Slides for a two-hour workshop I presenting on Thursday, March 6, 2014. Examples of Twitter gaffes and controversies, as well as step-by-step training in setting up a new Twitter account, and some positive applications of Twitter in a business context.
Creative Organizing for Aurora InterfaithTom Tresser
This presentation is by a student from "Acting Up - Using Theater & Technology for Social Change," part of the online education program at The School for New Learning. Tom Tresser, instructor - http://www.tresser.com
Slides for a two-hour workshop I presenting on Thursday, March 6, 2014. Examples of Twitter gaffes and controversies, as well as step-by-step training in setting up a new Twitter account, and some positive applications of Twitter in a business context.
Creative Organizing for Aurora InterfaithTom Tresser
This presentation is by a student from "Acting Up - Using Theater & Technology for Social Change," part of the online education program at The School for New Learning. Tom Tresser, instructor - http://www.tresser.com
Focusing on Approach & Outcomes: A hands on discussion of various social media marketing approaches & tools, supported by real world examples of successful (and failed) marketing campaigns.
Colin Crook, of Voce Communications, presents a practical understanding of how to conduct, measure, and monetize their Web-based marketing
Social Media is the most dynamic digital marketing channel that keeps evolving on macro and micro levels. Be it the advent of AR/VR or data security on Facebook, digital marketers need to keep up with the latest trends to align their businesses accordingly.
Pancreatic Cancer is one of the most deadly forms of cancer and is often difficult to detect.Here are the stages of Pancreatic cancer that you should be aware of.
Know more about the treatment :https://www.varanasihospital.com/
Like Varanasi Hospital on Facebook :https://www.facebook.com/varanasihospital
Follow on twitter page :https://twitter.com/vhhospital
The slides from the workshop that Mary Freer - @FreerMary and Helen Bevan - @HelenBevan presented on the power and potential of social media to support transformational change at the APAC Forum, Melbourne on 3rd September 2014
I am seeking to join an organization that is dedicated to public service and providing communities with much needed resources and assistance. I am a trained and licensed as a master's level social worker with a background in providing mental health and substance abuse counseling services, as well as case management social services to children, teens, adults, the elderly, the disabled and veterans. In addition to this I have experience in providing Field Instruction to begininig and advanced level practicum Social Work students.
Kind regards,
LaSonja Henry, LMSW, CADC
Work-based Learning, Web Media Production and the Social Media sector: A case...Middlesex University
Summary of publication: Riley, T. (2017) ‘Work-based learning for the creative industries: a case study of the development of BA (Hons) web design and social media’, Higher Education, Skills and Work-Based Learning, Emerald Publishing, Vol. 7 No. 1, 2017 pp.79-91
Focusing on Approach & Outcomes: A hands on discussion of various social media marketing approaches & tools, supported by real world examples of successful (and failed) marketing campaigns.
Colin Crook, of Voce Communications, presents a practical understanding of how to conduct, measure, and monetize their Web-based marketing
Social Media is the most dynamic digital marketing channel that keeps evolving on macro and micro levels. Be it the advent of AR/VR or data security on Facebook, digital marketers need to keep up with the latest trends to align their businesses accordingly.
Pancreatic Cancer is one of the most deadly forms of cancer and is often difficult to detect.Here are the stages of Pancreatic cancer that you should be aware of.
Know more about the treatment :https://www.varanasihospital.com/
Like Varanasi Hospital on Facebook :https://www.facebook.com/varanasihospital
Follow on twitter page :https://twitter.com/vhhospital
The slides from the workshop that Mary Freer - @FreerMary and Helen Bevan - @HelenBevan presented on the power and potential of social media to support transformational change at the APAC Forum, Melbourne on 3rd September 2014
I am seeking to join an organization that is dedicated to public service and providing communities with much needed resources and assistance. I am a trained and licensed as a master's level social worker with a background in providing mental health and substance abuse counseling services, as well as case management social services to children, teens, adults, the elderly, the disabled and veterans. In addition to this I have experience in providing Field Instruction to begininig and advanced level practicum Social Work students.
Kind regards,
LaSonja Henry, LMSW, CADC
Work-based Learning, Web Media Production and the Social Media sector: A case...Middlesex University
Summary of publication: Riley, T. (2017) ‘Work-based learning for the creative industries: a case study of the development of BA (Hons) web design and social media’, Higher Education, Skills and Work-Based Learning, Emerald Publishing, Vol. 7 No. 1, 2017 pp.79-91
BlogWell Cincinnati Social Media Case Study: Tyson Foods presented by Ed Nich...SocialMedia.org
In his BlogWell Cincinnati case study presentation, "Social Media Engagement for Cause Branding and Community Building," Tyson Foods' Director of Community & Public Relations, Ed Nicholson, shares how they're building community around the issue of hunger.
Ed explains how they're getting employees involved, how they're connecting influencers, and how social media is helping them show the public they're in it for the long haul.
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BlogWell is the only conference where social media executives from big brands come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit gaspedal.com/blogwell/
BlogWell is produced by GasPedal and the Social Media Business Council.
Learn More: gaspedal.com and socialmedia.org
You've heard that social media can be useful to your organization… but how useful? For what? What tangible results are people seeing from it? If you or others at your organization are asking these quest ions, this webinar is for you.
Kami Griffiths of TechSoup will interview Laura Quinn, Executive Director of Idealware. They’ve recently created the Social Media Decision Guide, in partnership with the New Organizing Institute, which walks you through a step-by-step process to decide what social media channels make sense for your organization via a workbook, guide, and the results of more than six months of research.
We will also hear from Tex Dworkin, Social Media Director at Global Exchange. She will share the story of how social media was introduced to he r nonprofit, and the steps and challenges that followed.
This webinar is ideal for nonprofits and libraries who are struggling to understand social media and if it’s worth the time invested in implementing, training and sustaining. Use this webinar to support your case fo r why you should or shouldn’t take the next step with social media.
A presentation to attendees from charities and nonprofits at LVSC's Cascade 'Engage and Connect with Social Media' Conference, on 13 Jan 10.
See also Laura Whitehead's presentation on 'Cultivating your online community':
http://www.slideshare.net/laurawhitehead/cascade-cultivating-your-online-community
And Leah William's presentation on the Women's Resource Centre's Journey into Social Media:
http://www.slideshare.net/leahmouse/womens-resource-centres-journey-into-social-media
Join The Social Media Movement - the Importance, Power and Potential of Socia...Jordan Viator Slabaugh
How to embrace social media for nonrprofit organizations - social networking benchmarks for nonprofits, organization case studies on fundraising and advocacy and the tools and tips to monitoring your social media efforts.
Social Media: Strategic Shift or Tactical Tool?craig lefebvre
Overview of social and mobile media with an emphasis on how the communication paradigm we use has to change to use them most effectively. This version was presented in the course "Pass It On – Health Communication and Marketing in a New Age" and Institute 2010 on 4 October 2010 in Atlanta GA. It is based on an earlier version presented at the International Nonprofit and Social Marketing Conference in Brisbane, Australia in July 2010.
12 Small Businesses That Found Success on Social MediaHootsuite
After years of speaking with our small business customers to address the challenges and highlight successes of social media, patterns are beginning to form. We wanted to highlight the overlapping and individual social media goals of businesses industry-wide—not only to recognize their successes, but also to inspire others through examples. After all, 78% of consumers say that social messages from businesses influence their purchases. Here’s a presentation that showcases 12 small businesses who found success on social media.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Living Case Studies: Social Media and Sustainable Agriculture
1. Flickr photo by pro soil Living Case Studies: Lessons Learned Social Media and Sustainable Agriculture Beth Kanter, Visiting Scholar The David and Lucile Packard Foundation West Coast Sustainable Agriculture Grantees Peer Session July, 2011
3. I love grass fed beef You can explain complex issues like cap and trade in 140 characters Policymakers do not pay attention to messaging that comes through social media channels Agree or Disagree
4. What Are Living Case Studies? Traditional Case Study Finished, Tidy, Packaged, Talks About Success Living Case Study Work in progress, vibrant, messy Real time learning Open to input, empowerment
5. Presentation 7 minutes …. Feedback (13 minutes) -identify best practice -clarifying questions -resource sharing -give feedback
7. grist mission grist sets the agenda by showing how green is reshaping our world. we cut through the noise and empower a new generation to make change.
12. “ super” twitter chat: #bikenomics 840 tweets reached close to 250,000 people created an entirely new avenue for the topic
13. twitsourcing #hipsterfarmerbands over 815 tweets in two days reach of over 290,000 people being quick and opportunistic reaches outside new audience
14. what we’ve learned if properly tended, social is an incredibly effective tool to grow your audience.
24. Canvassing Eat Real Festival San Francisco Street Food Festival
25.
26. Social Media Facebook : great tool to help raise awareness and build a movement. Twitter : low investment tool that ROC uses reach a broad audience of followers interested in food and farming. Change.org : A free online petition platform for social change that raises awareness about important causes and connects people to opportunities for powerful action.
I wanted to talk today about how grist is using sites like Facebook and Twitter to achieve our mission. Because Grist is, at it’s core, a website, our cases are going to be very different from some of the other examples shared, but I believe ours learning can be applied to your work.
First a little context—Grist’s mission. So our core goals are to help communicate what is going on in the movement around climate and sustainability to a broader, younger audience of people who may not consider themselves environmentalists, help them understand how those issued relate to their lives, and move those people to action. We do this a few ways. One is through irreverence and humor. Talking about polar bears on melting icebergs all day can make you want to jump off of an iceberg yourself. Or even worse, stick you head in the sand and ignore the problem. So we use humor to break through that barrier—we love our punny headlines. And we also reach a wider audience by covering issues that transcend the old-school treehugging of yore. Our food coverage is a great example of that. In this room, we all understand how food and climate are related, but most people don’t associate the two. So food is an important area for us, but it’s also a key entry point into all of our issues; food traffic is one of our biggest drivers. It is consistently among our top-read content—there are usually at least two to as many of four food stories in our “top five most viewed” list. And when we ran a series on nitrogen a year or so ago, we found that people spent three times as long on that coverage than they did on other stories on our site at that time. In other words—food is gold, especially on social sites.
To give you a sense of what success looks like for us, here is our ladder of engagement.
But we also have a similar ladder—moving people from on-ramps to real deeper conversation. Social can hook people into all of these, and works especially well with on-ramps.
So for us, social tools are important for a number of reasons. They are well suited to on-ramps Younger audiences are using these tools. 48% of young people get their news through Facebook. Half of 18-34 year olds check Facebook when they wake up; 28 % before even getting out of bed They help us turn our audience into evangelizers—allowing them to share info with their networks. That drives traffic and it drives the kind of traffic we want—people who might be new to these issues. They allow for personality and humor in a way that traditional online SEO-based tools do not. Food blows up in this space
So I wanted to walk you through a few experiments we have been doing—specifically on Twitter. The first was based on a piece that Tom Philpott wrote about all of the horrific things in soda. We saw huge traction on this story and decided to jump on an opportunity. So within less than 24 hours we convened a twitter chat. [Poll the audience who knows what] I am sure most of you heard about the Obama twitter chat at the beginning of the month—basically they revolve around a hashtag where people can tweet questions, answers, comments. The cool thing is when people tweet to this hashtag, it shows up in their feed. So all of their followers see it and can get hooked into the content—it creates a resonance that doesn’t happen as easily via email, etc. So with a few hundred tweets to this chat, we actually reached 100s of thousands of people.
From that we decided to take the time to plan a more intentional chat around a series we were presenting about the economics of biking. We took the time to promote this chat more widely over a period of about a week. And we saw great results. Once of the best parts of this example is this hashtag is still being used by people and to tag content unrelated to Grist . So we are getting this core idea out there. We don’t control the messaging anymore and you have to be comfortable with that.
Fun example.
You can see exactly on this graph when we hired a social media coordinator and you can see exactly what that means for our traffic.
The great benefit of social media is you can create a campaign in 140 characters or less. You must be thoughtful and plan and connect it to your core mission, but you also should be prepared to jump into action when there is opportunity.
The beauty of social media is, if something doesn’t work—it’s gone in a flash.
You can’t learn until you try. This is a great project for a young, committed, sharp intern of a junior communications staff who wants to “won” something.
- ROC’s campaign was not specifically targeted to get signatures but rather test the different channels of social media and our messaging. In Oct 2010 ROC held the ROC Summit. Nearly 200 attendees representing Food and Ag gathered. It was here were the ROC policy platform was deliberated and approved. This policy work would be the backbone to the campaign Campaign: At a pivotal time when the new governor was being elected it was time for a change. ROC wanted to ensure new policy agenda represented the needs for healthy food and farms
4 Main Tactics: Messaging, Canvassing, Social Media & Non-profit Partnership
The first tactic is to create a plan and how to execute. Action must be aligned with ROC mission, Action must be clear and concise A Timeline is critical because it’s the backbone to the campaign. Here you lay the ground work Audience must care about the cause Define content (message), explain problem, needs and why its important to create a change – ROC did this through video Plan out what means to best deliver message: in this case we created a webpage with embedded video & we emailed our network of supporters
ROC Webpage: Added embedded video directly onto site to engage audience Integrated our CRM platform- Salsa to incorporate i-frame page where our supporters can directly sign our petition
Second Step: Canvassing, hit the streets to build a grassroots movement (mobilize) Interns/Volunteers are extremely important in helping spread the work, distribute petitions and input data Canvassing does two things; allows to create a personal connection, get new emails and gets them on the spot These new supporters were integrated through a similar process called Rapid Donor Cultivation (introduction email (which also also people to connect via FB, Twitter), interactive video, and take action email
Org included: Physicians for Social Responsibility, California Center for Public Health Advocacy, Community Alliance with Family Farmers, California Food & Justice Coalition, Central Coast Alliance United for a Sustainable Economy, Regional Obesity Prevention Program, Hunger Action LA, Food Democracy Now, Slow Food USA -> Partnership was strategic b/c it represented a vast array of orgs from different sectors in the food and farming sector -> At the same time it was difficult because we tired working with some orgs that aren’t so networked and willing to share -> Point our CAUSE (Social Justice) to PSR ( Health) GOING TO THE EDGE OF THE NETWORK
Facebook: Easy way to post and get info out. During this campaign ROC posted our campaign a few times but not a big response Twitter: Another easy way to share info. ROC tweeted the campaign with similar results to FB. Online Petition: Free and easy to use. Here ROC focused most of our energy generating 7,731 signatures. Change.org gives you ability to target audience based on interest
Change.org was a great activism platform/ new tool ROC discovered Allows you to target specific audience: petitions are broken down by specific causes such as: Health, Environment, Education and Sustainable Food They have a very large following and people on change.org are activist looking for causes to support Great helpful tools to set up, widgets are available In this particular situation ROC also used our petition to purchase emails to build our email base
A variety of tools exist to Measure your analytics, ie Google analytics, bit.ly, insights and hootsuite For ROC we really measured our success based on Google analytics and the total number of sign-ons we had We used our CRM platform, Salsa, to view email stats on open rates, click-through and unsubscribe Bit.ly used mirror pages to see if FB generated more traffic or email list Hootsuite: Great tool to follow conversations
Google Analytics: 5,771 page views Facebook Insights: lets you breakdown into detailed info. In the “Daily Activity” Breakdown you can see exact # of likes, comments, etc Twitter: Failed to use hashtag,
Let’s summarize (briefly): What Worked: The partnerships developed in this campaign truly helped ROC emerge as a network working together to create change. It helped reach a new audience that helped spread the word and get more people to sign our petition Webpage: easy to integrate sign on platform Change.org: great site to generate signatures 7,731 signatures – Easy, didn’t have to reinvent the wheel. ROC found a new and successful way to promote our campaign through an online platform, Change.org Improvements: - In our next campaign ROC plans to better use social media as a tool to generate more signatures. -Organizing the campaign itself was very time consuming due to developing these partnership ROC was not as active as we should have been via our social media outlets Need to better direct traffic our site Unexpected things are always to be expected (timing) Challenges Conveying complex messages to the public – especially ROC’s Policy Platform 10 planks covering issues from env, labor, food access and economic viability of farmers Making policy work exciting and interesting