LinkedIn Simplified: Grow Your Visibility, Credibility, and Hire-ability
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This document discusses how to optimize one's LinkedIn profile. It covers the importance of a professional photo, well-crafted headline and summary, complete experience section, custom URL, and connecting with others on LinkedIn. Tips are provided for each profile element, such as including 3 keywords and a value proposition in the headline. The presenter emphasizes regularly using LinkedIn's search and connection features to expand one's professional network.
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LinkedIn Simplified: Grow Your Visibility, Credibility, and Hire-ability
- 1. Sandy Zeiszler LinkedIn Consultant | Speaker | Trainer Owner, MoxzClicks Let’s connect: www.linkedin.com/in/szeiszler
- 2. ©MoxzClicks.com What We Will Cover •Why Use LinkedIn? •Top LinkedIn Profile Must Haves •Next Steps • Step by step guidebook
- 3. ©MoxzClicks.com Why LinkedIn •13 years (Launched in 2003) •400+ million users (2016) •84% use free account
- 4. ©MoxzClicks.com Why LinkedIn 1. Build your professional network. 2. Observe the career paths. 3. Prepare for job interviews. 4. Get recommendations and referrals. 5. Land internships and jobs while still in school. 6. Make connections instantly. 7. Expand your resume. 8. Be part of a group.
- 5. ©MoxzClicks.com Why LinkedIn • 85% of All jobs are filled via Networking • Use the backdoor to gain access to the hidden job market. • LinkedIn is a Network of 414+ million people. • Being highly Networked is essential. https://www.linkedin.com/pulse/new-survey-reveals-85-all-jobs-filled-via-networking-lou-adler
- 12. ©MoxzClicks.com How Are You Seen? • Optimized Profile
- 13. ©MoxzClicks.com
- 14. ©MoxzClicks.com 1. Professional photo = 14x more likely to be found on LinkedIn Photos by Laine Torres Photography, LLC
- 17. ©MoxzClicks.com Elements of a Headline 1. Keywords (example for marketing) • Strategy • Marketing Analysis • Promotions • Copy-Writing • Campaign Management
- 18. ©MoxzClicks.com Elements of a Headline 2. Value Proposition • Digital Marketing Expert • Improves Operational Efficiencies • Management Consultant • Increases Sales & Profitability • Empowers people to reach their full potential • Consumer Marketing Expert
- 19. ©MoxzClicks.com Elements of a Headline 3. Value Proposition • Digital Marketing Expert • Improves Operational Efficiencies • Management Consultant • Increases Sales & Profitability • Empowers people to reach their full potential • Consumer Marketing Expert
- 20. ©MoxzClicks.com Elements of a Headline 3b. Value Proposition (for students) • Aspiring Digital Marketing • Passionate about Copy-Writing and Editing • With a Passion for Consumer Marketing
- 21. ©MoxzClicks.com Elements of a Headline 4. Putting it together • Pick 3 keywords • Strategy, Promotions, and Campaign Management
- 22. ©MoxzClicks.com Elements of a Headline 4. Putting it together • Pick 3 keywords • Strategy, Promotions, and Campaign Management • Add Value Proposition • Consumer Marketing Expert
- 23. ©MoxzClicks.com Elements of a Headline 4. Putting it together • Pick 3 keywords • Strategy, Promotions, and Campaign Management • Add Value Proposition • Consumer Marketing Expert • Headline: • Consumer Marketing Expert with a focus on Strategy, Promotions, and Campaign Management • Aspiring Consumer Marketer with a passion for Strategy, Promotions, and Campaign Management.
- 26. ©MoxzClicks.com 4. Summary • Compelling and interesting • Keyword rich (SEO) • Short and to the point
- 27. ©MoxzClicks.com 4. Summary 1. Credibility: 1 – 2 short paragraphs about you 2. Be Employer Focused: • Speak directly to ideal employer about your accomplishments, ambitions and interests. 3. Call To Action: • Contact information, invite them to contact you. • Specialties: list your keywords
- 28. ©MoxzClicks.com 5. Experience • Briefly describe your role of the company/organization • Connect to the company LinkedIn page
- 29. ©MoxzClicks.com Review & QA • Photo • Headline • Contact Information • Summary • Experience
- 30. ©MoxzClicks.com 6. Search & Connect
- 33. ©MoxzClicks.com Customized Message Personalized Message! <First Name>, It was a pleasure to meet you today at < event>. Would it be ok to connect here on LinkedIn and grow our networks? I look forward to connecting with you. Thanks, <Your Name>
- 34. ©MoxzClicks.com
- 37. ©MoxzClicks.com
- 39. ©MoxzClicks.com
- 40. ©MoxzClicks.com Unlock LinkedIn AND Get Hired! Step by Step Guidebook for Students and Career Professionals Printed version: $29.95 $19.95 Online/PDF download: $19.95 $9.95 bit.ly/liguidebook Save $10 = CODE: 10off
- 41. ©MoxzClicks.com Thankyou! See You Online! www.linkedin.com/in/szeiszler Visit my website for a Free LinkedIn Profile Checklist www.moxzclicks.com
Editor's Notes
- We only have 30 minutes; so this is a macro perspective. Not just another social media site Connections – building your reach - There will be time for Q&A at the end…
- LI is not just a database Networked – essential for both job seekers and for hiring managers.
- Privacy – Sharing profile Edits - No
- Takes 7 seconds to make a good 1st impression – online it is shorter, what does your profile say about you?
- Takes 7 seconds to make a good 1st impression – online it is shorter, what does your profile say about you?
- 3 Quick tips to increase your visibility on Linkedin. -- Professional Photo, Build – who you are, job title. customize url – signature, business card
- Not having a photo – is not acceptable. - It’s not someone being cropped out of a wedding photo, or on the beach or a bar. What should you wear? For the CEO of the company it may be a suit and tie, but for you as sales reps, wear what you typically wear to work – but maybe up a notch. could be as basic as a logo polo shirt. 25 million LinkedIn profiles are viewed every day . LinkedIn gives priority to those who have a photo. People click and view profiles who have a photo. - what makes a good photo “professional”” 1. make sure the photo looks like you; 2. Face to take up about 60% of the space – people want to see what you look like; 3. Wear what you would wear to work
- Step 2 – Headline; keywords, plus engaging phrase that will get your ideal employer to want to read more.
- Phrase – what separates you from others. Draw people into your profile and read more.
- Think of works recruiters will use to s
- As a student you may not be an “expert” yet. To allow for utilizing the keywords – use phrases such as “aspiring”, “with a passion for”, or “passionate about”
- As a student you may not be an “expert” yet. To allow for utilizing the keywords – use phrases such as “aspiring”, “with a passion for”, or “passionate about”
- Marketer | Analytical | Passion for Tech | Creating winning products for and marketing campaigns Personal branding strategist providing business leaders with techniques to maximize their brand value for career success. http://mymarketability.com/blog/how-to-create-a-compelling-linkedin-tagline/
- Marketer | Analytical | Passion for Tech | Creating winning products for and marketing campaigns Personal branding strategist providing business leaders with techniques to maximize their brand value for career success. http://mymarketability.com/blog/how-to-create-a-compelling-linkedin-tagline/
- Marketer | Analytical | Passion for Tech | Creating winning products for and marketing campaigns Personal branding strategist providing business leaders with techniques to maximize their brand value for career success. http://mymarketability.com/blog/how-to-create-a-compelling-linkedin-tagline/
- Include your email, use a personal email (one you own, not just your previous employer) phone .. (links to Portfolio pages if you have one) - Address – use space for a call to action – call me to discuss how I can “save …”
- Include on your resume, email signature, business card - --- /in/______
- using natural, conversational tone. 2000 characters
- Compelling and interesting. Short and to the Point. 2,000 Characters. Specialties – Strength Finders Students – Remember your audience, be Personal brand focused. Describe your greatest accomplishments, ambitions and interests. Share what your passions are, position yourself as a career professional.
- Currently between opportunities – create a “Consultant” position – so that you are ‘currently employed” – as recruiters use this when searching candidates. Recommendations
- Before we go – let’s take a quick look and connecting… Connect with all in this room and build your visibility -
- Always connect from the Profile – Customized Message; cell phone app – send personalized message.
- Friend is your best option when Colleague or classmate are not a fit Part of building credibility is to send a Customized connection request – this will separate you from everyone else who doesn’t take the time.
- And it can be very simple – using programs like Auto Text Extender for saving keystrokes – or just create in a word file. Mentioned why you want to connect. Ask if it is ok to connect. Keep it simple. Limited number of characters.
- Who should you connect with?
- How would you like to learn how to fulfill one of the requirements for this class? Join these 2 groups: Medical Alley Association has 11,044 members – there are lots of opportunity to follow discussions, follow members, and even search and reach out to connect with those in the field you are looking into. Search and join other groups, there are more than 11,000 groups on LinkedIn with the word “Medical” in the title … and 839 groups with Biomedical - What groups fit your interest, or degree level.
- 3,485 jobs posted in the Greater Minneapolis Area with the word “Medical” in posting. 5,854 with Biomedical -
- MAKE time LI first thing in morning… … FB – can be a distraction LI doesn’t have to be an all day session… 30 minutes a day -- depending on how much you want a job.
- Before we move on to Questions; You don’t have to do this all on your own! I have just completed my new Video Training for Module 1 & 2 For a limited time - $79 rate