http://www.spiral16.com This is an updated version of the Social Media for Nonprofits: Listening, Setting Goals, Storytelling presentation from Spiral16's marketing/communications manager Eric Melin. It focuses on starting with a goal-oriented foundation for your social media strategy, covers tips for online listening, and goes into the steps for telling effective stories that will connect people with your mission.
http://www.spiral16.com This is an updated version of the Social Media for Nonprofits: Listening, Setting Goals, Storytelling presentation from Spiral16's marketing/communications manager Eric Melin. It focuses on starting with a goal-oriented foundation for your social media strategy, covers tips for online listening, and goes into the steps for telling effective stories that will connect people with your mission.
Streamlining Nonprofit Organizations: It's All About the CloudDebra Askanase
This presentation looks at what cloud computing is, reports on how nonprofit organizations are using the Cloud, factors for success, how to evaluate cloud technology solutions, and developing a tech plan. Includes two nonprofit case studies and a survey of cloud tools for enhancing organizational efficiencies.
This document summarizes a presentation about using social media and online fundraising. It introduces GlobalGiving, an online fundraising platform. Key points include:
- GlobalGiving connects people with ideas to people who want to support them through donations. It provides tools, support and connections to a network of donors.
- Online fundraising is growing, with all non-profit sectors experiencing double-digit growth since 2009. Most organizations receive at least one online donation over $1,000.
- Building an online fundraising strategy involves identifying your network, driving engagement on social media, setting goals and evaluating results.
- GlobalGiving benefits organizations by providing donor tools, volunteer listings, partnerships, and promotional campaigns. It
Social media #i know thebasicswhat'snext_final_cheryl kathleen yanek_sla2012Cheryl Yanek
The document discusses social media strategies and best practices based on the experience of Catalyst, a nonprofit organization. It provides an overview of Catalyst's social media presence and evolution, including establishing a Twitter team. Key recommendations include developing a clear strategy, gaining organizational buy-in, defining a consistent voice, measuring metrics, focusing on engagement, and adapting to changing technologies and trends. The presentation emphasizes continuous learning, sharing successes, and overcoming resistance to social media within the organization.
The document discusses using social media as a fundraising tool. It provides an overview of social media basics and tips for using different social media platforms like blogs, Twitter, Facebook and LinkedIn for fundraising purposes. Some key benefits mentioned are relationship building, prospecting, sharing stories and promoting brands at low cost. Cons include loss of control and the time investment required. The document provides specific guidance on setting up and using accounts and engaging supporters on different social media channels.
Understanding What Matters: Social Media Workshop for the Vermont Arts CouncilDebra Askanase
This document outlines an agenda and presentation on social media strategy for non-profits and arts organizations. The presentation covers understanding the social media landscape, introducing the concept of "Matterness" which focuses on making stakeholders feel known, acknowledged, and invested. It discusses finding the online conversation, designing online engagement opportunities, and critical practices for social media success. The presentation includes examples, case studies, and exercises to help organizations develop a social media strategy focused on meaningful engagement and community building.
http://www.spiral16.com This is an updated version of the Social Media for Nonprofits: Listening, Setting Goals, Storytelling presentation from Spiral16's marketing/communications manager Eric Melin. It focuses on starting with a goal-oriented foundation for your social media strategy, covers tips for online listening, and goes into the steps for telling effective stories that will connect people with your mission.
Streamlining Nonprofit Organizations: It's All About the CloudDebra Askanase
This presentation looks at what cloud computing is, reports on how nonprofit organizations are using the Cloud, factors for success, how to evaluate cloud technology solutions, and developing a tech plan. Includes two nonprofit case studies and a survey of cloud tools for enhancing organizational efficiencies.
This document summarizes a presentation about using social media and online fundraising. It introduces GlobalGiving, an online fundraising platform. Key points include:
- GlobalGiving connects people with ideas to people who want to support them through donations. It provides tools, support and connections to a network of donors.
- Online fundraising is growing, with all non-profit sectors experiencing double-digit growth since 2009. Most organizations receive at least one online donation over $1,000.
- Building an online fundraising strategy involves identifying your network, driving engagement on social media, setting goals and evaluating results.
- GlobalGiving benefits organizations by providing donor tools, volunteer listings, partnerships, and promotional campaigns. It
Social media #i know thebasicswhat'snext_final_cheryl kathleen yanek_sla2012Cheryl Yanek
The document discusses social media strategies and best practices based on the experience of Catalyst, a nonprofit organization. It provides an overview of Catalyst's social media presence and evolution, including establishing a Twitter team. Key recommendations include developing a clear strategy, gaining organizational buy-in, defining a consistent voice, measuring metrics, focusing on engagement, and adapting to changing technologies and trends. The presentation emphasizes continuous learning, sharing successes, and overcoming resistance to social media within the organization.
The document discusses using social media as a fundraising tool. It provides an overview of social media basics and tips for using different social media platforms like blogs, Twitter, Facebook and LinkedIn for fundraising purposes. Some key benefits mentioned are relationship building, prospecting, sharing stories and promoting brands at low cost. Cons include loss of control and the time investment required. The document provides specific guidance on setting up and using accounts and engaging supporters on different social media channels.
Understanding What Matters: Social Media Workshop for the Vermont Arts CouncilDebra Askanase
This document outlines an agenda and presentation on social media strategy for non-profits and arts organizations. The presentation covers understanding the social media landscape, introducing the concept of "Matterness" which focuses on making stakeholders feel known, acknowledged, and invested. It discusses finding the online conversation, designing online engagement opportunities, and critical practices for social media success. The presentation includes examples, case studies, and exercises to help organizations develop a social media strategy focused on meaningful engagement and community building.
This document summarizes a workshop on using social media, crowdfunding, and microvolunteering for charities and non-profits. The agenda includes an introduction, discussing social media and how charities can use it, crowdfunding, microvolunteering through a new Canadian site called Koodonation, and closing remarks. Koodonation allows charities to post small tasks for online volunteers to complete, and was launched in October 2011 with celebrities acting as judges for its first challenge.
This week, we distill insights around PlanBig - a platform created by Bendigo and Adelaide Bank to connect changemakers and support them in bringing their ideas to reality.
100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on social data, crowdsourcing, storytelling and citizenship on the MSLGROUP Insights Network.
Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights with you on our People’s Insights blog and compile the best insights from the network and the blog in the People’s Insights Quarterly Magazine, as a showcase of our capabilities.
We have further synthesized the insights to provide foresights for business leaders and changemakers — in the ten-part People’s Insights annual report titled Now & Next: Ten Frontiers for the Future of Engagement, now available as a Kindle eBook.
For more, see: http://peopleslab.mslgroup.com/future-of-engagement
This document summarizes a presentation on social media. It discusses:
1) What social media is and why businesses should care about it. Social media is about creating conversations, relationships and influencing others, not just pushing messages.
2) How social media can be used throughout an enterprise for marketing, branding, sales, customer service, product development and more.
3) Examples of social media success stories and best practices, including how social networking helped a small company become a vendor for a large global company.
4) Common fears enterprises have about social media, such as loss of control and negative comments, and how to address these fears.
Back to Basics: Developing a Social Media Strategy for Your Organization
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take hold of your communications plan and start afresh. This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit --- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
This document discusses crowdsourcing and citizen engagement. It provides definitions of crowdsourcing as seeking input from communities to generate ideas and solutions. Examples are given of citizen engagement programs in New York City, San Francisco, and Ottawa that utilized crowdsourcing to generate ideas from citizens. The benefits of crowdsourcing include surfacing new perspectives and empowering citizens. Challenges that can arise include lack of follow through and narrow results from limited crowds.
Master Class Slides: Nonprofit Leadership InstituteBeth Kanter
The document outlines the agenda for a one-day master class on using social media effectively for networked nonprofits, which includes sessions on understanding the networked nonprofit model, developing social media strategies using a crawl-walk-run-fly framework, and interactive exercises around social media policy, network mapping, and case studies of different nonprofit organizations.
This document discusses social media marketing strategies for non-profits. It provides statistics showing that most non-profits are using social media, with blogs and social networks being most popular. Examples are given of effective non-profit social media campaigns, focusing on community engagement. A 4-step strategy is outlined: listen and learn, plan, engage, and evaluate. Key aspects of planning include developing social media policies and monitoring, response, and engagement plans. The document emphasizes engaging supporters through conversations rather than just eyeballs and aiming for action over traffic.
If you didn’t raise a million dollars through Twitter or Facebook in 2010, you’re not alone. Unlike the wide-eyed success stories reported by mainstream media, many charities struggle to raise significant revenue from social media channels.
In this workshop, we’ll take a “no bull” approach to examining the use of social media & mobile giving in integrated digital campaigns. We’ll learn from successes but even more from failures, looking at the latest case studies from projects that are experimenting in this space.
Let’s get real – social media is only one complementary channel for your online programs. Do you know how to really leverage your resources, staff knowledge and most importantly – fundraising strategies – to get the benefits of the real-time web? If you feel chasing after “awareness” is not enough, join this session for a grounded guide to social media fundraising, by a fundraiser, for fundraisers.
Takeaways:
- The characteristics of successful fundraisers involving social media
- The digital literacy skills necessary to make wise choices about investment in social media
- An introduction to the latest tools charities are experimenting with this to raise money this year
This document discusses how to add value through social media for non-profits. It outlines that trust in institutions is low but trust in non-profits is higher. Content curation and authentic engagement on social media can help raise money and build trust. Measuring success includes both online metrics like views and engagement as well as offline metrics like retention and giving. The homework assignment suggests following nonprofit CEOs on social media to learn from their examples.
This document summarizes key points from a presentation on networked nonprofits and social media. It discusses how networked nonprofits use social media to engage stakeholders, improve programs, and communicate in a two-way dialogue. It also addresses challenges like dealing with negative comments and information overload. The presentation provides examples of how nonprofits can develop social media policies and strategies to scale social media use internally through staff integration, volunteers, or external "free agents". It emphasizes the importance of transparency, learning from mistakes, and building networks and communities through social media.
Social Media Presentation for Havas MediaJemimah Wei
This document provides an overview of social media 101. It begins with a brief history of social media from 1971 to present day. It then discusses what social media is, why companies should engage with it, and key metrics around its use in Singapore. The document outlines various social media channels like Facebook, Twitter, YouTube, and Pinterest. It also provides examples of successful social media campaigns from brands like ASOS, IKEA, Mini Cooper and Old Spice. The document emphasizes that the goal for both consumers and companies is to make life easier and provide value through social media engagement.
How Connected is your Cause? - Fundraising through Fans, Followers & Friends.Dell Social Media
Carly Tatum, International Social Media Manager at Dell, shares how family foundations can use social media to raise awareness and money for their cause. Presented on May 17, 2012, at the Neuroblastoma and Medulloblastoma Translational Research Consortium at Dell Children’s Hospital in Austin, Texas.
Introducing Data Driven Tech Leadership: Social media, Google Analytics, and ...Debra Askanase
Data-Driven Technology Leadership focuses on key questions and recommended metrics to help you provide direction to your organization on effective contact and donor management, social media and web content management.
Presentation given in Vancouver on April 18th, 2012 on Social Media with Elijah van der Giessen, Koodonation and Microvolunteering with Jennifer Robertson, and Fundchange and Crowdfunding with Paul Dombowsky.
This document provides an overview of how social media is changing nonprofit communications. It discusses how social networking works, expectations for learning about social media strategies and tactics, and encourages participation on Facebook. Various social media tools like blogs, online newsrooms and forums are presented. The benefits of social media for nonprofits are described, including increased keywords, frequency and engagement. Effective social media uses distributed content and focuses on building relationships with stakeholders. Metrics for measuring online conversations are suggested, and listening is emphasized as the first step in using social media.
The role of the social and/or community strategist is unique from that of a community manager although the two roles are often done by the same person in smaller organizations. These slides are a small portion of the Community Strategist training course offered by The Community Roundtable, WOMMA & ComBlue. If you are interested in that class, you can find more info here: http://community-roundtable.com/what-we-do/training/
This document summarizes the third session of the Peer Learning Group on measuring the networked nonprofit. The session focused on defining goals, audiences, and key performance indicators for measurement projects. Participants then shared details of their action learning projects which involve designing and implementing measurement strategies. Next steps include uploading project descriptions to the wiki by March 1st and the next session will focus on measuring engagement and influence on March 18th.
What does member engagement look like? Why are the programs used by associations beginning to fail? What are members REALLY LOOKING FOR? Answers to these questions and practical recommendations are presented in this presentation.
Eric Melin - Social Media Storytellingussourcelink
The document discusses effective strategies for using social media storytelling to engage audiences and achieve organizational goals, noting that compelling stories that show human experiences can increase engagement more than simply conveying facts or descriptions of tools and platforms. It also provides examples of how one organization successfully used photo stories about their work in Guatemala to significantly increase their reach, engagement, and sharing on social media.
In these slides social business and social ways of working are presented; and the emerging trends of social enterprises and the mediated practices out of which they have grown.
This document summarizes a workshop on using social media, crowdfunding, and microvolunteering for charities and non-profits. The agenda includes an introduction, discussing social media and how charities can use it, crowdfunding, microvolunteering through a new Canadian site called Koodonation, and closing remarks. Koodonation allows charities to post small tasks for online volunteers to complete, and was launched in October 2011 with celebrities acting as judges for its first challenge.
This week, we distill insights around PlanBig - a platform created by Bendigo and Adelaide Bank to connect changemakers and support them in bringing their ideas to reality.
100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on social data, crowdsourcing, storytelling and citizenship on the MSLGROUP Insights Network.
Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights with you on our People’s Insights blog and compile the best insights from the network and the blog in the People’s Insights Quarterly Magazine, as a showcase of our capabilities.
We have further synthesized the insights to provide foresights for business leaders and changemakers — in the ten-part People’s Insights annual report titled Now & Next: Ten Frontiers for the Future of Engagement, now available as a Kindle eBook.
For more, see: http://peopleslab.mslgroup.com/future-of-engagement
This document summarizes a presentation on social media. It discusses:
1) What social media is and why businesses should care about it. Social media is about creating conversations, relationships and influencing others, not just pushing messages.
2) How social media can be used throughout an enterprise for marketing, branding, sales, customer service, product development and more.
3) Examples of social media success stories and best practices, including how social networking helped a small company become a vendor for a large global company.
4) Common fears enterprises have about social media, such as loss of control and negative comments, and how to address these fears.
Back to Basics: Developing a Social Media Strategy for Your Organization
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take hold of your communications plan and start afresh. This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit --- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
This document discusses crowdsourcing and citizen engagement. It provides definitions of crowdsourcing as seeking input from communities to generate ideas and solutions. Examples are given of citizen engagement programs in New York City, San Francisco, and Ottawa that utilized crowdsourcing to generate ideas from citizens. The benefits of crowdsourcing include surfacing new perspectives and empowering citizens. Challenges that can arise include lack of follow through and narrow results from limited crowds.
Master Class Slides: Nonprofit Leadership InstituteBeth Kanter
The document outlines the agenda for a one-day master class on using social media effectively for networked nonprofits, which includes sessions on understanding the networked nonprofit model, developing social media strategies using a crawl-walk-run-fly framework, and interactive exercises around social media policy, network mapping, and case studies of different nonprofit organizations.
This document discusses social media marketing strategies for non-profits. It provides statistics showing that most non-profits are using social media, with blogs and social networks being most popular. Examples are given of effective non-profit social media campaigns, focusing on community engagement. A 4-step strategy is outlined: listen and learn, plan, engage, and evaluate. Key aspects of planning include developing social media policies and monitoring, response, and engagement plans. The document emphasizes engaging supporters through conversations rather than just eyeballs and aiming for action over traffic.
If you didn’t raise a million dollars through Twitter or Facebook in 2010, you’re not alone. Unlike the wide-eyed success stories reported by mainstream media, many charities struggle to raise significant revenue from social media channels.
In this workshop, we’ll take a “no bull” approach to examining the use of social media & mobile giving in integrated digital campaigns. We’ll learn from successes but even more from failures, looking at the latest case studies from projects that are experimenting in this space.
Let’s get real – social media is only one complementary channel for your online programs. Do you know how to really leverage your resources, staff knowledge and most importantly – fundraising strategies – to get the benefits of the real-time web? If you feel chasing after “awareness” is not enough, join this session for a grounded guide to social media fundraising, by a fundraiser, for fundraisers.
Takeaways:
- The characteristics of successful fundraisers involving social media
- The digital literacy skills necessary to make wise choices about investment in social media
- An introduction to the latest tools charities are experimenting with this to raise money this year
This document discusses how to add value through social media for non-profits. It outlines that trust in institutions is low but trust in non-profits is higher. Content curation and authentic engagement on social media can help raise money and build trust. Measuring success includes both online metrics like views and engagement as well as offline metrics like retention and giving. The homework assignment suggests following nonprofit CEOs on social media to learn from their examples.
This document summarizes key points from a presentation on networked nonprofits and social media. It discusses how networked nonprofits use social media to engage stakeholders, improve programs, and communicate in a two-way dialogue. It also addresses challenges like dealing with negative comments and information overload. The presentation provides examples of how nonprofits can develop social media policies and strategies to scale social media use internally through staff integration, volunteers, or external "free agents". It emphasizes the importance of transparency, learning from mistakes, and building networks and communities through social media.
Social Media Presentation for Havas MediaJemimah Wei
This document provides an overview of social media 101. It begins with a brief history of social media from 1971 to present day. It then discusses what social media is, why companies should engage with it, and key metrics around its use in Singapore. The document outlines various social media channels like Facebook, Twitter, YouTube, and Pinterest. It also provides examples of successful social media campaigns from brands like ASOS, IKEA, Mini Cooper and Old Spice. The document emphasizes that the goal for both consumers and companies is to make life easier and provide value through social media engagement.
How Connected is your Cause? - Fundraising through Fans, Followers & Friends.Dell Social Media
Carly Tatum, International Social Media Manager at Dell, shares how family foundations can use social media to raise awareness and money for their cause. Presented on May 17, 2012, at the Neuroblastoma and Medulloblastoma Translational Research Consortium at Dell Children’s Hospital in Austin, Texas.
Introducing Data Driven Tech Leadership: Social media, Google Analytics, and ...Debra Askanase
Data-Driven Technology Leadership focuses on key questions and recommended metrics to help you provide direction to your organization on effective contact and donor management, social media and web content management.
Presentation given in Vancouver on April 18th, 2012 on Social Media with Elijah van der Giessen, Koodonation and Microvolunteering with Jennifer Robertson, and Fundchange and Crowdfunding with Paul Dombowsky.
This document provides an overview of how social media is changing nonprofit communications. It discusses how social networking works, expectations for learning about social media strategies and tactics, and encourages participation on Facebook. Various social media tools like blogs, online newsrooms and forums are presented. The benefits of social media for nonprofits are described, including increased keywords, frequency and engagement. Effective social media uses distributed content and focuses on building relationships with stakeholders. Metrics for measuring online conversations are suggested, and listening is emphasized as the first step in using social media.
The role of the social and/or community strategist is unique from that of a community manager although the two roles are often done by the same person in smaller organizations. These slides are a small portion of the Community Strategist training course offered by The Community Roundtable, WOMMA & ComBlue. If you are interested in that class, you can find more info here: http://community-roundtable.com/what-we-do/training/
This document summarizes the third session of the Peer Learning Group on measuring the networked nonprofit. The session focused on defining goals, audiences, and key performance indicators for measurement projects. Participants then shared details of their action learning projects which involve designing and implementing measurement strategies. Next steps include uploading project descriptions to the wiki by March 1st and the next session will focus on measuring engagement and influence on March 18th.
What does member engagement look like? Why are the programs used by associations beginning to fail? What are members REALLY LOOKING FOR? Answers to these questions and practical recommendations are presented in this presentation.
Eric Melin - Social Media Storytellingussourcelink
The document discusses effective strategies for using social media storytelling to engage audiences and achieve organizational goals, noting that compelling stories that show human experiences can increase engagement more than simply conveying facts or descriptions of tools and platforms. It also provides examples of how one organization successfully used photo stories about their work in Guatemala to significantly increase their reach, engagement, and sharing on social media.
In these slides social business and social ways of working are presented; and the emerging trends of social enterprises and the mediated practices out of which they have grown.
Liz Brown Bullock, Director of Social Media & Community, Dell, discusses how you can successfully find your virtual voice with ten ideas strategically starting off to more in depth tips on content curation and building influencer relationships. Presented at the Women’s Empowerment Conference 2012 in San Diego, CA. #socialmedia #socialmediatraining
Social Media for Government - Integrating social media across an organizationKelly Rusk
This document discusses a strategic and integrated approach to using social media in organizations. It outlines a typical six-step cycle organizations go through with social media, from using it as a megaphone to changing processes and culture. The document advocates for the "social business" model where social media is integrated across all divisions. It provides tips for moving through the social media cycle faster, such as better communications planning, governance policies, and using social media for research. Government organizations are positioned to excel at social media use through strong governance policies and guidelines.
Social Media for State and Local Campaigns Public Affairs Council DebDC
This document provides an overview of using social media for state and local campaigns. It recommends beginning with strategy development by identifying goals and target audiences. An environmental scan of key stakeholders on social media can provide important insights. The document also discusses options for housing online campaign content and encourages tapping internal social media resources. It promotes using tools like Hootsuite and Yammer to engage on social media in a professional yet personal manner.
This document provides 30 ideas for creating a social media plan in 2012. It discusses strategies for developing an integrated social media plan that engages customers and communities. Key recommendations include socializing the company culture, writing a formal social media plan, cultivating long-term customer relationships, automating routine social media operations, and calculating the value of social media customers. The document also provides ideas for creating content and engaging audiences across different social media channels.
Introduction to Social Media for filmmakersSales Hub Pro
A brief introduction to the idea of using social media and the internet to tell stories through the medium of film and television. The slides are a collection of ideas and references that are useful for anyone working with narrative, storytelling and writing for various mediums. Andrew McAvinchey with slides and links from many sources including Stephanie Spiro who provided the slides on Twitter use
The Importance of Peer-to-peer Fundraising (and Social Giving)mcdavis7
Keynote session at the 2012 Digital Leap conference in Toronto. The session discusses the convergence of Social Media and Peer-to-peer fundraising. Social media has become an effective new channel for p2p fundraisers, allowing them to reach a broader pool of prospective donors. Furthermore, organizations are beginning to specifically recruit individuals who are highly networks within their own social networks as team captains and fundraising leaders.
Taking Leadership Online: Developing Your Personal Social Media Voice4Good.org
How should you navigate the personal and professional boundaries in the world of social media, and what does that mean for your leadership? How does the social media buzzword “transparency,” translate into “leadership?” In this webinar, we will consider how nonprofit executive directors and other staff use social media personally to further the mission of their organization and translate their leadership online.
This document provides guidance on creating a social media strategy map for an organization. It discusses establishing objectives, understanding the target audience, integrating social media with other communications efforts, addressing any needed culture changes, assessing staff capacity, selecting appropriate tools and tactics, measuring results, and taking an experimental approach with iterative improvements. The document emphasizes starting small, learning from successes and challenges, and continually refining the strategy over time based on feedback and examples from other organizations.
The document discusses the rise of social media and its importance for businesses. It notes that social media allows for conversations, with people relying on personal networks to make decisions. It then provides statistics on social media usage in Canada and argues that businesses should have a social media plan and strategy to engage customers and discuss compelling, unique content. The document emphasizes that social media is about participation, not just receiving information, and businesses need to be prepared to respond to challenges.
"Say Cheese and Like Me" - Social Media for Photographersgopalkamat
It used to be that if you were talented your work would surely stand out and with a combination of good work, savvy marketing and some well deserved awards you could actually make a living in this business. Well, look around! The competition isn’t getting any smaller and the ability to stand out harder and harder. Marketing choices are abundant and you no longer know where a client will search for photography. You are spending more of your time marketing yourself than you are shooting for yourself. Your prospective clients feel these differences too. With so many choices of sites to review and photographers to consider, they have countless creative options available to them. So much so that great work is not the only criteria for consideration any more. It is time to realize that it is no longer just about your photographs, but about YOU and the story behind your images. It is crucial to understand that having great work is sometimes not enough and that often times clients now want to know the story behind the you and your work. They want to know what it would be like to collaborate with you long before they pick up the phone to talk with you. And, I believe that integrating social media into your current marketing plan is the single most effective way to have a voice and share your own story.
This document provides tips for developing an effective social media strategy. It recommends aligning the strategy with the organization's business plan, thoroughly understanding the target audience, and setting clear and measurable goals. The strategy should source engaging stories and media to share on social media platforms and integrate efforts across departments. It also stresses the importance of maintaining a consistent brand identity or "look and feel" across all online presences. Regular measurement and analysis of key performance indicators is key to assessing impact and adapting the strategy over time. The top ten tips highlighted include aligning social media with the business, knowing the audience, setting goals and metrics, integrating efforts, maintaining branding, and continually measuring and improving performance.
Social Media Presentation Ulc Jan 12 2010Axyjam LLC
This document outlines the agenda and content for a Union League Club Entrepreneur Group discussion on social media. The discussion covers definitions of social media, types of social media platforms, how businesses can use social media, best practices for starting a social media process, benefits and downfalls of social media, and examples of how different companies use social media. The goal is to educate attendees on utilizing social media for business purposes.
Social Media and Content Marketing at Minnesota Academy of Nutrition and Diet...Sarah Kuglin
This document is a presentation slide deck on social media and business from Sarah Kuglin of Redwood Valley Technical Solutions. The presentation discusses how social media allows for online conversations, and how businesses can use goals, objectives, strategy, and measurement to leverage social media for relationship building and content marketing that converts followers into customers. Tips are provided on content creation, engagement, management tools, and measuring social media effectiveness.
Designing volunteer recruitment campaigns. What can creativity and design do ...Diana Albarran Gonzalez
This document provides guidance on designing effective volunteer recruitment campaigns using creativity and design thinking. It discusses the importance of creativity in solving problems, defines design and design thinking, and recommends researching audience needs to develop targeted personas. The document also suggests mapping the volunteer experience to identify touchpoints and create clear messaging. Finally, it emphasizes the importance of engagement on social media and always acknowledging and thanking volunteers.
Intro to Social Media (WPSP 2012 Summer Institute)Amy Tennison
This document provides an introduction to social media and strategies for developing an effective social media presence. It discusses what social media is, how organizations can leverage social media to support causes and movements, and examples of successful social media campaigns. It then outlines tips for building a social media plan, including starting by listening, identifying relevant platforms, developing compelling content, engaging influencers and fans, and maintaining a personal brand. Resources and tools for implementing each step of a social media strategy are also provided.
Communications getting attention & enhancing your reputationDeborah Spector
You're doing amazing work, but no one seems to know! Today's session is designed to help you streamline & coordinate your communications and develop a communications plan. Communications planning helps you define how you communicate with your various audiences. Any questions please contact deborah@creative-si.com.
Similar to Listening & Storytelling for Nonprofits (20)
This document provides an overview of social media engagement strategies and best practices. It discusses why companies should use social media to increase awareness, build relationships, and gain insights. It then covers basics of engagement like identifying target audiences and goals. Specific tactics are outlined for Twitter, like including links and hashtags. Statistics show elements that increase retweets and engagement. Instagram and Pinterest strategies are also reviewed. The document emphasizes using social data and analytics to drive business decisions and marketing. It profiles a social media monitoring platform that provides engagement, analysis and reporting tools.
Writing for Social Media: Engagement Strategies for Content ManagersSpiral16
http://spiral16.com Eric Melin from Spiral16 -- a social media and online monitoring software and services company -- outlines the best strategies for companies to build awareness and trust through social media. This presentation contains statistics and tactics for engaging on Twitter, as well as content ideas for blogging and important, specific advice on making sure that your message reaches the right people at the right time -- maximum relevancy.
All of these strategies can be applied across multiple social media platforms, although much of the talk has specific tips specifically for Twitter, since the bar to engaging strategically on that platform can be unusually high.
Monitoring & Measuring Social Media - A Practical GuideSpiral16
http://spiral16.com Internet and social media monitoring can yield valuable insight and actionable intelligence that drives business forward. One of the most common applications for social listening and measurement is brand management, but there's so much more to be gained in so many different areas.
This presentation from Eric Melin of Spiral16, given at the Helzberg Entrepreneurial Mentoring Program (HEMP) Retreat on Nov. 15, 2013, spotlights the basics of social listening and measuring for a number of different uses, including competitive intelligence, industry research, market research, lead generation, customer service, crisis management, and campaign/product/service monitoring. Each practical application has a case study/example to make it easier to apply the concepts to your own business.
There is no one-size-fits all solution for social media ROI, so each company has to take a customized approach based on their own specific goals and objectives. Tying your social media program into the business goals of your company or brand is the foundation for success. Companies today simply cannot survive without metrics, objectives, analytics data and actionable information.
Find out what kind of opportunities there are for your brand, agency, or business in the wide-open field of Internet tracking and social media monitoring.
http://www.spiral16.com Spiral16 product architect Aaron Weber presented this keynote at DST Systems' 2012 Transfer Agency Executives' Forum in Dallas, TX on Nov. 7, 2012. Big data is a big buzzword right now, but what does it really mean? Big data allows companies to identify trends, target customers more efficiently, run predictive analysis (see Nate Silver for recent proof), and make better use of what you already know.
No one industry has the market cornered on big data. Financial services, healthcare, retail, politics, and marketing can all benefit from aggregating and analyzing big data.
What is big data? Inevitable. And that's a good thing.
http://www.spiral16.com This step-by-step presentation from Eric Melin and Robert Madison from web monitoring solution Spiral16 goes through the 6 Practical Steps To Creating and Measuring An Effective Social Media Program.
There is a lot of excitement surrounding social media. People are doing very creative things and tying them into business gains. It’s not an exact science, but it is important to tie your efforts into supporting your company’s objectives.
This presentation will help you think about how you can identify business goals, align those goals with a social media program, establish benchmarks, set realistic targets, and measure KPIs to determine success. After it's all said and done, you can look at results and find ways to improve.
Boulevard Brewing Co. Social Media - The Tale of the AleSpiral16
Boulevard Brewing Company's recent explosion of interest over their Christopher Elbow Chocolate Ale presented many marketing challenges, especially in terms of digital strategy and social media. This presentation looks at the Boulevard social strategy as a whole, while Spiral16 provided our data-driven interpretation of what the crisis actually meant for the Kansas City-based brewer when retailers ran out of commercially available Chocolate Ale almost immediately. This presentation was given at the Taste, Tweet, Meet with Boulevard Brewing Company, sponsored by SociaI:IRL.
http://www.spiral16.com Social media ROI is tough to calculate because its a financial metric, and social media's value is not inherently financial. But the challenge isn't new -- finding ROI is difficult in other programs and campaigns as well. This presentation gives you 6 steps you can follow to measure an effective social media program.
http://spiral16.com It’s no secret that web and social media monitoring can be useful for any business looking to monitor their brand or competitors, but how does this game-changing form of communication relate to politics and government agencies?
This presentation explores:
* How crucial social media monitoring is for tracking political campaigns
* How social media can be leveraged at all levels of government
How to Get a Grasp on ROI for Social MediaSpiral16
http://spiral16.com Realizing ROI for social media company initiatives is challenging because there the medium itself isn't purely financial, yet ROI is a financial metric. There is no ROI calculator that works for every company, but this presentation will help you wrap your head around the big picture, and get you thinking clearly about how you can calculate social media ROI for your business.
What's the big deal about Internet monitoring? If you want to know more about web and social media monitoring and the value to your business, Spiral16 has very short presentation.
The document discusses return on investment (ROI) for social media marketing. It provides examples of goals companies may want to achieve through social media, such as increasing sales or attracting new employees. It also distinguishes between diagnostic metrics that show how campaigns are progressing and objective metrics like sales that show if goals are achieved. Finally, it provides examples of how some companies have measured ROI from their social media efforts.
Measuring Influence: The Value of 3D Data VisualizationSpiral16
You’ve seen the graphics—a cluster of colored spheres with seemingly random connections between them, spread out in empty space like a spider’s web. In actuality, it’s not random at all, but a 3D visual map of the links between the key influencers on the Internet talking about your brand. This session will help you understand how to identify the most influential conversations, measure the brand reach of a message, and understand where positive and negative “hot spots” are within your ecosystem. Before you engage with key influencers, you have to first determine how to prioritize your engagement opportunities, and visual mapping is a great place to start.
This document discusses the rise of social media and its impact on communication and branding. It notes that 75% of U.S. adult internet users use social technology, Twitter has grown over 3,000% in the past year, and 120,000 blogs are launched daily. It emphasizes that brands must now engage in social media as consumers expect companies to be present and interact with them online. It advises companies to listen to what is being said about their brand, engage authentically with fans and customers, and continuously monitor social media to understand their online reputation and conversations.
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxEduSkills OECD
Iván Bornacelly, Policy Analyst at the OECD Centre for Skills, OECD, presents at the webinar 'Tackling job market gaps with a skills-first approach' on 12 June 2024
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
2. Spiral16 Overview
Spiral16 provides a robust software platform with
customized services for Internet tracking, analysis, and
reporting.
Spiral16 gives companies the key insights they need
from the web and social media to make smarter
decisions and gain a competitive edge.
12/5/2012 #SocialIRL
2
3. Nonprofit Opportunity
• Online fundraising continues to
grow with 73% of organizations
raising more in 2011 than 2010
• Online giving continues to grow
fastest for small organizations
• Advocacy continues to play a
key role in online engagement
- 2012 Convio Online Marketing Nonprofit Benchmark Index™ Study
12/5/2012 #SocialIRL
3
4. Start With What You Know
You’ve identified your
organization’s goals already.
Nonprofit goals Social media program Success
Now think about how you can
achieve those goals through a social
media program.
12/5/2012 #SocialIRL
4
6. Social Media is a Component
Use it to support your existing
organizational strategy.
• Create a structure for your program based on the
unique needs of your nonprofit.
• Build it from the ground up.
• The more customized, the better.
• Social media does not support every goal effectively.
12/5/2012 #SocialIRL
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7. Social Media Isn’t Free
It takes valuable time.
You need human resources for:
Planning
Content creation
Monitoring
Measurement
Analysis
Creative insight
…and more.
12/5/2012 #SocialIRL
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8. Tools Are Not Strategies
• Twitter
• Facebook Being active on
• Blogs these platforms is
• Forums only important
• YouTube if
• Foursquare using them helps
• Instagram you reach your goal.
• Pinterest
• LinkedIn
12/5/2012 #SocialIRL
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10. The First Step is Listening
• Monitor mentions of your organization,
common abbreviations
• Look for mentions of your events
• Monitor keywords around your cause or issue
• Find mentions of your executives
• Identify how far your other campaigns’ reach is
• Learn from language, strategies of similar
nonprofits
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11. Insights From Listening
• Where are people talking about you and what
are they saying? Identify advocates.
• Is there a community built up around your
events? Should you create one?
• Who’s talking about your cause? Can you forge
a partnership?
• What is the sentiment surrounding your CEO?
• Where have you or others’ similar campaigns
succeeded/failed?
12/5/2012 #SocialIRL
11
12. Data Drives the Strategy
Listening allows you to identify opportunities.
Knowing the online space will inform how you
build every facet of your social media program.
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14. Practical Applications for Social Media
- Blackbaud , Social Media Learning Series: Marketing Communication
15. Research Community Around
Your Issue/Topic
Using keywords that relate
to the issue and NOT the
organization, the client could
see where to prioritize
engagement.
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16. Research Your Digital Footprint
Using organization-
related keywords, the
client was able to
compare the volume of
the issue vs. the
organization itself.
They found that online
forums contained tons
of discussion.
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17. Prioritize Engagement
Blogs made up 46% of online
activity. The challenge for any
organization regarding blog
engagement is TIME.
It’s important to figure out which
blogs merit the effort and time of
the team. While every blogger is
important and every voice
counts, some voices are more
powerful than others.
12/5/2012 #SocialIRL
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18. How to Engage?
People will forget what you said.
People will forget what you did.
But people will never forget how
you made them feel.
- Maya Angelou
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21. Storytelling Tips
Nonprofit stories have the unique ability to allow people
to feel and want to be a part of something bigger.
• Think about the stories that surround your mission.
• Share inspiring stories at meetings.
• Create an organizational story bank to record them.
• Be patient. The best stories aren’t always the ones that
jump out at you. Sometimes the real stories are the
ones you only notice after interacting with people
several times.
http://www.socialbrite.org/
12/5/2012 #SocialIRL
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22. Telling a Story With Pictures
May/June 2012
Site Assessment
Trip to
Guatemala
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23. Challenge: Explaining What We Do
What works better? This:
About
Our PASSION is to make a difference! Engineers Without Borders-
USA: Sunflower State Professionals is a non-profit humanitarian
organization of Kansas professionals established to support
community-driven development programs worldwide.
Mission
EWB-USA supports community-driven development programs
worldwide by collaborating with local partners to design and
implement sustainable engineering projects, while creating
transformative experiences and responsible leaders.
12/5/2012 #SocialIRL
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25. Reach = # of people who have seen post
Engaged Users = # of people who have clicked on post
Talking About This = # of people who shared, liked, commented
Virality = % of people who have created a story from post
Late April/Early May Daily Averages:
Reach: 78
Engaged Users: 3.7
Talking About This: 1.8
Virality: 3.1%
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30. Daily Averages for Guatemala Photo Album:
Reach: 355 (+277 people)
Engaged Users: 116 (+112.3 people)
Talking About This: 26 (+24.2 people)
Virality: 7.2% (+4.1%)
Photos introduce then reinforce the message of the group and
… humanize both the organization and the Ch’orti’ Maya.
12/5/2012 #SocialIRL
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31. Before & After Photo Album Stats
700
Matasano photo album begins
600
500
Daily People Talking About This
400
Daily Page Engaged Users
300
Daily Total Reach
200
Daily Viral Reach
100
0
5/2/12
5/7/12
6/1/12
6/6/12
4/22/12
4/27/12
5/12/12
5/17/12
5/22/12
5/27/12
6/11/12
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32. Ideas for Video Storytelling
• Use video for emotion and motion.
• Keep it simple and short—break longer stories into
shorter ones, each with their own arc.
• Leave statistics out of videos.
• Don’t fear the close-up. Exaggerate emotion for the
audience.
• The best videos go beyond tragedy – moving
forward to transformation – to create hope.
• Watch other videos for inspiration.
http://www.socialbrite.org/
12/5/2012 #SocialIRL
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34. 4 Steps
1. Connect the string of facts to find the
story.
2. Push beyond the facts. Tell a simple
truth of your organization and/or
humanity. Get creative.
3. Think of the difference you make as a
movie—with a beginning, middle and
end.
4. What is catalytic? What brings people
together?
- Dan Portnoy, The Non-Profit Narrative
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36. Using the 4 Steps
1. Facts: Passat demo – nice house, family, children of the
70s. Benefit: remote start.
2. Push beyond the facts: Passat makes people feel good
about themselves, can create special moments with your
family.
3. Beginning: Kid with imagination. Middle: Kid struggles to
feed imagination. End: Kid succeeds and is stunned!
4. Truth about being human: Imagination rewarded:
Moments like this bring people closer together.
12/5/2012 #SocialIRL
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37. Social Media Case Study
Storytelling & Call to Action
The Goal: The Hurdle: A two-step
Win the contest registration process & single-
to open for vote limit.
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38. Social Media Case Study
Storytelling & Call to Action
Goal: Get more online votes than the other four bands.
Strategy: Mobilize friends and family to spread the word on
Facebook/Twitter
Assets: Links to our music, blogs on my site, band site
Problems: Voters have to register as a FoxFanatic first and
confirm through their email. Then they could only vote once.
Not easy to explain, too many steps, not easy-to-share
instructions.
Bottom Line: We needed to tell a story that would resonate
enough to make strangers want to register, vote, and share.
12/5/2012 #SocialIRL
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39. 4 Steps
1. Facts: The Dead Girls are big KISS fans and would
make an excellent opener.
2. Push beyond the facts: They are all huge KISS
fans, have been since they were kids. Help make a
dream come true.
3. Beginning: 7-year-old kid dresses up as KISS.
Middle: KISS inspires him to play music, which he
does for almost 20 years. End: Give the story a
happy ending.
4. Truth about being human: As cheesy as it
sounds, you can make a dream come true.
12/5/2012 #SocialIRL
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40. How to Make Story Resonate?
It’s a good story, but how
do you tell it?
Saying
“Please vote for us!”
With pictures of the band
an mp3s of the music
ain’t gonna
do it.
12/5/2012 #SocialIRL
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41. Visuals Make the Story
Eden Prairie, MN at Granny’s House
We had yet to hear KISS'
music, but I knew them
from the KISS cards I had
gotten at the grocery
store.
So we lip-synced and
mimed our "instruments"
to the only 45 record I
had--Glen Campbell's
"Rhinestone Cowboy."
12/5/2012 #SocialIRL
41
42. Tapped Into Nostalgia
and Basic Human Emotions
We knew the Space
Ace, Catman, and
Demon, but no one
wanted to be Paul Stanley
cuz he only had a star on
his face and we didn't
know his name (It was
Starchild!).
Our cousin Julie had to
take his role, it was
decided, and we called
his character
"Poopyman."
12/5/2012 #SocialIRL
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43. Put a Face on the Campaign
(Or a Blank Slate Anyone Could Identify With)
Placemats for
drums, crayons for sticks,
Lite Brite logo:
Ready to rock!
12/5/2012 #SocialIRL
43
45. Thank you —
Let us know how we can help!
Eric Melin
@SceneStealrEric
@Spiral16
Editor's Notes
An organization looking to upgrade its major donors probably needs to invest time in one-on-one conversations rather than assumesocial media can handle that challenge.