Short study of PETA's communication
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PETA is the largest animal rights organization in the world with over 6.5 million members. They work through public education, cruelty investigations, research, animal rescue, legislation, and protests. PETA focuses their efforts on reforming the food industry, entertainment that uses animals, laboratories that test on animals, and the clothing trade. They have a large online presence through their website and social media platforms like Twitter, Facebook, and Instagram to reach millions daily with their message.
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Disinfecting towel dryer by Sonex ensures your wet towel dry and clean, free from smell and bacteria. It utilizes bright (UV) light to cleans your moist towels. The product is not available in Pakistan but it is in China and we believe if it is introduced in Pakistan it will surely create a demand especially given the Covid situation. It will help hospitals, restaurants, hotels and all other public places where towels are reused to prevent spreading germs on towels as they are public places.
What is it ?
• Towel Rack used to dry and disinfect using a UV light
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• Metal backing will radiate heat through the towels
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The benefits of having an towel dryer that disinfects with a UV light are..
• Saves time rather then washing it in a machine
• The amount of water is saved
• The money for purchasing soup is also saved
• Lastly this can be used in medical facilities like hospitals for sanitation
• Less sickness
This product would make life easier because people won't find themselves washing their towels all the time, as well as dealing with damp ones. With this towel rack, the UV is able to disinfect it and get rid of its smell and bacteria
Who doesn't want fresh, bacteria-free towels that smell good and dry easily or stay dry if you have to use them?
Some may prefer outdoor drying to take advantage of the heat of the sun, which is perfect for natural drying, and the sun's ultraviolet rays, which are good for cleaning or disinfecting the towel. Drying under the sun, however, is a time-consuming process and is a choice not readily accessible or sufficient for most individuals.
Do you know that wet towels allow bacteria and other microorganisms to grow? In addition, bathroom towels are put in dark conditions that provide the optimal setting for the growth of disease-causing bacteria such as Escherichia coli or Salmonella.
Also the households which has big families mostly they use the same towel to dry their hands as one towel hangs on the rack besides sink, with this kind of disinfecting rack no germs of one will go on to another and the rack with immediately disinfect the towel as it will be hanged on the rack. Couples who recently became parents, are particular about their kid’s hygiene, about the things used by the kid like normally the mothers tend to wash their kids toys towels and clothes regularly but handling a new born baby takes up time and attention with our product they won’t need to wash kids towel daily as they could just disinfect them from all the germ also as the disinfector can be used separately they can disinfect their toys this is will save mothers time and efforts
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Disinfectant towel dryer utilizes a smaller than usual turbine to channel hot air to the towels and keep the temperature to make it simple to clean. The towel is sanitized by a bright (UV) light and leaves it clean and cushy. You could run the Sterilizer or
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PETA's current marketing strategy focuses on shock advertising, but this is becoming less effective and invites more criticism than support. The document proposes a new inclusive strategy focusing on positive messaging to attract different audience groups like "passion groups", "pseudo players", and "prosumers". The strategy involves using both new media like social networks and traditional media to create awareness, form online communities, organize local events, and promote PETA's causes in a thoughtful way. The goal is to make PETA's brand and messaging more motivating and supportive of its animal welfare goals.
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Short study of PETA's communication
- 1. CLIENT: PETA COMMUNICATION TACTICS Madeline England
- 2. PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS • Largest animal rights organization (6.5 million members) • “PETA works through public education, cruelty investigations, research, animal rescue, legislation, special events, celebrity involvement, and protest campaigns.” • Focuses on 4 areas: • Food industry • Entertainment • Laboratories • Clothing Trade
- 3. Reach • PETA has a support system close to six and half million worldwide. Communication methods include Twitter, Instagram, Facebook and newsletters through the organization website. The organization reaches millions daily with commercials on channels like Animal Planet, Discovery, and many more. PETA is a non-profit organization that stands for the ethical treatment of animals.
- 4. Aim • PETA aims communication towards groups like animal lovers, owners and people that care for animals in general. • The communication goals are to spread the word about cruelty to animals that people are unaware of. Animals are stabbed, poked, skinned alive for the benefit of the company. There are other, cheaper options that could take the place of animal testing that many are oblivious to. The company aims to disclose these alternatives to people and businesses that stand behind cruel animal testing.
- 5. Why Peta? • PETA is most reached through the Internet on the website where visitors can view videos, see pictures and read the blog. PETA has a reputation for having controversial commercials but they do it on purpose. • “PETA has always been known for uncompromising, unwavering views on animal rights. We aren’t afraid to make the difficult comparisons, say the unpopular thing, or point out the uncomfortable truth, if it means that animals will benefit.” • This quote is on PETA’s website due to the uproar that arose after the scandalous super bowl commercial that was banned due to the revealing graphics of a man and a woman.
- 6. Accomplishments • In 2016, PETA mailed out more than 15 million letters through the online advocacy campaigns, pushing for individuals to make the change and do what’s best for animals. • The total revenue from the annual review was $67,034,918. • The website was viewed over 115 million times and videos reached 1 billion views. • The Facebook posts from the organization were seen an average of 625 million times every month and there were 2.5 million e-newsletters to subscribers. • The PETA blog was viewed over 9 million times and 450 names were added to the list of companies that no longer participate in animal testing which now makes the list 2,365. • These are just a portion of the accomplishments that the company has achieved in the previous year.
- 7. Social • On the organizations twitter account, the biography found under the username it says “Animals are not ours to eat, wear, experiment on, or use for entertainment. Follow for breaking animal news, easy ways to take action, #vegan tips, and more!” • Twitter is one of the company’s most popular social media accounts. • The tweets compose of updates, pictures, videos, survey polls, suggestions and so much more. • This social media presence is so popular because the tweets are “re-tweetable” allowing followers of PETA followers to share the content, leading to more followers.
- 8. Sources • About PETA. (n.d.). Retrieved September 29, 2017, from https://www.peta.org/about-peta/ • • Account, P. (2017, September 24). PETA (@peta). Retrieved September 29, 2017, from https://twitter.com/peta • • C. (n.d.). The 12 Worst PETA Ads Of All Time. Retrieved September 29, 2017, from https://www.buzzfeed.com/copyranter/the-12-absolute-worst-peta-ads-of-all- time?utm_term=.bs3emJkkJ#.iv3Nmzeez • • PETA's Blog. (n.d.). Retrieved September 29, 2017, from https://www.peta.org/blog/