The document summarizes the results of a 2016 content marketing survey of B2B companies in southeast Wisconsin. Key findings include: - Most companies do not have a documented content marketing strategy. - One-third allocate 10-24% of their budget to content marketing without a clear strategy. - The majority do not feel their content marketing is effective. - Companies' top challenges are measuring effectiveness, producing content consistently, and creating engaging content. - The report recommends companies create a content strategy, improve measurement, define their audience's buying cycle, and produce consistent, high-quality content to address needs.