LinkedIn for Your Job Search

For Your Job Search
brought to you by
Bruce A. Bennett
Career Coach Corner
March 16, 2022

2
Introduction & Notes for session
Introduction
MCWN Volunteer since 2010 & Contractor from 2018
Career Coach Corner Blogger & Presenter
B² Discuss LinkedIn Podcaster
LinkedIn user since 2006
General Notes for Today
My contact info is on last slide
Presentation file is available online at SlideShare
Workshop is interactive, Q/A & Parking lot
Red Arrows

3
Outline for session
Outline
Why LinkedIn?
Navigation tabs
Enhancing your profile
Best Practices
Building your network
Searching
Settings

4
Goals for session
Goals
Recognize the difference between a resume & profile
Understand how to build a compelling profile
Create a relevant job search agent in LinkedIn
Research employers on LinkedIn & the Internet

5
LinkedIn - What is it & Why use it?
Over 780 million professionals use LinkedIn
Virtual Resume
Create an Internet Presence
Business Social Networking
Connection referrals
Research Individual or Company
Corina Eliason at ForeSee
Find Employment Opportunities

8
LinkedIn Navigation Tab - Home

9
LinkedIn Navigation Tab - My Network

10
LinkedIn Navigation Tab - Jobs

11
LinkedIn Navigation Tab - Messaging

12
Important Messaging Setting!!!

13
LinkedIn Navigation Tab - Notifications

14
LinkedIn Navigation Tab - Me

15
LinkedIn Navigation Tab - Work

16
Editing Your Profile
The pencils are an editing tool for your use
1600 x 400 pixels is suggested banner size

17
Editing Your Profile
Providing a custom banner enhances a profile Select a
photo that reflects position or industry

18
Editing Your Profile Contact Info
Check your contacts for email & phone

19
Your contact info should include email & phone

20
Websites can
will be labeled
with generic
term.
The can be
labeled as
other and
customized.

21
LinkedIn's Career Explorer
Career Explorer identifies transferable skills
https://linkedin.github.io/career-explorer/

22
Begin by identify a job title
LinkedIn makes suggestion based on key words

23
Default setting changes from high to low
Find jobs on LinkedIn that match your skills

24
LinkedIn Best Practices
1. Photo
2. Headline that’s not a title
3. About section - TMAY
4. Complete Skills section
5. #OpentoWork - Create a job search agent
6. Posting updates activity
7. Build your network of connections
8. Recommendations
9. Following target companies
10. Who Viewed Your Profile?
11. Join Groups

25
Passport headshot photo with a professional appearance
Contrasting plain background
Name photo for SEO
e.g. Bruce Bennett LinkedIn Training.jpg
Best Practice - Photo

27
Optimize Your Important SKILLS
The first word in your headline gets the SEO results from LinkedIn’s
search algorithm.
It’s critical that you start your headline with your most important
SKILL.
Many members don’t understand this, so if you do it, you will get
powerful SEO results.
It matters because if you don’t come up high in search results, then
you won’t get the chance to convince someone to click through to
your profile.
LinkedIn Profile Nuance

28
Best Practice - Headline
Include Skills in your headline & work experience
NEVER use the word “Searching” or “Opportunity” in
your headline! Save that for your About section.
2019 overused buzzwords on LinkedIn used last year
Energetic, Passionate, Tenacious,
Value-Add, Expert, Ninja, Guru
Buzzwords to Remove from Your LinkedIn Profile

29
The About section could start with email address and contact
information on the very first line
Paragraph one should be about what you do, your job titles, work
experience, defined skills and industry keywords
Paragraph two should show how you have added value to a
previous employer - recap a story or more (STAR)
Paragraph three should tell how you will solve a company’s
problems - use a story (STAR)
Close with a call to action, “call me if……”
Best Practice - About

30
Best Practice - Skills
Three skills are featured but you can have 50 skills
You can add a new skill by clicking the hyperlink
The skills can reordered by clicking on the pencil
47 more

31
LinkedIn suggests key skills based on your profile
Click on the + symbol to add skills and then Add

32
LinkedIn auto
populates &
defines key
skills
Select from
several
suggestions
Skills at the
top of the list
are more
widely
searched

33
Best Practice - Skills & Endorsements
Skills can be
reordered
Three new
settings for
Endorsements

34
Endorse connections to receive endorsements

35
LinkedIn auto populates
& defines key skills
Select from several
suggestions
Skills at the top of the list
are more widely searched

36
Strategic - Skills & Endorsements
LinkedIn auto populates &
defines key skills
Select from several
suggestions
Skills at the top of the list are
more widely searched

37
Endorse connections to receive endorsements

38
Reorder skills by clicking on
symbol and dragging it to new
order

39
Skills can be
reordered
Three new
settings for
Endorsements

40
Best Practice - LinkedIn Skills
It is imperative to add all your skills to your profile
You might ask yourself why is it so important?
This Is Why I Emphasize Skills

41
LinkedIn Profile – Skills Nuance

42
Best Practice - Job Search Agent
LinkedIn suggestions based on profile, skills, company, etc.

43
Best Practice - #OpenToWork
Reconfigured LinkedIn from previous versions

44
Add several
job titles that
would be
appropriate
for you

45
Commute time
or job
locations can
be specific or
general

46
Select
preferred
job type:
Full-time,
Part-time
Contract,
etc.

47
Click on
drop down
to select All
LinkedIn
members
or only
recruiters

48
You can post
your
#OpenToWork
status
The post can be
edited and
customized to
you

49
You can post your #OpenToWork status
The post should be edited and customized for you

50

51
Search for relevant jobs posted on the Jobs tab
Enter a job title & location to start a search
Best Practice - Job Search Agent

52
LinkedIn Job Search Agent
Searches can be filtered on many criteria & saved

53
Manage Job Alerts be editing or deleting
Option for Job recommendations from LinkedIn

54
Edit alert for Daily or Weekly updates & notifications

55
Apply button redirects you to company website
LinkedIn Job Applications

56
The Apply button may prompt you to share your profile
LinkedIn Job Applications

57
Use Easy Apply if NOT listed on Company Website
LinkedIn Easy Apply Application

58
LinkedIn Easy Apply Application
Easy Apply
takes you
through
several
screens for
the
application
process.

59
LinkedIn Easy Apply Job Application
Easy Apply shows your progress with the application

60
Saved resume can be sent & option for cover letter

61
Another step in the
application process
is sharing your
work experience
section.
Note that my profile
exceeded the limit
of ten responses.
Two additional
positions were not
included.

62
Education needed
additional
information to
process my
application
My dates attended is
NOT listed on my
profile

63
The process can
include self
identification info
My dates attended is
NOT listed on my
profile

64
The process can
include self
identification info
And additional
standard screening
questions that are
typically part of the
online application
process for any
position

65
Paul Cameron counsels on using LinkedIn Easy Apply

66
Best Practice - Your Activity
Analytics and
Resources is
only visible to
you
Formerly named
as Dashboard

67
Activity posting
can be articles,
recognition, etc.
Try to include an
article
hyperlink,
image or video
Click on See all
activity to view
additional
content

68

69

70
Information about the individuals viewing your posts

71
Best Practice – Add Media
Slideshare stores files to share on your profile/posts
Use in About, Featured or Work Experience sections

72
Three levels of connections
Your LinkedIn Network – 1, 2 or 3?

73
Make your
invite more
personal!
Building Your LinkedIn Network

74
LinkedIn recommends connections, alumni, etc.

75
Click on blue Connect button

76
Dialogue box pops up with two options
Add a note customized to the person
Send now produces a generic spam like message

77
Make it personal and engaging
There is a limit of 300 characters

78

79
2nd Level – Click Connect Button, Message Locked

80
2nd Level – Click connect or Message group member

81
3 dots
reveal
several
options
including
Connect

82
Building Your LinkedIn Network or Not

83
LinkedIn Recommendations
They are an important element to your profile
You should have three to four recommendations
Who do you ask?
Co-workers, Managers, Vendors, Clients, etc.
How does the process work?
A two way street, i.e. quid pro quo
Write recommendations to others
You receive notice a recommendation was written for you
You review it to approve and post or ask for a revision
Lastly, are your recommendations current?

85
First step is identify who to ask by typing a name

86
The 2nd step is to
define your
relationship and
position with the
individual by
selecting options
from the drop
down menus

87
Third step is to
customize the
request and
offering an idea
for their
comments.
Finish writing the
note and click on
the Send button
to complete.

88
Best Practice - Follow Companies
LinkedIn lists
your interests
at the end of
your profile
page

89
Keep current with your
target companies
LinkedIn enables you to
easily view news &
jobs

90
LinkedIn company page features many details

91

92

93
Best Practice - Search Companies

94
Best Practice - Who Viewed You?
Review from the home or profile page

95
Best Practice - Who Viewed You?
Last five people
are viewable with
a free account

96
LinkedIn Groups
Two ways
to
access
your
LinkedIn
Groups

97
LinkedIn Groups
Not all
Groups
are
created
equal
Vary with
members
#s and
activity

98
LinkedIn Groups
You can manage
notifications,
change settings
or leave a group

99
LinkedIn Groups
You can view &
search the
members of a
group
This makes it easy
to message a
non-connection

100
LinkedIn Groups
This post from
Linked N Chicago
(LiNC)
illustrate another
reason to join
groups

101
LinkedIn Searching
Find people, companies, groups. Etc. using search
Type in name or subject and press Enter key

102
LinkedIn Searching
Click on People to reveal categories; People, Jobs, etc.
Location, current company are 2 great search filters

103
LinkedIn Searching
Clicking All filters opens a dialogue box on the right

104
LinkedIn Searching
Location is a great search filters

105
LinkedIn Searching
All filters displays Company, School, Industry

106
LinkedIn Searching
All Filters allow for expanded searching by job title,
e.g. Recruiter or Talent Acquisition at a company

111
LinkedIn Settings
There are three
profile viewing
options

112
LinkedIn Settings
Options for
the job
seeking
preferences
section

113
LinkedIn Settings
Manage your
settings
and
resumes
under Job
Application
Settings

114
McHenry County Workforce Network
March Career Workshops & Services
Personalized Job Search Assistance Services
To sign up, email the professional directly
LinkedIn Critiques
60 minute session Virtual Session is a one on one
profile review and/or Q&A about LinkedIn usage
Email me to set up an appointment: mcwnbennett@hotmail.com

115
Success Stories
Kelly C. – Customer Service
Improved her profile after workshops to get found & hired
Richard S. – Project Manager
Attended workshops and incorporated learnings to get hired
Liz Z. – Graphic Design
Incorporated my recommendations from Zoom sessions and offered job
Lana H. – IT Support
Attended my workshops, used LinkedIn effectively and offered job
Rick P. – Sales Professional
Improved his profile after workshops & 1on1 critique
I want to add your name to the list!

116
Upcoming Webinar Events
LinkedIn Strategic Guidelines
Monday March 21, 2022 from 10:00am to 12:00pm
Resumes, Cover Letters and Applying Online
Wednesday April 6, 2022 from 10:00am to 12:00pm
Guide to a Winning Interview
Monday April 11, 2022 from 10:00am to 12:00pm
Network to Success Job Club
Job Search for Over 50
Wednesday April 13, 2022 from 1:00pm to 3:00pm

Feel free to connect with me on LinkedIn
Bruce A. Bennett
Mobile: 815-302-9552
Email: BABennett73@gmail.com
LinkedIn: http://www.linkedin.com/in/bruceabennett
Career Coach Corner Blog: http://bruce73.wordpress.com/
https://bruce73.wordpress.com/upcoming-presentations/
Podcast: https://www.spreaker.com/show/b-squared-linkedin

LinkedIn for Your Job Search

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