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Finding Profitable Content Ideas


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This presentation is from Affiliate Summit East 2015 (August 2-4, 2015 in New York, NY). Session description: Learn how to find the competitions' best performing content & new content ideas, how to create content that drives revenue (and not just traffic), how to promote that content and get SEO benefit from

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Finding Profitable Content Ideas

  2. 2. RAE HOFFMAN @Sugarrae
  3. 3. Content is King (& Why that’s a bull$hit mantra)
  4. 4. There are two types of content… the content you want to write and the content your target market wants to find - #truestory
  6. 6. Content Marketing SUCCESS It’s increased traffic COUPLED WITH: Increased sales Increased conversion rates Increased TOS Increased average order value Reduced bounce rate Increased list signups Increased brand searches etc.
  7. 7. Top pages
  8. 8. Top Referring Content
  9. 9. Organic search positions
  10. 10. Finding the money keywords (for content initiatives)
  11. 11. CBLT - Common Backlinks Tool
  12. 12. Deadline: August 10th
  13. 13. Content type
  14. 14. Rank Tracker
  15. 15. Topic search
  16. 16. Setting up Site Search In Google Analytics
  17. 17. 25 pages of ideas
  18. 18.
  19. 19. HARO =
  20. 20. Broken Backlinks
  21. 21. PERFORMER …when she has an audience
  22. 22. Top Content Tool
  23. 23. Top Content Tool
  24. 24. Social image sizes Social markup
  25. 25. “At the risk bragging, one of the things I’m best at is riding coattails. Behind every successful man is me, smiling and taking partial credit.” ~ Tom Haverford
  26. 26. But what about…
  27. 27. MOBILE
  28. 28. Get it together • Be responsive / mobile • Page speed tool for mobile user experience grade • Mobile friendly test for mobile friendly approval • (You can pass one and not the other; be careful with those blocked files!) • Work on conversion, bounce, etc. metrics on mobile Desktop will never be bigger than mobile again
  29. 29. #truestory • 17.21% loss from desktop to mobile in one year, pushing mobile devices to 50.62% • Assuming it maintains even half that growth rate YOY, that puts mobile traffic at 67.83% in two years • Their mobile conversion rate is .23% vs. 2.43% on desktop • Feeling any urgency yet?
  30. 30. At any point Google could come along with an rankings tornado. Would you be prepared?
  31. 31. “If you’re not building an email list? You’re an idiot.” Derek Halpern @derekhalpern
  32. 32. THANK YOU Awesome advice for bloggers Kickass newsletter Consulting for merchants & businesses Ranting & cursing & football