Jenny Pollock covers tactics to help get your career application materials in order. Including: - Cover Purpose of a Resume - General Rules of Resumes - Intro to LinkedIn - Navigating Applicant Tracking Systems (ATS) - What Hiring Managers Are Looking For Originally presented to Miss CEO collegiate students. For more from Jenny on mobile monetization and women in tech visit her site: https://www.jennykaypollock.com/

1. Workshop: Effective
Resume and LinkedIn
Tactics
With Jenny Pollock
@jennykaypollock

2. Intos
2
Poll: How confident are you in your current application materials (Resume & LinkedIn)?
Chat: What is one thing you want to learn tonight?

3. We’re Going to Cover
● Purpose of a Resume
● General Rules of Resumes
● Intro to LinkedIn
● Navigating Applicant Tracking Systems (ATS)
● What Hiring Managers Are Looking For
● Questions & Answers
3

4. hello!
I am
Jenny
Pollock
10+ years in Marketing & Tech
I love building my career and helping others build theirs.
Find me at jenniferkaypollock@gmail.com or LinkedIn.
4

5. Purpose of a Resume
What are we trying to do?
5

6. 6
Obtain an interview

7. Who decides Who Gets an Interview?
▸ 3 Audiences:
○ Application Tracking System (ATS)
○ Recruiter
○ Hiring Manager
7

8. Examples
Let’s audit what others are using
8

9. 9
Business Insider

10. 10
Industry: Finance

11. 11
Industry: Tech / Software Engineer

12. 12
Industry: Tech Marketing

13. Resume RUles
Back to basics
13

14. Format: PDF
File Name:
Firstname_Lastname_Resume_
Date
Ex:
Jenny_Pollock_Resume_020521
14

15. 15
I did X
resulting in
Y over Z
time frame

16. Metrics: Quantify Your Accomplishments
▸ Add in more numbers
▸ You want each bullet to read:
○ I did X resulting in Y over Z time frame
■ Ex: Ran pre-order communications email
campaign resulted in $860K of sales in 2
months
16

17. “
“The simpler you say it, the more eloquent it is.”
- August Wilson, Playwright
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18. What not to do….
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▸ Don’t use hashtags
▸ Forget to use metrics
▸ Anything that makes it
hard to read
▸ Don’t write too much
▸ Don’t use too much jargon
▸ Forget to explain
acronyms

19. Resources
▸ Leslie Knope Resume Template
○ Open in google docs
○ Select File / make a copy
○ Update with your info
19

21. “
“What would happen if we encouraged all women to
be a little more ambitious? I think the world would
change.”
- Reese Witherspoon, Actress
21

22. Intos
22
What Can You Plant Now
to Help You Later?

23. Linkedin
23

24. 24

25. 25

26. Stand out
▸ Audit: Scroll through LinkedIn
▸ Search for your desired job
title
▸ Who stands out and why?
○ Photo
○ Headline
26

27. LinkedIN Resource
▸ Getting Started with LinkedIn Checklist
○ Open in google docs
○ Select File / make a copy
○ Update with your info
27

28. ⭐
⭐
⭐
⭐

29. Social Proof: Endorsements & Recommendations
29

30. “
“You get in life what you have the courage to ask for.”
- Oprah Winfrey
30

31. Just Ask Template
Hi Rebecca,
I am working on updating my LinkedIn. Would you be willing to write me a
recommendation and/or some skills endorsements from our time working together at
[company]?
I'd love it if you could mention any of the following cross-functional work, leading the
weekly customer webinars, project management, or leadership/mentorship.
It will help me land my next role. I'd be happy to return the favor. How are you? How's
[New Company]?
Cheers,
Jenny
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32. Applicant Tracking
Systems (ATS)
32

33. Over 99% of
Fortune 500
Companies Use ATS
Applicant
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Source: Jobscan.co

34. - Software used by companies to help with recruitment and hiring. It’s
designed to manage large number of applications
- Recent Intern Role: 77 applicants
What is an ATS?
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35. Navigating ATS
Skip It: Get Referral
▸ Your network
▸ Your network’s
network
▸ Reach out to alumni
▸ Cold reach outs:
○ Recruiter
○ Hiring manager
○ Team
Optimize Resume
▸ Keyword optimization
▸ Job titles
▸ Hard skills
○ Marketing
○ Engineering
○ Microsoft Excel
Customize & Iterate
▸ Audit job descriptions
▸ Audit LinkedIn profiles
▸ Customize resume for
each role
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36. Navigating ATS
36
Applicants > ATS
Past Candidates & Referrals
Recruiter Sourcing
Hiring Manager
Offer

37. A Hiring Manager’s
Point of View
37

38. “
“Acquiring the right talent is the most important key to growth…
Hiring was- and still is- the most important thing we do.”
- Marc Bennioff, Salesforce CEO
38

39. HIring Manager
I have a bunch of
stuff to do
▸ I am interviewing a ton
of people
▸ Plus doing all my
regular work
▸ Who stands out/who
do I remember
positively?
Team Success
▸ Who will help my team
be successful?
▸ Who will fit with my
team or add new skills?
▸ Who can be onboarded
quickly?
▸ Who can contribute
right away?
40+ Hours
▸ Do I want to spend 40+
hours a week with this
person?
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40. Resume Resources
These will make your life easier
40

41. “
“Women need to shift from thinking ‘I'm not ready to
do that’ to thinking ‘I want to do that- and I'll learn by
doing it.’” - Sheryl Sandberg
41

42. Strong Action Verbs
Increased
Lead
Ran
Executed
Created
Managed
Developed
Owned
42
Delivered
Collaborated
Produced
Oversaw
Generated
Influenced
Enabled
Accelerated
Supported
Acted
Built
Mentored
Introduced
Assisted
Planned
Formed
The Muse: 185 Powerful Action Words That Will Make Your
Resume Awesome

43. Top 6 Networking Resources
Clubs & Groups
Sometimes the non-career focused
groups are the best way to meet
people that can help your career.
Speakers & Events
Industry or career focused groups are
great. Try connecting with people
BEFORE the event. Send them a
message on LinkedIn.
Just Not Sorry
Chrome extension that will warn you if
you’re using words that undermine
your message. Download.
LunchClub
AI superconnector that makes intros
for 1:1 video meetings to advance
your career. Invite Link.
OUt of Office Hours
Creating a dialog between newcomers
and people working in the tech
industry. Apply.
Social Media
You can join groups, follow, connect
with and ask questions to people in
your desired industry. People 1 - 2
steps ahead of you will typically
provide the best value. College
alumnae are a good place to start.
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44. - What do I enjoy doing?
- What can I do now to set me up for the next
things I want to do?
- What special projects can I take on in my current
role?
- What tasks energize me and how can I do more of
them?
What Can I DO NOw?
44

45. How can you Help others?
- Resume Reviews
- Editing Projects
- Making Introductions
- LinkedIn Recommendations
& Endorsements
Give Back
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46. Cadence
▸ Keep your materials updated
○ It’s easier to do as you go
▸ Resume & LinkedIn: Quarterly
▸ Networking & Connecting: Weekly
○ Connect with Miss CEO cohort
○ Reach out to people in industries of interest
○ Endorse and write recommendations for
classmates and teachers
46

47. “
“As soon as I accomplish one thing, I just set a higher
goal. That’s how I’ve gotten to where I am.’”
- Beyonce
47

48. Intos
48
What’s Next?
Three things you will do to your application materials

49. I did X with y result over z
timeframe
49

50. Example: I increased
officiated penguin weddings
by 23% over 3 months

51. Credits & Additional Resources
▸ Leslie Knope Resume Template
▸ Getting Started with LinkedIn Checklist
Special thanks to all the people who made the materials
that influenced this deck:
▸ Slide Deck: What Am I Going To Do With My Life???
▸ 22 Things to Remove from Your Resume
Immediately
▸ ATS assistance Jobscan.co
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52. Any
Questions
?
52

53. You got this!
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54. THANK YOU
Contact:
jenniferkaypollock@gmail.com
www.linkedin.com/in/jennykaypollock/
@jennykaypollock
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@MrTaterTheCorgi