LinkedIn for Your Job Search

Bruce Bennett
Bruce BennettLinkedIn Training | Career Counseling | Coaching & Mentoring | Mock Interviews | Public Speaking | Podcasting | Blogging at BAB Consulting
For Your Job Search
brought to you by
Bruce A. Bennett
Career Coach Corner
September 18, 2023
2
Introduction & Notes for session
Introduction
MCWN Volunteer since 2010 & Contractor from 2018
Career Coach Corner Blogger & Presenter
B² Discuss LinkedIn Podcaster
LinkedIn user since 2006
General Notes for Today
My contact info is on the last slide
Workshop is interactive, Q/A & Parking lot
Presentation file is available online at SlideShare (no recording)
Follow-up email will include a link to deck and survey
Red Arrows
3
Outline for session
Outline
Why LinkedIn?
Navigation tabs
Enhancing your profile
Best Practices
Building your network
Searching
Settings
4
Goals for session
Goals
Recognize the differences in a resume & profile
Understand how to build a compelling profile
Create a relevant job search agent(s) in LinkedIn
Research employers on LinkedIn & the Internet
5
LinkedIn - What is it & Why use it?
Over 930 million professionals in more than 200 countries use LinkedIn to
connect, exchange information, ideas & opportunities!
 More than 90% of recruiters search for candidates on LinkedIn
 45 million people use LinkedIn to job search weekly
 6 people are hired on LinkedIn every minute
 77 job applications submitted every second
Source: https://blog.hootsuite.com/linkedin-statistics-business
6
LinkedIn Profile - Introduction Card
7
Use the More
button to reveal
additional
options
including the
Connect
8
LinkedIn Profile - Introduction Card
9
LinkedIn Navigation Tab - Home
10
LinkedIn Navigation Tab - My Network
11
LinkedIn Navigation Tab - Jobs
12
LinkedIn Navigation Tab - Messaging
13
A Very Important Messaging Setting!!!
14
LinkedIn Navigation Tab - Notifications
15
LinkedIn Navigation Tab - Me
16
LinkedIn Navigation Tab - Work
17
Adding a Custom Banner
Providing a custom banner enhances a profile
18
Adding a Custom Banner
Use relevant image
of your profession
or brand
1600 x 400 pixels is
suggested banner
size
19
Adding a Custom Banner
Upload a Photo
option allows
you to adjust the
image to size
20
Editing Your Profile Contact Info
Check your contacts for email & phone
21
Editing Your Profile Contact Info
Your contact info should include email & phone
22
LinkedIn's Career Explorer
Career Explorer identifies transferable skills
https://linkedin.github.io/career-explorer/
23
LinkedIn's Career Explorer
Begin by identify a job title
LinkedIn makes suggestion based on key words
24
LinkedIn's Career Explorer
Default setting changes from high to low
Find jobs on LinkedIn that match your skills
25
LinkedIn Best Practices
1. Photo
2. Headline that’s not a title
3. About section - TMAY
4. Complete Skills section
5. #OpentoWork - Create a job search agent
6. Posting activity updates & add media
7. Build your network of connections
8. Recommendations
9. Following target companies
10.Join Groups
26
Best Practice - Photo
Passport photo with a professional appearance
Contrasting plain background
Rename photo for SEO
e.g. Bruce Bennett LinkedIn Training.jpg
27
Best Practice - Headline
List skills or
provide a UVP
(unique value
proposition).
Never use the
word “Searching”
or “Opportunity”
in your headline!
Save that for your
About section.
28
The About section could start with email address and contact
information on the very first line
Paragraph one should be about what you do, your job titles, work
experience, defined skills and industry keywords
Paragraph two should show how you have added value to a
previous employer - recap a story or more (STAR)
Paragraph three should tell how you will solve a company’s
problems - use a story (STAR)
Close with a call to action, “call me if……”
Best Practice - About
29
Examples of an About Section
30
Best Practice - Skills
Three skills are displayed but you can have 50 skills
You can add a new skill by clicking the + hyperlink symbol
The skills can edited by clicking on the pencil
Add a new skill
31
Best Practice - Skills
LinkedIn suggests
key skills based on
your profile
Click on the skill and
Save to add it to
your profile
Or type in a skill to
add it to your profile
32
Best Practice - Skills
You can select the
role in which you
gained the
experience
Multiple positions
can be selected for
the skill
33
Best Practice - Skills
34
Best Practice - Skills & Endorsements
Click on the
editing pencil to
arrive at this
screen.
Two options when
clicking on the 3
dots symbol.
35
Best Practice - Skills & Endorsements
Click on the symbol
and drag the skill to
the new position.
36
Best Practice - Skills & Endorsements
Endorse connections to receive endorsements
37
Best Practice - LinkedIn Skills
When you click on the
Demonstrate Skills button it
opens this page
You can Demonstrate
transferable skills by writing
or recording a response that
will be included with relevant
job applications
Take Skill Assessments is a
feature that is getting traction
38
Best Practice - LinkedIn Skills
Demonstrate transferable skills by writing (200 - 4,000
characters) or recording a video response (2 minutes)
that will be included with relevant job applications
39
Best Practice - LinkedIn Skills
Completing Skill Assessments may benefit your job search
40
Best Practice - LinkedIn Skills
You are able to
earn the badge
by answering
questions
You can retake the
quiz if you do
not reach the top
30% level on the
first attempt
41
Best Practice - LinkedIn Skills
It is imperative to add all your skills to your profile
You might ask yourself why is this important?
This Is Why I Emphasize Skills
42
Best Practice - LinkedIn Job Search
LinkedIn has many tools to enhance job search
Covertly letting Recruiters know you are open to work
Overtly informing Everyone you are #Opentowork
Overtly informing Everyone you are #ONO
Review jobs Recommended for you by LinkedIn
Search for job openings by title, skill, or company
Create relevant job search agent(s) in LinkedIn
43
Best Practice - LinkedIn Job Search
LinkedIn suggestions based on profile, skills, company, etc.
44
Best Practice - #OpenToWork
Several options exist
for the #OpentoWork
option
Click on the Get
started hyperlink
option to start the
step by step process
45
Best Practice - #OpenToWork
Add several
job titles that
would be
appropriate
for you
The maximum
number of
job titles you
can insert is
ten now 5!
46
Best Practice - #OpenToWork
Select from
Location
types and
areas, Start
date and an
Employment
type
47
Best Practice - #OpenToWork
Select Recruiters
only or All
LinkedIn members
You can edit
#OpenToWork
status
Note: If you are employed and you
select All LinkedIn members people
at your company can view your
status
48
Best Practice - #OpenToWork
LinkedIn offers to
post your
#OpenToWork as
a generic status
Click on the Start
a post button to
customize the
message
49
Best Practice - #OpenToWork
The post
should be
concise and
focused on
what you are
seeking
50
Best Practice - #OpenToWork
51
Search for relevant jobs posted on the Jobs tab
Enter a job title & location to start a search
Best Practice - Job Search Agent
52
Best Practice - Job Search Agent
All filters allow
for expanded
searching by
Date posted,
Experience
level,
Company
and more….
Searches can be filtered on many criteria & saved
53
Best Practice - Job Search Agent
54
Best Practice - Job Search Agent
Utilize filters to
target your ideal
position &
company
New filters have
been recently
added
Under 10 Applicants,
In Your Network &
Fair Chance
Employer
55
Best Practice - Job Search Agent
Apply on the Company website
56
LinkedIn Job Applications
The Apply button prompts you to share your profile
57
LinkedIn Easy Apply Application
Only use Easy Apply if NOT listed on the Company Website
58
LinkedIn Easy Apply Application
Easy Apply takes you
through several
screens for the
application process.
Paul Cameron counsels
on why not to use a
LinkedIn Resume
59
LinkedIn Easy Apply Job Application
Easy Apply shows your application progress
60
LinkedIn Easy Apply Job Application
One step in the application
process is sharing your work
experience section but only
includes a limit of ten positions
Self identification are other
questions that may be included
You have an opportunity to review
the application before
submitting it
61
Job Tabs - Interview Prep
LinkedIn has multiple features for job search
62
Interview Prep provides sample Q & A with video & tips
Job Tabs - Interview Prep
63
Categories button offers additional questions
Job Tabs - Interview Prep
64
Play video to understand framework & read tips
Job Tabs - Interview Prep
65
LinkedIn allows for verbal and/or written practice
Job Tabs - Interview Prep
66
The Job Seeker
Guidance
option in the
Jobs tab
introduces
LinkedIn
Learning
Job Tabs - Job Seeker Guidance
67
Analytics & Tools
Your Analytics are
only visible to you
68
Best Practice - Your Activity
Posting can be about
articles, recognition, etc.
Try to include an article
hyperlink, image or
video
Click on Show all activity
at the bottom to view
additional content
69
Best Practice - Your Activity
70
Best Practice - Your Activity
71
Best Practice - Add Media
Slideshare stores files to share on your profile/posts
Use in Posting, About, Featured or Work Experience
72
Three levels of connections
Your LinkedIn Network - 1st, 2nd, or 3rd
73
Best Practice - Build Your Network
Make your
invite more
personal!
74
Best Practice - Build Your Network
LinkedIn recommends connections, alumni, etc.
75
Best Practice - Build Your Network
Click on blue Connect button
76
Best Practice - Build Your Network
Dialogue box pops up with two options
Add a note customized to the person
Send now produces a generic spam like message
77
Best Practice - Build Your Network
Make it personal and engaging
There is a limit of 300 characters
78
Best Practice - Build Your Network
After accepting a
connection
request, send
the person a
thank you note,
offer of help in
networking or
welcome them
to your network
79
Best Practice - Build Your Network
2nd Level – Click Connect Button, Message
Locked
80
Best Practice - Build Your Network
2nd Level - Click Connect or Message group member
81
Best Practice - Build Your Network
Click on
More to
reveal
several
options
including
Connect
82
Building Your LinkedIn Network or Not
83
Building Your LinkedIn Network or Not
Another way to
remove
connections is
to view the
individual on
the network
tab
84
Best Practice - Recommendations
They are an important element to your profile
You should have three to four recommendations
Who do you ask?
Co-workers, Managers, Vendors, Clients, etc.
How does the process work?
A two way street, i.e. quid pro quo
Write recommendations to others
You receive notice a recommendation was written
for you
You review it to approve and post or ask for a
revision
Lastly, are your recommendations current?
85
Best Practice - Recommendations
86
Best Practice - Recommendations
First step is identify who to ask by typing a name
87
Best Practice - Recommendations
The 2nd step is to
define your
relationship and
position with the
individual by
selecting options
from the drop down
menus
88
Best Practice - Recommendations
The 3rd step is to
customize the
request and offer
an idea for their
comments.
Finish writing the
note and click on
the Send button to
complete.
89
Best Practice - Follow Companies
LinkedIn lists your
interests at the end of
your profile page
Keep current with your
target companies
LinkedIn enables you to
easily view news & jobs
90
Best Practice - Follow Companies
LinkedIn company page
features many details
Following the company
makes it easy to stay
informed and up to date
about it
Jobs can usually be found
on their company page
91
Best Practice - Follow Companies
Like,
Comment or
Repost to
engage with
a company
92
Best Practice - Follow Companies
Additional Job search
agents can be specific for
your target companies
You are more likely to be
viewed when liking,
commenting or sharing
their content
It demonstrates you are
engaged with the company
93
Who Viewed You?
The 5 most recent five people are identified with a free
account except those that want to remain anonymous
94
Best Practice - Join Groups
LinkedIn lists your
interests at the end of
your profile page
95
Best Practice - LinkedIn Groups
2 ways to
access
your
LinkedIn
Groups
96
Best Practice - LinkedIn Groups
Not all Groups are
created equal
Vary with members
#s and activity
You can manage
notifications,
change settings
or leave a group
97
Best Practice - LinkedIn Groups
You can view &
search the
members of a
group
This makes it easy
to message a non-
connection
98
Best Practice - LinkedIn Groups
This post from
Linked N Chicago
(LiNC)
illustrate another
reason to join
groups
99
LinkedIn Searching
Find people, companies, groups, etc. using search
Type in name or subject and press Enter key
100
LinkedIn Searching
Click on People to reveal categories; People, Jobs, etc.
Location, current company are 2 great search filters
101
LinkedIn Searching
Clicking All filters opens a dialogue box on the right
102
LinkedIn Searching
Location is a great search filters
103
LinkedIn Searching
All filters displays Company, School, Industry
104
LinkedIn Searching
All Filters allow for expanded searching by job title,
e.g. Recruiter or Talent Acquisition at a company
105
LinkedIn Settings
106
LinkedIn Settings
107
LinkedIn Settings
108
LinkedIn Settings
There are three
profile viewing
options
You want to let
individuals and
companies
know that you
are looking at
them
109
LinkedIn Settings
110
McHenry County Workforce Network
September Career Workshops & Services
Free Personalized Job Search Assistance Services
To sign up, email the professional directly
LinkedIn Critiques
60 minute session Virtual Session is a one on one
profile review and/or Q&A about LinkedIn usage
Email me to set up an appointment: BABennett73@gmail.com
111
Success Stories
Raj S. - Financial Industry
Rich K. - Sales
Patti P. - Executive Assistant
Jackie L. - Financial Industry
William V. - Sales
Steve F. - Financial Industry
Mary B. - Retail
I want to add your name to the list!
111
112
Upcoming Webinar Events
LinkedIn Strategic Guidelines
Wednesday September 20, 2023 from 10:00am to 12:00pm
Resumes, Cover Letters and Applying Online
Wednesday October 4, 2023 from 10:00am to 12:00pm
Guide to a Winning Interview
Monday October 9, 2023 from 10:00am to 12:00pm
Network to Success
Job Search for Over 50
Wednesday October 11, 2023 from 1:00pm to 3:00pm
Feel free to connect with me on LinkedIn
Bruce A. Bennett
Mobile: 815-302-9552
Email: BABennett73@gmail.com
LinkedIn: http://www.linkedin.com/in/bruceabennett
Career Coach Corner Blog: http://bruce73.wordpress.com/
https://bruce73.wordpress.com/upcoming-presentations/
Podcast: https://www.spreaker.com/show/b-squared-linkedin
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LinkedIn for Your Job Search

  • 1. For Your Job Search brought to you by Bruce A. Bennett Career Coach Corner September 18, 2023
  • 2. 2 Introduction & Notes for session Introduction MCWN Volunteer since 2010 & Contractor from 2018 Career Coach Corner Blogger & Presenter B² Discuss LinkedIn Podcaster LinkedIn user since 2006 General Notes for Today My contact info is on the last slide Workshop is interactive, Q/A & Parking lot Presentation file is available online at SlideShare (no recording) Follow-up email will include a link to deck and survey Red Arrows
  • 3. 3 Outline for session Outline Why LinkedIn? Navigation tabs Enhancing your profile Best Practices Building your network Searching Settings
  • 4. 4 Goals for session Goals Recognize the differences in a resume & profile Understand how to build a compelling profile Create a relevant job search agent(s) in LinkedIn Research employers on LinkedIn & the Internet
  • 5. 5 LinkedIn - What is it & Why use it? Over 930 million professionals in more than 200 countries use LinkedIn to connect, exchange information, ideas & opportunities!  More than 90% of recruiters search for candidates on LinkedIn  45 million people use LinkedIn to job search weekly  6 people are hired on LinkedIn every minute  77 job applications submitted every second Source: https://blog.hootsuite.com/linkedin-statistics-business
  • 6. 6 LinkedIn Profile - Introduction Card
  • 7. 7 Use the More button to reveal additional options including the Connect
  • 8. 8 LinkedIn Profile - Introduction Card
  • 13. 13 A Very Important Messaging Setting!!!
  • 14. 14 LinkedIn Navigation Tab - Notifications
  • 17. 17 Adding a Custom Banner Providing a custom banner enhances a profile
  • 18. 18 Adding a Custom Banner Use relevant image of your profession or brand 1600 x 400 pixels is suggested banner size
  • 19. 19 Adding a Custom Banner Upload a Photo option allows you to adjust the image to size
  • 20. 20 Editing Your Profile Contact Info Check your contacts for email & phone
  • 21. 21 Editing Your Profile Contact Info Your contact info should include email & phone
  • 22. 22 LinkedIn's Career Explorer Career Explorer identifies transferable skills https://linkedin.github.io/career-explorer/
  • 23. 23 LinkedIn's Career Explorer Begin by identify a job title LinkedIn makes suggestion based on key words
  • 24. 24 LinkedIn's Career Explorer Default setting changes from high to low Find jobs on LinkedIn that match your skills
  • 25. 25 LinkedIn Best Practices 1. Photo 2. Headline that’s not a title 3. About section - TMAY 4. Complete Skills section 5. #OpentoWork - Create a job search agent 6. Posting activity updates & add media 7. Build your network of connections 8. Recommendations 9. Following target companies 10.Join Groups
  • 26. 26 Best Practice - Photo Passport photo with a professional appearance Contrasting plain background Rename photo for SEO e.g. Bruce Bennett LinkedIn Training.jpg
  • 27. 27 Best Practice - Headline List skills or provide a UVP (unique value proposition). Never use the word “Searching” or “Opportunity” in your headline! Save that for your About section.
  • 28. 28 The About section could start with email address and contact information on the very first line Paragraph one should be about what you do, your job titles, work experience, defined skills and industry keywords Paragraph two should show how you have added value to a previous employer - recap a story or more (STAR) Paragraph three should tell how you will solve a company’s problems - use a story (STAR) Close with a call to action, “call me if……” Best Practice - About
  • 29. 29 Examples of an About Section
  • 30. 30 Best Practice - Skills Three skills are displayed but you can have 50 skills You can add a new skill by clicking the + hyperlink symbol The skills can edited by clicking on the pencil Add a new skill
  • 31. 31 Best Practice - Skills LinkedIn suggests key skills based on your profile Click on the skill and Save to add it to your profile Or type in a skill to add it to your profile
  • 32. 32 Best Practice - Skills You can select the role in which you gained the experience Multiple positions can be selected for the skill
  • 34. 34 Best Practice - Skills & Endorsements Click on the editing pencil to arrive at this screen. Two options when clicking on the 3 dots symbol.
  • 35. 35 Best Practice - Skills & Endorsements Click on the symbol and drag the skill to the new position.
  • 36. 36 Best Practice - Skills & Endorsements Endorse connections to receive endorsements
  • 37. 37 Best Practice - LinkedIn Skills When you click on the Demonstrate Skills button it opens this page You can Demonstrate transferable skills by writing or recording a response that will be included with relevant job applications Take Skill Assessments is a feature that is getting traction
  • 38. 38 Best Practice - LinkedIn Skills Demonstrate transferable skills by writing (200 - 4,000 characters) or recording a video response (2 minutes) that will be included with relevant job applications
  • 39. 39 Best Practice - LinkedIn Skills Completing Skill Assessments may benefit your job search
  • 40. 40 Best Practice - LinkedIn Skills You are able to earn the badge by answering questions You can retake the quiz if you do not reach the top 30% level on the first attempt
  • 41. 41 Best Practice - LinkedIn Skills It is imperative to add all your skills to your profile You might ask yourself why is this important? This Is Why I Emphasize Skills
  • 42. 42 Best Practice - LinkedIn Job Search LinkedIn has many tools to enhance job search Covertly letting Recruiters know you are open to work Overtly informing Everyone you are #Opentowork Overtly informing Everyone you are #ONO Review jobs Recommended for you by LinkedIn Search for job openings by title, skill, or company Create relevant job search agent(s) in LinkedIn
  • 43. 43 Best Practice - LinkedIn Job Search LinkedIn suggestions based on profile, skills, company, etc.
  • 44. 44 Best Practice - #OpenToWork Several options exist for the #OpentoWork option Click on the Get started hyperlink option to start the step by step process
  • 45. 45 Best Practice - #OpenToWork Add several job titles that would be appropriate for you The maximum number of job titles you can insert is ten now 5!
  • 46. 46 Best Practice - #OpenToWork Select from Location types and areas, Start date and an Employment type
  • 47. 47 Best Practice - #OpenToWork Select Recruiters only or All LinkedIn members You can edit #OpenToWork status Note: If you are employed and you select All LinkedIn members people at your company can view your status
  • 48. 48 Best Practice - #OpenToWork LinkedIn offers to post your #OpenToWork as a generic status Click on the Start a post button to customize the message
  • 49. 49 Best Practice - #OpenToWork The post should be concise and focused on what you are seeking
  • 50. 50 Best Practice - #OpenToWork
  • 51. 51 Search for relevant jobs posted on the Jobs tab Enter a job title & location to start a search Best Practice - Job Search Agent
  • 52. 52 Best Practice - Job Search Agent All filters allow for expanded searching by Date posted, Experience level, Company and more…. Searches can be filtered on many criteria & saved
  • 53. 53 Best Practice - Job Search Agent
  • 54. 54 Best Practice - Job Search Agent Utilize filters to target your ideal position & company New filters have been recently added Under 10 Applicants, In Your Network & Fair Chance Employer
  • 55. 55 Best Practice - Job Search Agent Apply on the Company website
  • 56. 56 LinkedIn Job Applications The Apply button prompts you to share your profile
  • 57. 57 LinkedIn Easy Apply Application Only use Easy Apply if NOT listed on the Company Website
  • 58. 58 LinkedIn Easy Apply Application Easy Apply takes you through several screens for the application process. Paul Cameron counsels on why not to use a LinkedIn Resume
  • 59. 59 LinkedIn Easy Apply Job Application Easy Apply shows your application progress
  • 60. 60 LinkedIn Easy Apply Job Application One step in the application process is sharing your work experience section but only includes a limit of ten positions Self identification are other questions that may be included You have an opportunity to review the application before submitting it
  • 61. 61 Job Tabs - Interview Prep LinkedIn has multiple features for job search
  • 62. 62 Interview Prep provides sample Q & A with video & tips Job Tabs - Interview Prep
  • 63. 63 Categories button offers additional questions Job Tabs - Interview Prep
  • 64. 64 Play video to understand framework & read tips Job Tabs - Interview Prep
  • 65. 65 LinkedIn allows for verbal and/or written practice Job Tabs - Interview Prep
  • 66. 66 The Job Seeker Guidance option in the Jobs tab introduces LinkedIn Learning Job Tabs - Job Seeker Guidance
  • 67. 67 Analytics & Tools Your Analytics are only visible to you
  • 68. 68 Best Practice - Your Activity Posting can be about articles, recognition, etc. Try to include an article hyperlink, image or video Click on Show all activity at the bottom to view additional content
  • 69. 69 Best Practice - Your Activity
  • 70. 70 Best Practice - Your Activity
  • 71. 71 Best Practice - Add Media Slideshare stores files to share on your profile/posts Use in Posting, About, Featured or Work Experience
  • 72. 72 Three levels of connections Your LinkedIn Network - 1st, 2nd, or 3rd
  • 73. 73 Best Practice - Build Your Network Make your invite more personal!
  • 74. 74 Best Practice - Build Your Network LinkedIn recommends connections, alumni, etc.
  • 75. 75 Best Practice - Build Your Network Click on blue Connect button
  • 76. 76 Best Practice - Build Your Network Dialogue box pops up with two options Add a note customized to the person Send now produces a generic spam like message
  • 77. 77 Best Practice - Build Your Network Make it personal and engaging There is a limit of 300 characters
  • 78. 78 Best Practice - Build Your Network After accepting a connection request, send the person a thank you note, offer of help in networking or welcome them to your network
  • 79. 79 Best Practice - Build Your Network 2nd Level – Click Connect Button, Message Locked
  • 80. 80 Best Practice - Build Your Network 2nd Level - Click Connect or Message group member
  • 81. 81 Best Practice - Build Your Network Click on More to reveal several options including Connect
  • 82. 82 Building Your LinkedIn Network or Not
  • 83. 83 Building Your LinkedIn Network or Not Another way to remove connections is to view the individual on the network tab
  • 84. 84 Best Practice - Recommendations They are an important element to your profile You should have three to four recommendations Who do you ask? Co-workers, Managers, Vendors, Clients, etc. How does the process work? A two way street, i.e. quid pro quo Write recommendations to others You receive notice a recommendation was written for you You review it to approve and post or ask for a revision Lastly, are your recommendations current?
  • 85. 85 Best Practice - Recommendations
  • 86. 86 Best Practice - Recommendations First step is identify who to ask by typing a name
  • 87. 87 Best Practice - Recommendations The 2nd step is to define your relationship and position with the individual by selecting options from the drop down menus
  • 88. 88 Best Practice - Recommendations The 3rd step is to customize the request and offer an idea for their comments. Finish writing the note and click on the Send button to complete.
  • 89. 89 Best Practice - Follow Companies LinkedIn lists your interests at the end of your profile page Keep current with your target companies LinkedIn enables you to easily view news & jobs
  • 90. 90 Best Practice - Follow Companies LinkedIn company page features many details Following the company makes it easy to stay informed and up to date about it Jobs can usually be found on their company page
  • 91. 91 Best Practice - Follow Companies Like, Comment or Repost to engage with a company
  • 92. 92 Best Practice - Follow Companies Additional Job search agents can be specific for your target companies You are more likely to be viewed when liking, commenting or sharing their content It demonstrates you are engaged with the company
  • 93. 93 Who Viewed You? The 5 most recent five people are identified with a free account except those that want to remain anonymous
  • 94. 94 Best Practice - Join Groups LinkedIn lists your interests at the end of your profile page
  • 95. 95 Best Practice - LinkedIn Groups 2 ways to access your LinkedIn Groups
  • 96. 96 Best Practice - LinkedIn Groups Not all Groups are created equal Vary with members #s and activity You can manage notifications, change settings or leave a group
  • 97. 97 Best Practice - LinkedIn Groups You can view & search the members of a group This makes it easy to message a non- connection
  • 98. 98 Best Practice - LinkedIn Groups This post from Linked N Chicago (LiNC) illustrate another reason to join groups
  • 99. 99 LinkedIn Searching Find people, companies, groups, etc. using search Type in name or subject and press Enter key
  • 100. 100 LinkedIn Searching Click on People to reveal categories; People, Jobs, etc. Location, current company are 2 great search filters
  • 101. 101 LinkedIn Searching Clicking All filters opens a dialogue box on the right
  • 102. 102 LinkedIn Searching Location is a great search filters
  • 103. 103 LinkedIn Searching All filters displays Company, School, Industry
  • 104. 104 LinkedIn Searching All Filters allow for expanded searching by job title, e.g. Recruiter or Talent Acquisition at a company
  • 108. 108 LinkedIn Settings There are three profile viewing options You want to let individuals and companies know that you are looking at them
  • 110. 110 McHenry County Workforce Network September Career Workshops & Services Free Personalized Job Search Assistance Services To sign up, email the professional directly LinkedIn Critiques 60 minute session Virtual Session is a one on one profile review and/or Q&A about LinkedIn usage Email me to set up an appointment: BABennett73@gmail.com
  • 111. 111 Success Stories Raj S. - Financial Industry Rich K. - Sales Patti P. - Executive Assistant Jackie L. - Financial Industry William V. - Sales Steve F. - Financial Industry Mary B. - Retail I want to add your name to the list! 111
  • 112. 112 Upcoming Webinar Events LinkedIn Strategic Guidelines Wednesday September 20, 2023 from 10:00am to 12:00pm Resumes, Cover Letters and Applying Online Wednesday October 4, 2023 from 10:00am to 12:00pm Guide to a Winning Interview Monday October 9, 2023 from 10:00am to 12:00pm Network to Success Job Search for Over 50 Wednesday October 11, 2023 from 1:00pm to 3:00pm
  • 113. Feel free to connect with me on LinkedIn Bruce A. Bennett Mobile: 815-302-9552 Email: BABennett73@gmail.com LinkedIn: http://www.linkedin.com/in/bruceabennett Career Coach Corner Blog: http://bruce73.wordpress.com/ https://bruce73.wordpress.com/upcoming-presentations/ Podcast: https://www.spreaker.com/show/b-squared-linkedin