Transmedia Storytelling in Higher EducationFelicia Pride
Originally presented by Felicia Pride of pride collaborative at Confab Higher Education. Even if you’ve heard of transmedia, chances are you’re unsure of how it can be effectively used by higher ed institutions to engage with multiple stakeholders. In this interactive presentation, participants will explore what transmedia is and what it isn’t, and delve into how institutions can incorporate transmedia theories—cross-platform engagement, participation, immersion, and democratization—to engage multiple stakeholders and reach new constituents.
Transmedia Storytelling in Higher EducationFelicia Pride
Originally presented by Felicia Pride of pride collaborative at Confab Higher Education. Even if you’ve heard of transmedia, chances are you’re unsure of how it can be effectively used by higher ed institutions to engage with multiple stakeholders. In this interactive presentation, participants will explore what transmedia is and what it isn’t, and delve into how institutions can incorporate transmedia theories—cross-platform engagement, participation, immersion, and democratization—to engage multiple stakeholders and reach new constituents.
