Press release distribution service eritreajamesjino
All Category related Global Press Release Distribution Service provider. We offer All Category related Press Release Distribution Service on dedicated All Category related news websites network that eventually lead to the distribution of your All Category related Press Release on best and relevant All Category related Press Release Sites. We have dedicated All Category related Press Release Writing Team for Press Release Writing Service
The comprehensive efforts of our SEO experts are available for both small and large scale B2B/B2C businesses and are trusted 100% by the experts of all industries.
In this article we describe the insights and capabilities provided by editorial calendar applications that make them an indispensable content marketing tool
Can you REALLY get more clients just by optimizing your blog?Valerie Tate
Stop! Before you hit publish on your blog post, make sure it's fully optimized for THESE 5 things. In this short video, learn 5 different elements to optimize to help attract clients, get traffic, and build authority.
To get all the details on how to optimize for these 5 areas, check out my comprehensive blog post here: https://aclevercat.com/blog-optimizat...
And for more on optimizing and repurposing your content, take a look at my blog here:
https://aclevercat.com/blog
Press release distribution service eritreajamesjino
All Category related Global Press Release Distribution Service provider. We offer All Category related Press Release Distribution Service on dedicated All Category related news websites network that eventually lead to the distribution of your All Category related Press Release on best and relevant All Category related Press Release Sites. We have dedicated All Category related Press Release Writing Team for Press Release Writing Service
The comprehensive efforts of our SEO experts are available for both small and large scale B2B/B2C businesses and are trusted 100% by the experts of all industries.
In this article we describe the insights and capabilities provided by editorial calendar applications that make them an indispensable content marketing tool
Can you REALLY get more clients just by optimizing your blog?Valerie Tate
Stop! Before you hit publish on your blog post, make sure it's fully optimized for THESE 5 things. In this short video, learn 5 different elements to optimize to help attract clients, get traffic, and build authority.
To get all the details on how to optimize for these 5 areas, check out my comprehensive blog post here: https://aclevercat.com/blog-optimizat...
And for more on optimizing and repurposing your content, take a look at my blog here:
https://aclevercat.com/blog
How Datavail Built an Efficient Content Engine with KapostKapost
Datavail used Kapost to streamline their content process—and the results were immediate. Listen to the full webinar to learn more: http://bit.ly/1Gt60Yo
Long form content which has minimum 2000 words and maximum 3000 words is becoming so popular in SEO. To convey your content to more users there should be count of thousand words or more because google at one time counts 3000 plus words from the links to display on its search engine.
How to Efficiently Manage Your Social Media in 1 Hour a DayPotluck Consulting
Your company’s social media strategy has been planned out, but now you need to know how to implement it efficiently without wasting time and money. This 'How to Manage Social Media for Small Business in 1 Hour a Day' presentation provides an understanding of time management for social media, a list of new tools, how to use them to save time and get better insights, and what the priorities really are when implementing your social media strategy.
CTA's are a major component to help you convert your reader into a client/customer. This quick mini-tutorial will give you some points to consider when creating your call-to-action.
InboundCon 2016 "Turning Viewers into Customers" - Kimbe MacMasterPowered by Search
Video is the next best thing to being there in person. Seriously, video helps you connect emotionally and build relationships, which, aside from giving you the warm and fuzzies, also helps marketers build trust, move prospects through the funnel faster, close bigger deals, and secure longer-term, loyal customers. And yes, even B2B marketers make decisions based on personal benefit and emotional connection. Join this session to learn how to harness the power of video to elicit emotions in even the toughest B2B decision makers, build stronger, one-to-one relationships with personalized video, and learn more about them with interactive video to give them more of what they want (and need!) to convert. Because, after all: the play button is the most compelling call to action on the web.
Five Content Marketing Actions You Can Take Now to Improve Your SEOPercussion Software
Traditional SEO is gone for good. Over the past year or two, Google has released a series of updates to its algorithm that has
profoundly impacted SEO as we’ve known it. Updates include encryptions on searches, personalized search results tailored
especially to you, and a brand new social media platform. When taken individually, each impacts one particular issue such as
helping to eliminate content farms from top search results, or helping to rank freshly updated content higher. But when taken together and with the benefit of hindsight, it’s game over for what you thought you knew about traditional SEO.
InboundCon 2016: 10 Tricks to Growth Hack your Email Marketing - Jeff GoldenbergPowered by Search
While many marketing channels come and go, email marketing has been a mainstay for the past 15 years, thanks to high conversion rates and maximum personalization potential. Let Jeff Goldenberg, the Head of Growth at Borrowell and co-author of The Growth Hacker’s Guide to the Galaxy teach you tips and tricks on how to use email marketing to acquire, engage and retain your customers. This hyper-actionable talk will give you insights on how the best email marketers grow their lists, automate their work flows, nurture their leads, convert leads to customers, and turn customers into evangelists.
Jeff Goldenberg is the Head of Growth at Borrowell, a leading Canadian online marketplace lender. Jeff has been leading B2C startups for the past 15 years. He is the co-author of The Growth Hacker’s Guide to the Galaxy – 100 Proven growth hacks for the digital marketer. He is a sought after expert and speaker in the areas of digital marketing, growth hacking and business development for innovative, high-growth companies. He is an Entrepreneur-in-Residence at MaRS Discovery District as well as a mentor at the TechStars/Startup Next accelerator and 500 Startups Disto Dojo. Find him at www.jeffgoldenberg.net
Live Webinar: Developing a Killer Content Strategy for LinkedIn Lead AcceleratorLinkedIn
This live webcast explores how to develop a content marketing strategy to drive high-impact results using Lead Accelerator.
Sanjay Melwani, marketing automation consultant, walks you through key content and segmentation best practices, including how to:
• Perform a content audit to determine the best offers for your nurture streams
• Segment your target audiences and identify the right content for both known and anonymous contacts
• Optimize content across all ad formats including display ads, LinkedIn Sponsored Updates, and Facebook
Live Customer Webinar: Developing High Performing Content, Ad Creative and La...LinkedIn
Your content offers, ad creative, and landing pages play significant roles when it comes to achieving great results in Lead Accelerator. This webinar will walk you through how to strategize and develop great content and creative assets that will boost the performance of all of your Lead Accelerator programs.
Kitty O’Connell, marketing automation consultant, explains how to:
-Perform a content audit to determine which of your existing content offers are best to use
-Develop engaging ad creative customized to achieve your marketing objectives
-Tweak your landing pages to drive even greater conversions
How Datavail Built an Efficient Content Engine with KapostKapost
Datavail used Kapost to streamline their content process—and the results were immediate. Listen to the full webinar to learn more: http://bit.ly/1Gt60Yo
Long form content which has minimum 2000 words and maximum 3000 words is becoming so popular in SEO. To convey your content to more users there should be count of thousand words or more because google at one time counts 3000 plus words from the links to display on its search engine.
How to Efficiently Manage Your Social Media in 1 Hour a DayPotluck Consulting
Your company’s social media strategy has been planned out, but now you need to know how to implement it efficiently without wasting time and money. This 'How to Manage Social Media for Small Business in 1 Hour a Day' presentation provides an understanding of time management for social media, a list of new tools, how to use them to save time and get better insights, and what the priorities really are when implementing your social media strategy.
CTA's are a major component to help you convert your reader into a client/customer. This quick mini-tutorial will give you some points to consider when creating your call-to-action.
InboundCon 2016 "Turning Viewers into Customers" - Kimbe MacMasterPowered by Search
Video is the next best thing to being there in person. Seriously, video helps you connect emotionally and build relationships, which, aside from giving you the warm and fuzzies, also helps marketers build trust, move prospects through the funnel faster, close bigger deals, and secure longer-term, loyal customers. And yes, even B2B marketers make decisions based on personal benefit and emotional connection. Join this session to learn how to harness the power of video to elicit emotions in even the toughest B2B decision makers, build stronger, one-to-one relationships with personalized video, and learn more about them with interactive video to give them more of what they want (and need!) to convert. Because, after all: the play button is the most compelling call to action on the web.
Five Content Marketing Actions You Can Take Now to Improve Your SEOPercussion Software
Traditional SEO is gone for good. Over the past year or two, Google has released a series of updates to its algorithm that has
profoundly impacted SEO as we’ve known it. Updates include encryptions on searches, personalized search results tailored
especially to you, and a brand new social media platform. When taken individually, each impacts one particular issue such as
helping to eliminate content farms from top search results, or helping to rank freshly updated content higher. But when taken together and with the benefit of hindsight, it’s game over for what you thought you knew about traditional SEO.
InboundCon 2016: 10 Tricks to Growth Hack your Email Marketing - Jeff GoldenbergPowered by Search
While many marketing channels come and go, email marketing has been a mainstay for the past 15 years, thanks to high conversion rates and maximum personalization potential. Let Jeff Goldenberg, the Head of Growth at Borrowell and co-author of The Growth Hacker’s Guide to the Galaxy teach you tips and tricks on how to use email marketing to acquire, engage and retain your customers. This hyper-actionable talk will give you insights on how the best email marketers grow their lists, automate their work flows, nurture their leads, convert leads to customers, and turn customers into evangelists.
Jeff Goldenberg is the Head of Growth at Borrowell, a leading Canadian online marketplace lender. Jeff has been leading B2C startups for the past 15 years. He is the co-author of The Growth Hacker’s Guide to the Galaxy – 100 Proven growth hacks for the digital marketer. He is a sought after expert and speaker in the areas of digital marketing, growth hacking and business development for innovative, high-growth companies. He is an Entrepreneur-in-Residence at MaRS Discovery District as well as a mentor at the TechStars/Startup Next accelerator and 500 Startups Disto Dojo. Find him at www.jeffgoldenberg.net
Live Webinar: Developing a Killer Content Strategy for LinkedIn Lead AcceleratorLinkedIn
This live webcast explores how to develop a content marketing strategy to drive high-impact results using Lead Accelerator.
Sanjay Melwani, marketing automation consultant, walks you through key content and segmentation best practices, including how to:
• Perform a content audit to determine the best offers for your nurture streams
• Segment your target audiences and identify the right content for both known and anonymous contacts
• Optimize content across all ad formats including display ads, LinkedIn Sponsored Updates, and Facebook
Live Customer Webinar: Developing High Performing Content, Ad Creative and La...LinkedIn
Your content offers, ad creative, and landing pages play significant roles when it comes to achieving great results in Lead Accelerator. This webinar will walk you through how to strategize and develop great content and creative assets that will boost the performance of all of your Lead Accelerator programs.
Kitty O’Connell, marketing automation consultant, explains how to:
-Perform a content audit to determine which of your existing content offers are best to use
-Develop engaging ad creative customized to achieve your marketing objectives
-Tweak your landing pages to drive even greater conversions
Module 5 how to publish content in linked in to attract more clients [autos...Perfect Boom
How to Create Content on LinkedIn to Attract More Clients
By the end today’s Module, you’ll learn:
1.How Creating Content Increases Revenue
2.The 3 Benefits to Creating Weekly Blog Posts
3.What to Write Your First 3 Posts On
4.Example Blog Post Template
5.The Top 4 Ways to Create Content on LinkedIn
Learn how to master B2B content marketing, identify the 5 content marketing traps that can catch you out and what you can do to avoid them.
We look at how you can amplify your content and also what you should do to maximise the SEO of your content marketing activities.
Mastering Content Marketing on LinkedIn: Will Hambly's Inbound 2013 PresentationWill Hambly
Learn how to master content marketing on the world's largest professional network. This presentation is from my discussion at Inbound 2013, HubSpot's annual customer conference in Boston, MA.
6 Ways to Take Advantage of LinkedIn at Various Stages of the Sales Life CycleBecky Livingston
Lead nurturing is a crucial part of your marketing and sales success. To nurture those leads correctly, however, you need to somehow adjust your messaging based on their point in the sales life cycle.
You started out with the best of intentions. Then things started to go wrong.
You wanted to deploy an intranet solution to improve communication and collaboration. You had dreams of engaged employees easily sharing and managing their content. But then things started to go wrong. If your intranet is failing, it's likely that your intentions were sound, but your expectations were unrealistic.
In this webinar Daniel Cohen-Dumani, founder and CEO of Portal Solutions and OneWindow Workplace, tells us about the 7 Signs Your Intranet is Failing (...And How to Fix It).
We discussed:
- The seven signs of a failing intranet
- Using the right tool(s) for your organization's needs
- Governance planning
- Setting goals and measuring ROI
- The overwhelming importance of having a plan
Jami Oetting is the editor of Agency Post, HubSpot’s blog for the agency professional.
In this session, you’ll learn how to create a predictable pipeline of leads through inbound marketing. Discover the secrets to setting the right goals, learn how to easily and quickly create content, and get a primer on how paid promotion can jumpstart your efforts. You’ll also get an insider’s view at the experiments we’ve done on the HubSpot Blog, which garners more than 2 million visits per month.
Seduce Prospects Without Giving Your Work Away For FreeJami Oetting
Learn how agencies can create a predictable pipeline of leads for new business development, including what really matters when blogging, how to come up with ideas, and how to use offers to drive sales qualified leads.
Stephanie Söhnchen [ShareNOW], Give Them What They're Asking For: Using Data ...Khoros
74 percent of online consumers get frustrated when content is not personalised to their interests. With the data available, brands should deliver the experiences their audiences ask for across channels. Join this session to learn how you can unlock key insights to drive lasting customer loyalty.
Content represents the value that associations produce. Creating, publishing, and managing that content strategically is key to making the organization's value more visible to both existing and prospective members, and will enable the organization to thrive by helping its members succeed. This presentation covers a definition of content strategy, lists the problems content strategy can solve for associations, describes how to address challenges, and lists where to start.
Similar to Live Customer Webinar: LinkedIn Lead Accelerator Optimization (20)
Better LinkedIn Campaign Planning - Return to Growth 2021LinkedIn
Laying groundwork for B2B ad campaigns can be difficult, but doesn’t need to be. Make it easy with this simple template for LinkedIn campaign planning.
This slide deck reveals how one buying committee (at a startup called Relativity Space) prefers to work with salespeople. It's great insight into how all salespeople should be connecting with prospects and customers.
A Brief History of LinkedIn Sales NavigatorLinkedIn
LinkedIn Sales Navigator launched as a standalone product in 2014. Here are the highlights of the product's evolution and how it helps more sales professionals every day.
A Brief History of LinkedIn Sales Navigator LinkedIn
LinkedIn officially introduced Sales Navigator on July 31, 2014. In the five years since its launch, the product has become indispensable for sales teams. This timeline tracks the biggest milestones in Sales Navigator's development.
LinkedIn Pages: New Features to Drive Organic Growth on LinkedInLinkedIn
At LinkedIn, we’re driven by one mission: to create economic opportunity for every member of the global workforce. To do this, we’re helping organizations big and small grow their professional community through their LinkedIn Page, leading to more revenue, more jobs, and more people #inittogether to change the world.
Join us to learn about the newest Pages features (such as Communities Hashtags, Content Suggestions, and Invite to Follow) and our best tips for making the most of your Page. You’ll get actionable advice on how to complete your Page for 30% more page views, how to post content that drives 2x the engagement, and tried-and-true strategies for growing your followers.
As the way we communicate continues to shift toward being faster and more conversational, it’s important that advertisers adopt this style of communicating to make sure their messaging is heard.
Learn about trends in the messaging space and how LinkedIn can help you drive success with Sponsored InMail.
Mastering Lead Gen Forms for Higher EducationLinkedIn
Lead Gen Forms are one of the most impactful performance marketing products for universities looking to drive quality students on LinkedIn. To make sure you’re getting the most out of your campaigns, we’ve developed valuable best practices after working with successful universities on our platform.
In an ongoing effort to make creating campaigns on LinkedIn easier for everyday marketers, we've redesigned campaign manager to lead with objectives. Learn what's changing and hands-on tips for creating campaigns in the new experience.
Five Steps for Supercharging Your Economic Development Marketing in 2019 LinkedIn
The LinkedIn platform presents an enormous opportunity for economic development marketers. Learn a simple, five-step process on how to get started with LinkedIn in 2019.
Five Steps for Supercharging Your Economic Development Marketing in 2019LinkedIn
The LinkedIn platform presents an enormous opportunity for economic development marketers. Learn a simple, five step process on how to get started with LinkedIn in 2019.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
3. 3
• Got a question? Submit it in the
Q&A box.
• Follow us for more: @LinkedInMktg
How to Engage with Us
4. Let’s Talk About
4
• Understanding Lead Accelerator Metrics
• Optimization Basics
• Nurture Contact Usage and Audience Filtering
• What Else to Look Out For?
• Q&A
19. What Else:
Creative Best Practices
1 Call To Action
2
If Leveraging Animation,
Use CTA in Every Frame
3
Ensure Your Logo is
in Every Frame
4 Clear Value Prop
5 Sense of Urgency
6
Coordinate Colors &
Images
7
Balance Text &
Images
8
Relevant Landing
Page
20. What Else:
Landing Page Best Practices
1. Visually match your ad
2. Have a clear, compelling title
3. Include a description of the offer that is
easy to scan
4. Include a visual of your content
5. Include a short form with minimal fields
6. Have a clear call to action button—make
it actionable.
7. Have minimal or no navigation
21. A Few Final Thoughts
Start simple! It’s very easy to get complex with this product quickly, so
start simple and then optimize for maximum performance.
Leverage new content. Content is constantly being created, so don’t be
afraid to use new content for your Lead Accelerator program.
Test and optimize. This is a “living” program that needs some love every
once in a while.
Give your program time. Your program needs some time to ramp-up
before you make any big adjustments. You’ll want to see what works
before you start to optimize.
22. Help Center Links:
• Optimization Overview
• http://help.lms.linkedin.com/hc/en-us/articles/205548358-Lead-Accelerator-Optimization-
Overview
• Creative Best Practices
• Display:
• http://help.lms.linkedin.com/hc/en-us/articles/205696078-Banner-Ad-Best-Practices
• Sponsored Content:
• http://help.lms.linkedin.com/hc/en-us/articles/205855038-Sponsored-Content-Creative-
Best-Practices
• Facebook Newsfeed:
• http://help.lms.linkedin.com/hc/en-us/articles/205854758-Facebook-News-Feed-
creative-best-practices
• Landing Page Best Practices
• http://help.lms.linkedin.com/hc/en-us/articles/205292397-Landing-Page-Best-Practices
Helpful Links: