Learn how to master B2B content marketing, identify the 5 content marketing traps that can catch you out and what you can do to avoid them.
We look at how you can amplify your content and also what you should do to maximise the SEO of your content marketing activities.
Content marketing delivers high quality information, void of any promotion. As marketers we are all aware of the noise and clutter we have to fight through on a daily basis. It is easy to get shouted down, but content marketing offers something of use to our target audience and as such breaks through the chaos to attract attention. Instant E-Training is proud to present a webinar about an upcoming book launch on Content Marketing.
Whether you have already created excellent content but are yet to embrace it as a marketing tool or are looking to get up to speed with this key trend, this is the webinar for you!
Social Media Marketing Agency Referral Program Deck - Vulpine InteractiveDerric Haynie
Do you know a lot of people that might benefit from social media marketing services?
Are you looking to help brands and companies further their digital presence, but can't do all the work yourself?
Then you might be a perfect fit for our referral program. We offer a 10% referral commission for each client closed for the first 1 year of service.
To apply to the referral program, please contact derric.haynie@gmail.com
The Six Pillars of Content Creation for an Unstoppable Online Business (with ...Amy Porterfield
You know you have to create “quality content” to grow your online business—but how do you make sure that it is relevant and compelling, and the entire process doesn’t feel completely overwhelming? I’m taking the overwhelm out of getting out weekly blog posts and podcast episodes plus creating content inside of your programs, promotions and launches, by breaking down every single part of the content-creating process for you. Introducing: My six pillars of content creation process and how they help me stay focused with every content piece I produce.
Find out how you can make more money on the micro-gig website Fiverr and get more visitors and clients. With this slide deck you will learn how to promote your Fiverr gigs properly and effectively.
Subscribe to The Marketing toolkit and get free ebooks, videos, articles and other info on making money, entrepreneurship, marketing and business.
http://www.themarketingguy.net/subscribe
Social media is not optional. It's been proven to increase website visitors, to help convert more leads and to drive more customers. But do you know how to best navigate the social media landscape? Who to target, and which networks are best for your audience?
This presentation is part of HubSpot's complimentary Inbound Certification. You can learn more at: http://academy.hubspot.com/certification
Content marketing delivers high quality information, void of any promotion. As marketers we are all aware of the noise and clutter we have to fight through on a daily basis. It is easy to get shouted down, but content marketing offers something of use to our target audience and as such breaks through the chaos to attract attention. Instant E-Training is proud to present a webinar about an upcoming book launch on Content Marketing.
Whether you have already created excellent content but are yet to embrace it as a marketing tool or are looking to get up to speed with this key trend, this is the webinar for you!
Social Media Marketing Agency Referral Program Deck - Vulpine InteractiveDerric Haynie
Do you know a lot of people that might benefit from social media marketing services?
Are you looking to help brands and companies further their digital presence, but can't do all the work yourself?
Then you might be a perfect fit for our referral program. We offer a 10% referral commission for each client closed for the first 1 year of service.
To apply to the referral program, please contact derric.haynie@gmail.com
The Six Pillars of Content Creation for an Unstoppable Online Business (with ...Amy Porterfield
You know you have to create “quality content” to grow your online business—but how do you make sure that it is relevant and compelling, and the entire process doesn’t feel completely overwhelming? I’m taking the overwhelm out of getting out weekly blog posts and podcast episodes plus creating content inside of your programs, promotions and launches, by breaking down every single part of the content-creating process for you. Introducing: My six pillars of content creation process and how they help me stay focused with every content piece I produce.
Find out how you can make more money on the micro-gig website Fiverr and get more visitors and clients. With this slide deck you will learn how to promote your Fiverr gigs properly and effectively.
Subscribe to The Marketing toolkit and get free ebooks, videos, articles and other info on making money, entrepreneurship, marketing and business.
http://www.themarketingguy.net/subscribe
Social media is not optional. It's been proven to increase website visitors, to help convert more leads and to drive more customers. But do you know how to best navigate the social media landscape? Who to target, and which networks are best for your audience?
This presentation is part of HubSpot's complimentary Inbound Certification. You can learn more at: http://academy.hubspot.com/certification
Build Your Marketing Toolkit with Email and Social MediaVanessa CEO
Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But, with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important. This presentation is designed to uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way.
How to promote FIVERR GIG to get non-stop sales?Md Ekram
There are some powerful ways to promote the Fiverr gig. In this SLIDE, I am sharing some of the great ways to promote your gig and increase your chance to get orders. To increase your sale you need to promote your Fiverr gig and the good thing is that you can promote your gig for free.
Let’s go through Fiverr gig promotion strategy.
You know your prospects are on LinkedIn, and you've heard the success stories, but how do YOU reap the benefits of LinkedIn to get more leads, more business, and more referrals?
In this seminar you will learn:
How to create a LinkedIn profile that attracts quality prospects
How to reach out on LinkedIn to make connections, generate leads, create opportunities, and win more business more consistently
How to build your online reputation as the "GO-TO" person in your field
How to combine it all with an effective email marketing plan
Launching a career in real estate presents some exciting opportunities. We have put together a checklist of things to consider gleaned from many of our interviews, http://plcstr.com/yepSfU. What you should expect and how you can plan for success. For a more detailed look at getting started, take a look at the following guide. Beginners Guide to Being a Real Estate Agent. http://plcstr.com/AxW4oo
How to get clients for web development in India?SahilMishra37
Learning the skill of creating a responsive and effective website is not enough for you to earn a good amount of money if you want to monetize that skill.
You have to learn the skill of How to get clients for web development in India.
So in this blog, I am sharing some amazing techniques and methods by which you can get clients for web development.
https://alokbadatia.com/how-to-get-high-paying-web-design-clients/
Standout Subject Lines: Get Opened, Get Read, Get Results!Vanessa CEO
Ignored or Engaging? How are your subject lines working, or NOT working to capture the attention and interest of your audience?
This fast-paced seminar will take a deeper dive into the mechanics of truly effective subject lines. I'll cover the three keys that make or break your subject line (and how short your window really is..). What works, and what does NOT work in capturing your readers’ attention. Length, brand, urgency and offers. How to make them work for your subject lines. Before and after examples that make it crystal clear how to improve your results. Get their attention, get in the door, and get the response you desire. Whether you are trying to get read, realize revenue, increase your reach or inspire referrals, your subject lines are a key to your success!
Tips and Tricks for Successful Email Marketing What is the first impression you give when they see you in their email inbox? And when they see you there, what do they do? This powerful seminar takes you step-by-step through the keys to effective email marketing:
What it really is (and isn’t)
What it can do for your business
And the five easy steps you must take to harness the power of the inbox!
1. Grow a healthy list
2. Create great content
3. Customize a beautiful, mobile-friendly template that matches your brand
4. How to get your emails opened
5. Tracking your results
From revealing why regular email doesn't work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don't!), this seminar will give you the keys to the most effective marketing you can do: email marketing.
Social media marketing plan template 2021Fraser Hay
Social media marketing plan template 2021 is an overview of the coaching and consulting solutions on offer at http://www.fraserhay.co.uk
These include:-
Social Media Marketing Plan Template 2021
Social Media Marketing Strategy 2021
Social Media Marketing Audit
Social Media Marketing System
Marketing funnel
social media strategy
social media situation analysis
social media tactical plan
social media reporting systems
social media coaching
social media marketing consultant
social media plan 2021
Attract Great Talent – How to tell an authentic story about life at your com...Rebecca Feldman
Talent leaders agree - employer brand is a top priority in 2016 and beyond. But how do you bring your brand to life so people can truly sense what it might be like to work there?
This presentation, from a LinkedIn Talent Brand Workshop event, teaches you how to give your company a unique, genuine voice. You will learn tips and best practices for creating compelling content that allows your employer brand to shine – ultimately helping you attract the great talent you want.
Coach Wendy Stevens
Coach Wendy Stevens
What I'm about to tell you will surprise you. You may think that successful entrepreneurs are free-spirits who despise structure and are renegades who would rather work alone, only reluctantly hiring a team because there's no other choice.
What it takes to break away from the good old W-2 and start your own venture is a curious mix. Forget about the idea that you have to learn how to do everything yourself. The successful entrepreneur is far from this Lone Ranger model of running a business. In my model of entrepreneurialism, it's what experts call a "Cash Machine" business, you get to strengthen your strengths and hire your weaknesses.
Hiring the right people who will do what you can't or don't want to do is perhaps the one thing that differentiates a successful entrepreneur from one who simply moves from one job (working for someone else) to another job (working for him or herself). It's also a key difference between having a hobby and having a real business in which you earn a healthy income -- far better than what you're making at your current W-2 job!
Here are the key characteristics that you'll want to have or cultivate in yourself:
You must be the business owner. There's a lot of confusion about this characteristic, even amongst those I've coached. Being a business owner means that you take charge of your life. You begin running your life like a business, and run your business like you mean it. You must decide to take charge of every aspect of your life and business, leaving that shy, meek, "really nice person" behind. I don't mean that you have to become ruthless, but you do have to decide to be responsible and in charge.
Courage. It takes a certain amount of courage to get up every day, day after day, and take full responsibility for old problems, new challenges, and the day-to-day struggles that always arise. Some days will be fantastic, and others may feel like the hardest days of your life. Regardless of any existing or new circumstances, you have the heart to stick with it, literally owning your vision, and having faith in your ability to succeed.
Coach Wendy Stevens
This deck is designed to help entrepreneurs, startup founders, and business owners better understand the types of services that SplashOPM offers its clients.
Our goal is to show complete transparency in pricing and be as helpful as possible in your decision-making process. Visit https://splashopm.com for more information or email derric@splashopm.com with questions.
How to drive customers to your website - Richmond Creatives TheoRuby
“How do I get customers to visit my website?” is the most common question we are asked by SMEs, so each action below is designed take you through the entire process from start to finish:
Bear in mind certain things when you are using a Job Searching Website these days, hiring managers and recruiters are proactively checking the candidate’s social profile. Employers tend to reject certain candidates based on the same, exercise diligence in your career advancement.
The key things to know about content marketing. The presentation was given at Common Desk in Dallas on November 2nd, 2013. The attendees were business owners and other attene
Build Your Marketing Toolkit with Email and Social MediaVanessa CEO
Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But, with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important. This presentation is designed to uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way.
How to promote FIVERR GIG to get non-stop sales?Md Ekram
There are some powerful ways to promote the Fiverr gig. In this SLIDE, I am sharing some of the great ways to promote your gig and increase your chance to get orders. To increase your sale you need to promote your Fiverr gig and the good thing is that you can promote your gig for free.
Let’s go through Fiverr gig promotion strategy.
You know your prospects are on LinkedIn, and you've heard the success stories, but how do YOU reap the benefits of LinkedIn to get more leads, more business, and more referrals?
In this seminar you will learn:
How to create a LinkedIn profile that attracts quality prospects
How to reach out on LinkedIn to make connections, generate leads, create opportunities, and win more business more consistently
How to build your online reputation as the "GO-TO" person in your field
How to combine it all with an effective email marketing plan
Launching a career in real estate presents some exciting opportunities. We have put together a checklist of things to consider gleaned from many of our interviews, http://plcstr.com/yepSfU. What you should expect and how you can plan for success. For a more detailed look at getting started, take a look at the following guide. Beginners Guide to Being a Real Estate Agent. http://plcstr.com/AxW4oo
How to get clients for web development in India?SahilMishra37
Learning the skill of creating a responsive and effective website is not enough for you to earn a good amount of money if you want to monetize that skill.
You have to learn the skill of How to get clients for web development in India.
So in this blog, I am sharing some amazing techniques and methods by which you can get clients for web development.
https://alokbadatia.com/how-to-get-high-paying-web-design-clients/
Standout Subject Lines: Get Opened, Get Read, Get Results!Vanessa CEO
Ignored or Engaging? How are your subject lines working, or NOT working to capture the attention and interest of your audience?
This fast-paced seminar will take a deeper dive into the mechanics of truly effective subject lines. I'll cover the three keys that make or break your subject line (and how short your window really is..). What works, and what does NOT work in capturing your readers’ attention. Length, brand, urgency and offers. How to make them work for your subject lines. Before and after examples that make it crystal clear how to improve your results. Get their attention, get in the door, and get the response you desire. Whether you are trying to get read, realize revenue, increase your reach or inspire referrals, your subject lines are a key to your success!
Tips and Tricks for Successful Email Marketing What is the first impression you give when they see you in their email inbox? And when they see you there, what do they do? This powerful seminar takes you step-by-step through the keys to effective email marketing:
What it really is (and isn’t)
What it can do for your business
And the five easy steps you must take to harness the power of the inbox!
1. Grow a healthy list
2. Create great content
3. Customize a beautiful, mobile-friendly template that matches your brand
4. How to get your emails opened
5. Tracking your results
From revealing why regular email doesn't work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don't!), this seminar will give you the keys to the most effective marketing you can do: email marketing.
Social media marketing plan template 2021Fraser Hay
Social media marketing plan template 2021 is an overview of the coaching and consulting solutions on offer at http://www.fraserhay.co.uk
These include:-
Social Media Marketing Plan Template 2021
Social Media Marketing Strategy 2021
Social Media Marketing Audit
Social Media Marketing System
Marketing funnel
social media strategy
social media situation analysis
social media tactical plan
social media reporting systems
social media coaching
social media marketing consultant
social media plan 2021
Attract Great Talent – How to tell an authentic story about life at your com...Rebecca Feldman
Talent leaders agree - employer brand is a top priority in 2016 and beyond. But how do you bring your brand to life so people can truly sense what it might be like to work there?
This presentation, from a LinkedIn Talent Brand Workshop event, teaches you how to give your company a unique, genuine voice. You will learn tips and best practices for creating compelling content that allows your employer brand to shine – ultimately helping you attract the great talent you want.
Coach Wendy Stevens
Coach Wendy Stevens
What I'm about to tell you will surprise you. You may think that successful entrepreneurs are free-spirits who despise structure and are renegades who would rather work alone, only reluctantly hiring a team because there's no other choice.
What it takes to break away from the good old W-2 and start your own venture is a curious mix. Forget about the idea that you have to learn how to do everything yourself. The successful entrepreneur is far from this Lone Ranger model of running a business. In my model of entrepreneurialism, it's what experts call a "Cash Machine" business, you get to strengthen your strengths and hire your weaknesses.
Hiring the right people who will do what you can't or don't want to do is perhaps the one thing that differentiates a successful entrepreneur from one who simply moves from one job (working for someone else) to another job (working for him or herself). It's also a key difference between having a hobby and having a real business in which you earn a healthy income -- far better than what you're making at your current W-2 job!
Here are the key characteristics that you'll want to have or cultivate in yourself:
You must be the business owner. There's a lot of confusion about this characteristic, even amongst those I've coached. Being a business owner means that you take charge of your life. You begin running your life like a business, and run your business like you mean it. You must decide to take charge of every aspect of your life and business, leaving that shy, meek, "really nice person" behind. I don't mean that you have to become ruthless, but you do have to decide to be responsible and in charge.
Courage. It takes a certain amount of courage to get up every day, day after day, and take full responsibility for old problems, new challenges, and the day-to-day struggles that always arise. Some days will be fantastic, and others may feel like the hardest days of your life. Regardless of any existing or new circumstances, you have the heart to stick with it, literally owning your vision, and having faith in your ability to succeed.
Coach Wendy Stevens
This deck is designed to help entrepreneurs, startup founders, and business owners better understand the types of services that SplashOPM offers its clients.
Our goal is to show complete transparency in pricing and be as helpful as possible in your decision-making process. Visit https://splashopm.com for more information or email derric@splashopm.com with questions.
How to drive customers to your website - Richmond Creatives TheoRuby
“How do I get customers to visit my website?” is the most common question we are asked by SMEs, so each action below is designed take you through the entire process from start to finish:
Bear in mind certain things when you are using a Job Searching Website these days, hiring managers and recruiters are proactively checking the candidate’s social profile. Employers tend to reject certain candidates based on the same, exercise diligence in your career advancement.
The key things to know about content marketing. The presentation was given at Common Desk in Dallas on November 2nd, 2013. The attendees were business owners and other attene
Microsoft Office Excel 2013 Tutorials 24- Working with Dropdown listsMustansir Dahodwala
Simple and Collaborative Slideshow for
Working with Dropdown lists in Excel 2013
If the video does not work,Please download and check (Sorry if the inconvenience is caused)
Hope you like it,
Free to download and share,
Check our Other Tutorials onto other Microsoft Office Softwares and further more into miscellaneous slideshows.
Developing a digital marketing strategy to drive business growth - LexisClicklexisclick
A good written digital marketing strategy will work in a very similar way to a map. It'll give you your chosen route to business growth as well as other options in case of potential events. http://www.lexisclick.com/
Developing a digital marketing strategy to drive business growth - LexisClicklexisclick
A good written digital marketing strategy will work in a very similar way to a map. It'll give you your chosen route to business growth as well as other options in case of potential events.
Lead Your Industry: Data-Driven Strategies to Build Influence through Guest C...Kissmetrics on SlideShare
Building credibility in your industry is no easy task. By publishing in external niche publications, you create unique opportunities to showcase your expertise, tap into new audiences, and build influence.
5 Steps to Crafting a Highly Social Talent Brand by LinkedIn - Webinar SlidesThe HR Observer
For large and small companies alike, an inspiring employer brand will deliver real results, driving down cost per hire and employee turnover. Find out how a strong employer brand impacts your hiring efficiency.
How To Catapult Your Online Business With Digital Leadership - Part 2 - Prese...Doyle Buehler
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institute - Creating A Compelling Strategy With Content - Digital Strategy - And Online Sales Funnel Alignment - By Doyle Buehler 2015 06
How To Become The Ultimate Brand Authority Online - The Digital Leadership Training Series with Doyle Buehler
Want to build and create a compelling competitive online brand presence using your existing digital assets? This webinar series is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online brand experience to drive sales and leads.
Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable brand experience, you’re only 1 click away from them leaving you, forever.
Based upon Doyle Buehler's award winning digital leadership and online strategy framework, this Online Brand Authority Webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together - strategy, social media, branding, websites, sales funnel, landing pages, content, advertising, SEO etc. It will show you exactly how to overcome the clutter of online, get clarity on what is really important, and become the digital leader and brand authority in your industry.
Specifically designed to complement what you are already doing online to build your brand authority, you will get a step-by-step understanding over 2 webinars that kicks your complete online platform into high gear, with the tools and knowledge to really make things happen for your brand.
Here is the 2 part break down of the Building Brand Authority Webinars:
Webinar 1 - Rocking Your Digital Ecosystem
Learn the 7 Disciplines of digital leadership for a successful online presence
Create a digital strategy framework that connects your value with the needs of your online audience
How to master your content and develop your voice online to deliver your core value
Webinar 2 - Integrating and Escalating Your Kick-ass Online Platform
How to connect and re-align your website across your entire online platform
What you actually need for a working, qualifying, sales and leads funnel
Creating influence beyond your immediate reach through focussed advertising and analytics
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your Brand Authority, and how to put all of your digital ecosystem pie together.
These are not your daily systems of running a business, these are the systems you need to nurture weekly, (some daily) in order to attract you ideal client.
People can't find you unless you let them know you are out there.
Are you inviting people in?
Can people find you easily?
How are you speaking to your ideal client and constantly inviting them for more of you?
Invite, show up, be consistent and your tribe will come!
Your customers and prospects are going to the web to do research on who to buy from. In fact, 60% of your sales funnel is now taking place in the digital space. Today’s business leaders are struggling to understand how to harness the power of digital marketing tools such as social media, email marketing or content marketing to improve their business results.
Presentation power hour 14 how to drive customers to your website TheoRuby
“How do I get customers to visit my website?” is the most common question we are asked by SMEs, so each action below is designed take you through the entire process from start to finish:
Setup | Learn how to set up intelligent tracking tools (Google Analytics, Console & CRMs)
Understand | Discover customer touchpoints and how to stand out from the crowd
Prepare | Ensure all marketing channels/lead magnets are consistent and in-line with core values
Attract | Create a compelling story that offers real value to the target audience
Nurture | Build long-lasting relationships and repeat customers
Review | Monitor results and adjust campaigns to maximise effectiveness
See Amy Nicholson's presentation slides from Marketing Week Live 2016. She will walk you through the 7 things you need to get straight before you get started on the path to content success.
Whatever your content challenge, find out how to solve it with these 7 steps to content marketing heaven.
This is the deck used in The Digital Marketing Workshop at SXSW 2014.
Panelists include:
Blake Robinson, Director, Social Data @Kantar
Israel Mirsky, Global Managing Director, Social & Performance @ Annalect
Margaret Francis, VP, Product @Heroku
Marshal Kirkpatrick, CEO @GetLittleBird
This presentation describes the principles of Content Marketing and how it works with B2B referrers, prospects and customers. It is not a program that produces overnight results. Content Marketing takes a lot of time and a long time. The presentation was a joint effort put together in 2011 by three Nashville marketers. Download to see animated effects. See credits on slide 59.
Everything you need to know about brand messagingJaninne Brunyee
Whether you are launching a company, a nonprofit, a product or a service, creating a brand messaging framework that communicates the value of what you are offering is one of the most important tasks your leadership team will take on.
Content is at the heart of most organization’s marketing strategies, but most are unhappy with their open, click-through and subscriber rates. How can you achieve this without adding people or resources? Discover the techniques of activation and re-purposing while applying them to your current content.
Suzanne Carawan, , Chief Marketing Officer, HighRoad Solution
Scott Oser, , President, Scott Oser Associates
Megan Becker, , Marketing Manager, Electronic Retailing Association
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
3. Introduction to your presenter
Lead Digital Marketing Consultant at LexisClick, 2007 – present.
Stephen started working in online marketing, designing and
building websites in 1997 – when he worked on British Steel’s
first website from their Scunthorpe office.
This was followed by 10 years working in London in digital
marketing across a variety of B2B and B2C industry sectors
working in-house, agency-side and as an independent
consultant – with 6 years spent at PricewaterhouseCoopers
(PWC) as a digital marketing consultant.
Connect with Stephen on LinkedIn
http://uk.linkedin.com/pub/stephen-bavister/4/767/130
Stephen Bavister
Managing Director
LexisClick
4. Introduction to LexisClick
Easy
to find
A pleasure
to use
The first to
A growing
business
needs to be...
Regularly return to
recommended
We help our clients’ marketing
succeed through the power of
online technologies and communities
through services including:
• SEO Services
• Online Advertising
• Email Marketing Services
• Social Media Marketing
• Web Design
• Marketing Services
To make them...
7. Trap 1: You believed it is simple
We think it works like this
• You create content
• Your audience engages
• They buy from you
8. It’s more like this
1 We create content 2 Potential customers read it 3 If they like it they
remember it
4 They see more content we create 5 We build a trust relationship 6 They return when
they need us
13. Now you know the traps
What can you do to
avoid them?
14. Avoid Trap 1: Buyers’ journey
Discover Explore
& compare Consider Commit Retain Advocate
• Who do other companies
like me use?
• Who is doing it best?
• Who comes up in search?
• Do they have experience of
handling this type of job?
• Are they reliable?
• What do other
customers say?
• What accreditations
do they have?
• What’s their
company history?
• Where are they based?
• Do they have the latest
technology equipment?
• What are their prices?
• Have I found all the
information I need?
• How easy it is to get set up
& running?
• Can this company grow with
our business / support our
future business needs?
• Do they offer any
guarantees / insurance?
• Can I easily get a price or
contact someone?
• Do I have all the information
I need to get approval?
• Do I clearly know the next
steps to get started?
• What are the
business terms?
• What if something
goes wrong?
• How flexible is the contract
based on future needs?
• Are their prices competitive?
• Are they able to do the job
in the timeframe?
• Did the job go as planned
on time?
• Do I feel ongoing expertise?
• Are they addressing my
business needs?
• Am I delighted with their
work and would happily
recommend their services
to others?
GOAL: To find the best /
most experienced company
to meet my specific service
GOAL: Exhaustively
compare the options /
competitors and select
a few front runners
GOAL: Identify the best
solution and request a
quote / enquire to get prices
/ more information about
their ability to do the job
GOAL: To choose the
best company to meet my
needs and have peace of
mind in that decision
GOAL: To find a company
who do a great job, that
I can trust and work with
again
GOAL: Share my
experience and recommend
the good service to others
15. Mapping and using your buyers’ journeys
• Understand your buyers
• Understand your buyers’ journeys
• Map content to the journey
• Produce and promote content at
each stage to build trust
23. I strongly
disagree
I strongly
agree
1 2 3 4 5
Worksheet 1
How are you doing?
1. I have identified my buyers and mapped their buyer journeys.
2. I have created a set of marketing personas to represent my target audiences.
3. I have built an email database that I communicate with weekly.
4. I have built a social media following who regularly share my content.
5. I have identified the influencers in my market.
6. I create content that the influencers in my market share at least monthly.
7. I plan my content marketing activities mapped to my marketing personas.
8. I track how effective my content is in reaching my target audience.
9. I have a timeline and objectives set for my content marketing activities.
10. I measure the success of my content marketing activities on a weekly basis.
Name:
Company:
32. Step 5: Copy what is working for them
https://followerwonk.com/
33. Step 6: Build relationships with helpers
Understand their drivers
1 2 3 4 5
To bring
value or
entertainment
to others
To define
ourselves
to others
To grow and
nurture our
relationships
Self-fulfillment
To get the
word out about
our brands or
causes
43. 8 steps of mastery
1. Value learning over earning
2. Observe
3. Embrace failure
4. Feel the pain
5. Find the right mentors
6. Build on your skills
7. Focus
8. Trust the process
44. It will take time
10,000
hours to master something
7 years
(250 working days, 4 hours a day)
45. Work smart
Most of your competitors aren’t
doing this well. By following the
steps we’ve outlined here you will
be working smarter than most.
If this can’t be a significant part of your
job find an expert to help you.
47. I strongly
disagree
I strongly
agree
1 2 3 4 5
Worksheet 2
How are you doing?
1. I have a process for amplifying my content.
2. I contact potential amplifying contacts on a 1:1 basis to request that they promote my content.
3. At least monthly I reach out to strategic content partners to co-create or guest-create content.
4. I use paid advertising channels to promote my content to reach new contacts.
5. I have identified the keywords that are used by my target audience when looking for the
services I provide / when they are looking for solutions to the problems my company solves.
6. I have a content plan with mapped keywords.
7. I make sure that all of my content is optimised for SEO.
8. My content is linked to the key landing pages on my website.
9. I track how effective my content is in contributing to my company’s revenue targets.
10. I have a system in-place for continual improvement of my content marketing activities.
Name:
Company:
48. Action plan
Name: Company:
Date: Total Score:
Action Priority By When Assigned To
49. Download
Click here to download the slide deck
or visit
http://bit.ly/lcmasterb2b
50. Thank You
Presentation credits:
Rand Fishkin
http://www.slideshare.net/randfish/why-content-marketing-fails
Brian Brett
http://www.slideshare.net/RickTRamos1/why-do-peopleshareonline
51. Please remember to leave
us a review on LinkedIn
and Google+ if you enjoyed
today’s seminar!
Easy to find
A pleasure to work with
The first to return to
Regularly recommended
www.lexisclick.com • marketing@lexisclick.com • 01202 788333