1. Social Media Management
LIS 4380
Casey Yu
Fall 2013
Week 1
8/27-29/13
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

2. Social Media Management
Agenda
• New to the class? See me during work time
• Attendance – sign up for the Facebook group. Post an introduction of yourself.
Include your year (senior, junior, etc.), area of interest in IT, goals for the class, and
anything else you'd like us to know. Tell us what you're thinking about doing for your
blog
• Set the tone of the class
• News
Today's topics:
• What is social media? -
• Keep your nose clean
• Beyond just posting a status update or tweet
• 10 in 10 series
Work time!
• Project Proposal – due Sunday at 11:59pm
• Weekly Wiki Assignment – due Sunday at 11:59pm
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

3. Social Media Management
Setting the tone
• Say my name!
• My expectations of you (in syllabus)
• Your expectations of me
• Your expectations of each other
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

4. Social Media Management
All the news you can use…
• The gov and social media
• M-O-O-N, that spells moon!
• Miley Cyrus
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

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• What is social media?
• Examples of social media?
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

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Key sites
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

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FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

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FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Los Angeles School District Hires 1st Social-Media Director
The philanthropic Goldhirsh Foundation is paying $87,000 of her $93,300-a-year
salary, with the district picking up the balance, officials said.
Check out: https://hoojobs.com/

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FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

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FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

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FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

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FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

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FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

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FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

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FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

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FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

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FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

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In groups of 3, do the following:
• Come up with a definition of social media
• Draw a visual layout of the various
platforms
• Take a picture of your drawing, email
it/distribute it to all of your group
members, and post it to your wiki (we'll
work on this next)
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

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FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

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FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

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FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

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FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

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FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

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FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

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FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

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FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

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FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information

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FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Work Time!
• Weekly Wiki Assignment
• Blog – Read and do the first post
• Survey
• Project Proposal

29. Social Media Management
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Week 1 Wiki Assignment (due Sundays at 11:59pm)
• Go to the class wiki site. Create an account. Your username should be your
FSUID (e.g., cy09g); your e-mail should be your FSUID@my.fsu.edu email
address, and please use your real name.
• Navigate to the class directory from the main page of the wiki site and find
your name. If it's not there, add it to the page once your account has been
approved. Add it in alphabetically. This page will be where you record all of
your weekly activity participation activities.
• Create your delicious site (http://www.delicious.com/) and add three sites to
delicious on your area of blogging interest. On your wiki page, paste the
URL to your delicious account.
• Upload a copy of your project proposal to your wiki page. Write a few
sentences on what you chose and any other notes you would like to share
for use later.
• Every week when you complete your wiki assignment, add new content to
the TOP of your page, so the newest content is on top.

30. Social Media Management
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Project Proposal – 5% (50 points). Due Sunday 9/1/13 at 11:59pm via Canvas submission link.
Select and propose a WordPress social media blogging project to be completed over the course of the
class. The blog topic can be a hobby, personal interest, or can focus on an area of academic or
vocational interest. Research and write a 2-page single spaced project proposal in 12 pt. Arial font
which explains the blog topic, audience, purpose, and conduct an environmental scan to learn about
your competitors in this blogging environment. The written proposal should be clear, well-written,
persuasive, should cite sources using APA format (6th edition), and free from grammar and spelling
errors. It should include information that addresses the following questions:
• What is your proposed blog topic?
• Who are your target audiences?
• What are your key messages?
• What are your objectives?
• What are examples of blog posts you will do in the future?
• Who are two other top blogging competitors in your topic area?
• What is an example of one other good blog in your topic area?
• How will your blog fit into the existing environment – what niche will it fill, what needs will it meet,
and what will your blog offer readers?
• What’s your blog of potential value to your audience?