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You are the CEO of

©2013 LinkedIn Corporation.

1
Great brands convey an emotional response.

2
This is a real brand but not how I want to be thought of.

3
“Visibility creates opportunities.”
How are you leveraging

©2013 LinkedIn Corporation.

5
“It’s not the size of your network, but how you use it.”

6
Use your status
updates to engage
your network
• 166 likes
• 12 comments
• 67 shares

7
Use your status
updates to promote
your network

8
Use your status
updates to promote
your company
• Press
• Blogs
• Content

9
Use your status
updates to inform
your network

• Industry news
• Relevant content

©2013 LinkedIn Corporation.

10
Your network
is your business.

Who you know IS more
Important than WHAT
You know
Proficiency in social media is a
differentiator now, but will
soon be a qualifier.

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LinkedIn - Professional Branding Tips

Editor's Notes

  1. Companies put a ton of effort into building their brands, you should be no different. Spend the time to build your personal brand.
  2. How do you stand out? What makes you different? Of all the people, you should know the answers to this question.Become visible, step out from the shadows of your coworkers, your friends, the rest of the fish. The more visible you are the more opportunities that will be made available.This is your personal branding moment.
  3. Regardless if your network is 200 people or 2000, you have an opportunity to build your brand.How do you use your network? Do you leave it as a number on your LinkedIn profile or do you leverage it?I’ll cover 4 ways to leverage your LinkedIn network to grow your connections and get more engagement.