SlideShare a Scribd company logo
1 of 8
Earliest Adopter
Most Connected
Most Popular
Most Endorsed
IceBreakIn
Mahesh
Muralidhar
People Operations
Canva
Lauren
Mudge
Marketing Manager
Samsung
Sheeda
Cheng
Marketing Manager
Temando
Mark
Vozzo
Digital
Marketing Manager
Google
HIRE MARKET SELL LEARN
8 million+Australian Members
LinkedIn Has Evolved!
LinkedIn Now!
More
Engagement
15×
News
2MM+ Publishers
Brands
7MM+ Company Pages
Thought Leaders
500+ Influencers
Peers
130k/wk Member Posts
Professional Publishing Platform
9 Billion impressions
content impressions per week
Jennifer Lopez
Relationship status
Royal Commission
American Music Awards
Mali
Dancing with the Stars
#thanksgivingwithblackfamilies
#neetamanishaa
#bufvsne
violence
bruce
#sydney
Cloud Computing
Venture Capital
Management
Social Media Marketing
Financial Advisory
Employee Engagement
Time Management
Lean Manufacturing
Integrated Marketing
Marketing
Self-Esteem
Security
Mortgage lending
Aspirational & Professional Mindset
Source: Australia Region | LinkedIn Trending Content; Twitter trending; Facebook trending – November 2015
LinkedIn is the top destination for Australians
versus other news platforms
Monthly Unique Audience (Desktop, Mobile, Tablet)
Nielsen Digital Ratings Monthly, March 2016
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
8,000,000
9,000,000
LinkedIn news.com.au smh.com.au ABC News
Websites
Daily Mail
Australia
ninemsn News
Websites
The Guardian Yahoo7 News
Websites
The Age Herald Sun
7.1M
Source: Nielsen Digital Ratings Monthly, March 2016.

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LinkedIn Tech Marketer's Event - Welcome & Intro

  • 1. Earliest Adopter Most Connected Most Popular Most Endorsed IceBreakIn Mahesh Muralidhar People Operations Canva Lauren Mudge Marketing Manager Samsung Sheeda Cheng Marketing Manager Temando Mark Vozzo Digital Marketing Manager Google
  • 6. News 2MM+ Publishers Brands 7MM+ Company Pages Thought Leaders 500+ Influencers Peers 130k/wk Member Posts Professional Publishing Platform 9 Billion impressions content impressions per week
  • 7. Jennifer Lopez Relationship status Royal Commission American Music Awards Mali Dancing with the Stars #thanksgivingwithblackfamilies #neetamanishaa #bufvsne violence bruce #sydney Cloud Computing Venture Capital Management Social Media Marketing Financial Advisory Employee Engagement Time Management Lean Manufacturing Integrated Marketing Marketing Self-Esteem Security Mortgage lending Aspirational & Professional Mindset Source: Australia Region | LinkedIn Trending Content; Twitter trending; Facebook trending – November 2015
  • 8. LinkedIn is the top destination for Australians versus other news platforms Monthly Unique Audience (Desktop, Mobile, Tablet) Nielsen Digital Ratings Monthly, March 2016 0 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000 8,000,000 9,000,000 LinkedIn news.com.au smh.com.au ABC News Websites Daily Mail Australia ninemsn News Websites The Guardian Yahoo7 News Websites The Age Herald Sun 7.1M Source: Nielsen Digital Ratings Monthly, March 2016.