Practical tips to measure the success of your social media strategy @chrisboyer LLC
As a communicator, you know the importance of using social media, but have you mastered how to measure the success of your efforts? Knowing how your social media efforts impact the bottom line is not only important, it’s imperative. How do you measure the return on a tweet or Facebook post.
http://www.spiral16.com This is an updated version of the Social Media for Nonprofits: Listening, Setting Goals, Storytelling presentation from Spiral16's marketing/communications manager Eric Melin. It focuses on starting with a goal-oriented foundation for your social media strategy, covers tips for online listening, and goes into the steps for telling effective stories that will connect people with your mission.
A strong grants program can be the key to a sustainable nonprofit organization. Grants are the funding of many organization's operating expenses and special programs, allowing donors to donate to funds that are critical to the expansion of your mission. So how does your organization find, and keep, these types of grants? Cindy Adams, CEO of GrantStation.com joins Jeffrey Sobers, Senior Product Marketing Manager for Blackbaud's Financial Solutions to discuss how you can create a strong grants program at your nonprofit. This discussion will include recent trends from GrantStation's State of Grantseeking Survey, tips to writing award winning proposals, and how to leverage GrantStation and The Financial Edge to develop a strong grants program.
Back to Basics: Developing a Social Media Strategy for Your Organization
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take hold of your communications plan and start afresh. This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit --- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
http://www.spiral16.com This is an updated version of the Social Media for Nonprofits: Listening, Setting Goals, Storytelling presentation from Spiral16's marketing/communications manager Eric Melin. It focuses on starting with a goal-oriented foundation for your social media strategy, covers tips for online listening, and goes into the steps for telling effective stories that will connect people with your mission.
Practical tips to measure the success of your social media strategy @chrisboyer LLC
As a communicator, you know the importance of using social media, but have you mastered how to measure the success of your efforts? Knowing how your social media efforts impact the bottom line is not only important, it’s imperative. How do you measure the return on a tweet or Facebook post.
http://www.spiral16.com This is an updated version of the Social Media for Nonprofits: Listening, Setting Goals, Storytelling presentation from Spiral16's marketing/communications manager Eric Melin. It focuses on starting with a goal-oriented foundation for your social media strategy, covers tips for online listening, and goes into the steps for telling effective stories that will connect people with your mission.
A strong grants program can be the key to a sustainable nonprofit organization. Grants are the funding of many organization's operating expenses and special programs, allowing donors to donate to funds that are critical to the expansion of your mission. So how does your organization find, and keep, these types of grants? Cindy Adams, CEO of GrantStation.com joins Jeffrey Sobers, Senior Product Marketing Manager for Blackbaud's Financial Solutions to discuss how you can create a strong grants program at your nonprofit. This discussion will include recent trends from GrantStation's State of Grantseeking Survey, tips to writing award winning proposals, and how to leverage GrantStation and The Financial Edge to develop a strong grants program.
Back to Basics: Developing a Social Media Strategy for Your Organization
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take hold of your communications plan and start afresh. This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit --- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
http://www.spiral16.com This is an updated version of the Social Media for Nonprofits: Listening, Setting Goals, Storytelling presentation from Spiral16's marketing/communications manager Eric Melin. It focuses on starting with a goal-oriented foundation for your social media strategy, covers tips for online listening, and goes into the steps for telling effective stories that will connect people with your mission.
Presentation given in Vancouver on April 18th, 2012 on Social Media with Elijah van der Giessen, Koodonation and Microvolunteering with Jennifer Robertson, and Fundchange and Crowdfunding with Paul Dombowsky.
When you combine the concept of outsourcing with the power of Internet-connected individuals, you have Crowd Sourcing. Companies are using crowd sourcing to raise funds for a start-ups, get product ideas for the next line of merchandise, and to solve problems that seem too big for the organization.
How can your company utilize crowd sourcing? In this workshop we will explore the following “crowd” topics and discuss how you can take advantage of this new technology-enabled workforce:
• Crowd Funding and Capital Raising
• Crowd Creativity and Idea/Content Generation
• Crowd Wisdom, Problem-solving and Decision-making
• Crowd Work
We’ll also discuss how to get your organization “crowd sourcing ready” so that when you find the right problem for this solution, you can jump right in with confidence.
Learning Objectives
What is CrowdSourcing and how can it apply to your business
How to use the “crowd” to get new ideas and designs for your organization
How CrowdFunding can be used to raise capital for research and development
Ideavibes and Urban Resilience - Crowdsourcing for Citizen Engagement and Ope...Ideavibes | Paul Dombowsky
Ideavibes and Urban Resilience ran a workshop in Calgary to participants from the City, Public Institutions, environmental groups, etc. with a focus on helping them utilize crowdsourcing in their citizen engagement and open innovation initiatives.
Presentation given on Feb 24/2011 at CSI in Toronto to Charities and Non-Profits on the topics of Social Media and Crowdfunding. Attention was paid to Fundchange as a new crowdfunding initiative in Canada sponsored by TELUS.
Slides (with notes) from Keynote address delivered July 20, 2018 to the 2018-19 National Digital Stewardship Art Cohort at the Philadelphia Museum of Art. Framing digital transformation and positive disruption through the lens of digital stewardship, systems thinking and The Innovator's Dilemma.
Arab Women in Computing & IT - Challenges & OpportunitiesRama Chakaki
The Arab Women in Computing Association is working on a research for the region. This presentation stated the challenges and showcased solutions happening on the ground.
Presentation given in Vancouver on April 18th, 2012 on Social Media with Elijah van der Giessen, Koodonation and Microvolunteering with Jennifer Robertson, and Fundchange and Crowdfunding with Paul Dombowsky.
When you combine the concept of outsourcing with the power of Internet-connected individuals, you have Crowd Sourcing. Companies are using crowd sourcing to raise funds for a start-ups, get product ideas for the next line of merchandise, and to solve problems that seem too big for the organization.
How can your company utilize crowd sourcing? In this workshop we will explore the following “crowd” topics and discuss how you can take advantage of this new technology-enabled workforce:
• Crowd Funding and Capital Raising
• Crowd Creativity and Idea/Content Generation
• Crowd Wisdom, Problem-solving and Decision-making
• Crowd Work
We’ll also discuss how to get your organization “crowd sourcing ready” so that when you find the right problem for this solution, you can jump right in with confidence.
Learning Objectives
What is CrowdSourcing and how can it apply to your business
How to use the “crowd” to get new ideas and designs for your organization
How CrowdFunding can be used to raise capital for research and development
Ideavibes and Urban Resilience - Crowdsourcing for Citizen Engagement and Ope...Ideavibes | Paul Dombowsky
Ideavibes and Urban Resilience ran a workshop in Calgary to participants from the City, Public Institutions, environmental groups, etc. with a focus on helping them utilize crowdsourcing in their citizen engagement and open innovation initiatives.
Presentation given on Feb 24/2011 at CSI in Toronto to Charities and Non-Profits on the topics of Social Media and Crowdfunding. Attention was paid to Fundchange as a new crowdfunding initiative in Canada sponsored by TELUS.
Slides (with notes) from Keynote address delivered July 20, 2018 to the 2018-19 National Digital Stewardship Art Cohort at the Philadelphia Museum of Art. Framing digital transformation and positive disruption through the lens of digital stewardship, systems thinking and The Innovator's Dilemma.
Arab Women in Computing & IT - Challenges & OpportunitiesRama Chakaki
The Arab Women in Computing Association is working on a research for the region. This presentation stated the challenges and showcased solutions happening on the ground.
Source is the home of lean thinking - this edition we cover approaches to building in house lean learning capabilities to sustain organisational chnage
SEO At The Intersection of Social MediaJohn Thyfault
Everyone has heard about the rise of social media and how the search engines are incorporating social media signals into how they rank sites. This has created confusion on how to create and share website content to make your site visible in the search engines.
The attendee will get concrete tactics to bring the search and social teams together to craft a stronger, more coherent content strategy that builds off the strengths of both.
The attendee will learn how to:
• Interpret social media conversations to understand your audience and what content they are looking for
• Using advanced keyword modeling to both understand your audience and discover their needs
• Using search to drive topics for discussion when creating blogs, tweeting and posting to Facebook and Linkedin
• Using search and social together to drive marketing decisions, messaging and positioning for the range of your company’s products
Lesson made for Software Engineering course at Roma Tre University.
An overview of how the social media are spreading all over the web connecting people toghether and empowering their conversations
Adding Social Media to Your Marketing Plan4Good.org
Around every corner you turn these days we hear about social media, bloggers, social networking. The list goes on and on. Using social media is just one tool for developing your organization’s fundraising and marketing strategies. Social media is an entry point and can be used as part of a larger plan to help you achieve your funding goals. Learn from existing success models about how organizations can raise tens of thousands and even millions of dollars through social media. Social media is here to stay. Taking some time to learn more about the multi-channel use of marketing your organization can have a long-term impact on the knowledge about and success of your mission.
digital user trends - as users get more savvy and have more tools and info at their disposal, advertisers need to change they way they interact with them.
A Women Entrepreneurs Breakfast Roundtable” seminar hosted at the Latham & Watkins office in Dubai, examined challenges and opportunities for women entrepreneurs in the Arab World
An online presentation to a group of 100 Syrian Freelancers. What customers expect, essentials freelancers should consider, reasons to become a freelancer.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
1. social media - for business
Sat - Nov 17 - 2012
Sharjah Business Women Council
@rchakaki
Thursday, December 6, 12
2. about.me/rchakaki
@rchakaki
rama.chakaki.com
slideshare.com/rchakaki
DubaiEye103.8 Wed. 12-2
@barakabits
There are three things extremely hard:
Steel, a Diamond & to know oneself.
- Ben Franklin
Thursday, December 6, 12
4. Key Learning
Objectives
• Understand the key differences
between social media and traditional
media.
• Gain practical knowledge required to
build objectives and a social media
strategy.
• Select the relevant social media
platforms to begin engaging your
stakeholders.
• Gain knowledge of basic back -
office systems supporting
accounting, productivity, fundraising
and client management.
• Learn about online software service
providers of back-office systems
using Web 2.0 tools.
Thursday, December 6, 12
5. Ice-breaker - socialize
• random fact about you
• one fun reason you want to learn about social media
• a fact about your business idea the world would be interested in knowing
• something you heard about social media you find interesting
Thursday, December 6, 12
6. UNICEF
free the UNICEF
children
bullying
Thursday, December 6, 12
8. what makes a “Social” entrepreneur
Methodology borrowed
Self Target
new
socialized
Values
Thursday, December 6, 12
9. the basics hold on to your seats!
Thursday, December 6, 12
10. Social Media is..
• an umbrella term that defines the various activities that integrate technology,
social interaction and the construction of words, pictures, videos, audios and
software applications.
• people having conversations online
• conversations powered by
• blogs, RSS, microblogs, widgets, podcasts, video sharing sites, virtual
worlds, wikis, social networks, message boards
Thursday, December 6, 12
21. UAE – Teen Survey Results
• Teens are among the highest user population
• 20+ hours per week on social networking
• Most popular sites:
• Facebook
• YouTube
• Twitter
• Pinterest
• social gaming
Thursday, December 6, 12
22. UAE - Teen Survey Results
• Teens indirectly spend 350
billion USD
• They have an average of 53
online friends
• They are greatly influenced by
online trends
• They ignore online ads
Thursday, December 6, 12
30. it is mobile
• You will have your social media
channels with you all the time –
and it will be location based.
• The estimated mobile market is
3.3 billion US Dollars in 2013.
Thursday, December 6, 12
35. over 15 m people have watched the video on YouTube,
estimated to have generated over $150 m worth of exposure for the company.
Thursday, December 6, 12
54. The recipe for social media success
Seed Users and content – provided by host.
• Content • Experience
• Video • in media
• Audio • in software
• Text • in business
• Applications • in user behavior
• Relevant • online & off-line
• Useful • Marketing
• Users • Off-line Events
Thursday, December 6, 12
57. plan A to Z think big - plan bigger
Thursday, December 6, 12
58. data
process feedback data analysis
gathering
stakeholders message channels
your strategy
strategy &
budget
building vision timelines
blocks
Thursday, December 6, 12
59. define your vision &
discuss them with your stakeholders
goals
Thursday, December 6, 12
61. our region on the
web
• rapid consumption of new
social media tools
• learning to co-create
• learning from the web
• disconnected realities - digital
& non
• thirsty for positive content?
Thursday, December 6, 12
65. shorter - faster - more relevant
Hyper-
connectivity
shorter Hyper-
attention transparency
spans
the micro cycle
Miniaturization
of content, Fragmentation
products, and of demand
services and supply
Thursday, December 6, 12
66. conclusion - the macro of micro
• CRAFT a strong narrative and have it reverberate across social news streams.*
• SHRINK
• format
• time
• distribution
• authority
• ENGAGE
Thursday, December 6, 12
67. drive traffic from various channels to your site
Thursday, December 6, 12
68. Ripple effect - drive traffic back to your domain
Thursday, December 6, 12
69. Channels
Targets & Timelines
Target Launch Phase I Phase II Phase III Phase III+
Monthly Labor Market Trends Report (MLMTR) 1 3 3 3 2
Quarterly Supplement - Sector specific 1 1 1 1
Social Media
Reports
Blogs 5 monthly 5 15 15 15 15
Tweet
Site Membership
FB membership
Linked-in
Press Releases 4 1 1 1 1
PR Events 3 1 1 1
TV 3 1 1 1
Radio 3 1 1 1
Off-line activities
Thursday, December 6, 12
70. prioritize!
• HTML Mail
• website content
• blog
• viral video
• Tumblr
• twitter stream
• fb page
• pinterest boards
• linked-in groups
• wikipedia content
• stumble-upon pages
• sponsorship
• advertising
Thursday, December 6, 12
71. document
fundraising notes sharing photo stream accounting
sharing
--- --- --- ---
---
first giving evernote flicker xero
dropbox
thought niche social
crowdsourcing credibility video
leadership blog community
--- --- ---
--- ---
indigogo wikipedia vimeo
wordpress ning
visual social HTML eMail
slide sharing productivity tool analytics
network ------
--- ------ ---
--- campaign
slideshare social text raven tools
pinterest monitor
mass social communication professional
network
---
channels social network
---
crm
----
instant news
----
facebook
& tools linked-in
centric CRM twitter
Thursday, December 6, 12
72. Revised
• Understand the key differences
between social media and traditional
media.
• Gain practical knowledge required to
build objectives and a social media
strategy.
• Select the relevant social media
platforms to begin engaging your
stakeholders.
• Gain knowledge of basic back -
office systems supporting
accounting, productivity, fundraising
and client management.
• Learn about online software service
providers of back-office systems
using Web 2.0 tools.
Thursday, December 6, 12
73. References
• eCommerce - Middle East (Marka VIP) http://markavip.com.website-information.info/
• Lawyers online - http://www.lawsitesblog.com/2012/08/aba-survey-shows-growth-in-lawyers-social-media-
use.html
• public parts - book
• 9 Best Social media campaigns ever - http://au.smallbusiness.yahoo.com/photos/photo/-/14805271/the-7-best-
social-media-campaigns-ever/14805278/
• Best Social Media News Reference - mashable.com
• social media landscape - http://tommytoy.typepad.com/tommy-toy-pbt-consultin/2011/12/4-megatrends-in-
social-media-and-social-business.html
• karen the bus monitor - forbes - http://www.forbes.com/sites/toddessig/2012/06/25/donations-to-karen-klein-
bullied-bus-monitor-pour-into-crowd-funding-site/
• Online people classification - http://tommytoy.typepad.com/tommy-toy-pbt-consultin/2011/07/what-is-social-
media-the-history-of-social-media-and-the-social-media-ecosystem.html
Thursday, December 6, 12