 21. MAKING SITE SEARCH AWESOME
- 22. Make sure to have an optimized search on any device, not just on desktop. More searches than ever take place on mobile, whilst the actual sale takes place on a different device. MAKING SITE SEARCH AWESOME
- 23. Optimize. Collect, save, check & use your metrics. MAKING SITE SEARCH AWESOME
- 24. Optimised site search = Higher conversion And a ‘finding’ customer, is a happy and returning customer. MAKING SITE SEARCH AWESOME
- 25. Instant site search Highest relevance Mobile first interface Error-tolerance Synonyms Complete control Easy setup Zero-hit management Transparant pricing Amazing support! … AND MUCH MORE
- 26. MAKING SITE SEARCH AWESOME
- 27. Check my Search Check the quality of your current site search with 13 easy questions: MAKING SITE SEARCH AWESOME CHECKMYSEARCH.COM
- 28. MAKING SITE SEARCH AWESOME Curious? Any additional questions? Don’t hesitate to come see us at J24 or check sooqr.com!