2. • Nutritional Information: In the results from our
questionnaire we discovered that our target population
would like to know more about the nutritional information
of fast food.
• Health Issues: 64% of our target population thought that
fast food was a big problem in the UK, but 47% thought it
was a main cause of obesity. In conclusion to this it would
be useful to show our target audience the health issues that
accompany fast-food products.
• Interview vox pop on their thoughts on fast-food:
We asked our target population in our question what the
first word was that came to mind when thinking of fast food
and some of the answers were things such as: unhealthy,
bad, fat, good, easy, cheap etc. So we can interview people
to expand on their opinions of fast food.
• Prices of fast-food: Most of our target population
admitted to spending approximately £6-£10 on fast food a
month, 13/30 people. The second most popular result was
£21+ spent on fast food in a month, 7/30 people.
• Why is it so popular?: When we asked our target
population why they thought fast food was so popular over
half of the participants answered because it’s ‘quick’. We
can compare our findings with interviews of the vox pop.
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How often do people eat fast-food: From our
questionnaire we concluded that most of our target
population ate fast-food at least once a month or less, it would
be interesting to compare this with statistics and our
interviewees.
Facts and statistics about fast-food: This will be relevant
and useful as it will help use to create a professional and valid
documentary that can flow from one topic to another. Also
from our questionnaire we discovered that most people look
to be ‘educated’ and ‘entertained’ in a documentary. Facts and
statistics will give them true educated information.
Interviews with fast-food employees: By interviewing
fast-food employees we will get relevant and inside
information. We can also gain more detail than found through
secondary research by asking them about their sales, products
and objectives.
Pop music in the background: From the results of our
questionnaire ‘Pop’ music came joint first with ‘Rock ‘n’ Roll’
(5 votes each) so we chose ‘Pop’ music as it is more relevant to
our documentary.
‘Supersize me’ documentary: We can use archive footage
from the ‘Supersize Me’ documentary, this will provide more
of the ‘entertainment’ element of our documentary as well as
still being relevant and showing the affects of fast-food.
4. • Sales comparison of fast-food around the
world: Comparing the sales in the UK to worldwide
sales will show how popular the fast-food restaurants
are worldwide, providing information for our
audience that they may not have known.
• Photos of the effects of fast-food: This will
physically show how fast food affects people’s bodies
and be useful as a cut-away during the dieticians
interview to make the documentary more interesting.
• Background information: the history of fastfood: By providing the background information and
beginning of fast food we are educating our audience
and producing an interesting introduction that
presents the theme of our documentary.
• Archive footage of the first openings: This will
accompany the introduction explaining how the fast
food industry began.
• Healthy options: Many people were interested in
the nutritional value of the fast food products. Also
we asked our target audience in the questionnaire to
chose which fast food restaurant they thought was the
healthiest –subway (23/30 votes)- and which they
thought was the unhealthiest –McDonalds (15/30
votes).
5. • Footage of how the food is made and
where it comes from: The most popular
information that our target audience were
interested in was the ‘making of the product’ (
14/30 votes).
• Montage of different fast-foods: By opening
with a montage of the different types of fast food
it will show the theme of the documentary in an
interesting and engaging way and show off IT and
creative skills.
• Observational footage of people eating
fast-food: This footage can be used as cut-aways
during interviews to keep the documentary
interesting.
• The speed in which fast-food is ordered
and served: Since it is about ‘fast’ food, it would
be relevant to get information about how fast it
actually is made and served and how.
• Fast-food jingles and mascots: These are
iconic and important in the fast food industry
and so it would be interesting to get the stories
behind them.
6. • Interview from a Dietitian: Because a lot of our
target audience was interested in the nutritional
value of fast-food by getting an expert it will
produce more reliable and valid information.
• How fast-food restaurants contribute to
charity: This will show a benefit of fast-food and
therefore show two sides of an argument; that fastfood isn’t always bad.
• Organisations against fast-food: By looking at
organisations that are against fast-food we get a
variety of different view points. It will be interesting
to get their opinions about fast-food and what they
recommend instead of fast-food.
• Fast-food advertisement: The fast-food product
on the advertisement compared to the real thing is
often not identical, or anywhere close. This can
introduce more questions for both vox pops and
fast-food employees.
• Fast-food competitors: By getting fast-food
competitors opinions on fast-food we can see how
they plan to compete against it and whether or not it
may be possible in future for other food industries
to become more popular.
