A brief introduction to the idea of using social media and the internet to tell stories through the medium of film and television. The slides are a collection of ideas and references that are useful for anyone working with narrative, storytelling and writing for various mediums. Andrew McAvinchey with slides and links from many sources including Stephanie Spiro who provided the slides on Twitter use
PR & Marketing for Small Game Studios - IGI "The Future is Bright" Conference...Julien Wera
This is an "updated-for-slideshare" version of a 30-minutes conference I gave at the "Future is Bright" conference organized by the Icelandic Games Industry organization in March 2012 at Reykjavik.
It touches lightly on key tips for small video game studios to be more visible on the media scene, and understand better what they deal with as they start promoting their games internationally.
Lionel Menchaca, Dell's Chief Blogger, talks about how to do corporate blogging the right way. Find out how a sound blogging strategy can enable a company to effectively engage its audience, serve as a robust platform for rich media content, and provide ongoing value.
Understanding how digital has changed brand measurement; Latest trends in measuring social media initiatives to gauge the effectiveness of digital branding programs; A KPI-based measurement methodology (with examples from companies);
Deep dive case study on how measurement analysis changed a telecommunications company's branding approach; Understanding big data and the future of measurement
The document summarizes IBM's use of social media for marketing purposes. It discusses IBM's goals in using social media to gain insights, increase conversations about IBM, build advocacy, and empower social media strategies worldwide. It provides examples of how IBM listens to customers, integrates social conversations on its website, creates and aggregates social content, and makes IBM experts visible online. It also outlines a maturity model for applying the "4Ps" (People, Processes, Platforms, Policies) across IBM to enable social engagement at tactical, adoptive and transformative levels.
This document provides an introduction to using social media for small businesses. It discusses how social media has evolved from Web 1.0 to Web 2.0 to Web 3.0, allowing for more user interactivity and user-generated content. The document defines social media and differentiates it from traditional media. It provides examples of popular social media tools and discusses how social media differs from traditional media in encouraging discussions and shared meanings. The document also outlines the power of social media and citizen marketers, and provides tips for small businesses to build online communities and measure their social media efforts.
The rise of social media has changed the way we interact with the media. Direct access to reporters and editors has never been easier, and the ability to find PR opportunities has evolved as well. But with this new way of communicating comes some danger. A quick Google search can turn up information about your company that you might not even know is out there and if a reporter stumbles across it or if it’s shared to a large network of followers, then what?
You’ll learn:
--The ground rules – what has changed in PR thanks to social media and what has stayed the same
--How to best use social media for PR efforts – and the differences between each social network when it comes to PR
--Real-world case studies of both successful PR campaigns and those that didn’t go so well
--Tools that can help you manage your PR efforts
For questions or details email lvickrey@clearedgemarketing.com or call 312.731.3149.
This document defines social media and discusses its importance. Some key points made:
1. Social media allows for open conversations between individuals including customers, donors, employees and more. It is organic and complex.
2. Examples of social media platforms are given like social networks, blogs, video/photo sharing and more. Word of mouth is becoming more influential than traditional marketing.
3. Companies can effectively engage in social media by influencing conversations, delivering great customer service, and being transparent. The 10 keys to success in social media are also outlined.
Social Media Strategy @ IBM: Programs & ResourcesDelaney Turner
For IBM, social goals are business goals. The IBM social strategy aims to increase employee engagement, improve the IBM client experiences and drive financial results by enabling social engagement with customers, influencers and communities of interest.
PR & Marketing for Small Game Studios - IGI "The Future is Bright" Conference...Julien Wera
This is an "updated-for-slideshare" version of a 30-minutes conference I gave at the "Future is Bright" conference organized by the Icelandic Games Industry organization in March 2012 at Reykjavik.
It touches lightly on key tips for small video game studios to be more visible on the media scene, and understand better what they deal with as they start promoting their games internationally.
Lionel Menchaca, Dell's Chief Blogger, talks about how to do corporate blogging the right way. Find out how a sound blogging strategy can enable a company to effectively engage its audience, serve as a robust platform for rich media content, and provide ongoing value.
Understanding how digital has changed brand measurement; Latest trends in measuring social media initiatives to gauge the effectiveness of digital branding programs; A KPI-based measurement methodology (with examples from companies);
Deep dive case study on how measurement analysis changed a telecommunications company's branding approach; Understanding big data and the future of measurement
The document summarizes IBM's use of social media for marketing purposes. It discusses IBM's goals in using social media to gain insights, increase conversations about IBM, build advocacy, and empower social media strategies worldwide. It provides examples of how IBM listens to customers, integrates social conversations on its website, creates and aggregates social content, and makes IBM experts visible online. It also outlines a maturity model for applying the "4Ps" (People, Processes, Platforms, Policies) across IBM to enable social engagement at tactical, adoptive and transformative levels.
This document provides an introduction to using social media for small businesses. It discusses how social media has evolved from Web 1.0 to Web 2.0 to Web 3.0, allowing for more user interactivity and user-generated content. The document defines social media and differentiates it from traditional media. It provides examples of popular social media tools and discusses how social media differs from traditional media in encouraging discussions and shared meanings. The document also outlines the power of social media and citizen marketers, and provides tips for small businesses to build online communities and measure their social media efforts.
The rise of social media has changed the way we interact with the media. Direct access to reporters and editors has never been easier, and the ability to find PR opportunities has evolved as well. But with this new way of communicating comes some danger. A quick Google search can turn up information about your company that you might not even know is out there and if a reporter stumbles across it or if it’s shared to a large network of followers, then what?
You’ll learn:
--The ground rules – what has changed in PR thanks to social media and what has stayed the same
--How to best use social media for PR efforts – and the differences between each social network when it comes to PR
--Real-world case studies of both successful PR campaigns and those that didn’t go so well
--Tools that can help you manage your PR efforts
For questions or details email lvickrey@clearedgemarketing.com or call 312.731.3149.
This document defines social media and discusses its importance. Some key points made:
1. Social media allows for open conversations between individuals including customers, donors, employees and more. It is organic and complex.
2. Examples of social media platforms are given like social networks, blogs, video/photo sharing and more. Word of mouth is becoming more influential than traditional marketing.
3. Companies can effectively engage in social media by influencing conversations, delivering great customer service, and being transparent. The 10 keys to success in social media are also outlined.
Social Media Strategy @ IBM: Programs & ResourcesDelaney Turner
For IBM, social goals are business goals. The IBM social strategy aims to increase employee engagement, improve the IBM client experiences and drive financial results by enabling social engagement with customers, influencers and communities of interest.
This document summarizes a presentation about driving live attendance for events in the age of virtual options. It discusses that change is inevitable and virtual events have benefits but also drawbacks. A study found people attend virtual events for cost and time savings while live events allow for networking and interaction. The presentation provides tips for using social media strategically and offers solutions for live events like interactive content, gamification, and planned networking activities to keep events engaging.
Using social media strategy in building the corporate brand image is a route a lot of people imagine they know - what with the number of influencers, opinion leaders, trend watchers, and spotters laying claims to so-called virile strategy which generate likes, impressions and conversations. However, that is not all there is to capturing corporate essence in an era of great cynicism. Using Social Media as a route to build corporate stature requires the need to develop and manage strategic partnerships, the monitoring of trends and applications of knowledge from trends in building conversations while measuring the impact of efforts in order to intensify or discontinue a course of action. Beyond this, this presentation attempts a historical perspective of the social media phenomenon as well as platform possibilities looking at the Nigerian context.
This document discusses social media marketing in B2B contexts. It begins by noting that marketing and consumers have changed, with consumers now being emotional, interconnected, and trusting word-of-mouth over ads. It then discusses the importance of social media communities, brand advocates, the intersection of social and mobile, location-based services, and provides several B2B case studies. It emphasizes starting engagement by listening to target groups, identifying brand ambassadors within the company, and gaining management support.
This document discusses the importance of data in social media marketing. It notes that top companies are looking to take their social media initiatives to the next level by benchmarking their performance, creating strategies and tracking progress. It promotes social media brand assessments that analyze areas like content, engagement, and organizational synergy to provide recommendations. Finally, it advertises a free competitive industry report that provides engagement data and content insights about brands to help optimize marketing strategies.
The document provides details about Andrew Chow, including his experience facilitating events and training. It lists his company and education background, awards received, areas of expertise, professional affiliations, and social media presence. Andrew Chow has over 25 years of experience in public relations, social media strategy, and personality profiling. He regularly shares content through various social media platforms and has been featured in over 250 media interviews in the past 7 years.
Zipipop Freud Aalto University Social Media and Business Workshop 25 February...Zipipop Freud
This document provides an agenda and overview for a social media and business workshop hosted by Aalto University. The agenda includes discussions on social media business benefits, Zipipop Freud's Time-based Marketing Model, attitude as a content filter, and various content strategy grids. It also provides a high-level overview of 10 social media benefits for business, including improving brand visibility, customer support, learning and innovation, and business strategy. Key aspects of Zipipop Freud's approach are outlined, focusing on proactive, latent, and reactive engagement. The importance of having the right content, attitude, and aligning values and actions to shape desired perceptions is emphasized throughout the workshop materials.
Media Cloverleaf Presentation to the Asian Marketing Effectiveness Festival, ...David Brain
The document discusses strategies for telling stories across multiple media channels. It outlines the current media landscape, which includes traditional, hybrid, owned and social media. It emphasizes using insights from search and social media to craft stories that are findable and sharable. The goal is to synchronize content across different platforms so the story is amplified to wide audiences and drives high engagement and conversation.
Content Along the B-to-B Decision JourneyComBlu, Inc.
Jamie Mann is a senior marketing manager at Microsoft who runs community and influencer strategies for Microsoft Office and Office 365. Kathy Baughman is the president of social business firm ComBlu, where she helps clients with social engagement, brand advocacy, and social measurement. The document discusses how content can be used across the B2B decision journey, from awareness to purchase to post-purchase, to engage customers and lower support costs. It provides examples of content types, strategies, and metrics at each stage of the journey.
Social Media: How it Fits Into Your Customer Marketing and Retention Strategy...VIPdesk
This document summarizes a webinar on using social media for customer marketing and retention strategies. The webinar was presented by Geoff Nelson and Nick White of Ivy Worldwide and hosted by Mary Naylor, CEO of VIPdesk. It covered topics such as defining social media, engaging influencers, using the right social media tools, and principles for interacting in online communities. The webinar provided strategies for leveraging word-of-mouth marketing and influencers at different stages of the customer journey.
eBrands is a brand design agency based in Sydney. We gave a one hour presentation to a room of HR professionals about how to build, manage and measure employer brand equity using social media. It's a broad presentation.
This document summarizes a presentation on social media. It discusses:
1) What social media is and why businesses should care about it. Social media is about creating conversations, relationships and influencing others, not just pushing messages.
2) How social media can be used throughout an enterprise for marketing, branding, sales, customer service, product development and more.
3) Examples of social media success stories and best practices, including how social networking helped a small company become a vendor for a large global company.
4) Common fears enterprises have about social media, such as loss of control and negative comments, and how to address these fears.
This document discusses how Generation Y and social media are changing how people work and interact. It notes that Gen Y prefers to work in teams, have flexible work arrangements, and learn by doing things their own way rather than in traditional courses. Organizations are increasingly adopting internal social media and collaboration tools to engage younger employees and share knowledge more effectively. The future of work involves bringing social tools into companies, empowering employees with information, and optimizing interactions between people to gain competitive advantages. Transforming into a social business requires adopting new goals, understanding what is happening through social analytics, and creating a culture of trusted relationships and innovation.
The document summarizes Katy Keim's presentation on building brand nations at the Lithium Likes to Loves Tour on September 21, 2011 in New York City. Some of the key points discussed include how engaging customers through online communities can transform them from passive "likes" to active "loves" of the brand, the must-haves of successful brand nations like engagement, scalability, reach, and measurability, and examples from companies like Sephora and Verizon that have built brand loyalty through online customer communities.
This document provides guidance on developing a strategy for incorporating social media into an overall marketing plan. It addresses common perceptions about social media, such as that it takes too much time or does not apply to B2B businesses. The document recommends determining key needs and goals, the amount of time available, and which social media tools best match those priorities. Finally, it suggests creating a focused plan around the selected tools.
The Talking Village - People driven conversational marketing projectsFlavia Rubino
The Talking Village is a great opportunity for Advertising Agencies, Innovation Companies, Media, Research, and ultimately all brand strategists who are looking for ways to engage consumers in an honest and true conversation, and in authentic storytelling about their products. Founded in Italy by F.Rubino, former Global Marketing Director FMCG, with Partner G. Laurita, web strategist & researcher, both very active bloggers.
Dachis Group and Facebook Webinar June 14, 2012Dachis Group
This document summarizes a webinar presented by Erik Huddleston of Dachis Group and Cyril Mathew of Facebook on social media measurement at scale. Some key points discussed include:
- Social media has become mission critical for brands to authentically engage with customers at scale.
- Facebook provides unprecedented reach to audiences and data insights through metrics like likes and comments.
- New tools like Facebook Insights and Pages allow brands to better measure engagement metrics and correlate them with important business outcomes like purchase intent, brand advocacy, and mindshare.
- Dachis Group works with Facebook and brands to extend these tools and insights to measure real-world business performance on social media at large scales.
This document discusses best practices for brands using social media and community management. It recommends that brands take an "ubiquitous brand" approach by coordinating social media strategies across different departments. Brands should dedicate smart, responsive resources to engage with customers, monitor conversations, and respond quickly to issues. The document also provides tips for setting goals, budgets, emergency procedures, and avoiding common mistakes like not engaging fans or providing 24/7 support.
IN THIS SUMMARY
As the U.S. Army faces new types of missions and adopts complex technologies, the issue of leadership is more important than ever. In Leadership: The Warrior’s Art, editor and author Christopher Kolenda has gathered nineteen essays which analyze leadership and offer frameworks for better organizational effectiveness. The contributing authors examine leadership using theory, history, and the experiences of seasoned military personnel. The goal of the book is to enhance the education of Army leaders. Readers benefit from a wide range of perspectives on leadership. A common theme that unifies the content is the fact that leaders cannot exist without followers. As a result, a leader’s authority and success lies with the perception of his subordinates.
SUBSCRIBE TODAY
http://www.bizsum.com/summaries/leadership-warriors-art
This document summarizes a presentation about driving live attendance for events in the age of virtual options. It discusses that change is inevitable and virtual events have benefits but also drawbacks. A study found people attend virtual events for cost and time savings while live events allow for networking and interaction. The presentation provides tips for using social media strategically and offers solutions for live events like interactive content, gamification, and planned networking activities to keep events engaging.
Using social media strategy in building the corporate brand image is a route a lot of people imagine they know - what with the number of influencers, opinion leaders, trend watchers, and spotters laying claims to so-called virile strategy which generate likes, impressions and conversations. However, that is not all there is to capturing corporate essence in an era of great cynicism. Using Social Media as a route to build corporate stature requires the need to develop and manage strategic partnerships, the monitoring of trends and applications of knowledge from trends in building conversations while measuring the impact of efforts in order to intensify or discontinue a course of action. Beyond this, this presentation attempts a historical perspective of the social media phenomenon as well as platform possibilities looking at the Nigerian context.
This document discusses social media marketing in B2B contexts. It begins by noting that marketing and consumers have changed, with consumers now being emotional, interconnected, and trusting word-of-mouth over ads. It then discusses the importance of social media communities, brand advocates, the intersection of social and mobile, location-based services, and provides several B2B case studies. It emphasizes starting engagement by listening to target groups, identifying brand ambassadors within the company, and gaining management support.
This document discusses the importance of data in social media marketing. It notes that top companies are looking to take their social media initiatives to the next level by benchmarking their performance, creating strategies and tracking progress. It promotes social media brand assessments that analyze areas like content, engagement, and organizational synergy to provide recommendations. Finally, it advertises a free competitive industry report that provides engagement data and content insights about brands to help optimize marketing strategies.
The document provides details about Andrew Chow, including his experience facilitating events and training. It lists his company and education background, awards received, areas of expertise, professional affiliations, and social media presence. Andrew Chow has over 25 years of experience in public relations, social media strategy, and personality profiling. He regularly shares content through various social media platforms and has been featured in over 250 media interviews in the past 7 years.
Zipipop Freud Aalto University Social Media and Business Workshop 25 February...Zipipop Freud
This document provides an agenda and overview for a social media and business workshop hosted by Aalto University. The agenda includes discussions on social media business benefits, Zipipop Freud's Time-based Marketing Model, attitude as a content filter, and various content strategy grids. It also provides a high-level overview of 10 social media benefits for business, including improving brand visibility, customer support, learning and innovation, and business strategy. Key aspects of Zipipop Freud's approach are outlined, focusing on proactive, latent, and reactive engagement. The importance of having the right content, attitude, and aligning values and actions to shape desired perceptions is emphasized throughout the workshop materials.
Media Cloverleaf Presentation to the Asian Marketing Effectiveness Festival, ...David Brain
The document discusses strategies for telling stories across multiple media channels. It outlines the current media landscape, which includes traditional, hybrid, owned and social media. It emphasizes using insights from search and social media to craft stories that are findable and sharable. The goal is to synchronize content across different platforms so the story is amplified to wide audiences and drives high engagement and conversation.
Content Along the B-to-B Decision JourneyComBlu, Inc.
Jamie Mann is a senior marketing manager at Microsoft who runs community and influencer strategies for Microsoft Office and Office 365. Kathy Baughman is the president of social business firm ComBlu, where she helps clients with social engagement, brand advocacy, and social measurement. The document discusses how content can be used across the B2B decision journey, from awareness to purchase to post-purchase, to engage customers and lower support costs. It provides examples of content types, strategies, and metrics at each stage of the journey.
Social Media: How it Fits Into Your Customer Marketing and Retention Strategy...VIPdesk
This document summarizes a webinar on using social media for customer marketing and retention strategies. The webinar was presented by Geoff Nelson and Nick White of Ivy Worldwide and hosted by Mary Naylor, CEO of VIPdesk. It covered topics such as defining social media, engaging influencers, using the right social media tools, and principles for interacting in online communities. The webinar provided strategies for leveraging word-of-mouth marketing and influencers at different stages of the customer journey.
eBrands is a brand design agency based in Sydney. We gave a one hour presentation to a room of HR professionals about how to build, manage and measure employer brand equity using social media. It's a broad presentation.
This document summarizes a presentation on social media. It discusses:
1) What social media is and why businesses should care about it. Social media is about creating conversations, relationships and influencing others, not just pushing messages.
2) How social media can be used throughout an enterprise for marketing, branding, sales, customer service, product development and more.
3) Examples of social media success stories and best practices, including how social networking helped a small company become a vendor for a large global company.
4) Common fears enterprises have about social media, such as loss of control and negative comments, and how to address these fears.
This document discusses how Generation Y and social media are changing how people work and interact. It notes that Gen Y prefers to work in teams, have flexible work arrangements, and learn by doing things their own way rather than in traditional courses. Organizations are increasingly adopting internal social media and collaboration tools to engage younger employees and share knowledge more effectively. The future of work involves bringing social tools into companies, empowering employees with information, and optimizing interactions between people to gain competitive advantages. Transforming into a social business requires adopting new goals, understanding what is happening through social analytics, and creating a culture of trusted relationships and innovation.
The document summarizes Katy Keim's presentation on building brand nations at the Lithium Likes to Loves Tour on September 21, 2011 in New York City. Some of the key points discussed include how engaging customers through online communities can transform them from passive "likes" to active "loves" of the brand, the must-haves of successful brand nations like engagement, scalability, reach, and measurability, and examples from companies like Sephora and Verizon that have built brand loyalty through online customer communities.
This document provides guidance on developing a strategy for incorporating social media into an overall marketing plan. It addresses common perceptions about social media, such as that it takes too much time or does not apply to B2B businesses. The document recommends determining key needs and goals, the amount of time available, and which social media tools best match those priorities. Finally, it suggests creating a focused plan around the selected tools.
The Talking Village - People driven conversational marketing projectsFlavia Rubino
The Talking Village is a great opportunity for Advertising Agencies, Innovation Companies, Media, Research, and ultimately all brand strategists who are looking for ways to engage consumers in an honest and true conversation, and in authentic storytelling about their products. Founded in Italy by F.Rubino, former Global Marketing Director FMCG, with Partner G. Laurita, web strategist & researcher, both very active bloggers.
Dachis Group and Facebook Webinar June 14, 2012Dachis Group
This document summarizes a webinar presented by Erik Huddleston of Dachis Group and Cyril Mathew of Facebook on social media measurement at scale. Some key points discussed include:
- Social media has become mission critical for brands to authentically engage with customers at scale.
- Facebook provides unprecedented reach to audiences and data insights through metrics like likes and comments.
- New tools like Facebook Insights and Pages allow brands to better measure engagement metrics and correlate them with important business outcomes like purchase intent, brand advocacy, and mindshare.
- Dachis Group works with Facebook and brands to extend these tools and insights to measure real-world business performance on social media at large scales.
This document discusses best practices for brands using social media and community management. It recommends that brands take an "ubiquitous brand" approach by coordinating social media strategies across different departments. Brands should dedicate smart, responsive resources to engage with customers, monitor conversations, and respond quickly to issues. The document also provides tips for setting goals, budgets, emergency procedures, and avoiding common mistakes like not engaging fans or providing 24/7 support.
IN THIS SUMMARY
As the U.S. Army faces new types of missions and adopts complex technologies, the issue of leadership is more important than ever. In Leadership: The Warrior’s Art, editor and author Christopher Kolenda has gathered nineteen essays which analyze leadership and offer frameworks for better organizational effectiveness. The contributing authors examine leadership using theory, history, and the experiences of seasoned military personnel. The goal of the book is to enhance the education of Army leaders. Readers benefit from a wide range of perspectives on leadership. A common theme that unifies the content is the fact that leaders cannot exist without followers. As a result, a leader’s authority and success lies with the perception of his subordinates.
SUBSCRIBE TODAY
http://www.bizsum.com/summaries/leadership-warriors-art
The document discusses radio astronomy and Nigeria's 25m radio telescope project. It provides background on radio astronomy research and education in Nigeria. It describes the key components and functions of radio telescopes, including how they collect radio waves from space using large parabolic dishes to form images, which are then recorded. The 25m radio telescope will allow Nigeria to conduct frontline space research.
The tree tells the garden shed that it feels good to be alive on a lovely day. However, the shed responds that neither of them are truly living since they were both made, unlike animals. The tree argues that it is alive since it grows from a seed, uses sunlight and air to make food and can reproduce by making seeds of its own. The tree states that all plants are alive in this way. Though the shed says it does not want to reproduce and become unnecessary, the tree's purpose is to be part of the Earth and environment and help make everything work.
IN THIS SUMMARY
In At the Crossroads, Philip Coltoff examines how not-for-profit organizations can address today’s critical issues in ways that will help redefine their missions and expand their visions. Not-for-profits, because of their size, budgets, and number of employees, are considered the third sector in American life, joined by the for-profit free enterprise system and government. Due to recent social and economical crises, the not-for-profit industry is struggling to provide for its growing number of clients. Coltoff examines the full scope of issues that must be addressed for the not-for-profit industry to grow, meet its obligations, and secure its place in the American social system.
SUBSCRIBE TODAY
http://www.bizsum.com/summaries/crossroads
IN THIS SUMMARY
Can heightened awareness, a focus on personal strengths, and intentional thinking create positive results? In Seeing Red Cars, author and consultant Laura Goodrich aims to prove that they can, and takes participants through a guided process that can help individuals and organizations achieve such results. Backed by Goodrich’s 15 years of consulting experience and research about how people are able to make positive changes, the Seeing Red Cars mind-set is a significant shift from business-as-usual. The Seeing Red Cars Toolkit contains 12 activities that individuals or organizations can complete, culminating in a 52-week action plan to help people achieve the success they truly desire.
SUBSCRIBE TODAY
http://www.bizsum.com/summaries/seeing-red-cars
La profesora Xenia Atencio presenta un documento sobre estados financieros básicos para estudiantes de quinto grado. Explica conceptos como el balance general, estado de resultados y flujo de efectivo, con el objetivo de que los estudiantes comprendan la importancia de estos estados financieros para tomar decisiones empresariales y analizar el desempeño financiero de un negocio.
1) The document discusses La-Z-Boy Healthcare's collection of seating designed for healthcare facilities.
2) The seating aims to bring comfort from home to patients and caregivers in healthcare settings. Products include recliners, lounge chairs, and task chairs.
3) The seating focuses on comfort through features like infinite recline positions, lumbar support, cushioning, and some products include rocking mechanisms. Mobility features and safety are also emphasized.
The document provides vocabulary words related to the environment and asks the reader to identify which words are positive or negative for the environment. It then asks the reader to complete several other tasks related to the vocabulary, including choosing prefixes, matching definitions, and completing sentences. The tasks assess understanding of environmental vocabulary and grammar related to future tenses.
- Replay Solutions automates 30% of the software lifecycle using its patented ReplayDIRECTOR technology which records application executions at runtime with minimal overhead.
- ReplayDIRECTOR provides automated issue reproduction, bridging development, operations, QA and support teams. It allows issues to be reproduced instantly on any workstation without requiring application servers, databases or load.
- The presentation highlights how ReplayDIRECTOR can be used across various teams and use cases like development, operations, customer support to automate issue diagnosis and rapidly locate root causes.
The book Get Seen by Steve Garfield outlines strategies for creating online videos to promote businesses. It discusses choosing video equipment, lighting, sound, editing videos, and sharing videos online via platforms like YouTube and Facebook. The book provides tips for video blogging and live streaming. It emphasizes that compelling content is more important than production quality. Interviews with online video experts stress being passionate and posting videos in multiple places and formats.
Web seminars provide a cost-effective alternative to flying employees around the world for in-person meetings and training sessions. The document discusses how web seminars work using special web-conferencing software that allows a presenter to share their desktop screen with remote attendees via a server. Attendees receive an invitation with a link and access code to log into the web seminar, and some also include a toll-free phone number for audio. Web seminar technology works by capturing the presenter's screen images and uploading them to a server for attendees to download.
Planning of a field operational test on navigation systems: Implementation an...euroFOT
The document summarizes two pre-studies conducted to help plan a field operational test comparing navigation systems. Study 1 was a questionnaire of 147 drivers that found owners of navigation systems drove more and were more likely to take unfamiliar routes. Study 2 tested data collection and analysis algorithms by having 10 drivers complete routes with and without navigation, finding the algorithms could detect differences but needed improvement to reduce errors. The pre-studies aimed to inform sample selection and analysis methods for the larger field operational test.
Massimo Nava, conhecido como Artlandis, está oferecendo um webinar básico sobre Illustrator. Os detalhes do webinar e informações sobre o instrutor podem ser encontrados em seu site artlandis.net e na página do evento no Eventbrite.
JesuitenGunea The Society of Jesus´ Tourism Development Project in the Provin...University of Deusto
The Society of Jesus' Tourism Development Project in the Province of Loyola aims to promote meaningful leisure experiences through the Jesuit heritage in the region. The project, called JesuitenGunea, seeks to integrate key locations like the Sanctuary of Loyola into tourist destinations and packages. A pilot program called "Visits with a Soul" provided guided tours combining the historic sites with the experience of the Society of Jesus. Visitor surveys found the program to be highly rated. Going forward, the project aims to further develop locations and services to facilitate significant leisure experiences in line with the humanist values of the Society of Jesus.
Este documento presenta diferentes elementos visuales para comunicar información, incluyendo una imagen, un organigrama, cuadros de texto con fondo azul y letras con efecto, y una gráfica.
Reggaetón is a form of urban music that became popular in Latin America in the 1990s. While it originated in Panama as "raggae in Spanish," it spread to Puerto Rico and became known as "raggaeton." There is a misunderstanding that reggaetón is similar to Latino hip hop or a Hispanic version of dancehall and hip hop, but it actually has its own specific beat and rhythm. Caribbean migrants came to Panama in the 1880s during an attempt to build a canal. Reggaeton lyrics tend to be more derived from hip hop than dancehall. El General is often considered the father of reggaetón.
Cuáles son los elementos que crean alianzas ganadoras, cómo “conocer” marcas que pueden encajar con tu blog y algunas de las preguntas claves que ambas partes deben contestar antes de seguir adelante. Presentación de Jessi Langsen, Vicepresidenta, Digital, Hill & Knowlton Chicago, para el Puerto Rico BloggerCon 2015.
This document provides 30 ideas for creating a social media plan in 2012. It discusses strategies for developing an integrated social media plan that engages customers and communities. Key recommendations include socializing the company culture, writing a formal social media plan, cultivating long-term customer relationships, automating routine social media operations, and calculating the value of social media customers. The document also provides ideas for creating content and engaging audiences across different social media channels.
Levering Social Media To Your AdvantageVal Jelinic
How does Social Media impact your employment chances? What is your Online Reputation (Brand You) communicating to others, especially potential employers? What can I do to improve my Online Reputation and increase my chances to be seen in a positive way on the web?
This document discusses how to integrate new media strategies into political campaigns and organizations. It provides examples of how to use different social media platforms like Facebook, Twitter, blogs and photos/videos to engage supporters around key moments and events. The goal is to meet communities where they are online and use new media to support fundraising, organizing, communications and other offline work. Platforms, messaging and integrating new media into all aspects of a campaign are highlighted as important factors for success.
Liz Brown Bullock, Director of Social Media & Community, Dell, discusses how you can successfully find your virtual voice with ten ideas strategically starting off to more in depth tips on content curation and building influencer relationships. Presented at the Women’s Empowerment Conference 2012 in San Diego, CA. #socialmedia #socialmediatraining
Yohanes Widodo is a social media expert who teaches at Atma Jaya University in Yogyakarta, Indonesia. He has experience managing radio stations and founding an internet radio. The document discusses the importance of understanding context, objectives, communication approaches, content, resources, planning, and monitoring for effective social media management. It emphasizes building relationships with target audiences by understanding their interests and providing valuable content through various social media tools. The key is focusing on people, not just technology.
Social medias and business : How to make your social media strategy happen ?Jean-Francois Messier
This document discusses how social media can increase business success. It recommends listening to customers, delivering valuable content, engaging audiences, being creative, adapting to different data, and allocating appropriate resources to social media. Specific tips include engaging audiences on social platforms relevant to them, sharing valuable content that motivates people to engage, encouraging participation through questions and contests, being transparent and honest, and updating regularly. It stresses the importance of putting the right people in charge of social media and caring enough to dedicate hours to making strategies happen.
Social Media for The Job Seeker - Focus on LinkedInJP Marketing | NE
Social Media Profiles, Why Should They Matter? THINK ME 2.0! No Online presence? Your employability is diminished! You may even be considered 'invisible’! Now that would suk! Here’s a high level view of SOME things you could do to help make you visible!
The document discusses emerging trends in social media and digital marketing. It notes that new platforms, technologies, and concepts are transforming how businesses operate and people interact. Some key points discussed include the importance of content marketing, mobile marketing, influencer marketing, and data analytics. The document also highlights challenges like decreased engagement on some social platforms and the difficulty in measuring impact and return on investment from digital activities. It then discusses five emerging trends: temporary social media, mobile and location-based marketing through SoLoMoVi, visual marketing, the sharing economy through collaborative networks, and community building. The importance of integrating social media strategies, gamification, and developing viral content is also covered.
This document discusses social media and its role in marketing plans. It defines social networking, social media, and Web 2.0 as interactive online conversations. Social networking provides opportunities to promote products/services, build relationships, and gain customer insights, but requires time. The document outlines popular social media sites like Facebook, Twitter, YouTube and LinkedIn and how each can be used effectively. It stresses the importance of having a social media strategy and giving value to customers to earn their attention in this new media landscape.
Social media can increase business success in several ways:
- Support customers and get customer feedback to improve products
- Generate leads and increase sales through platforms like Facebook and Twitter
- Build your brand's personality and improve customer retention
- Create opportunities for increased revenue through ecommerce
The key is to provide added value to customers by addressing their problems and deriving meaning from data, rather than just collecting the most data.
Social Business Imperative Women's President OrganizationLiz Bullock
Liz Brown Bullock, Director of Social Media & Community, Dell, presents social business landscape and ten tips on how women owned businesses should be strategically using social to be more effective. Presented at Women’s President Organization in Dallas, Tx on May 1st, 2013
Over the past two years, the term ‘social media’ has become the talking point of marketers and businesses. Many have wondered on the power of social media and its leverage in reaching out to the sea of customers in the Net but this is no longer a concern in today’s marketing arena and businesses. Statistics and business life examples have shown and proven the power of social media being a dynamic tool to be incorporated in the business strategy and marketing mix to bring the organization to the next height of achievements and returns. But before jumping on to the social media bandwagon, many have failed to plan their moves in using social media strategically and effectively to achieve the expected results. Just as any other business strategy, it is important for a business to strategize and plan every single moves so as to maximum the benefits that social media has to offer. To achieve this, a social media strategy is needed. The participants will be guided through a fundamental understanding of social media and working out their own social media strategy. This seminar topic will cover the following:
1. What is Social Media and Social Network?
2. What are the social networks available today?
3. How to choose the appropriate social networks suitable for my business, product and services?
4. Success Stories – How Others Did It
How Dell is Using Social Media to Deepen Relationships and Build TrustDell Social Media
Dell has been using social media since 2006 to deepen customer relationships and build trust. They began by responding to technical support issues on blogs, and have since expanded their social presence across multiple platforms. Dell listens to customer conversations to understand needs and improve their business. They host events and discussions with influencers to get feedback. IdeaStorm allows customers to submit product ideas, with over 500 being implemented. Dell's social media outreach team addresses customer posts to achieve high resolution and satisfaction rates. They also post thank you videos for customers that help evangelize the brand. Dell provides social media training to empower employees to connect with customers online.
Final presentation for the ASBDC Social Media Marketing for SBDCs presented in San Diego at national conference by the ASU Small Business and Technology Development Center
Social Media Breakfast - Content MarketingSarah Kuglin
This document discusses using social media for business purposes. It notes that 9 out of 10 internet users visit social networking sites each month. It recommends setting goals and objectives for social media use and having a clear strategy. Relationship marketing through social media is emphasized to nurture relationships with customers. Content marketing is discussed as a way to share knowledge and stories to engage customers.
Liz Brown Bullock, Director of Social Media & Community, Dell, presents social business landscape and 10 tips on how women-owned businesses should be strategically using social to be more effective. Presented at Women’s President Organization in Dallas, TX on May 1st, 2013. Learn more about Dell Social Media here: http://dell.to/11DoZIp
How social media can carry your message to the massesMarcel Media
The presentation provided an overview of best practices for using social media for marketing, including establishing goals and objectives, utilizing key platforms like Facebook and Twitter, developing social media policies and response plans, and addressing potential crises through community engagement and transparent communication across multiple channels. Case studies demonstrated both effective and ineffective social media responses to issues.
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Leonardo DiCaprio House: Malibu Beachfront Retreat
A Prime Location
His Malibu beachfront house is one of the most famous properties in Leonardo DiCaprio's real estate portfolio. Situated in the exclusive Carbon Beach. also known as "Billionaire's Beach," this property boasts stunning ocean views and private beach access. The "Leonardo DiCaprio house" in Malibu is a testament to the actor's love for the sea and his penchant for luxurious living.
Architectural Highlights
The Malibu house features a modern design with clean lines, large windows. and open spaces blending indoor and outdoor living. The expansive deck and patio areas provide ample space for entertaining guests or enjoying a quiet sunset. The house has state-of-the-art amenities. including a gourmet kitchen, a home theatre, and many guest suites.
Sustainable Features
Leonardo DiCaprio is a well-known environmental activist. whose Malibu house reflects his commitment to sustainability. The property incorporates solar panels, energy-efficient appliances, and sustainable building materials. The landscaping around the house is also designed to be water-efficient. featuring drought-resistant plants and intelligent irrigation systems.
Leonardo DiCaprio House: Hollywood Hills Hideaway
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Another remarkable property in Leonardo DiCaprio's collection is his Hollywood Hills house. This secluded retreat offers privacy and tranquility. making it an ideal escape from the hustle and bustle of Los Angeles. The "Leonardo DiCaprio house" in Hollywood Hills nestled among lush greenery. and offers panoramic views of the city and surrounding landscapes.
Design and Amenities
The Hollywood Hills house is a mid-century modern gem characterized by its sleek design and floor-to-ceiling windows. The open-concept living space is perfect for entertaining. while the cozy bedrooms provide a comfortable retreat. The property also features a swimming pool, and outdoor dining area. and a spacious deck that overlooks the cityscape.
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Early Life and Backgrounds
Orpah Winfrey: From Humble Beginnings to Media Mogul
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Winfrey's journey to success began with a scholarship to Tennessee State University. where she studied communication. Her first job in media was as a co-anchor for the local evening news in Nashville. This role paved the way for her eventual transition to talk show hosting. where she found her true calling.
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Dwayne Johnson, also known by his ring name "The Rock," was born on May 2, 1972, in Hayward, California. He comes from a family of professional wrestlers, with both his father, Rocky Johnson. and his grandfather, Peter Maivia, being notable figures in the wrestling world. Johnson's early life was spent moving between New Zealand and the United States. experiencing a variety of cultural influences.
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The Origins of the Dwayne Johnson Kidnapping Saga
Dwayne Johnson: A Brief Background
Before discussing the specifics of the kidnapping. it is crucial to understand who Dwayne Johnson is and why his kidnapping would be so significant. Born May 2, 1972, Dwayne Douglas Johnson is an American actor, producer, businessman. and former professional wrestler. Known by his ring name, "The Rock," he gained fame in the World Wrestling Federation (WWF, now WWE) before transitioning to a successful career in Hollywood.
Johnson's filmography includes blockbuster hits such as "The Fast and the Furious" series, "Jumanji," "Moana," and "San Andreas." His charismatic personality, impressive physique. and action-star status have made him a beloved figure worldwide. Thus, the news of his kidnapping would send shockwaves across the globe.
Setting the Scene: The Day of the Kidnapping
The incident of Dwayne Johnson's kidnapping began on an ordinary day. Johnson was filming his latest high-octane action film set to break box office records. The location was a remote yet scenic area. chosen for its rugged terrain and breathtaking vistas. perfect for the film's climactic scenes.
But, beneath the veneer of normalcy, a sinister plot was unfolding. Unbeknownst to Johnson and his team, a group of criminals had planned his abduction. hoping to leverage his celebrity status for a hefty ransom. The stage was set for an event that would soon dominate worldwide headlines and social media feeds.
The Abduction: Unfolding the Dwayne Johnson Kidnapping
The Moment of Capture
On the day of the kidnapping, everything seemed to be proceeding as usual on set. Johnson and his co-stars and crew were engrossed in shooting a particularly demanding scene. As the day wore on, the production team took a short break. providing the kidnappers with the perfect opportunity to strike.
The abduction was executed with military precision. A group of masked men, armed and organized, infiltrated the set. They created chaos, taking advantage of the confusion to isolate Johnson. Johnson was outnumbered and caught off guard despite his formidable strength and fighting skills. The kidnappers overpowered him, bundled him into a waiting vehicle. and sped away, leaving everyone on set in a state of shock and disbelief.
The Immediate Aftermath
The immediate aftermath of the Dwayne Johnson kidnappin
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3. The Goal
My goal today:
To provide the some of the social media skills necessary for
you to tailor a particular solution to a particular problem in the
production of content for distribution to mass global
audiences.
Note: I do not intend to provide a generic solution to social
media use… Because there is none… unfortunately!
3 04/11/2012
4. WHAT ARE YOUR GOALS FOR SOCIAL MEDIA?
Start with what does social media mean for you?
do you have a twitter account?
do you have a Facebook account?
do you have a LinkedIn account?
do you have a blog?
4 04/11/2012
5. What to expect from the
course…
This course will focus on:
The Zen guide to social media use
The snapshot: avoiding the use of everything, and finding focus for social
media
Popular social media platforms: Twitter, LinkedIn, Blogs and Facebook
Social Media 101: setting up accounts
Social Media 102: building a following
Production Tools 1: Social Media for Research
Production Tools 2: Social Media for Storytelling
Targeting audiences and collaboration
Case Studies
Transmedia production: what is it and how can it help me?
Social Media Strategy: Introduction
Measurement and continuous engagement
New Social Media platforms for storytellers
5 04/11/2012
7. The Challenge of Social Media
and Content Production
Fragmented markets
Piracy
Disruptions to the value chain
Variety of business models - Linear distribution models are
sometimes no longer valid
Expected price point of zero for many forms of digital
content including web and mobile
services, films, music, games, entertainment and even
applications & software products
7 04/11/2012
8. Practice, Practice, All is
Coming
99% Practice, 1% Theory
- Sri K Pattabhi Jois, Founder of Ashtanga Yoga Institute
8 04/11/2012
13. The best social media work is done with a
scientific approach.
Experiments in digital marketing are useful for:
• Audience development
• Audience identification
• Niche audience marketing
• Brand development
• Story development
• Research
11/4/2012
14. SOCIAL MEDIA IS AN
EVOLVING PROCESS
Twitter is an organic process that happens over time, so
DON‟T give up if it's not working immediately.
FACEBOOK and other social media platforms cannot be
measured by LIKES alone. There are more important
things in the world than to be LIKED.
One person sharing one link with two of their friends is
VIRAL. That‟s all.
11/4/2012
26. Connect for value
Connect clients with customers
Connect people with value
Connect markets with products
Connect markets with services
Connect data with value
Connect data with cash
Connect business with revenue
Connect communities with brands
11/4/2012
27. Blurred lines:
Ads, PR and Marketing…
“People influence people. Nothing
influences people more than a
recommendation from a trusted friend.
A trusted referral influences people
more than the best broadcast
message. A trusted referral is the Holy
Grail of advertising.” - Mark
Zuckerber, Facebook
11/4/2012
29. The correct mindset for Social
Media Communication
Reputation: IMAGE:
What others say about What you say about
You, your content, Yourself as a
your brand brand or service
Reputatio
n
11/4/2012
32. Changes
Changes in Changes in Changes in
technology media trust
ONE WAY Message Monologue +
CONTROL
DIALOGUE, FEEDBACK AND
CONSUMER INTERACTION
Authentic
Conversations Relationships Connections
Engagement
11/4/2012
33. Create Conversations
The new role for content creators is to create
Conversations not Messages
As well as building a story, you are also building your
brand
You can consider your brand the public face of your
narrative
Your brand‟s reputation is developed by creating and
maintaining conversations that engage and build your
brand
11/4/2012
34. Why?
Conversations create community
Communities surrender Data
Data means value.
VALUE: data, brand reputation, being involved in the
conversation about your content
Create TRIBES – see Seth Godin…
11/4/2012
36. truth
We‟re all looking for the truth in one form or another.
“our” truth is who we are
Truth doesn‟t necessarily mean facts
Narrative is how we keep the truth intact. Narrative is how
we put order on the chaos and keep ourselves from going
nuts.
37. narrative
The term „narrative‟ has been used interchangeably with
„storytelling‟.
narrative does not include view point.
Narrative survives the narrator because it appeals to
shared core beliefs between the storyteller and listener
Narrative encourages „retelling‟ -
communication, collaboration and reflection
38. coherence
Correspondence of truth to coherence rather than facts
remains as attractive in the virtual world as it is in the real
world.
39. Belief in narrative
Belief systems (narrative) lower the fear of loss of control
and chaos.
Loss of identity vs. Survival
In a narrative, all knowledge is tempered with beliefs and
values of the listener. All knowledge is tacit
A narrator can control belief.
40. community
Shared understanding of what is coherent in the narrative
creates communities
Self identification with archetypes and belief in a narrative
is a psychological need- a survival mechanism
This links straight to the heart.
If you control narrative you control community
42. How?
Inside- Out Outside-
BRIEF In
What can I produce What are people
and what do I want to interested in?
say? Production
Develop relevant
Construct a message content or products
Distribution that give me a role
Buy Media
Earn Media
Tell your story OUTCOME Be part of the story
11/4/2012
43. Think about…
The media channels you use
Is this new news?
Will my audience care?
Is it true or credible?
The consumer- who are they?
What are the audience talking about already?
What will the experts and Key Influencers think?
Will there be a backlash?
Why should they care?
Can I capture data and permissions?
11/4/2012
44. Keep going…
Once you have started the conversation, keep
going, change and adapt. Evolve with the conversation.
ALWAYS MEASURE!
11/4/2012
45. Summary
Predicting the future
Being Informed
The Blurred lines of PR &
Digital
Your message vs. your
reputation
Working from the Outside
In
The importance of
continuous engagement
11/4/2012
48. Youtube and Storyful collaborate to curate reliable content (with reliable journalists)
11/4/2012
49. THE FUTURE OF STORYTELLING
http://latd.com/2012/08/15/what-audiences-want-study-uncovers-
possible-futures-for-storytelling/ 11/4/2012
50. Niche and Global
NICHE: reaching a global community
with a global village mentality. WATCH
VIDEO>>>
In three years, The Guild, a homemade
comedy series about gamers playing a
World of Warcraft-like virtual role-playing
game, has gone from cute one-off to full-
fledged phenomenon. The show's run so
FELICIA DAY: far has garnered an estimated 65 million
THE GUILD views, and has even spawned its own
comic book.
“in the world of the web, even a niche audience could be millions of
people. Felicia Day engaged her cult following and created The
Guild‟s 5+ minute episodes herself, her way, marketing it organically
by cultivating an accessible, honest brand, and tapping in to her
enormous social media network.” Fast Company Magazine
11/4/2012
54. “Start thinking about Twitter as a new form of online
communication in a new shape, and also a platform
for listening to the communication of others in new
ways.” -Mashable Twitter Guide
55. Why Twitter?
Twitter is a micro-blogging tool that allows you to communicate in 140
characters or less.
It‟s an easy-access way to interact with anyone around the world in real-time.
On Twitter you can follow your interests, cultivate new relationships, connect
and speak with anyone, spread the news, share links, etc.
56. Just sign in and follow your interests at www.twitter.com.
57. Simple Twitter Definitions:
Handle - This is the name you choose to identify yourself on Twitter. For example, my Twitter handle is @amcavinchey
Following - You can choose to follow people on Twitter by visiting their profile and clicking “follow.” This is how you customize your
Twitterfeed.
Twitterfeed - Although we‟re all on the same site, everyone‟s Twitterfeed looks different. We customize our real-time newsfeed (or
Twitterfeed) by choosing who to follow so their tweets turn up in our „feed. Our „feed becomes visible when we log on to the site and click
“home.” You can see a collection of your own tweets by clicking on “profile.”
Hashtags -Hashtags look like this (#) and they‟re used to tag themes in a tweet, to make them easier to find, highlighting the word
with the #hashtag. If you click on a highlighted hashtag, you‟ll see a newsfeed, in real-time, of that theme or word. For example: A
common hashtag theme is #FollowFriday. Another example: If you‟re tweeting about movies, you may want to use the hashtag, #film.
@reply - This is how you respond to someone directly, mention, or credit them in a tweet. You should check your @replies to see if
people are mentioning you. (A direct message, or “DM” is a private message that you can send to a person who is following you.)
58. Additional Resources
*ESSENTIAL READING: Mashable‟s Twitter Guide
provides comprehensive and easy-to-follow
instructions: http://mashable.com/guidebook/twitter/
Twitter in Plain English (a video):
http://www.youtube.com/watch?v=ddO9idmax0o&feature=player_embedded
Follow Your Interests. Discover Your World. Twitter.
http://www.youtube.com/watch?v=4AN4_N5N52U
59. Remember: Twitter is intuitive, but it takes some time
to get the hang of it. Don‟t give up. Explore! You
never know who you might connect with. Start by
following people with similar interests. Then look at
who they‟re following and see if you want to follow
them too. Twitter is social and interactive, so you
should contribute to the conversation, retweet, thank
others for retweeting you, share links and ideas, and
enjoy the flow of news, tidbits, talks, and real “tweets”
in real-time.
62. More lists...
• GREAT LIST (Flavorwire's Top 10 People to follow in
FILM):http://www.flavorwire.com/82825/the-followables-10-film-critics-you-should-
follow-on-twitter
• Best Film people to follow (another AWESOME
LIST):http://www.tribecafilm.com/tribecaonline/future-of-
film/15_Twitter_Feeds_Every_Documentary_Filmmaker_Should_Follow.html#.UJKZ
YkIrzww
• Another great list:http://movies.yahoo.com/news/sxsw-2011-best-people-twitter-
20110312-170700-009.html
64. Practical Exercise:
RESEARCH
• Research the following
using only TWITTER:
1. Transmedia Definition
2. Top 5 transmedia
producers
3. Audience numbers
http://thecapitol.pn/
following HUNGER
GAMES on twitter
65. The Hunger Games
• According to Danielle
DePalma, social media
strategist for The Hunger
Games: between
Facebook, Twitter, YouT
ube and Tumbler, The
Hunger Games has
more than 6-and-a-half-
million followers.
• SEE THIS LINK:
66. The Hunger Games Social
Media
1. PLAY TO YOUR BASE: FANS COME FIRST. AND SECOND. AND THIRD.
2. BE A SOCIAL BUTTERFLY: EXPLOIT EACH SOCIAL MEDIA PLATFORM FOR ITS UNIQUE QUALITIES
e.g. Facebook Fan invites, Twitter partnerships for poster puzzles, fansites
3. THE SOURCE -- IN THIS CASE, SUZANNE COLLINS‟ BOOK -- IS YOUR BIBLE (e.g. create 'District
Identities)
4. CAST A WIDE NET: EVERYONE IS ON TEAM "HUNGER GAMES"
5. TEASE JUDICIOUSLY
6. TURN TRADITIONAL ADVERTISING INTO A SERIES OF SOCIAL MEDIA EVENTS e.g. Josh Hutcherson
appeared on Good Morning America to introduce the first trailer.
7. CROSS-POLLINATE SOCIAL MEDIA PLATFORMS
8. TWEAK (AND TWEET) CONSTANTLY
9. EMPLOY APPS AND GAMES TO SUSTAIN POST-RELEASE MOMENTUM
10. PLAY THE LONG GAME: THIS IS ONLY THE BEGINNING
11/4/2012
67. GIRLS
• 4 million viewers in
Season 1 in U.S.
market and growing
rapidly
• How do they use
social media?
@hannahHorvath
• Watch video>>
7582 followers
68. OPERATION
TRANSFORMATION
• Using Facebook and Twitter effectively in Ireland
69. Other great Case Studies
• Undroppable
• Felicia Day's The Guild
• Louis C.K.
• Connected the Movie: TIFFANY SHLAIN
• (& Let It Ripple) ... CLOUD FILMMAKING....see article
• Four Eyed Monsters
70. Sundance Social Media
2012
• Do use Facebook, Twitter, Fansites and blogs to promote
• Don't autopost from one to the other!
• More tips... click here...
71. Twitter summary
• Twitter is for NETWORKING and engaging
• No two Twitter 'feeds are alike but we're all jacked in
to the same global network.
• You find and create your niche community out of this
larger community.
• Twitter is for poking around and it provides incredible
access to all kinds of like-minded people all over the
world
• For more resources:
http://theviralmedialab.org/5491/2001/10/twitter-
tutorial/
73. Over 500 Million Active Users
July
Worldwide 2010
500
M
Internationalisation
Open Registration
2007 2008
74. Over 1.64m Active users in
Ireland
• Over 2/3 of the Irish online population now using Facebook
regularly
1.64+
2008 2009
Source: Facebook internal data, june 2010
Note: Active users are registered users who have logged on to Facebook at least once in the last 30
75. Over 1.64m Active users in
Ireland
Daily
176 minutes 17 visits 58% daily
Average minutes per user Average visits per user Active users log in
(monthly) (monthly) (daily)
Source: ComScore November 2009 & Facebook Internal Data, Worldwide, June 2010
77. Facebook Today - Ireland
Huge Growth and Engagement
1.64m monthly active Users in Ireland
Over 2.325 billion monthly page
views
Over 73% penetration of the online population
Over 58% of users return to the site daily
119 Average number of friends on Facebook in
Ireland
Over 378k users access Facebook on mobile in
Ireland
83% of users come back to Facebook every week
79. Target specific audiences
Country Age
Workplace
School Interests
Music Celebrities
Political View
Movies Gender
City Books
College TV Shows
Relationship
Town
80. Reaching mass & targeted audiences
All Irish 18-45 Married
Women Women in Women
Ireland 16-44 in
Ireland
709,000 577,000 105,000
*Facebook Ad Platform data Jan 2010, subject to market fluctuations
85. Know Facebook
• Get to know the Edgerank Algorithm that Facebook
uses to decide which of your posts will appear in fans'
newsfeeds. That means going heavy on the photos &
video, posting new content when fans are most likely
to see it (not just when it's most convenient for you--
use Hootsuite's message scheduler for
scheduling), and asking friends & family to
"like, share, comment" on new content in order to
seed the affinity score.
86. More tips
• Create a Facebook page
• Fill out info tab
• Share the page
• Consider ads
• Like other similar pages
• Advertise your Facebook page on posters etc
• Post content!
88. Facebook Pages – content ‘Hub’ for FMCG brands
• Create unique dialogue between brand & audience
Drive Fans & Post Develop deeper
Create a 2-way
directly into their relationship with
dialogue
Newsfeeds consumers
89. Community and Social Media
Listening &
Getting Talking
Feedback
Connecting Selling
Andrew McAvinchey WebElevate
04/11/2012 89
Programme
91. The 6 Golden Rules
1. Be a person.
2. Join the conversation.
3. Try transmedia (expanding your stories over
multiple platforms.)
4. Fish where the fish are (especially for marketing
and distribution)
5. Don’t sell something people can’t buy. e.g “3
weeks till our film is on iTunes!,” - give them
something to do while they wait!
6. Ask your audience. locations, screenings,
character development, story development....
93. Handy tools
• Desktop: Tweetdeck
• Android phone: Twitter app
• iPad: Tweetbot (it's a paid for app - but is the
business)
• Also use Hootsuite for the craic. Very like
Tweetdeck, but looks prettier. Good for combining
Facebook and multiple twitter accounts
94. The future
• search: social: syndication - the three s's
• outside in vs. inside out advertising- ads contain apps
• Cowbird
• Pinterest
• Diigo/Delicious
• Web video platforms
• Collaborative/Cloud Filmmaking : http://bigthink.com/ideas/44637
• Amazon!?
Editor's Notes
Make a list of 5 objectives in the next 5 minutes… break…
Once again you’ll be working as digital agencies to fulfil a brief. You’ll be rewarded for innovation, teamwork and originality. It’s an opportunity to explore the material we’ll cover in the lectures, but more importantly, it will be an opportunity to apply in practice the opportunities that you will find yourself in your research. These are the technologies available today that may not have been available last month, as well as the tried and trusted techniques well established in Digital Marketing. You’ll also be able to become familiar with some of the approaches that are now old hat, such as Facebook pages and Google Adwords. But please, stay current and use your imagination!
Technology is evolving at a rapid pace. We’re all familiar with Facebook, but how many of us know about Open Graph, Facebook Connect and it’s uses?How about Facebook marketplaces? http://venturebeat.com/2012/11/01/facebook-may-take-on-craigslist-with-a-new-marketplace-section/Facebook aims to become largest marketplace on the web. Facebook’s top ecommerce platform, Payvment, has launched its latest version that “includes an array of new features designed to meet the needs of larger retailers, brands and agencies.”What about Mobile? Mobile payments and NFC are set to change the way commerce is conducted in a fundamental way. With that comes new business models and opportunities, but also the challenge of getting your head around the technology in time to take advantage.There are exciting emerging technologies, such as immersive 3D environments, gaming technologies, cloud computing, semantic web…. That’s not the point. The important thing to remember is that people don’t really change, what they want doesn’t really change, and if you keep it about people, you’ll find the technology to suit your purpose, and not the other way around.Don’t worry- embrace it! A change is as good as a rest!
Fragmented marketsPiracyDisruptions to the value chainVariety of business models - Linear distribution models are sometimes no longer validExpected price point of zero for many forms of digital content including web and mobile services, films, music, games, entertainment and even applications & software products
Digital marketing presents an unprecedented opportunity for creative marketing. Our lives are dominated today by technology and there seems no end to how it will continue to dominate us, how we live, communicate, shop and make decisionsAccording the Irish Internet Association:The Irish search advertising market is worth 48 million euroIn March 2011, broadband access in Ireland had risen to 1.62 million households, 10.4% up from the previous year. 36% of those are mobile subscriptions
More than half of Irish adults own a smartphoneWith the launch of cheap Android and Blackberry devices, this number is increasing exponentially on both prepay and postpayAlmost 98% of iPhone users download apps on a regular basis, and 77% of the rest75% of smartphone users are willing to share their location with a brand under the right conditions, with trust and reward being the main factors We are also producers of content… in the UK, 18% of the population say they participate in grading and creating online content.
Every demographic is using the internet for more things every day:• Playing games• Downloading movies, music and video clips• Watching TV• Listening to the radio• Watching webcasts• Uploading content• Making comments#40% of UK adults participate in online games73% of Europeans use social network sites16% of Europeans use Twitter16% of Facebook users are over 5536% of iPad users in the USA are between 35-44.
The best social media work is done with a scientific approach. Experiments in digital marketing are useful for:Audience developmentAudience identificationNiche audience marketingBrand developmentStory developmentResearch
Read Seth Godin. Subscribe to his blog.
Become an expert on finding solution’s to your client’s problemsDon’t try to become an expert on the technologyEnjoy the creative challenges presented by digital marketingSpend your money wisely and make sure your client knows what they’re spending their money onAlways work to an outcomeTake a snapshot and work from there….
What is marketing for?Marketing is connecting your product or service with people.Those people are an audience, or they are customers, or they are clients, or they are friends. They may be all of those things.Digital marketing means that you can connect with a limitless amount of people.There are no limits to how many people you can connect, there are no limits to what kinds of people they can be, there are no limits to how much money or value you can create.There are no limits to the changes you can make in the world.Think big.
The old linear model has been replaced by a new, always on virtuous circle
4 Social Media Areas of Interest: Listening and getting feedback - measuring & analytics Talking - How can we get our own messages out get messages back in and how do we get people talking (the way we want them to...) Connecting - can we create communities, get people connecting on our behalf, and spreading our narrative through communities and friends? Selling by recommendation and education