LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
Social media content strategy questionnaireWeb Takers
I can help point you down the best path with your social media efforts and ensure that the time you spend is aimed at the right places and toward your top goals.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of hashtags and ampersands are covered as well as going mobile with the LinkedIn app.
#Task 1 - Marketing plan: social media for The Sparks Foundation | #GRIPSmit Bhansali
As a part of the Internship; The task was to create a marketing plan for The Sparks Foundation. After much research and brainstorming, I have created a social media marketing plan for TSF; I hope this will help guide the company's operations and ensure that they deliver the desired business results.
Social media content strategy questionnaireWeb Takers
I can help point you down the best path with your social media efforts and ensure that the time you spend is aimed at the right places and toward your top goals.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of hashtags and ampersands are covered as well as going mobile with the LinkedIn app.
#Task 1 - Marketing plan: social media for The Sparks Foundation | #GRIPSmit Bhansali
As a part of the Internship; The task was to create a marketing plan for The Sparks Foundation. After much research and brainstorming, I have created a social media marketing plan for TSF; I hope this will help guide the company's operations and ensure that they deliver the desired business results.
How to Maximize the ROI of Content Marketing CampaignsKat Haselkorn
Learn specific tips and strategies for getting the most value out of your content marketing efforts. From identifying goals to pitching effectively, this presentation offers clear, actionable takeaways. This slide deck was presented by Kat Haselkorn at Pubcon 2017
Presentation notes from the Frocomm Social Media Bootcamp, June 2009, Sydney presenters were Brian Giesen and Graham White from Ogilvy 360 Digital Influence
How market research companies can use social media SocialB
How market research companies can use social media for the their market research work. Our four key S's share with your how to make the most of these platforms for market research
How to Create a Strategic & Customer Centric LinkedIn Profile that Increases Visibility and Attracts Clients like a Magnet. Based on the Current Algorithm.
Social media for recruitment presentation - Leveraging social media for recru...SocialB
Social media for recruitment - if you want to leverage social media a part of your recruitment strategy then take a look through our presentation.
SocialB are international award winning social media and online marketing experts. Their expert trainers are often asked to speak at events and conferences and this includes on areas of recruitment through social media.
Need some training - contact us to chat about the options best suited to your organisation
Wie messe ich den Wert meiner LinkedIn Kampagnen in harter Währung?DIE DIGITALE GmbH
Für die meisten Marken findet Social Media Marketing in erster Linie auf Facebook statt. Aber es gibt einen "hidden champion" unter den Social Networks, der eine immer höhere Relevanz bekommt - besonders für B2B Kampagnen und im Bereich Employer Branding: LinkedIn.
Viele unserer Kunden haben eine dezidierte Contentstrategie für LInkedIn, die wiederum von wachsenden Media Budgets begleitet wird. Als Nutzer jedoch ist man fast schon überfordert von all dem Content, den Gruppenaktivitäten - ganz zu schweigen vom Direktmarketing, das auf der Timeline stattfindet. Da stellt sich die Frage "gibt es so etwas wie organische Reichweite auf LinkedIn noch?", "welchen Media Äquivalenz Wert bringt mein Content?" und "wieviel Budget sollte ich für LinkedIn einplanen?"
Dieser Vortrag stellt die aktuelle State-of-the-Art Methodik der Earned Media Value Berechnung von Aktivitäten im Social Web vor und zeigt, wie es großen Marken gelingt ihre Content Marketing Strategie mit bisher ungeahnten Effizenzsteigerungen zu erzielen und hundertausende von Euro/Dollar pro Quartal einzusparen bzw. optimaler zu investieren.
In diesem Webinar werden aktuelle Methodiken und Tools vorgestellt, welche die Bewertung Ihrer Social Media Initiativen auf LinkedIn in barer Münze ermöglichen.
Social Media Marketing (SMM) is a shape of Internet advertising that makes use of social networking websites as an advertising tool.
You can also more articles at https://www.dailytechapproach.com/
How to be a LinkedIn Superstar by Famous Folks Ryan Joseph
Famous Folks developed this Slideshare for everyone from beginners to experts!
Famous Folks is a creative communications shop. They help create and sustain culture for their clients through experiential marketing, content marketing, and digital and traditional advertising - all backed with a deep understanding of brand, research and strategy.
Learn more about Famous Folks:
www.famousfolks.ca
All Free Books in this site>>>>> https://kit.co/Watch2Learn
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LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
How to Maximize the ROI of Content Marketing CampaignsKat Haselkorn
Learn specific tips and strategies for getting the most value out of your content marketing efforts. From identifying goals to pitching effectively, this presentation offers clear, actionable takeaways. This slide deck was presented by Kat Haselkorn at Pubcon 2017
Presentation notes from the Frocomm Social Media Bootcamp, June 2009, Sydney presenters were Brian Giesen and Graham White from Ogilvy 360 Digital Influence
How market research companies can use social media SocialB
How market research companies can use social media for the their market research work. Our four key S's share with your how to make the most of these platforms for market research
How to Create a Strategic & Customer Centric LinkedIn Profile that Increases Visibility and Attracts Clients like a Magnet. Based on the Current Algorithm.
Social media for recruitment presentation - Leveraging social media for recru...SocialB
Social media for recruitment - if you want to leverage social media a part of your recruitment strategy then take a look through our presentation.
SocialB are international award winning social media and online marketing experts. Their expert trainers are often asked to speak at events and conferences and this includes on areas of recruitment through social media.
Need some training - contact us to chat about the options best suited to your organisation
Wie messe ich den Wert meiner LinkedIn Kampagnen in harter Währung?DIE DIGITALE GmbH
Für die meisten Marken findet Social Media Marketing in erster Linie auf Facebook statt. Aber es gibt einen "hidden champion" unter den Social Networks, der eine immer höhere Relevanz bekommt - besonders für B2B Kampagnen und im Bereich Employer Branding: LinkedIn.
Viele unserer Kunden haben eine dezidierte Contentstrategie für LInkedIn, die wiederum von wachsenden Media Budgets begleitet wird. Als Nutzer jedoch ist man fast schon überfordert von all dem Content, den Gruppenaktivitäten - ganz zu schweigen vom Direktmarketing, das auf der Timeline stattfindet. Da stellt sich die Frage "gibt es so etwas wie organische Reichweite auf LinkedIn noch?", "welchen Media Äquivalenz Wert bringt mein Content?" und "wieviel Budget sollte ich für LinkedIn einplanen?"
Dieser Vortrag stellt die aktuelle State-of-the-Art Methodik der Earned Media Value Berechnung von Aktivitäten im Social Web vor und zeigt, wie es großen Marken gelingt ihre Content Marketing Strategie mit bisher ungeahnten Effizenzsteigerungen zu erzielen und hundertausende von Euro/Dollar pro Quartal einzusparen bzw. optimaler zu investieren.
In diesem Webinar werden aktuelle Methodiken und Tools vorgestellt, welche die Bewertung Ihrer Social Media Initiativen auf LinkedIn in barer Münze ermöglichen.
Social Media Marketing (SMM) is a shape of Internet advertising that makes use of social networking websites as an advertising tool.
You can also more articles at https://www.dailytechapproach.com/
How to be a LinkedIn Superstar by Famous Folks Ryan Joseph
Famous Folks developed this Slideshare for everyone from beginners to experts!
Famous Folks is a creative communications shop. They help create and sustain culture for their clients through experiential marketing, content marketing, and digital and traditional advertising - all backed with a deep understanding of brand, research and strategy.
Learn more about Famous Folks:
www.famousfolks.ca
All Free Books in this site>>>>> https://kit.co/Watch2Learn
marketing,digital marketing,marketing digital,marketing strategy,marketing 101,marketing online,online marketing,content marketing,internet marketing,business marketing,principles of marketing,marketing tips,nghề marketing,marketing major,ngành marketing,marketing cơ bản,marketing basics,direct marketing,what is marketing,kế hoạch marketing,quản trị marketing,chiến lược marketing,marketing strategies,social media marketing,marketing mix,marketing 4.0,marketing show,marketing jobs, social media traffic,social media marketing,social media,social media marketing strategy,how to increase traffic through social media,how to increase social media traffic,free social media traffic,social media marketing tips,social media tips,social media strategy,social media tools,social media hacks,social media marketing for beginners,social traffic bot,how to start social media marketing business,social media 2019,how to use social media to promote your business,using social media, business,business ideas,the business,business news,small business ideas,new business,new business ideas,business news today,business idea,business ideas in hindi,business ideas in india,best business ideas,business report,business report bd,tiesto the business,the business tiesto,the business lyrics,business line&life,small scale business,bangla business news,best business to start,new business ideas 2021,business tips,business plan,business live,new business oppurtunity,business coach, #marketing, #digitalmarketing, #marketingdigital, #marketingstrategy, #marketing101, #marketingonline, #onlinemarketing, #contentmarketing, #socialmediatraffic, #socialmediamarketing, #socialmedia, #howtoincreasetrafficthroughsocialmedia, #howtoincreasesocialmediatraffic, #business, #businessideas, #thebusiness, #businessnews, #smallbusinessideas, #businessnewstoday, #businessidea, #newbusinessideas, #newbusiness,
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of hashtags and ampersands is covered as well as going mobile with the LinkedIn app.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of hashtags and ampersands is covered as well as going mobile with the LinkedIn app.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of hashtags and ampersands is covered as well as going mobile with the LinkedIn app.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of hashtags and ampersands are covered as well as going mobile with the LinkedIn app.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of hashtags and ampersands are covered as well as going mobile with the LinkedIn app.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of hashtags and ampersands is covered as well as going mobile with the LinkedIn app.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of hashtags and ampersands are covered as well as going mobile with the LinkedIn app.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of hashtags and ampersands are covered as well as going mobile with the LinkedIn app.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of hashtags and ampersands is covered as well as going mobile with the LinkedIn app.
Resumes, Cover Letters, and Applying OnlineBruce Bennett
This webinar showcases resume styles and the elements that go into building your resume. Every job application requires unique skills, and this session will show you how to improve your resume to match the jobs to which you are applying. Additionally, we will discuss cover letters and learn about ideas to include. Every job application requires unique skills so learn ways to give you the best chance of success when applying for a new position. Learn how to take advantage of all the features when uploading a job application to a company’s applicant tracking system.
LinkedIn Strategic Guidelines for May 2024Bruce Bennett
LinkedIn is a powerful tool for networking, researching, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
LinkedIn For Job Search Presentation May 2024Bruce Bennett
This webinar helps you understand and navigate your way through LinkedIn. Topics covered include learning the many elements of your profile, populating your work experience history, and understanding why a profile is more than just a resume. You will be able to identify the different features available on LinkedIn and where to focus your attention. We will teach how to create a job search agent on LinkedIn and explore job applications on LinkedIn.
Network to Success Job Club - 5 Keys to Impress a Hiring ManagerBruce Bennett
Searching for a job and preparing for interviews go hand in hand. This presentation suggests five key areas to focus on for your next job interview. Learn how to demonstrate your knowledge of the company and its products. Understand how being confident in your abilities and the value of being actively engaged in your profession is a must. Additional topics include proving you are a problem solver with solid work examples and closing the sale.
Guide to a Winning Interview May 2024 for MCWNBruce Bennett
This webinar is an in-depth review of the interview process. Preparation is a key element to acing an interview. Learn the best approaches from the initial phone screen to the face-to-face meeting with the hiring manager. You will hear great answers to several standard questions, including the dreaded “Tell Me About Yourself”.
Resumes, Cover Letters, and Applying OnlineBruce Bennett
This webinar showcases resume styles and the elements that go into building your resume. Every job application requires unique skills, and this session will show you how to improve your resume to match the jobs to which you are applying. Additionally, we will discuss cover letters and learn about ideas to include. Every job application requires unique skills so learn ways to give you the best chance of success when applying for a new position. Learn how to take advantage of all the features when uploading a job application to a company’s applicant tracking system.
LinkedIn Strategic Guidelines April 2024Bruce Bennett
LinkedIn is a powerful tool for networking, researching, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
LinkedIn for Your Job Search in April 2024Bruce Bennett
This webinar helps you understand and navigate your way through LinkedIn. Topics covered include learning the many elements of your profile, populating your work experience history, and understanding why a profile is more than just a resume. You will be able to identify the different features available on LinkedIn and where to focus your attention. We will teach how to create a job search agent on LinkedIn and explore job applications on LinkedIn.
Network to Success - Using Social Media in Job SearchBruce Bennett
The job search process has changed in the last several years & social media is a vital component. Learn where to find jobs and how to research your target companies using social media. In this informational session, see how to create a job search alert using LinkedIn and discover the uses of Twitter, Facebook, and other social media to find
A Guide to a Winning Interview April 2024Bruce Bennett
This webinar is an in-depth review of the interview process. Preparation is a key element to acing an interview. Learn the best approaches from the initial phone screen to the face-to-face meeting with the hiring manager. You will hear great answers to several standard questions, including the dreaded “Tell Me About Yourself”.
Resumes, Cover Letters, and Applying OnlineBruce Bennett
This webinar showcases resume styles and the elements that go into building your resume. Every job application requires unique skills, and this session will show you how to improve your resume to match the jobs to which you are applying. Additionally, we will discuss cover letters and learn about ideas to include. Every job application requires unique skills so learn ways to give you the best chance of success when applying for a new position. Learn how to take advantage of all the features when uploading a job application to a company’s applicant tracking system.
LinkedIn Strategic Guidelines March 2024Bruce Bennett
LinkedIn is a powerful tool for networking, researching, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
LinkedIn for Your Job Search March 2024Bruce Bennett
This webinar helps you understand and navigate your way through LinkedIn. Topics covered include learning the many elements of your profile, populating your work experience history, and understanding why a profile is more than just a resume. You will be able to identify the different features available on LinkedIn and where to focus your attention. We will teach how to create a job search agent on LinkedIn and explore job applications on LinkedIn.
Network To Success - Job Search Over 50Bruce Bennett
Finding a job can be difficult at times, even more so when you are an older worker. This presentation focuses on helping mature workers identify their skills and overcome objections in their job search. Several “mature worker” friendly companies are identified. In addition to the specialized concerns of job seekers over 50, this will cover search tips that are useful for job seekers of any age.
A Guide to a Winning Interview March 2024Bruce Bennett
This webinar is an in-depth review of the interview process. Preparation is a key element to acing an interview. Learn the best approaches from the initial phone screen to the face-to-face meeting with the hiring manager. You will hear great answers to several standard questions, including the dreaded “Tell Me About Yourself”.
Resumes, Cover Letters, and Applying OnlineBruce Bennett
This webinar showcases resume styles and the elements that go into building your resume. Every job application requires unique skills, and this session will show you how to improve your resume to match the jobs to which you are applying. Additionally, we will discuss cover letters and learn about ideas to include. Every job application requires unique skills so learn ways to give you the best chance of success when applying for a new position. Learn how to take advantage of all the features when uploading a job application to a company’s applicant tracking system.
LinkedIn Strategic Guidelines February 2024Bruce Bennett
LinkedIn is a powerful tool for networking, researching, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
Boost Your Job Search by Volunteering 2024Bruce Bennett
It is important to be productive during your job search. One way to accomplish this is to volunteer your time and energy. Learn about the benefits of volunteering along with where to volunteer. A networking session will follow the presentation.
LinkedIn for Your Job Search February 2024Bruce Bennett
This webinar helps you understand and navigate your way through LinkedIn. Topics covered include learning the many elements of your profile, populating your work experience history, and understanding why a profile is more than just a resume. You will be able to identify the different features available on LinkedIn and where to focus your attention. We will teach how to create a job search agent on LinkedIn and explore job applications on LinkedIn.
Guide to a Winning Interview February 2024Bruce Bennett
This webinar is an in-depth review of the interview process. Preparation is a key element to acing an interview. Learn the best approaches from the initial phone screen to the face-to-face meeting with the hiring manager. You will hear great answers to several standard questions, including the dreaded “Tell Me About Yourself”.
New Explore Careers and College Majors 2024.pdfDr. Mary Askew
Explore Careers and College Majors is a new online, interactive, self-guided career, major and college planning system.
The career system works on all devices!
For more Information, go to https://bit.ly/3SW5w8W
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide.
www.nidmindia.com
Exploring Career Paths in Cybersecurity for Technical CommunicatorsBen Woelk, CISSP, CPTC
Brief overview of career options in cybersecurity for technical communicators. Includes discussion of my career path, certification options, NICE and NIST resources.
Want to move your career forward? Looking to build your leadership skills while helping others learn, grow, and improve their skills? Seeking someone who can guide you in achieving these goals?
You can accomplish this through a mentoring partnership. Learn more about the PMISSC Mentoring Program, where you’ll discover the incredible benefits of becoming a mentor or mentee. This program is designed to foster professional growth, enhance skills, and build a strong network within the project management community. Whether you're looking to share your expertise or seeking guidance to advance your career, the PMI Mentoring Program offers valuable opportunities for personal and professional development.
Watch this to learn:
* Overview of the PMISSC Mentoring Program: Mission, vision, and objectives.
* Benefits for Volunteer Mentors: Professional development, networking, personal satisfaction, and recognition.
* Advantages for Mentees: Career advancement, skill development, networking, and confidence building.
* Program Structure and Expectations: Mentor-mentee matching process, program phases, and time commitment.
* Success Stories and Testimonials: Inspiring examples from past participants.
* How to Get Involved: Steps to participate and resources available for support throughout the program.
Learn how you can make a difference in the project management community and take the next step in your professional journey.
About Hector Del Castillo
Hector is VP of Professional Development at the PMI Silver Spring Chapter, and CEO of Bold PM. He's a mid-market growth product executive and changemaker. He works with mid-market product-driven software executives to solve their biggest growth problems. He scales product growth, optimizes ops and builds loyal customers. He has reduced customer churn 33%, and boosted sales 47% for clients. He makes a significant impact by building and launching world-changing AI-powered products. If you're looking for an engaging and inspiring speaker to spark creativity and innovation within your organization, set up an appointment to discuss your specific needs and identify a suitable topic to inspire your audience at your next corporate conference, symposium, executive summit, or planning retreat.
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For event details, visit pmissc.org.
This comprehensive program covers essential aspects of performance marketing, growth strategies, and tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, and more
2. 2
Introduction & Outline for session
Introduction
MCWN Volunteer since 2010 & Contractor from 2018
Career Coach Corner Blogger & Presenter
B² Discuss LinkedIn Podcaster
LinkedIn user since 2006
Outline
Why LinkedIn?
General tips
Enhancing your profile
Strategic Guidelines
Searching & Settings
Mobile App
3. 3
Goals for session
Learn why to create and post content
Understand how to use the hashtag # symbol
Understand how to use the at @ symbol
Identify opportunities to market yourself
Learn the advantage of using the LinkedIn
mobile app
4. 4
LinkedIn - What is it & Why use it?
Over 740 million professionals in more than 200
countries use LinkedIn to connect, exchange
information, ideas & opportunities!!
Virtual Resume
Create an Internet Presence
Business Networking Site
Research Individual or Company
Norm Galvin at InsightsNow
Find Employment Opportunities
Networking, networking, networking!
20. 20
LinkedIn Strategic Guidelines
1. All Star profile
2. Headline that’s descriptive and accurate, not title
3. About section with call to action
4. Utilize Skills section and other key words
5. Create relevant job search agents
6. Create a post, share image, write article, etc.
7. Use # and @ for better visibility on social media
8. Build your network of connections
9. Recommendations
10. Following target companies
21. 21
Best Practice - Activity Dashboard
Your profile status is displayed on your Dashboard
Are you an All Star, Intermediate and Beginner?
LinkedIn will make recommendations to reach next level
22. 22
Your photo should have a professional appearance
Passport format with headshot
Any digital photo can be cropped to fit
Rename photo file for SEO before uploading it
e.g. Bruce Bennett Fishing Guide.jpg
Strategic Guideline - All Star Profile
24. 24
A. B2B Sales at MNO Company
B. Bilingual B2B Sales Professional at MNO Company
C. Fluent Bilingual B2B Sales Professional Helping
French and American Companies expand their
International Presence
A. Marketing Manager at XYZ Company
B. Successful Marketing Manager of Brands at XYZ
Company
C. Internet Marketing Expert | Looking For New
Business Partnerships That Need Help
With Marketing... Lets Connect!
LinkedIn Headline Alternative - UVP
25. 25
The About section can have 2500 characters
Start with email address on the very first line
First paragraph should be about your skills, job
titles, work experience and passion
Second paragraph should relate how you added
value for a previous employer(s) - tell a STAR story
Final paragraph should tell how you can solve a
company’s problems or issues
Close with a call to action; “let’s connect….call me
if…or contact me if…”
Strategic Guideline - About Summary
26. 26
Three skills are featured but you can have 50 skills
You can add a new skill by clicking the hyperlink
The skills can reordered by clicking on the blue pencil
Strategic - Skills & Endorsements
2
1
3
47 more
27. 27
Best Practice - LinkedIn Skills
LinkedIn suggests key skills based on your profile
Click on the + symbol to add skills and then Add
28. 28
Best Practice - LinkedIn Skills
Or start typing a new skill to identify best fit
LinkedIn auto populates & defines key skills
Select from several suggestions
Skills at the top of the list are more widely searched
29. 29
Best Practice - LinkedIn Skills
You choose which
three skills to
feature by
clicking the green
pin to select a
different skill
Reorder skills by
selecting &
dragging the
symbol
30. 30
Strategic Guideline - LinkedIn Skills
It is imperative to add all your skills to your profile
You might ask yourself why is it so important?
This Is Why I Emphasize Skills
31. 31
Strategic Guideline - LinkedIn Skills
Take Skill Quiz is a feature that is getting traction
You might ask yourself why is it so important?
32. 32
Strategic Guideline - LinkedIn Skills
Take Skill Quiz
offers several
categories to
test your
knowledge.
33. 33
Strategic Guideline - LinkedIn Skills
Once you pass
the quiz, a
badge is
featured next
to the skill.
34. 34
Strategic Guideline - Skills Nuance
Strategically place skills in your work experience
Job Title (then list skills used in that position)
Insert key skills again in the detailed section
35. 35
Best Practice - Job Search Agent
LinkedIn suggestions based on profile, skills, company, etc.
49. 49
Use Easy Apply if NOT listed on Company Website
LinkedIn Easy Apply Application
50. 50
Best Practice - Activity Dashboard
Review activity & interest about your profile
Dashboard is only visible to you
51. 51
Best Practice - Your Activity
Activity posting can be about articles, recognition, etc.
Try to include an article hyperlink, image or video
Click on See all activity to view additional content
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Strategic Guideline - Your Activity
Find information about the individuals viewing
your posts to determine if your message
is reaching the intended targets
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Strategic Guideline - Your Activity
Creating a post is an easy process
Start on the home page and click on Start a Post
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Strategic Guideline - Your Activity
Click on the Anyone drop down menu to select who
receives the post
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Strategic Guideline - Your Activity
You can send to Anyone, + Tweet, connections only,
or LinkedIn Group members
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Strategic Guideline – Hashtag & @
The hashtag # symbol is a powerful tool
Use it to reach a larger audience
Gain more visibility and/or marketing
Appropriate use is #LinkedInTips
Those individuals following #LinkedInTips
will have it appear in their feed
The at @ symbol allows you to reach, market to
or recognize a specific person
Appropriate use .e.g. @MaureenMueller or
@BruceBixler
Both symbols work with other social media
Can A Company Use # and @??
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Strategic Guideline - At @
Complete typing your comments and click the Post
button to complete the action
The individual will receive a notice that you
referenced them in a post
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LinkedIn suggests alumni, similar roles, local area,
industries, Group members as connections
Strategic Guideline - Build Network
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Click on blue Connect button
Strategic Guideline - Build Network
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Dialogue box pops up with two options
Add a note customized to the person
Send now produces a generic spam like message
Strategic Guideline - Build Network
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Make it personal and engaging
There is a limit of 300 characters
Strategic Guideline - Build Network
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LinkedIn Mobile
High level of functionality
Instant communication
Record audio message
Tool for networking events
#Networking
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LinkedIn Mobile App
LinkedIn mobile makes it
easy to network and stay
connected with your
network.
The mobile app version has
great tools to facilitate it.
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LinkedIn Mobile App
LinkedIn mobile allows you
to add your name
pronunciation.
Click on your profile
settings to add name or
brief message.
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LinkedIn Mobile Adding a Connection
You can personalize a request
to connect on LinkedIn mobile.
1 Go to their Profile page.
2 Click the MORE button.
A new screen will be displayed.
1
2
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LinkedIn Mobile Adding a Connection
Select Personalize invite and
write your invitation to connect.
Limited to 300 spaces.
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LinkedIn Mobile Messaging
Messaging offers instant
communication with your
network.
1 Go to the Home page.
2 Touch the symbol.
A new screen will be displayed.
2
1
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LinkedIn Mobile Messaging
Messaging offers ability to
search messages.
Green circle indicates they are
active on LinkedIn
1 To search for a message.
2 To create a new message.
A new screen will be displayed.
1
2
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LinkedIn Mobile Messaging
You can send more then a
plain text message.
Use regular keyboard
controls on Smartphone to
add emoji, gifs, or other
media.
Or send a short audio
message by selecting the
microphone.
1
1
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LinkedIn Mobile App Networking Tools
LinkedIn has made it easy
to share your profile with
others at networking
events.
1 Go to the Home page.
2 Touch the symbol.
A new screen will be
displayed.
2
1
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LinkedIn Mobile App Networking Tools
1 You can scan another
person’s code.
2 Add saved code from gallery.
3 Scan QR code to display
their profile.
1
2
3
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LinkedIn Mobile App Networking Tools
Profile from scanning my
laptop screen is displayed!
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LinkedIn Mobile App Networking Tools
1 You can scan another
person’s code.
2 Your code is displayed
for scanning.
3 Share your code via
email, tweet, Facebook, etc.
4 Save Qcode to your
phone.
2
1
3
4
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McHenry County Workforce Network
August Career Workshops & Services
Personalized Job Search Assistance Services
To sign up, email the professional directly
LinkedIn Critiques
60 minute session Virtual Session is a one on one
profile review and/or Q&A about LinkedIn usage
Email me to set up an appointment:
mcwnbennett@hotmail.com
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Success Stories
Terri A. – Accounting Professional
Improved her profile after workshops & 1on1 critique to negotiate new job
Richard S. – Project Manager
Attended workshops and incorporated learnings to get hired
Maria A. – Change Agent
Incorporated my recommendations, found on LinkedIn and offered job
Liz Z. – Graphic Design
Attended my workshops, used LinkedIn effectively and offered job
Rafael R. – Accounting
Improved his resume & profile after workshops and got hired
I want to add your name to the list!!
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Upcoming Webinar Events
Resumes, Cover Letters and Applying Online
Wednesday September 1, 2021 from 10:00am to 12:00pm
Network to Success Job Club
Job Search for Over 50
Wednesday September 8, 2021 from 1:00pm to 3:00pm
Guide to a Winning Interview
Monday September 13, 2021 from 10:00am to 12:00pm
LinkedIn for Your Job Search
Wednesday September 15, 2021 from 10:00am to 12:00pm
111. Feel free to follow up or
Connect with me on LinkedIn
Bruce A. Bennett
Mobile: 815-302-9552
Email: BABennett73@gmail.com
LinkedIn: http://www.linkedin.com/in/bruceabennett
Career Coach Corner Blog: http://bruce73.wordpress.com/
https://bruce73.wordpress.com/upcoming-presentations/
Podcast: https://www.spreaker.com/show/b-squared-linkedin