I recently presented LinkedIn Job Search Basics at the Job Center of Lake County at the College of Lake County. Several topics were covered including improving your profile, SEO, creating a job search agent on LinkedIn, joining groups and LinkedIn's mobile app.

1. Job Search Basics
brought to you by
Bruce A. Bennett
Career Coach Corner
October 17, 2017 1

2. Your LinkedIn Profile
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3. Your LinkedIn Profile
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4. LinkedIn Profile Settings
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5. LinkedIn Profile Settings
Add a second email address to insure
continued access
A phone number adds another layer of
protection and security
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6. LinkedIn Profile Settings
Many privacy settings change what you
show and what can be seen by others
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7. LinkedIn Profile Settings
Customize your URL
All your profile settings should be
viewable
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8. YOUR LinkedIn Profile URL
www.linkedin.com/in/bruceabennett
Change the default URL for your profile
http://www.linkedin.com/pub/brucebennett/16/171/493
Change the URL to your name for LinkedIn &
Google SEO
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9. LinkedIn Profile Settings
Simple settings can impact your profile
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10. LinkedIn Profile Photo
Use a professional photo
Passport format with headshot
Plain background
Rename photo for SEO
e.g. BruceBennettLinkedInTraining.jpg
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11. LinkedIn Profile Photo
Name your profile picture for SEO
Locate photo on your device and rename it
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12. LinkedIn Profile UVP
UVP - Most people have a headline that simply
states their position. But that doesn’t tell people
why they should connect with you. It doesn't tell
them how you add value, and it doesn't tell them
how you can solve their company's problem.
You need to learn how to set YOURSELF apart.
You need to prove that YOU are a thought leader.
You need to show that YOU are the expert. 12

13. LinkedIn Profile UVP
Optimize Your Important SKILLS
The first word in your LinkedIn headline gets
the SEO results from LinkedIn’s search
algorithm.
Thus, it’s critical that you start your headline
with your most important SKILL.
Many members don’t understand this, so if you
do it, you will get powerful SEO results.
It matters because if you don’t come up high in
search results, then you won’t get the chance
to convince someone to click through to your
profile. 13

14. LinkedIn Profile Nuances
Include Skills in your positions and headline
 Never use the word “Searching” Or “Opportunity”
in your headline. Searching is your problem, you
want to be their solution.
 You must focus your skills on a certain company,
industry, geographic region, or on a particular
level of professional. Zeroing in on an audience
helps them say yes to you when the fit is there!
 Avoid ALL of the 2017 top ten overused buzzwords
that LinkedIn has identified.
Specialized, Leadership, Passionate,
Strategic, Experienced, Focused, Expert,
Certified, Creative, Excellent
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15. LinkedIn Profile Summary
Summary Section Composition
• Your summary should start with email address
and contact information on the very first line
• Paragraph one should be about what you do,
your job title, and description and use skills
• Paragraph two should show how you have added
value to a previous employer tell a story (STAR)
skills
• Paragraph three tell how you will solve a
companies problems use a story (STAR) skills
Add skills to your LinkedIn Summary Section15

16. Important Activities / Elements
All Star profile with photo and experience
Headline – descriptive and accurate, not title
Summary section
Utilize Skills section
Group – discussions & participation
Companies – follow targets for changes
Jobs – create search agent
Recommendations
Activity updates
Who Viewed Your Profile?
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17. Building Your LinkedIn Network
LinkedIn will suggest connections
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18. Building Your LinkedIn Network
Click on blue Connect button
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19. Building Your LinkedIn Network
Dialogue box pops up with two options
Add a customized note to person
Send a generic spam like message
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20. Building Your LinkedIn Network
Make it personal and engaging
There is a limit of 300 characters
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21. LinkedIn Skills
Skills are an integral element & can moved
A total of 50 can be utilized in your profile
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22. LinkedIn Skills
LinkedIn auto populates & defines key skills
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23. LinkedIn Skills
Endorsements add value
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24. LinkedIn Following
Follow Influencers, Companies & Groups
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25. LinkedIn Searching
Searching has numerous filters
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26. LinkedIn Searching
Searching has numerous filters
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27. LinkedIn Searching
Follow Companies to stay informed
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28. Searching LinkedIn Groups
Use key words for searching
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29. LinkedIn Groups
Not all Groups are created equal
Vary with members #s and activity
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30. My LinkedIn Groups
You can join up to 100 Groups
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31. Discovering LinkedIn Groups
LinkedIn recommends Groups to you
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32. LinkedIn Groups
Become a "SME” through group participation
Post new topic or respond to existing posts
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33. Jobs on LinkedIn
LinkedIn will suggest jobs based on your
profile data, e.g. job titles, skills,
companies you worked, etc.
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34. Jobs on LinkedIn
Update career interests to inform recruiters
your areas of interest & expertise
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35. Jobs on LinkedIn
Update career interests to inform recruiters
your areas of interest & expertise.
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36. Jobs on LinkedIn
Add industry to your career interest
Company size is another area to specify
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37. Jobs on LinkedIn
Search for relevant jobs posted on LinkedIn
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38. Jobs on LinkedIn
Searches can be defined for an area
Save the search for regular updates
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39. Jobs on LinkedIn
Opt in for Daily or Weekly updates
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40. Jobs on LinkedIn
Apply for job on company website
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41. Jobs on LinkedIn
Apply for job on LinkedIn
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42. Jobs on LinkedIn
Apply for job on LinkedIn
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43. LinkedIn - MOBILE

44. LinkedIn - MOBILE
LinkedIn has made
the profile has
appear more like
the mobile version.
The current mobile
version has more
functionality then
previous versions.

45. LinkedIn - MOBILE
The Home screen
displays recent
activity from your
network.
It is easy to Like,
Comment or Share
with the mobile
version.

46. LinkedIn - MOBILE
Selecting the 3
vertical dots in
upper right reveal
these options.
Share via provides
several many
options; Facebook,
text, email, etc.
Notice the option to
Improve my feed.

47. LinkedIn - MOBILE
Jobs tab makes it
simple to review
new jobs LinkedIn
recommends for
you or your alerts.

48. LinkedIn - MOBILE

49. Suggested Resource
https://www.youtube.com/user/BruceBix49
https://www.youtube.com/watch?v=QUCfFcchw1w
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50. Questions?
Feel free to connect on LinkedIn
http://www.linkedin.com/in/bruceabennett
Bruce A. Bennett
Phone: 815-302-9552
BruceABennett@comcast.net
https://bruce73.wordpress.com/
Career Coach Corner
http://bruce73.wordpress.com/
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