Hubspot is Inbound Marketing Software in the world, It is truly an all-in-one marketing software that allows you do everything from create website pages , Landing Pages , Social Media, Email Analytics.which help companies to atteract visiter in convert into leads with minimum affort. Hubspot gives user more persionalised website experience For more info visit: http://www.hubspottemplates.com/
Hubspot is Inbound Marketing Software in the world, It is truly an all-in-one marketing software that allows you do everything from create website pages , Landing Pages , Social Media, Email Analytics.which help companies to atteract visiter in convert into leads with minimum affort. Hubspot gives user more persionalised website experience For more info visit: http://www.hubspottemplates.com/
How to Measure the Real Success of Content Marketing - BrightonSEO 2015 Impactana
Most marketers look at Buzz signals like Facebook Shares, Tweets or Google+ every time they measure the success of a content marketing campaign.
But there’s more to content marketing success than that. Buzz doesn’t say much about user engagement. To measure the long-term effects of content, marketers need to look at different metrics. We call that “Impact.” It includes downloads, backlinks, and comments.
Content Writing Training in Kolkata and Course Module by SK Web Worldskwebworld
SK Web World is offering content writing training program in Kolkata for those who are facing problem during writing customer centric content for users. Normal SEO content is not alive anymore. Latest trend is to write content form the user's point of view.
Hope you will get some valuable info from this presentation.
Custom Audiences: The Crown Jewel of Facebook Advertising - Tara West - Brigh...Headstream
See how Facebook Custom Audiences can take your social advertising to the next level. This presentation covers strategies and some tips and tricks for getting the most out of Facebook Custom Audiences. Originally presented by Tara West at BrightonSEO in Spetmber 2015.
Long form content which has minimum 2000 words and maximum 3000 words is becoming so popular in SEO. To convey your content to more users there should be count of thousand words or more because google at one time counts 3000 plus words from the links to display on its search engine.
In this Expert Session, Alex Oliveira answers the following twelve questions related to working with website developers:
Can you send me a list of sites you've designed?
Do you charge hourly or by project?
Do you have a project manager or one contact for the entire project?
How many revisions am I allowed?
What are the payment terms?
What Content Management System will you build it in?
What support do you offer once the site is live?
Do you work using templates/themes or build custom sites?
Will the website be responsive?
Who will write or migrate the content?
What services do you provide?
What kind of results can I expect?
Content marketing strategy plays a major role in current digital world. You can experience the presence of content effectiveness not only in website also in social media, email campaign, brand reputation, forums etc. search engines have consider Content as one of the factor amongst 3 major factors and Content is still a king.
In this webinar, Eric Silverberg and Imran Saleh walk-through our new referral functionality and how you can drive more customer referrals through your advocacy program.
Influitive Summer Release Webinar: What’s new in Influitive AdvocateHubInfluitive
Walk through of Influitive's Summer Solstice Release including:
- New reports surfacing the value of advocacy communities
- Enhanced referral functionality increasing engagement and gamification of the referral experience
- Profile pages giving advocates an increased sense of community
How to Measure the Real Success of Content Marketing - BrightonSEO 2015 Impactana
Most marketers look at Buzz signals like Facebook Shares, Tweets or Google+ every time they measure the success of a content marketing campaign.
But there’s more to content marketing success than that. Buzz doesn’t say much about user engagement. To measure the long-term effects of content, marketers need to look at different metrics. We call that “Impact.” It includes downloads, backlinks, and comments.
Content Writing Training in Kolkata and Course Module by SK Web Worldskwebworld
SK Web World is offering content writing training program in Kolkata for those who are facing problem during writing customer centric content for users. Normal SEO content is not alive anymore. Latest trend is to write content form the user's point of view.
Hope you will get some valuable info from this presentation.
Custom Audiences: The Crown Jewel of Facebook Advertising - Tara West - Brigh...Headstream
See how Facebook Custom Audiences can take your social advertising to the next level. This presentation covers strategies and some tips and tricks for getting the most out of Facebook Custom Audiences. Originally presented by Tara West at BrightonSEO in Spetmber 2015.
Long form content which has minimum 2000 words and maximum 3000 words is becoming so popular in SEO. To convey your content to more users there should be count of thousand words or more because google at one time counts 3000 plus words from the links to display on its search engine.
In this Expert Session, Alex Oliveira answers the following twelve questions related to working with website developers:
Can you send me a list of sites you've designed?
Do you charge hourly or by project?
Do you have a project manager or one contact for the entire project?
How many revisions am I allowed?
What are the payment terms?
What Content Management System will you build it in?
What support do you offer once the site is live?
Do you work using templates/themes or build custom sites?
Will the website be responsive?
Who will write or migrate the content?
What services do you provide?
What kind of results can I expect?
Content marketing strategy plays a major role in current digital world. You can experience the presence of content effectiveness not only in website also in social media, email campaign, brand reputation, forums etc. search engines have consider Content as one of the factor amongst 3 major factors and Content is still a king.
In this webinar, Eric Silverberg and Imran Saleh walk-through our new referral functionality and how you can drive more customer referrals through your advocacy program.
Influitive Summer Release Webinar: What’s new in Influitive AdvocateHubInfluitive
Walk through of Influitive's Summer Solstice Release including:
- New reports surfacing the value of advocacy communities
- Enhanced referral functionality increasing engagement and gamification of the referral experience
- Profile pages giving advocates an increased sense of community
Inspiring, empowering and helping to build thriving, holistic communities through collaboration, innovation and digital excellence. Welcome to Real Towns.
*Please excuse title, formatting of title page was changed during upload*
Powerpoint from talk I gave during Prince Georges Community Colleges "Why Black Businesses Fail" program on April 11, 2013.
The first speaker discussed some reasons black businesses fail and I followed with a discussion on some steps they can take to succeed.
If you would like the talking points for this lecture you can email me at kendrick.staley@civicgrind.com
Presentation from blogging for business training day. Course covers the history of company blogs, content marketing, SEO, finding your blogging voice, writing for your target audience and blog strategy.
Blogging For Business Word Press with LinkedIN, Twitter and FacebookSocial Jack
This is a new Course for Fall 2009!
This NEW Complimentary Online Workshop will provide an educational overview on the lowest cost-most effective method of lead generation on the internet today. Social Networks - this particular Course will focus on how people are generating leads by Blogging in conjuntion with their Social Networks.
While this not new - there are new techniques for lead generation. We focus on Linked In - Twitter - and Facebook in this Series being used with WordPress.
Stop dabbling and let us show you how the pros are doing this!
Learn How To:
-Understand Blogs
-Know about the different types of Blogs
-How to start a Blog
-How to jump in
-How to jump out
-How to convert to an internal lead!
Don't miss this new class where we show you all the secrets!
In less than one hour we will show you how to generate more business from Blogs and Social Networks and why they work.
Content marketing refers to the creation and distribution digital marketing collateral. In simple terms, Content marketing refers to the practice of publishing consistent relevant content that is appealing to audiences.
Ranking and traffic on Google are meaningless unless they result in paying customers. Our SEO specialists will integrate your keyword strategy with visitor intent to enhance the CTR on search results and deliver you quality paying clients. Please get in touch with us if you need any other information.
18 Blogging Essentials For Newbies In The Blogosphere!Ayesha Ambreen
In the age of digital media, blog sphere serves as the business hub for marketers. It is the center-point of all marketing activities and allows brands to share their vision, mission, expertise and knowledge with the world - at a touch. But maintaining a blog is a full time job, it takes time, energy and skill to run a successful blog. Besides there are nitty-gritties of blogging that bloggers need to remember all the time. And this can be daunting for those new in the field.So to get newbies up and running in no time, here are some essentials of blogging that every blogger/marketer should know.
Blogging for Leads - Using WordPress with Facebook and LinkedIn 2011Social Jack
This is a NEW Class for 2011 - to find out how to write one Blog and have it appear in front of thousands in a single click!
This NEW Complimentary Webinar will provide an educational overview on the lowest most cost-effective method of lead generation on the internet today - Social Networks. This particular course will focus on how people are generating more leads by BLOGGING in conjunction with their Social Networks.
While blogging has been around for a while, there are new techniques for lead generation. We focus on LinkedIn, Twitter, and Facebook in this series being used with WordPress.
Stop dabbling and let us show you how the pros are doing this!
Learn How To:
-Understand Blogs
-Distinguish the types of Blogs
-How to start a Blog
-How to get started
-How to leverage your network
In less than one hour we will show you how to generate more business from Blogs and Social Networks and why they work.
Web marketing helps you create a relationship. And one of the best ways to build relationships is through blogging. Blogs are web-based log of entries about a particular subject or topic. Though blogs mainly include text, it can also include videos, pictures and audio.
Ultimate Guide: Build a Passive Income Blog From Scratch in 2016Gabriel St-Germain
Learn how you can create a profitable niche blog and make money with affiliate programs. Step-by-step guide with examples and stats by ProPassiveProfits.
Blogging for business and content marketing training course by OpaceOpace Web Design
Blogging is used by many organisations to help them engage with new and existing customers, develop a “voice” to educate and inform visitors and also to boost visibility on search engines and social media. This business-focussed blogging taster seminar from internet marketing specialist Opace will provide a practical approach to blogging for business. Event hosted at Bournville College on 30th May 2013.
Web marketing helps you create a relationship. And one of the best ways to build relationships is through blogging. Blogs are web-based log of entries about a particular subject or topic. Though blogs mainly include text, it can also include videos, pictures and audio.
Have you set up a blog and are wondering how to attract more visitors, regular readers and comments? This presentation shares tried and tested ways to increase traffic to your blog.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
The social media bandwagon Everyone else is doing it. Don’t be left behind, but make sure you have a clear objective for your own business. Two-way customer engagement - Feedback from customers. A chance to get to know your market & for them to get to know you. Search engine visibility Blogs can be updated more frequently than company websites. Twice weekly, even daily. Google likes fresh content and will rate your blog higher. Example: Restaurant has great website but no control over it. Starts blog to drive traffic to website and increase lunchtime custom.
Ideas from the news - Relate current affairs issues to your own business. The Royal Wedding is all over the papers – obvious hooks for fashion companies, photographers, florists etc. A big story about the recession? Blog about the impact that has on small businesses. Business updates - Obvious opportunity to update customers on your news but beware of just reproducing press releases. New premises? Blog each stage of the move, the renovation, include photos of the removal men on their tea break. Product information - Do you sell a product which comes from Nepal? Tell me about the journey it makes to get to you. Reassure me about the carbon footprint, the sustainability or the wage paid to the producer. Give me more information than I can get from your website. Insider secrets Fave blog is one written by a pub landlady. Behind the scenes information. Interviews - Produce ten questions and email them to a few chosen people (getting their permission to use the answers on your blog). Customers, members of staff, suppliers – give an insight into their lives. Guest posts - Other bloggers with similar or complementary businesses, or contacts without blogs of their own. Example: our restaurant uses guest posts from the fish supplier, the cheese-maker and the butcher, interviews customers and posts blogs about the reason behind the business name, the search for the perfect property etc. Gives a recipe every Friday and an expert cooking tip every Wednesday. Starts an ‘ask the chef’ slot where readers can email chef with the contents of their fridge & he’ll come up with a meal idea.
Word of mouth Tell people you’ve got a blog! Search Engine Optimisation - Too complex to cover in full. Ensure subject matter is in title and in the first paragraph. Twitter - Great for promoting links but only effective when used as part of genuine engagement/socialising (Shaun’s Twitter for business workshop) Facebook - Personal or business page. Networked blogs will automatically update your FB wall. Encourage people to ‘like’ or ‘share’ posts to help spread the word. Email signatures Include your blog in your email signature Specialist forums If you’re a member of chat forums, include the blog address in your signature and when relevant link to particular posts. Don’t spam. Business cards - Include blog URL on business cards. Providing timely links - If you read another blog and you realise you’ve blogged about a similar subject, leave a comment with a link. Don’t spam – only do this when genuinely relevant. If others are tweeting about something and you can chip in with a link, do so but again – don’t spam. Inlinks Will boost your Google ratings and increase traffic. Inclusion on other blogrolls (get to know other bloggers in similar field and exchange links), register for relevant indices (eg Wiki blogs). Example: our restaurant manager is a regular on two cooking forums so he adds his blog address to his signature and asks his online friends to visit. He joins Twitter and follows local people, chatting and introducing his blog when appropriate. He gives out business cards to customers with their bill and tells them about the blog. The town council add his blog to their website.
Blog design Make it easy to read. Clear, clean, uncluttered. Consider size and colour of font (eg; white on black hard to read) Post length - Not too long. Around 500 words for an average post. Break up text with headings or use bullet points. Add images to break up text and provide interest. Making your blog ‘sticky’ - Bounce rate. If people happen upon a post, make them want to stay to read something else. Keep important content (eg; link to your website, ‘about me’ page, subscription button) ‘above the fold’. Have a ‘top ten’ posts link in an obvious place. Internal links - Try to include a link in each post to another of your blog posts. Increases ranking and promotes low bounce rate. Subscription options - RSS, email subscription. What they are. Giving something away Could just be great/funny/interesting content. Could be prizes. Could be helpful tips, recipes, information about new products or discounts. Give them a reason to come back. Two part posts ‘ come back tomorrow for part two’. Links between the posts. Themed posts Perhaps an interview on Mondays, Product news on Wednesdays, Insider Secrets on Fridays. Advertise the schedule prominently on the blog. Example: our restaurant has the schedule we spoke about earlier and it’s publicised on the blog. He’s giving away recipes and help with meal choices. To encourage people to stop by regularly he introduces a special discount code, redeemable that lunchtime only. Every morning he posts the day’s specials on the blog. He offers email subscription, with the promise that each Friday a new recipe will drop into your inbox. Occasionally he runs a big competition to win a meal for two – entrants have to subscribe/pick up a menu from the restaurant to enter.
Relate performance to your objectives ie; if sole purpose of blog was to drive traffic to main website, that’s your only performance indicator. Measuring traffic - Google Analytics / Statcounter. Both free & easy to install. Measuring engagement - Number of comments, type of feedback. More qualitative than quantative, but can also use PostRank to measure engagement. Example: our restaurant wanted to increase traffic to blog and to increase lunchtime trade. Both specific objectives which can be clearly measured. Both achieved – naturally!