This document provides an overview of how social media is changing nonprofit communications. It discusses how social networking works, expectations for learning about social media strategies and tactics, and encourages participation on Facebook. Various social media tools like blogs, online newsrooms and forums are presented. The benefits of social media for nonprofits are described, including increased keywords, frequency and engagement. Effective social media uses distributed content and focuses on building relationships with stakeholders. Metrics for measuring online conversations are suggested, and listening is emphasized as the first step in using social media.
Back to Basics: Developing a Social Media Strategy for Your Organization
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take hold of your communications plan and start afresh. This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit --- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
You’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel, and CEO blog set up.
But now what?
Back up.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take a hold of your communications plan and start afresh.
This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization’s key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
You’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel, and CEO blog set up.
But now what?
Back up.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take a hold of your communications plan and start afresh.
This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take hold of your communications plan and start afresh. This 2.5 hour workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
Join Kirstin Beardsley, Marketing & Communications Manager at CanadaHelps, and Kara Golani, Nonprofit Training Associate at CanadaHelps, for a morning of social media strategy training.
Back to Basics: Developing a Social Media Strategy for your Organization
You’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel, and CEO blog set up. But now what?
Back up.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take a hold of your communications plan and start afresh. This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
Back to Basics: Developing a Social Media Strategy for Your Organization
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take hold of your communications plan and start afresh. This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit --- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
You’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel, and CEO blog set up.
But now what?
Back up.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take a hold of your communications plan and start afresh.
This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization’s key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
You’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel, and CEO blog set up.
But now what?
Back up.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take a hold of your communications plan and start afresh.
This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take hold of your communications plan and start afresh. This 2.5 hour workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
Join Kirstin Beardsley, Marketing & Communications Manager at CanadaHelps, and Kara Golani, Nonprofit Training Associate at CanadaHelps, for a morning of social media strategy training.
Back to Basics: Developing a Social Media Strategy for your Organization
You’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel, and CEO blog set up. But now what?
Back up.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take a hold of your communications plan and start afresh. This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
Recording: http://youtu.be/9S0krbjnCZ0
So you’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel and CEO blog set up. So now what?
Back up.
Take a hold of your communications plan and start afresh. This webinar is for organizations that have dipped (and maybe dived) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Presentation by: Kirstin Beardsley, CanadaHelps
Registration for MyCharityConnects webinars is open to employees, volunteers, and board members of Canadian charities and nonprofits.
The 2011 MyCharityConnects Webinar Series is generously supported by Direct Energy.
This general slideset is intended for science based educators who work with the public. It is about how to understand the role social media (and social networks) play in public information dissemination, especially relating to natural resources. It is not about watersheds, or specific tools, rather about building strategies and understanding current web uses.
Slides include notes.
B2B Community Building - a discussion and roadmap - mesh conference 2010Spodek & Co.
B2B Community Building - a discussion and roadmap - mesh conference 2010
Note: Much of this workshop revolved around an interactive discussion between community managers and strategists.
I'm @EdenSpodek on Twitter if you'd like to chat more.
Everyone is talking about social media. Facebook, Twitter and YouTube are just a few of the social platforms out there. How do you know where to start with setting up social media presence for your not-for-profit?
Key learning: -
Understanding the benefits of using social media
Understanding how the NBN will enable improved online community engagement
Key social media tools, what they’re good for and how to use them
The do’s and don’ts of social media
Examples of effective use of social media for not-for-profits
This workshop will be delivered by Ben Teoh from Connecting Up.
This FREE event is targeted at not for profits but all businesses with an ABN and fewer than 200 employees are welcome to attend.
For enquiries please call or email:
Rhys Moult
rmoult@salisbury.sa.gov.au
(08) 8260 8205
Social media for Non Profits | ProjectGirl.org SuccessWendy Soucie
Wendy Soucie worked with founders Kelly Parks Snider and Jane Bartell to help ProjectGirl.org win a Best Buy/ @15.com philathropy grant using social media to gain trust, awareness, and generate action.
Introduction to Social Media for Not-for-ProfitsBen Teoh
An introduction to how your not-for-profit can start using social media better.
Presented by Ben Teoh for the City of Salisbury as part of their Digital Enterprise program on behalf of Connecting Up
La empresa vallisoletana es propietaria de dos compañías brasileñas de infraestructuras de gas y agua y de gestión energética con un crecimiento galopante
Recording: http://youtu.be/9S0krbjnCZ0
So you’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel and CEO blog set up. So now what?
Back up.
Take a hold of your communications plan and start afresh. This webinar is for organizations that have dipped (and maybe dived) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Presentation by: Kirstin Beardsley, CanadaHelps
Registration for MyCharityConnects webinars is open to employees, volunteers, and board members of Canadian charities and nonprofits.
The 2011 MyCharityConnects Webinar Series is generously supported by Direct Energy.
This general slideset is intended for science based educators who work with the public. It is about how to understand the role social media (and social networks) play in public information dissemination, especially relating to natural resources. It is not about watersheds, or specific tools, rather about building strategies and understanding current web uses.
Slides include notes.
B2B Community Building - a discussion and roadmap - mesh conference 2010Spodek & Co.
B2B Community Building - a discussion and roadmap - mesh conference 2010
Note: Much of this workshop revolved around an interactive discussion between community managers and strategists.
I'm @EdenSpodek on Twitter if you'd like to chat more.
Everyone is talking about social media. Facebook, Twitter and YouTube are just a few of the social platforms out there. How do you know where to start with setting up social media presence for your not-for-profit?
Key learning: -
Understanding the benefits of using social media
Understanding how the NBN will enable improved online community engagement
Key social media tools, what they’re good for and how to use them
The do’s and don’ts of social media
Examples of effective use of social media for not-for-profits
This workshop will be delivered by Ben Teoh from Connecting Up.
This FREE event is targeted at not for profits but all businesses with an ABN and fewer than 200 employees are welcome to attend.
For enquiries please call or email:
Rhys Moult
rmoult@salisbury.sa.gov.au
(08) 8260 8205
Social media for Non Profits | ProjectGirl.org SuccessWendy Soucie
Wendy Soucie worked with founders Kelly Parks Snider and Jane Bartell to help ProjectGirl.org win a Best Buy/ @15.com philathropy grant using social media to gain trust, awareness, and generate action.
Introduction to Social Media for Not-for-ProfitsBen Teoh
An introduction to how your not-for-profit can start using social media better.
Presented by Ben Teoh for the City of Salisbury as part of their Digital Enterprise program on behalf of Connecting Up
La empresa vallisoletana es propietaria de dos compañías brasileñas de infraestructuras de gas y agua y de gestión energética con un crecimiento galopante
Especial del periódico El Mundo: Dónde estudiar las más destacadas 50 carreras. El ranking destaca tres grados de la UJI (Publicidad y RRPP, Traducción e Interpretación y Finanzas y Contabilidad), como algunos de los mejores de España.
8,000 Sites and Counting: Running a *Huge* WordPress ServiceBilly Hylton
Web.unc.edu initially launched in 2009 with the goal of providing an easy-to-use self service blogging platform for UNC's students, faculty and staff. Today, that simple idea has expanded to thousands of websites and is now a collaborative initiative between ITS Web Services and the College of Art and Sciences Information Services (OASIS).
This presentation discusses the rewards and challenges of managing and supporting a large WordPress multisite installation, including overseeing security, support, multi-site updates and the task of staying current in a rapidly changing and evolving web landscape.
You wouldn't invite another presenter to speak while you were on stage, would you? So why would you invite your audience to focus on your slides with paragraph after paragraph of text while you present?
Ditch the wall-to-wall information and go for a more streamlined way of presentation your content.
Using Social Media in the Commercial Real Estate Industry
LinkedIn, Facebook, Twitter - what does any of this have to do with real estate development? Plenty, once you know how to use these and other social media tools to expand your professional network, communicate with co-workers, and engage with the community.
* Which are the top applications and when and how should you use them?
* Is there a measurable ROI on social media?
* What are the ground rules for social networking, and how can you avoid the dangers of "over-sharing"?
Speakers:
Julie Hall
Executive Vice President
Schneider Associates
Phil Pennellatore
Executive Vice President
Schneider Associates
Ben Teoh, Content and Community Coordinator from not for profit organisation, Connecting Up discusses some of the basic do's and don’ts in social media.
View webinar: https://blackbaud-au.webex.com/blackbaud-au/lsr.php?AT=pb&SP=EC&rID=73008662&rKey=5723e480f50572fe
Become a social media hero for your not-for-profitBen Teoh
Presented for Blackbaud Pacific, this is a collection of best practices and a basic approach to having a successful social media presence.
You can find the recording of this webinar, including some great questions here: http://ow.ly/hjpXD
Understanding Social Media Networks for Financial Advisors - A Webinar for Ac...Jay Palter Social Advisory
Social media networks are rapidly changing the communications landscape for many businesses, including financial services. There is an explosion of new ways to connect and new places to do so online. Consumers are leading the way, armed with a dizzying array of new devices and tools - and businesses risk being left behind.
In this webinar, we will introduce Financial Advisors to the human and technological aspects of social media networks and how consumers are using them to find, research and engage with professional service providers. Emphasis will be placed on understanding the key elements of effective social media strategy and not on any specific tactics.
Jay Palter is a social media consultant with a career spanning two decades in financial services, software development and marketing. He writes a regular column for Advisor.ca on social media strategies.
5 Timesaving Tools for Managing the Overwhelming World of Social MediaOff Madison Ave
This presentation covers five key components for tackling any social media marketing challenge for businesses, organizations and associations of all sizes.
Retailers must modernize their marketing approaches to better connect with customers today.
Using Facebook and Twitter can help any retailer create meaningful connections with customers at any time.
Social media offers the greatest opportunity for marketers in our generation. However, it also requires the greatest paradigm shift. The Social Media 201 presentation goes beyond setting up accounts on social networks and it lays a framework for first, becoming a company worth talking about and second, developing a successful social media effort.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
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It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
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A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
11. Page 11
Constituents have moved, organizations are
falling behind
•Constituents connect with each other – happily
leaving organizations behind
•We know the problem will get worse before it
gets better
•Outdated frameworks and pet theories relegate
discussions to incremental fixes
15. Page 15
Leadership and Common
Interests
• Effective Leaders Need to Know Three Things:
Who are you upsetting?
Who are you connecting?
Who are you leading?
16. Page 16
Noteworthy:
Leaders Use
Social Networks to
Learn, Teach, and
Communicate
17. Page 17
Seth Godin’s Post-Modern
Cultural Evolution Model:
Factory Model: Cheaper Labor, Bigger
Factories, Faster Production
Television model: Act Like A King! Use Mass
Marketing and Average Ideas With Lots Of
$$$
Tribes: Leading and Connecting People and
Ideas
18. Page 18
Urbanization and Modern
Tribes
Post-World War II, Post Industrial America:
77% of the American Population is
Urbanized
Geographic Ties are Lost Between
Neighbors
21. Page 21
The New, New World
•The lines between program/content producers
and consumers are blurred
•Users and producers are engaged in co-creation
of value – they become collaborators
•Users have the tools to configure and/or
customize their brand experience
•Users and producers encourage each other
and mutually define the future direction of the
organization
22. Page 22
The New, New World (contd)
•Users and producers take advantage of the most
advanced communications models in the
channel mix
•User changes to products and services have
universal and commercial value and drive the
sales of the product
•The producer is an aggregator for the user’s
creative activity
•User is an advocate of the experience and, by
extension, the organization
23. Page 23
Touchpoints...
There is a territory that exists in
the borderlines between you and
your constituents.
It’s where great opportunity lives, if
you know where to look.
24. Page 24
Touchpoints are where processes, systems
and data all intersect, and are often the fault
lines between different organizational
departments and geographic areas.
25. Page 25
Old versus new media
• Traditional media
• New, digital media – including social
media
28. Page 28
Social media is ubiquitous
http://personalizemedia.com/garys-social-media-count
29. Page 29
How did you …
• Share the last photo you took?
• Find the last new restaurant you ate at?
• Last communicate with your best friend?
• Organize your last event?
30. Page 30
Distributed content
Goal = share your message, then get
others to share it with their networks
32. Page 32
Social media tools
• Blogs and microblogs
• Online newsrooms
• Podcasts
• Online forums
• Wikis
33. Page 33
Social media tools
• Online social networks
• Multimedia sharing
• Tagging/bookmarking
• Aggregators
• Sharing
34. Page 34
Benefits of social media
• Keywords
• Frequency
• Ability to tap into social networks –
distributed content
• Numerous tickets to the search lottery
• Engagement
35. Page 35
Marketing
• The act or process of selling or
purchasing in a market
• The process or technique of promoting,
selling, and distributing a product or
service
36. Page 36
Marketing
―Marketing is the management function that
identifies human needs and wants, offers
products and services to satisfy those
demands, and causes transactions that
deliver products and services in exchange
for something of value to the provider.‖
—Effective Public Relations by Cutlip, Center and Broom
47. Page 47
Getting Started
• What are your objectives/purpose?
• What is working? Why?
• What are your concerns?
• How well do you know your audience?
• Do you have stats about your web traffic?
• How will you define success?
48. Page 48
Ask Yourself…
• How good are we at listening?
• How compelling is the story we want to tell?
• How big is our universe? Where are they?
• How much of our time is social media worth?
• What are our competitors doing?
• Who are the brands we want to
emulate?
50. Page 50
New Metrics to Measure the Conversation
Share of Voice
Tone of Voice/Sentiment Analysis
Trends Over Time
51. Page 51
Listen first
• Why should we listen first?
• How does this help as we develop,
implement and evaluate our social media
marketing strategy?
• Listen and Monitor.
52. Page 52
Importance of listening
• Know how effective you’ve been
• Find out what others are saying
• Know how to adjust your messages
53. Page 53
Search audit
• Online search audit – first page results
only
– Google
– Yahoo
• Set the benchmark
– Positive
– Neutral
– Negative
54. Page 54
Google score
• Search your organization’s name
• First page results are your top 10
– Highlight the positive results in green | 10
points
– Neutral in yellow | 5 points
– Negative in red | -5 points
• What’s your Google score?
55. Page 55
Listening tools
• Google alerts, blog search
• Technorati searches
• BoardTracker
• Twitter search – Tweet Beep, Social
Oomph
56. Page 56
Google Reader
• Secure a Gmail account
• Use Google reader as your online
listening portal
– RSS feeds from blogs and Twitter
58. Page 58
Top search placement
• The online search audit helps you realize
the importance of top organic search
placement
• Search placement is paramount to
successfully positioning your organization
online
94. Page 94
Blogging
• WordPress
• Blogger
• Moveable Type
• Type Pad
95. Page 95
Why blog?
• Be a thought leader
• Engage with key constituents
• Provide commentary, news and
information
• An unpolished, straightforward and
honest approach
96. Page 96
Blog features
• A strategy for incorporating keywords
• RSS
• Social media sharing
• Link to other online properties
99. Page 99
Online newsroom
• Create a one-stop-shop for information
about your organization
• Frequently share news
• Social media sharing
• Link to your other sites
• Supports search optimization strategies
100. Page 100
News distribution
• Send directly to journalists
• Publish online on your own
• Use a news wire service
101. Page 101
News format
• Include keywords – the ones your
constituents will use to search for and
find your news
• Incorporate links – keyword and phrases
link to online resources
• Make the release shareable on social
media sites
102. Page 102
Create your own content
• Reach donors/constituents directly
• Use the newsroom to pitch journalists
114. ―After receiving this complaint, Price Chopper’s
public relations team did the unthinkable — they
contacted the customer’s employer (which was
mentioned in the individual’s Twitter bio) requesting
disciplinary action be taken against the individual
for their negative post,‖
Apparently, CVS doesn’t care. And they’re
actually not ―Looking forward to hearing your
stories! A ―request to follow‖ sent a week
ago, has gone unanswered. A locked Twitter
stream for a Community Manager is not only
an oxymoron, it’s one of the Internet’s silliest
moves, perhaps ever. FAIL!
Attack Customer
No Interaction
115. Page 115
Thought leadership
• White papers
• E-books
• E-mail newsletters
• Wikis
• Research and survey reports
• Blogs
• Podcasts – audio and video
116. Page 116
Gobbledygook
• What is it?
• How to avoid it
gobbledygook.grader.com
117. Page 117
So many tools . . .
. . . so little time!
• Be strategic
• Be consistent
• Be professional
118. Page 118
Change is constant
• Tools will change
• Stay current on trends
• Continue to participate
119. 1-Hour Quick Start
• Listen – (30 minutes)
– What are you and your business passionate about?
– Brands, Movements, Organizations, News, Networks &
Associations, Competitors, Trends
• Be Social – (15 minutes)
– Comment
– Share
– Contribute
– Measure
• Engage – (15 minutes)
– Ask for opinions, insight, experiences
– Respond to questions, queries and challenges
– Produce content, communicate with customers
– Offer new perspective
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Research tools
Pew Internet & American Life Project
PewInternet.org
Sherer Cybrarian Services
ShererCybrarian.com
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More research tools
Alexa alexa.com
Alterian socialmedia.alterian.com
Argyle Social argylesocial.com
BackTweets backtweets.com
BlogPulse blogpulse.com
BoardTracker boardtracker.com
Brandwatch brandwatch.com
Collective Intellect collectiveintellect.com
Compete compete.com
CustomScoop customscoop.com
CyberAlert cyberalert.com
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More research tools
Cymfony cymfony.com
Delicious delicious.com
Digg digg.com
FeedBurner feedburner.com
Filtrbox filtrbox.com
Fliptop fliptop.com
Google Alerts google.com/alerts
Google Analytics analytics.google.com
Google Trends google.com/trends
IceRocket icerocket.com
Klout klout.com
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More research tools
Lithium lithium.com
Quantcast quantcast.com
Quarkbase quarkbase.com
Radian6 radian6.com
Sentiment360 sentiment360.com
SM2 by Techrigy techrigy.com
Social Mention socialmention.com
Social Oomph socialoomph.com
SWIX swixhq.com
Sysomos sysomos.com
Technorati technorati.com
Marketing on the Social Web: If the web is a mass of conversations, then get talked about. Make it as easy as possible for your fans to find it and spread the word Develop strategies to turn followers into advocates. Marketing spend generates traffic -> Some of that traffic sticks -> Users are inspired and enabled to talk about your product ->They spread the message around the network (Seth Godin: Flipping the Funnel)Use social to ignite conversation and drive search: Social Launches: Ford revealed its 2011 Explorer on Facebook. The first time a major car company has forgone an auto show for a new car reveal. The day the car was revealed online, searches for Explorer more than doubled. Compared to a typical double-digit increase seen after a Super Bowl ad.
They blog about topics important to their audience (advocacy, how their partners are supporting SOS and specific programs like Cooking Matters). They include multiple bloggers from across the organization (easing the blogging burden). And, they make it easy to subscribe via email (which is how most people will subscribe vs. RSS). You won’t find a ton of comments on their blog, but that doesn’t necessarily mean it’s a failure. Remember, each of these posts is now an “informational annuity” (term I’m stealing from Jay Baer and Amber Naslund). It’s searchable. And, it’s easy to share with partners, volunteers and potential donors with a simple click of the mouse.
Their custom welcome page is simple, but brilliant. On it, they ask you to take a pledge–help them end childhood hunger by 2015. Once you sign up, you receive a short email message simply asking you to help spread the word by way of social status updates (templated Facebook and Twitter posts) or via email. No ask for money. No ask to volunteer your time. Just spread the word. And, they’re building a valuable email database of super-fans that they can stay connected with through your email inbox.
Visit any non-profit home page these days and you’ll likely see a variety of social media interaction. Organizations with Facebook and Twitter pages, YouTube channels and even FlickR accounts. Wait, I thought these organizations were strapped for resources? How are they keeping on top of all these real-time platforms? Turns out, many aren’t. They’re creating them–then either letting them wilt or adding meaningless content noise. The Humane Society hasn’t taken that route. They’re saying simply that blogging, Twitter and Facebook are where they’re going to concentrate their efforts. Now, that’s a ton of work, especially when your Facebook posts get 500-plus comments! But, it’s a much better approach than the spray-and-pray approach.The Humane Society is their knack for nailing the basics of blogging. Consistency? Wayne posts virtually every week day (and again, going back to 2007). Community building? Each post includes numerous links to relevant and helpful resources and sites. Is it easy to share and subscribe to? Email subscribe button right at the top and easy share buttons at the bottom of each post (many with more than 200 “Likes”). Want to know more about Wayne? Yep, that’s right at the top, too. After reading a post, what if I want to donate to The Humane Society? One click right at the top of each post and we can take care of that. My point? The Humane Society doesn’t do anything sexy with Wayne’s blog–but it’s a damn effective storytelling device for the organization because they execute the basics so well. Time and time again.. Love what The Humane Society is going on their Facebook page with its “Tell Strawberry to go Fur-Free” campaign. They’ve set up a tab devoted to this campaign where they ask for supporters’ help. It’s easy. It’s simple. And it wouldn’t take a Humane Society supporter more than 2 minutes to complete. What’s beautiful about this is they’re taking a fan base they know already supports their organization and just giving them a simple tool to help them advocate for a cause they care about. The ask isn’t much (personal information). They’ve even inserted the start to a personal note for supporters to send. Plus, by asking for personal information, they’re also opening up the door to building a more personal relationship with these folks by opting-in for more email communications from the Humane Society.