Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Marketing to Gen Y -2010 NAA Student Housing Conference

1,615 views

Published on

Presented by Elysa Rice, Ben Smithee and Natalie Teinert

Published in: Business
  • Be the first to comment

Marketing to Gen Y -2010 NAA Student Housing Conference

  1. 1. Marketing to Gen Y How “doing what you’ve always done” may be fatal to your company #NAAGenY
  2. 2. Elysa Rice Emerging Media Consultant & Gen Y Blogger Ellipse Communications, Inc. www.ellipseinc.com Twitter: @theEllipseCow | Facebook.com/ellipsegroup cowbell@ellipseinc.com | 888.678.3869
  3. 3. Natalie Teinert Web and Multi-Media Designer Campus Living Villages www.clvusa.com Twitter: @nsteinert natalie.teinert@clvusa.com | 713.871.5157
  4. 4. Ben Smithee Youth Market Research & Strategy Consulting Spych Market Analytics www.SpychResearch.com Twitter: @SpychResearch Ben@SpychResearch.com | 215.501.2341
  5. 5. About Gen Y: Trends & Research
  6. 6. Generational Dispersion of Information
  7. 7. G.D.I.
  8. 8. G.D.I.
  9. 9. G.D.I.
  10. 10. Marketing Research Converging with Marketing
  11. 11. SXSWi: South by Southwest Interactive
  12. 12. Insights at Your Fingertips
  13. 13. Marketing to Younger Demographics
  14. 14. Your Advertising and Marketing doesn’t suck…..
  15. 15. It’s Just Irrelevant!
  16. 16. The Power of the Online Community
  17. 17. Location, Location, Location
  18. 18. Your Targeted Marketing Isn’t Very Targeted
  19. 19. Multifamily Industry Marketing
  20. 20. What about Student Housing?
  21. 21. Efficient Utilization of Technology
  22. 22. Technology to Communicate
  23. 23. Are you listening? The average consumer sees 5,000 marketing messages a day
  24. 24. Brand Evangelists
  25. 25. What’s Next?
  26. 26. Questions? #NAAGenY

×