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TRANSMEDIA STORYTELLING
IN HI GH E R ED UCATION

Felicia Pride | @feliciapride
Pride Collaborative
www.pridecollaborative.com
felicia@pridecollaborative.com

Photo By Simone D. Mccourtie / World Bank | via Flickr using a Creative Commons license
"MYTHS ARE PUBLIC DREAMS;
DREAMS ARE PRIVATE MYTHS.”

- JOSEPH CAMPBELL
Photo By Photo by Alexandria Lentz | via Flickr using a Creative Commons license

FELICIA PRIDE | PRIDE COLLABRATIVE
WWW.PRIDECOLLABORATIVE.COM | @FELICIAPRIDE
“But there has been also the American
dream, that dream of a land in which life
should be better and richer and fuller for
every man, with opportunity for each
according to his ability or achievement.”
- JAMES TRUSLOW ADAMS
in his 1931 book Epic of America

Photo By Steven Lee | via Flickr using a Creative Commons license

FELICIA PRIDE | PRIDE COLLABRATIVE
WWW.PRIDECOLLABORATIVE.COM | @FELICIAPRIDE
“Mythologies are in fact the public dreams that move
and shape societies, and conversely one’s own dreams
are the little myths of the private gods, antigods, and
guardian powers that are moving and shaping oneself:
revelations of the actual fears, desires, aims and values
by which one’s life is subliminally ordered.”
- JOSEPH CAMPBELL

Photo By Photo by Alexandria Lentz | via Flickr using a Creative Commons license

FELICIA PRIDE | PRIDE COLLABRATIVE
WWW.PRIDECOLLABORATIVE.COM | @FELICIAPRIDE
MYTHS! MYTHS!

WHY ARE YOU HERE?

Photo by Eddi van W. | via Flickr using a Creative Commons license

FELICIA PRIDE | PRIDE COLLABRATIVE
WWW.PRIDECOLLABORATIVE.COM | @FELICIAPRIDE
“Will there still be universities? Likely, but not certain…[there is]
the idea that our current educational system, start to end, is
built for an industrial era, churning out students like widgets
who are taught to churn out widgets themselves.
That is a world where there is one right answer: We spew it
from a lectern; we expect it to be spewed back in a test. That
kind of education does not produce the innovators who would
invent Google.”
– JEFF JARVIS
director of the T
ow-Knight Center for Entrepreneurial Journalism
at the City University of New York Graduate School of Journalism

Photo by Fr Lawrence Lew, O.P. | via Flickr using a Creative Commons license

FELICIA PRIDE | PRIDE COLLABRATIVE
WWW.PRIDECOLLABORATIVE.COM | @FELICIAPRIDE
“54% of internet users have posted original photos or videos
to websites and 47% share photos or videos they found
elsewhere online. Young adults and women lead the way in
each of these activities. ”
“Younger adult internet users are twice as likely as their older
counterparts to post and share videos online.”
“37% of all teens ages 12-17 have smartphones, up from just
23% in 2011.”

PEW RESEARCH CENTER
Photo by Charlotte Kesl / World Bank | via Flickr using a Creative Commons license

FELICIA PRIDE | PRIDE COLLABRATIVE
WWW.PRIDECOLLABORATIVE.COM | @FELICIAPRIDE
“Overall, 41% of adults are ‘news participators,’
meaning that they email local stories to others,
post news or information about the local
community on social networking sites or Twitter,
comment on local stories they read online,
contribute to online discussions on message
boards about the local community, and the like.”

PEW RESEARCH CENTER
Photo by Charlotte Kesl / World Bank | via Flickr using a Creative Commons license

FELICIA PRIDE | PRIDE COLLABRATIVE
WWW.PRIDECOLLABORATIVE.COM | @FELICIAPRIDE
“THE FUTURE OF STORYTELLING” - LATITUDE

“78% want to "friend" a character digitally (e.g., receive
Facebook updates, text messages, etc.), with the ability to
sway the character’s decisions—just as with a real friend.”
“87% want to see events through the eyes of a particular
character or to switch between different characters’
points-of-view.”
“41% use a second screen at least daily while watching TV
,
which includes 50% of 18-34 year-olds and 35% of 35-59
year-olds.”

Photo by Charlotte Kesl / World Bank | via Flickr using a Creative Commons license

FELICIA PRIDE | PRIDE COLLABRATIVE
WWW.PRIDECOLLABORATIVE.COM | @FELICIAPRIDE
“THE FUTURE OF STORYTELLING” - LATITUDE

“91% say narratives with a "real-time" story-world would
motivate them to tune in more often to ensure they
weren’t missing anything.”
“94% feel companies should treat the "real world" (e.g.,
places, people, or objects) as another platform that can
interact with content they view on other devices. This
stands out as a particularly compelling opportunity for
retailers with physical locations.”

Photo by Charlotte Kesl / World Bank | via Flickr using a Creative Commons license

FELICIA PRIDE | PRIDE COLLABRATIVE
WWW.PRIDECOLLABORATIVE.COM | @FELICIAPRIDE
“Transmedia storytelling represents a
process where integral elements of a fiction
get dispersed systematically across multiple
delivery channels for the purpose of
creating a unified and coordinated
entertainment experience. Ideally, each
medium makes it own unique contribution
to the unfolding of the story.”
- Henry Jenkins

Photo by Endre Vestvik | via Flickr using a Creative Commons license

FELICIA PRIDE | PRIDE COLLABRATIVE
WWW.PRIDECOLLABORATIVE.COM | @FELICIAPRIDE
“Transmedia refers to a set of choices made
about the best approach to tell a particular
story to a particular audience in a particular
context depending on the particular
resources available to particular producers.”
- Henry Jenkins
Photo by Endre Vestvik | via Flickr using a Creative Commons license

FELICIA PRIDE | PRIDE COLLABRATIVE
WWW.PRIDECOLLABORATIVE.COM | @FELICIAPRIDE
RESEARCH & DEVELOPMENT

Photo by Fr Lawrence Lew, O.P. | via Flickr using a Creative Commons license

FELICIA PRIDE | PRIDE COLLABRATIVE
WWW.PRIDECOLLABORATIVE.COM | @FELICIAPRIDE
WORLDBUILDING

Photo by Fr Lawrence Lew, O.P. | via Flickr using a Creative Commons license

FELICIA PRIDE | PRIDE COLLABRATIVE
WWW.PRIDECOLLABORATIVE.COM | @FELICIAPRIDE
“	
  Most often, transmedia stories are based not on individual

characters or specific plots but rather complex fictional worlds
which can sustain multiple interrelated characters and their
stories….”
- HENRY JENKINS

-

Photo By Photo by Alexandria Lentz | via Flickr using a Creative Commons license

FELICIA PRIDE | PRIDE COLLABRATIVE
WWW.PRIDECOLLABORATIVE.COM | @FELICIAPRIDE
PARTICIPATION / CO-CREATION

Photo by Fr Lawrence Lew, O.P. | via Flickr using a Creative Commons license

FELICIA PRIDE | PRIDE COLLABRATIVE
WWW.PRIDECOLLABORATIVE.COM | @FELICIAPRIDE
CROSS-PLATFORM &
EXTENSIONS

Photo by Fr Lawrence Lew, O.P. | via Flickr using a Creative Commons license

FELICIA PRIDE | PRIDE COLLABRATIVE
WWW.PRIDECOLLABORATIVE.COM | @FELICIAPRIDE
IMMERSION &
EXPERIENCES

Photo by Fr Lawrence Lew, O.P. | via Flickr using a Creative Commons license

FELICIA PRIDE | PRIDE COLLABRATIVE
WWW.PRIDECOLLABORATIVE.COM | @FELICIAPRIDE
Encourages creating a core narrative & world
Ability to continue & extend the story
Multiple entry points for multiple stakeholders
Harness the power of individual platforms
Promotes freshness
Photo by Anna | via Flickr using a Creative Commons license

FELICIA PRIDE | PRIDE COLLABRATIVE
WWW.PRIDECOLLABORATIVE.COM | @FELICIAPRIDE
There is a moral or underlying message.
There are characters and these characters are compelling.
Something happens.
This something involves conflict.
It evokes emotion.
Photo by Anna | via Flickr using a Creative Commons license

FELICIA PRIDE | PRIDE COLLABRATIVE
WWW.PRIDECOLLABORATIVE.COM | @FELICIAPRIDE
What’s the Story?
What are the elements – message, plot, conflict, characters – of this story?
Who is your audience and what do you want them to do?

How will you tell the story? Which tools/platforms will you use?
How will you share this story?
How will you measure impact?
How will you continue the story?
Photo by Anna | via Flickr using a Creative Commons license

FELICIA PRIDE | PRIDE COLLABRATIVE
WWW.PRIDECOLLABORATIVE.COM | @FELICIAPRIDE
"IF THE AMERICAN DREAM IS TO
COME TRUE AND TO ABIDE WITH
US IT WILL, AT BOTTOM, DEPEND
ON THE PEOPLE THEMSELVES.”

-  JAMES TRUSLOW ADAMS
IN HIS 1931 BOOK EPIC OF AMERICA

Photo By Steven Lee | via Flickr using a Creative Commons license

FELICIA PRIDE | PRIDE COLLABRATIVE
WWW.PRIDECOLLABORATIVE.COM | @FELICIAPRIDE
THANK YOU!
FELICIA PRIDE | @feliciapride
PRIDE COLLABORATIVE
WWW.PRIDECOLLABORATIVE.COM
FELICIA@PRIDECOLLABORATIVE.COM

Photo by Niels Linneberg | via Flickr using a Creative Commons license

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Transmedia Storytelling in Higher Education

  • 1. TRANSMEDIA STORYTELLING IN HI GH E R ED UCATION Felicia Pride | @feliciapride Pride Collaborative www.pridecollaborative.com felicia@pridecollaborative.com Photo By Simone D. Mccourtie / World Bank | via Flickr using a Creative Commons license
  • 2. "MYTHS ARE PUBLIC DREAMS; DREAMS ARE PRIVATE MYTHS.” - JOSEPH CAMPBELL Photo By Photo by Alexandria Lentz | via Flickr using a Creative Commons license FELICIA PRIDE | PRIDE COLLABRATIVE WWW.PRIDECOLLABORATIVE.COM | @FELICIAPRIDE
  • 3. “But there has been also the American dream, that dream of a land in which life should be better and richer and fuller for every man, with opportunity for each according to his ability or achievement.” - JAMES TRUSLOW ADAMS in his 1931 book Epic of America Photo By Steven Lee | via Flickr using a Creative Commons license FELICIA PRIDE | PRIDE COLLABRATIVE WWW.PRIDECOLLABORATIVE.COM | @FELICIAPRIDE
  • 4. “Mythologies are in fact the public dreams that move and shape societies, and conversely one’s own dreams are the little myths of the private gods, antigods, and guardian powers that are moving and shaping oneself: revelations of the actual fears, desires, aims and values by which one’s life is subliminally ordered.” - JOSEPH CAMPBELL Photo By Photo by Alexandria Lentz | via Flickr using a Creative Commons license FELICIA PRIDE | PRIDE COLLABRATIVE WWW.PRIDECOLLABORATIVE.COM | @FELICIAPRIDE
  • 5. MYTHS! MYTHS! WHY ARE YOU HERE? Photo by Eddi van W. | via Flickr using a Creative Commons license FELICIA PRIDE | PRIDE COLLABRATIVE WWW.PRIDECOLLABORATIVE.COM | @FELICIAPRIDE
  • 6. “Will there still be universities? Likely, but not certain…[there is] the idea that our current educational system, start to end, is built for an industrial era, churning out students like widgets who are taught to churn out widgets themselves. That is a world where there is one right answer: We spew it from a lectern; we expect it to be spewed back in a test. That kind of education does not produce the innovators who would invent Google.” – JEFF JARVIS director of the T ow-Knight Center for Entrepreneurial Journalism at the City University of New York Graduate School of Journalism Photo by Fr Lawrence Lew, O.P. | via Flickr using a Creative Commons license FELICIA PRIDE | PRIDE COLLABRATIVE WWW.PRIDECOLLABORATIVE.COM | @FELICIAPRIDE
  • 7. “54% of internet users have posted original photos or videos to websites and 47% share photos or videos they found elsewhere online. Young adults and women lead the way in each of these activities. ” “Younger adult internet users are twice as likely as their older counterparts to post and share videos online.” “37% of all teens ages 12-17 have smartphones, up from just 23% in 2011.” PEW RESEARCH CENTER Photo by Charlotte Kesl / World Bank | via Flickr using a Creative Commons license FELICIA PRIDE | PRIDE COLLABRATIVE WWW.PRIDECOLLABORATIVE.COM | @FELICIAPRIDE
  • 8. “Overall, 41% of adults are ‘news participators,’ meaning that they email local stories to others, post news or information about the local community on social networking sites or Twitter, comment on local stories they read online, contribute to online discussions on message boards about the local community, and the like.” PEW RESEARCH CENTER Photo by Charlotte Kesl / World Bank | via Flickr using a Creative Commons license FELICIA PRIDE | PRIDE COLLABRATIVE WWW.PRIDECOLLABORATIVE.COM | @FELICIAPRIDE
  • 9. “THE FUTURE OF STORYTELLING” - LATITUDE “78% want to "friend" a character digitally (e.g., receive Facebook updates, text messages, etc.), with the ability to sway the character’s decisions—just as with a real friend.” “87% want to see events through the eyes of a particular character or to switch between different characters’ points-of-view.” “41% use a second screen at least daily while watching TV , which includes 50% of 18-34 year-olds and 35% of 35-59 year-olds.” Photo by Charlotte Kesl / World Bank | via Flickr using a Creative Commons license FELICIA PRIDE | PRIDE COLLABRATIVE WWW.PRIDECOLLABORATIVE.COM | @FELICIAPRIDE
  • 10. “THE FUTURE OF STORYTELLING” - LATITUDE “91% say narratives with a "real-time" story-world would motivate them to tune in more often to ensure they weren’t missing anything.” “94% feel companies should treat the "real world" (e.g., places, people, or objects) as another platform that can interact with content they view on other devices. This stands out as a particularly compelling opportunity for retailers with physical locations.” Photo by Charlotte Kesl / World Bank | via Flickr using a Creative Commons license FELICIA PRIDE | PRIDE COLLABRATIVE WWW.PRIDECOLLABORATIVE.COM | @FELICIAPRIDE
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  • 14. “Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes it own unique contribution to the unfolding of the story.” - Henry Jenkins Photo by Endre Vestvik | via Flickr using a Creative Commons license FELICIA PRIDE | PRIDE COLLABRATIVE WWW.PRIDECOLLABORATIVE.COM | @FELICIAPRIDE
  • 15. “Transmedia refers to a set of choices made about the best approach to tell a particular story to a particular audience in a particular context depending on the particular resources available to particular producers.” - Henry Jenkins Photo by Endre Vestvik | via Flickr using a Creative Commons license FELICIA PRIDE | PRIDE COLLABRATIVE WWW.PRIDECOLLABORATIVE.COM | @FELICIAPRIDE
  • 16. RESEARCH & DEVELOPMENT Photo by Fr Lawrence Lew, O.P. | via Flickr using a Creative Commons license FELICIA PRIDE | PRIDE COLLABRATIVE WWW.PRIDECOLLABORATIVE.COM | @FELICIAPRIDE
  • 17. WORLDBUILDING Photo by Fr Lawrence Lew, O.P. | via Flickr using a Creative Commons license FELICIA PRIDE | PRIDE COLLABRATIVE WWW.PRIDECOLLABORATIVE.COM | @FELICIAPRIDE
  • 18. “  Most often, transmedia stories are based not on individual characters or specific plots but rather complex fictional worlds which can sustain multiple interrelated characters and their stories….” - HENRY JENKINS - Photo By Photo by Alexandria Lentz | via Flickr using a Creative Commons license FELICIA PRIDE | PRIDE COLLABRATIVE WWW.PRIDECOLLABORATIVE.COM | @FELICIAPRIDE
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  • 20. PARTICIPATION / CO-CREATION Photo by Fr Lawrence Lew, O.P. | via Flickr using a Creative Commons license FELICIA PRIDE | PRIDE COLLABRATIVE WWW.PRIDECOLLABORATIVE.COM | @FELICIAPRIDE
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  • 24. CROSS-PLATFORM & EXTENSIONS Photo by Fr Lawrence Lew, O.P. | via Flickr using a Creative Commons license FELICIA PRIDE | PRIDE COLLABRATIVE WWW.PRIDECOLLABORATIVE.COM | @FELICIAPRIDE
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  • 28. IMMERSION & EXPERIENCES Photo by Fr Lawrence Lew, O.P. | via Flickr using a Creative Commons license FELICIA PRIDE | PRIDE COLLABRATIVE WWW.PRIDECOLLABORATIVE.COM | @FELICIAPRIDE
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  • 30. Encourages creating a core narrative & world Ability to continue & extend the story Multiple entry points for multiple stakeholders Harness the power of individual platforms Promotes freshness Photo by Anna | via Flickr using a Creative Commons license FELICIA PRIDE | PRIDE COLLABRATIVE WWW.PRIDECOLLABORATIVE.COM | @FELICIAPRIDE
  • 31. There is a moral or underlying message. There are characters and these characters are compelling. Something happens. This something involves conflict. It evokes emotion. Photo by Anna | via Flickr using a Creative Commons license FELICIA PRIDE | PRIDE COLLABRATIVE WWW.PRIDECOLLABORATIVE.COM | @FELICIAPRIDE
  • 32. What’s the Story? What are the elements – message, plot, conflict, characters – of this story? Who is your audience and what do you want them to do? How will you tell the story? Which tools/platforms will you use? How will you share this story? How will you measure impact? How will you continue the story? Photo by Anna | via Flickr using a Creative Commons license FELICIA PRIDE | PRIDE COLLABRATIVE WWW.PRIDECOLLABORATIVE.COM | @FELICIAPRIDE
  • 33. "IF THE AMERICAN DREAM IS TO COME TRUE AND TO ABIDE WITH US IT WILL, AT BOTTOM, DEPEND ON THE PEOPLE THEMSELVES.” -  JAMES TRUSLOW ADAMS IN HIS 1931 BOOK EPIC OF AMERICA Photo By Steven Lee | via Flickr using a Creative Commons license FELICIA PRIDE | PRIDE COLLABRATIVE WWW.PRIDECOLLABORATIVE.COM | @FELICIAPRIDE
  • 34. THANK YOU! FELICIA PRIDE | @feliciapride PRIDE COLLABORATIVE WWW.PRIDECOLLABORATIVE.COM FELICIA@PRIDECOLLABORATIVE.COM Photo by Niels Linneberg | via Flickr using a Creative Commons license