Learn how agencies can create a predictable pipeline of leads for new business development, including what really matters when blogging, how to come up with ideas, and how to use offers to drive sales qualified leads.
Seduce Prospects Without Giving Your Work Away For Free
1. SEDUCE PROSPECTS
WITHOUT GIVING YOUR
WORK AWAY FOR FREE
How to Create a Predictable Pipeline With
Inbound Marketing
Jami Oetting | Editor, HubSpot’s Agency Post | @jamioetting
3. AGENDA
• Why inbound makes sense – for
agencies
• A modern understanding of
content marketing
• How to build an inbound program
to drive new business leads
4. Customers complete nearly
60% of a typical purchasing
decision before having a
conversation with a supplier.
Source: HBR
30. DEFINE YOUR TOPICS / CATEGORIES
1 What common questions do prospects ask us?
2 What common challenges do clients face?
3 What services do we provide?
4 What do people search for?
52. FOCUS ON QUALITY
• Create posts that are THE go-to resource on a topic
• Include data and supporting facts
• Focus on the how-to
• Provide examples
• Include interviews with experts