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Case Study: Knight News Challenge 2008-09 Using social media to drive awareness & engagement (while being lean but not mean) Susan Mernit Seizing the Moment conference August 2009
How to use social media tools—Facebook, Twitter, Flickr & blogs—to create awareness for your project that will get you new audiences, deeper user engagement and more buzz—without a lot of cost: a case study.
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So how did we do that?
Made A Plan w/Measurable Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Executed plan, on a schedule ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Budgeted time & money ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why did this work ?
Social Networks are growing VERY QUICKLY Twitter Facebook FriendFeed Flickr YouTube
Adults have joined FB & Twitter In the past year, Twitter traffic has grown 3,700%; minutes spent on Facebook have increased 700% in the same time frame In the U.S, total minutes spent on social networking sites have increased 83 percent year-over-year. Visitors aged 25 to 34 and 35 to 49 were the highest indexing age groups on Facebook, representing 27 percent and 23 percent as more likely to visit the site than the average user, respectively.
And it’s on our phones. Yes, even those crappy cell phones…
Web resources for follow-up ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Real Time Resources to learn more ,[object Object],[object Object],[object Object]
Thanks for listening! Susan Mernit [email_address] Twitter: susanmernit Watch for Oakland Local, new community site coming in September, http://oaklandlocal.com News for the people

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April 19 social marketing & yr business
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Socialcapital Socialmedia 090328095213 Phpapp01

  • 1. Case Study: Knight News Challenge 2008-09 Using social media to drive awareness & engagement (while being lean but not mean) Susan Mernit Seizing the Moment conference August 2009
  • 2. How to use social media tools—Facebook, Twitter, Flickr & blogs—to create awareness for your project that will get you new audiences, deeper user engagement and more buzz—without a lot of cost: a case study.
  • 3.
  • 4.
  • 5. So how did we do that?
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. Why did this work ?
  • 11. Social Networks are growing VERY QUICKLY Twitter Facebook FriendFeed Flickr YouTube
  • 12. Adults have joined FB & Twitter In the past year, Twitter traffic has grown 3,700%; minutes spent on Facebook have increased 700% in the same time frame In the U.S, total minutes spent on social networking sites have increased 83 percent year-over-year. Visitors aged 25 to 34 and 35 to 49 were the highest indexing age groups on Facebook, representing 27 percent and 23 percent as more likely to visit the site than the average user, respectively.
  • 13. And it’s on our phones. Yes, even those crappy cell phones…
  • 14.
  • 15.
  • 16. Thanks for listening! Susan Mernit [email_address] Twitter: susanmernit Watch for Oakland Local, new community site coming in September, http://oaklandlocal.com News for the people