This document outlines the syllabus and orientation for a social media management course. It introduces the instructor, teaching assistant, and various course platforms like Canvas, WordPress, and a class wiki. The grading structure is explained, which includes weekly activities, a final project and presentation, and a social media marketing report. Expectations around attendance, participation, and professionalism are also covered. Various social media accounts for the university and class are listed for students to follow.

1. Social Media Management
LIS 4930
Casey Yu
Spring 2013
Week 1
1/7/13 – 1/9/13
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

2. Social Media Management
Agenda
• Introduction
• Me
• TA (Blake Robinson)
• You
• Syllabus
• Class Structure/Policies
• Canvas, Blog, and Wiki, oh my!
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

3. Social Media Management
Introduction
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
The effect of Internet on
society

4. Social Media Management
Me
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

5. Social Media Management
Me
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

6. Social Media Management
Me
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

7. Social Media Management
Blake Robinson, TA Extraordinaire!
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
• Second-year PhD student at SLIS
• Born in: Columbus, Ohio
• Places lived: Ohio, Pennsylvania,
Florida, Texas, Australia
• Places visited: Spain, Italy,
Austria, Hong Kong, Fiji
• Favorite foods: Thai, Indian,
Jamaican, Lebanese, Korean
• For fun: Traveling, reading,
dining out, learning new things
• Favorite social media: TV Tropes

8. CONGRATULATIONS!!
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

9. Social Media Management
Workplace Orientation
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
• You are responsible for all of the information on the
syllabus.
• Office hours – Tu/Th 3:30-4:30 by appointment only
• Facebook, Skype, iChat
• No required textbooks, required online readings and
occasional in-person handouts
• Domain and hosting purchase
• Canvas – course management system
• Wordpress – blogging/content management system
(CMS)
• Wiki – group work place
• Facebook – this is social media, after all!

10. Social Media Management
Workplace Orientation
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Grading – Assignments / Evaluation
• Project Proposal (5%)
• Weekly activities (40%)
• Final project presentation (10%)
• Final project (25%)
• Social media marketing report (10%)
• Attendance and participation (10%)
• (total: 1000 points)

11. Social Media Management
Workplace Orientation
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Upon completion of this course, you will be able to:
• discuss various concepts, theories, and principles of social
media management;
• research social media users, and design a social media site
appropriate to users' needs;
• write a proposal for social media site design and marketing;
• build social media sites and integrate informational content
and multimedia;
• plan and conduct a social media marketing campaign;
• assess the return on investment in evaluating the success of
the social media campaign;
• prepare and lead class discussions that focus on emerging
social media tools.

12. Social Media Management
Workplace Orientation
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
A word on attendance and participation
• View this and your responsibilities as a student as you would a job.
• If you come to class consistently, you are more likely to earn an A.
Seriously.
• For fall 2012, LIS 3353:
– As – 57
– Bs – 50
– Cs – 33
– Ds – 11
– Fs – 7 (only counting those who came to take the final)
• Of those who received… missed class this many times all semester
– As, 43 (75%) missed fewer than 4 classes
– Bs, 20 (40%) missed fewer than 4 classes
– Cs, 2 (6%) missed fewer than 4 classes
– Ds and Fs, 0 (0%) missed fewer than 4 classes

13. Social Media Management
Workplace Orientation
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
A word on professionalism in your new
position
• Spelling and grammar COUNT
• Tone matters
• Context matters
• How do you want to be known online and
in the future?

14. Social Media Management
Weekly Wiki Activities
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
• Every week we will have short activities for
you to do and to keep track of on the wiki
• Due Sundays at 11:59pm
• Submit URL to your page via Canvas
• Blake will review and offer feedback if
needed
• This is YOUR space to keep track of your
own progress throughout the semester

15. Social Media Management
Final Project & Presentation
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Final project consists of:
• 10 weekly assignments throughout the
semester
– Setting up a WP blog
– 6 blog posts*
– Using Facebook, Twitter, and YouTube to
promote your site
• Final Presentation
– Attendance at the presentation – mandatory for
EVERYONE
– Business Professional Dress
• Social Media Marketing Report

16. Social Media Management
Orientation
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Sites you should know and bookmark
• Canvas – our course management site.
• LIS 4380 – our class blog
• Wiki – our class wiki
• Facebook group page – announcements go here
• Twitter – follow these accounts:
– @fsucci FSU College of Communication & Information
– @FSUlibIT FSU School of Library & Information Studies
– @fsu_ict FSU ICT (Information, Communication, & Technology)
Program
– @fsu_hit FSU HIT (Health Informatics) Program
– @floridastate Florida State University
– @FSUAlert FSU Official Emergency Notification System
– @FSUAdmissions FSU Office of Admissions
• And track these hashtags:
– #ccisocmedia
– #lis4830

17. Social Media Management
Orientation – Index Card
Front (the side with lines)
• Name (what FSU
recognizes and what you
prefer, if they differ)
• Phone #
• FSU Email Address
• NON-FSU Email Address
• Year/Major
• #credit hours you're
taking this semester
Back (blank side)
• Current job(s) and how
many hours you work
there
• What are the top 3 things
you hope to learn in this
class?
• What questions do you
have for me?
• Website address (if any)
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information