Learn how to begin or advance your career journey by creating a professional profile and utilizing the tremendous amount of information on LinkedIn. This presentation will includes an overview of LinkedIn and its general usage, building your own network of connections, and identifying LinkedIn Groups to join. Finally, discover how to create a job search agent and the options for job applications using LinkedIn. Presented at the La Grange Public Library on December 11, 2017.

1. Charting Your Career
brought to you by
Bruce A. Bennett
Career Coach Corner
December 11, 2017
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2. Notes & Goals for session
General Notes
My Background
Workshop is interactive
Red Arrows
Parking lot
My contact info is on last slide
Presentation available on line
Goals
Charting Your Course
Your Brand
Personalize

3. Your LinkedIn Profile
Home or Landing Page
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4. Your LinkedIn Profile
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5. LinkedIn Profile Settings
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6. LinkedIn Profile Settings
A 2nd email address insures continued access
A phone number adds another layer of protection
and security
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7. LinkedIn Profile Settings
Many privacy settings change what you
show and what can be seen by others
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8. LinkedIn Profile Settings
Customize your URL
All your profile settings should be
viewable
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9. YOUR LinkedIn Profile URL
www.linkedin.com/in/bruceabennett
Change the default URL for your profile
http://www.linkedin.com/in/brucebennett/16v1g1a4
Change the URL to your name for LinkedIn &
Google SEO
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10. LinkedIn Profile Settings
Simple settings can impact your profile
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11. LinkedIn Profile Photo
Use a professional photo
Passport format with headshot
Contrasting plain background
Rename photo for SEO
e.g. Bruce Bennett LinkedIn Training.jpg
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12. LinkedIn Profile Photo
Name your profile picture for SEO
Locate photo on your device and rename it
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13. LinkedIn Profile UVP
UVP - Most people have a headline that simply
states their position. But that doesn’t tell people
why they should connect with you. It doesn't tell
them how you add value, and it doesn't tell them
how you can solve their company's problem.
You need to learn how to set YOURSELF apart.
You need to prove that YOU are a thought leader.
You need to show that YOU are the expert. 13

14. LinkedIn Profile UVP
Multiple Choice Quiz Time
A. B2B Sales at MNO Company
B. Bilingual B2B Sales Professional at MNO
Company
C. Fluent Bilingual B2B Sales Professional
Helping French and American Companies
expand their International Presence
A. Marketing Manager at XYZ Company
B. Successful Marketing Manager of Brands at
XYZ Company
C. Internet Marketing Expert | Looking For New
Business Partnerships That Need Help
With Marketing... Lets Connect! 14

15. LinkedIn Profile UVP
Optimize Your Important SKILLS
The first word in your headline gets the SEO
results from LinkedIn’s search algorithm.
Thus, it’s critical that you start your headline
with your most important SKILL.
Many members don’t understand this, so if you
do it, you will get powerful SEO results.
It matters because if you don’t come up high in
search results, then you won’t get the chance
to convince someone to click through to your
profile.
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16. LinkedIn Profile Nuances
Include Skills in your positions and headline
 Never use the word “Searching” Or “Opportunity”
in your headline. Searching is your problem, you
want to be their solution.
 You must focus your skills on a certain company,
industry, or particular level of profession. Zeroing
in on an audience helps them say yes to you when
the fit is there!
 Avoid ALL of the 2017 top ten overused buzzwords
that LinkedIn has identified.
Specialized, Leadership, Passionate,
Strategic, Experienced, Focused, Expert,
Certified, Creative, Excellent
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17. LinkedIn Profile Summary
Summary Section Composition
• Your summary should start with email address
and contact information on the very first line
• Paragraph one should be about what you do,
your job title, and description and use skills
• Paragraph two should show how you have
added value to a previous employer tell a story
(STAR) skills
• Paragraph three tell how you will solve a
companies problems use a story (STAR) skills
Add skills to your LinkedIn Summary Section
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18. Important Activities / Elements
All Star profile with photo and experience
Headline – descriptive and accurate, not title
Summary section
Utilize Skills section
Group – discussions & participation
Companies – follow targets for changes
Jobs – create search agent
Recommendations
Activity updates
Who Viewed Your Profile?
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19. Building Your LinkedIn Network
LinkedIn will suggest connections
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20. Building Your LinkedIn Network
Click on blue Connect button
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21. Building Your LinkedIn Network
Dialogue box pops up with two options
Add a customized note to person
Send a generic spam like message
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22. Building Your LinkedIn Network
Make it personal and engaging
There is a limit of 300 characters
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23. Building Your LinkedIn Network
Third Level - Click on 3 dots to connect
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24. LinkedIn Skills
Skills are an integral element & can moved
You can have 50 skills in your profile
Endorsements add value
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25. LinkedIn Skills
LinkedIn auto populates & defines key skills
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26. LinkedIn Following
Follow Influencers, Companies & Groups
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27. LinkedIn Searching
Searching has numerous filters
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28. LinkedIn Searching
Searching has numerous filters
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29. LinkedIn Searching
Follow Companies to stay informed
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30. Searching LinkedIn Groups
Use key words for searching
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31. LinkedIn Groups
Not all Groups are created equal
Vary with members #s and activity
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32. My LinkedIn Groups
You can join up to 100 Groups
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33. Discovering LinkedIn Groups
LinkedIn recommends Groups to you
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34. LinkedIn Groups
Become a "SME” through group participation
Post new topic or respond to existing posts
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35. Jobs on LinkedIn
LinkedIn suggests jobs based on your
profile data, e.g. job titles, skills,
companies you worked, connections, etc.
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36. Jobs on LinkedIn
Update career interests to inform recruiters
your areas of interest & expertise
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37. Jobs on LinkedIn
Update career interests to inform recruiters
your areas of interest & expertise.
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38. Jobs on LinkedIn
Add industry to your career interest
Company size is another area to specify
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39. Jobs on LinkedIn
Search for relevant jobs posted on LinkedIn
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40. Jobs on LinkedIn
Searches can be defined for an area
Save the search for regular updates
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41. Jobs on LinkedIn
Opt in for Daily or Weekly updates
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42. Jobs on LinkedIn
Apply for job on company website
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43. Jobs on LinkedIn
Apply for job on LinkedIn
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44. Jobs on LinkedIn
Apply for job on LinkedIn
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45. LinkedIn - MOBILE
LinkedIn Mobile
allows you to stay
connected on the
go.
You do not need to
be on your laptop
or desktop for full
functionality.

46. LinkedIn - MOBILE
LinkedIn has made
the profile has
appear more like
the mobile version.
The current mobile
version has more
functionality then
previous versions.

47. LinkedIn - MOBILE
The Home screen
displays recent
activity from your
network.
It is easy to Like,
Comment or Share
with the mobile
version.

48. LinkedIn - MOBILE
Selecting the 3
vertical dots in
upper right reveal
these options.
Share via provides
several many
options; Facebook,
text, email, etc.
Notice the option to
Improve my feed.

49. LinkedIn - MOBILE
Jobs tab makes it
simple to review
new jobs LinkedIn
recommends for
you or your alerts.

50. LinkedIn - MOBILE

51. LinkedIn - MOBILE

52. Suggested Resource
https://www.youtube.com/user/BruceBix49
https://www.youtube.com/watch?v=N4znQDyz038
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53. Questions?
Feel free to connect on LinkedIn
Bruce A. Bennett
http://www.linkedin.com/in/bruceabennett
BruceABennett@comcast.net
https://bruce73.wordpress.com/
Phone: 815-302-9552
Career Coach Corner
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