This document provides an overview of topics covered in a social media management class, including attending a field trip, creating blog posts, exploring Pinterest, and learning about search engine optimization. Students are instructed to start working on their first blog post, explore themes for their blog, and schedule an appointment with the writing center to review their post. The document also shares information on image posting etiquette, keyword density analysis, and links to tools like Google AdWords and Trends.

1. Social Media Management
LIS 4380
Casey Yu
Fall 2013
Week 3
9/10-12/13
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

2. Social Media Management
Today's topics:
• Attendance
• 2:10: FIELD TRIP!!
• News
• Wiki, last time!
• Blogging 101, how to do it!
• The Visual Landscape
Work time!
• Start working on your first blog post!
• Explore Pinterest
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

3. Social Media Management
All the news you can use…
• I've been HACKED!
• The Hash-hole
• The multifaceted problem of twerking and social media
• Apple iPhone 5C
Thursday:
• Waffle falling over
• Never Forget AT&T
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

4. Social Media Management
ATTENDANCE
• Go to the blog and complete the form before 2:30 to be counted on
time!
• Questions about attendance – see Blake (email him today)
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

5. Social Media Management –
Wiki, redux
• First, let's look at Canvas, the syllabus, and
the course outline
• Second – wiki wiki wiki.
1. Append new week's information at the TOP
of YOUR page's old information. Click edit
to add your info, then "save" to save it.
2. Copy and paste the URL to your page (this
will not change weekly!) and submit it in
Canvas. Go to assignments, look for the
right week number and due date.
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

6. Social Media Management –
Wiki, redux
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

7. Social Media Management:
Blogging 101
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
• Write your first blog post. THEN before you
submit your first blog post, schedule an
appointment with the RWC for them to review
your blog post and offer feedback.
• Have your tutor send us an email confirming
your attendance.
– If your surname begins with A-M, send to Casey
(cy09g@my.fsu.edu)
– If your surname begins with N-Z, send to Blake
(bar08@my.fsu.edu)
• See blog for more info

8. Social Media Management:
Blogging 101
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Explore Themes for look of new
blog. Suggestion – look for widget-
friendly themes

9. Social Media Management:
Blogging 101
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
You can Activate a Theme, then
change to another Theme in
Appearance > Themes

10. Social Media Management:
Blogging 101
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
You can Activate a Theme, then
change to another Theme in
Appearance > Themes

11. Social Media Management:
Blogging 101
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Click on Pages and
Add New

12. Social Media Management:
Blogging 101
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Name the page About and add some text (e.g.
from your blog proposal). When finished,
click Publish

13. Social Media Management:
Blogging 101
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Depending on your chosen Theme, the About
page link may show up automatically on your
homepage, or you may have to add a link to
it.

14. Social Media Management:
Blogging 101
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
You can add a link from either the Visual or HTML
tab. On the Visual tab, highlight word(s) to turn
into a link, then click on the button that looks like
an chain link.
Put your link in the URL field in the Inserted Link box;
give the link a short title, and click Add Link

15. Social Media Management:
Blogging 101
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
You can add a link from the HTML tab by
highlighting word(s) to turn into a link, then
clicking on the link button. Fill in the link URL in
the Inserted Link box and click Add Link.
This is what the final
result will look like in
the HTML tab. Click
Publish.

16. Social Media Management:
Blogging 101
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Using Images on Flickr, Pinterest, or
elsewhere
• You may need an image to be on the web
so you can link to it in a post or on your
page
• Flickr.com – http://www.flickr.com/ -
requires Yahoo! email address/account
• Pinterest.com – http://www.pinterest.com

17. Social Media Management:
Blogging 101
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Linking Images From Other Hosts
• You can link to images hosted elsewhere on the
web; for example, you can make a Flickr account
http://www.flickr.com and link to a picture hosted
there, if you first figure out the URL web link of the
picture’s location on Flickr.
• Finding URL of an online image
– PC: rightclick the image & choose “copy image URL”;
then CTRL V or right-click & paste the URL
– Mac: either click & hold, or CTRL-click & Copy Image
Address, then CTRL-click and Paste

18. Social Media Management:
Blogging 101
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
You can do this from the
Edit Post “HTML” tab:
Click on “img”
to add an image
link in html Paste in the link for the
image on the other
hosting site (such as
Flickr) and click OK.
Publish your post.

19. Social Media Management:
Blogging 101
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
You can do this from the
Edit Post “Visual” tab:
Click on
“Upload/Insert”
to add visual
media
Click “From URL” and
add the link for your
image on Flickr or other
online hosting site

20. Social Media Management:
Blogging 101
Post Slug: A better link
Suppose I want a better link for my blog
post. In Posts > Categories, go and change
"Post Slug“
(side note: discovering
your URL)
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
“social-media”

21. Social Media Management:
The Visual Landscape –
Social Media Photo Posting Etiquette
If it is a photo you did NOT
create or own:
• Do you have permission to
post this? Check licensing
rules.
• Did you follow Creative
Commons license rules
properly in posting?
• Did you give credit to the
creator of the image?
(creator's name, link back to
creator site)
• Are you hotlinking without
permission? DON'T.
If you created/own the photo
or image:
• Before posting a photo of
yourself or others, ask
yourself how you'd feel if a
friend posted a similar
photo of you, or if your mom
or boss saw a similar photo
of you;
• If others are in the
photo, obtain permission to
use their likeness!!
• Do not tag a friend in a
photo if s/he is not actually
in the photo!
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
http://trib.in/KbZm8W

22. Social Media Management:
The Visual Landscape
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
http://www.morguefile.com

23. Social Media Management:
The Visual Landscape
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
http://commons.wikimedia.org/wiki/Main_Page

24. Social Media Management:
The Visual Landscape
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
http://www.flickr.com/photos/45624627@N02/

25. Social Media Management:
Pinterest
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

26. Social Media Management:
Pinterest
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

27. Social Media Management:
Pinterest
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

28. Social Media Management:
Pinterest
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
http://gentlemint.com

29. Social Media Management:
Pinterest
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

30. Social Media Management:
Pinterest
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

31. Social Media Management:
Wordle
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
http://www.wordle.net/

32. Social Media Management:
Tagxedo
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
http://www.tagxedo.com/

33. Social Media Management:
Create Infographics
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
http://visual.ly/

34. Social Media Management:
Create Google Trends Visualizations
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
http://www.google.com/trends/

35. Social Media Management:
Create a Google Ngram Graph
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
http://books.google.com/ngrams

36. Social Media Management:
Search Engines and SEO
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

37. Social Media Management:
Search Engines and SEO
• Using the right keywords
• Using the right words and phrases for your
blog pages, blog post titles, subtitles , links
and anchor links
• Using tool tips / “alt” text to make images
findable by search engines
• Don’t OVERUSE a keyword; you want it to
take people to the right page, not
necessarily to ALL your pages equally.
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
http://mz.cm/JQ5X91

38. Social Media Management:
Keyword Density Analysis
Keyword density is the percentage of times
a keyword or phrase appears on a web page
compared to the total number of words on
the page. In the context of search engine
optimization keyword density can be used
as a factor in determining whether a web
page is relevant to a specified keyword or
keyword phrase.
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

39. Social Media Management:
Google Adwords
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
http://adwords.google.com/

40. Social Media Management:
Google Search Tools > Related Searches
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information