Marketing to Gen Y How “doing what you’ve always done” may be fatal to your company #NAAGenY
Elysa Rice Emerging Media Consultant & Gen Y Blogger Ellipse Communications, Inc.   www.ellipseinc.com Twitter: @theEllips...
Web and Multi-Media Designer Campus Living Villages www.clvusa.com Twitter: @nsteinert natalie.teinert@clvusa.com | 713.87...
Ben Smithee Youth Market Research & Strategy Consulting Spych Market Analytics www.SpychResearch.com Twitter: @SpychResear...
About Gen Y: Trends & Research
Generational Dispersion of Information
G.D.I.
G.D.I.
G.D.I.
Marketing Research Converging with Marketing
SXSWi: South by Southwest Interactive
Insights at Your Fingertips
Marketing to Younger Demographics
Your Advertising and Marketing doesn’t suck…..
It’s Just Irrelevant!
The Power of the Online Community
Location, Location, Location
Your Targeted Marketing Isn’t Very Targeted
Multifamily Industry Marketing
What about Student Housing?
Efficient Utilization of Technology
Technology to Communicate
Are you listening? The average consumer sees 5,000 marketing messages a day
Brand Evangelists
What’s Next?
http://www.youtube.com/watch?v=sIFYPQjYhv8&feature=fvst
Questions? #NAAGenY
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Marketing to Gen-Y - Student Housing

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This presentation discusses key points for marketing to Generation Y. Presented at the 2010 NAA Student Housing Conference by Elysa Rice, Ben Smithee, and Natalie Teinert.

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Marketing to Gen-Y - Student Housing

  1. 1. Marketing to Gen Y How “doing what you’ve always done” may be fatal to your company #NAAGenY
  2. 2. Elysa Rice Emerging Media Consultant & Gen Y Blogger Ellipse Communications, Inc. www.ellipseinc.com Twitter: @theEllipseCow | Facebook.com/ellipsegroup cowbell@ellipseinc.com | 888.678.3869
  3. 3. Web and Multi-Media Designer Campus Living Villages www.clvusa.com Twitter: @nsteinert natalie.teinert@clvusa.com | 713.871.5157 Natalie Teinert
  4. 4. Ben Smithee Youth Market Research & Strategy Consulting Spych Market Analytics www.SpychResearch.com Twitter: @SpychResearch Ben@SpychResearch.com | 215.501.2341
  5. 5. About Gen Y: Trends & Research
  6. 6. Generational Dispersion of Information
  7. 7. G.D.I.
  8. 8. G.D.I.
  9. 9. G.D.I.
  10. 10. Marketing Research Converging with Marketing
  11. 11. SXSWi: South by Southwest Interactive
  12. 12. Insights at Your Fingertips
  13. 13. Marketing to Younger Demographics
  14. 14. Your Advertising and Marketing doesn’t suck…..
  15. 15. It’s Just Irrelevant!
  16. 16. The Power of the Online Community
  17. 17. Location, Location, Location
  18. 18. Your Targeted Marketing Isn’t Very Targeted
  19. 19. Multifamily Industry Marketing
  20. 20. What about Student Housing?
  21. 21. Efficient Utilization of Technology
  22. 22. Technology to Communicate
  23. 23. Are you listening? The average consumer sees 5,000 marketing messages a day
  24. 24. Brand Evangelists
  25. 25. What’s Next?
  26. 26. http://www.youtube.com/watch?v=sIFYPQjYhv8&feature=fvst
  27. 27. Questions? #NAAGenY

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