LinkedIn Charting Your Career

Charting Your Career
brought to you by
Bruce A. Bennett
Career Coach Corner
July 31, 2023

2
Introduction & Notes for session
Introduction
MCWN Volunteer since 2010 & Contractor from 2018
Career Coach Corner Blogger & Presenter
B² Discuss LinkedIn Podcaster
LinkedIn user since 2006
General Notes for Today
My contact info is on last slide
Presentation file is available upon request
Workshop is interactive, Q/A & Parking lot
Red Arrows

3
Outline for Charting Your Career
Outline
Why LinkedIn?
Navigation tabs
Enhancing your profile
Best Practices
Building your network
Searching
Settings

4
Goals for session
Goals
Recognize the difference between a resume & profile
Understand how to build a compelling profile
Create a relevant job search agent in LinkedIn
Research employers on LinkedIn & the Internet

5
LinkedIn - What is it & Why use it?
Over 930 million professionals in more than 200
countries use LinkedIn to connect, exchange
information, ideas & opportunities!
More than 90% of recruiters search for candidates on LinkedIn
45 million people use LinkedIn to job search weekly
6 people are hired on LinkedIn every minute
77 job applications submitted every second
Source: https://blog.hootsuite.com/linkedin-statistics-business

6
Your View of My Introduction Card

7
Use the More
button to
reveal
additional
options
including the
Connect

8
My View of the Introduction Card

9
LinkedIn Profile - Add Profile Sections

10

11

12

13
LinkedIn Profile - Introduction Card

14
Adding a Custom Banner
Providing a custom banner enhances a profile

15
Use relevant image
of your profession
or brand
1600 x 400 pixels is
suggested banner
size

16
This is the Upload
a Photo option
that allows you
to adjust the
image to size

17
Editing Your Profile Contact Info
Check your contacts for email & phone

18
Editing Your Profile Contact Info
Your contact info should include email & phone

19
LinkedIn Best Practices
1. Photo
2. Headline that’s not a title
3. About section - TMAY
4. Complete Skills section
5. #OpentoWork - Create a job search agent
6. Posting activity updates & media
7. Build your network of connections
8. Recommendations
9. Following target companies
10. Who’s viewed your profile?
11. Join Groups

20
Strategic Guideline – Profile Photo
Your photo should have a professional appearance
Passport format with a headshot
Any digital photo can be cropped to fit
Rename the photo file for SEO before uploading it
e.g. Bruce Bennett Fishing Guide.jpg

21
Best Practice - Headline
List skills or provide
a UVP (unique value
proposition).
Never use the word
“Searching” or
“Opportunity” in
your headline! Save
that for your About
section.

22
A. B2B Sales at MNO Company
B. Bilingual B2B Sales Professional at MNO Company
C. Fluent Bilingual B2B Sales Professional Helping French and
American Companies expand their International Presence
A. Marketing Manager at XYZ Company
B. Successful Marketing Manager of Brands at XYZ Company
C. Internet Marketing Expert | Looking For New Business
Partnerships That Need Help With Marketing... Lets Connect!
LinkedIn Headline Alternative - UVP

23
The About section could start with email address and contact
information on the very first line
Paragraph one should be about what you do, your job titles, work
experience, defined skills and industry keywords
Paragraph two should show how you have added value to a
previous employer - recap a story or more (STAR)
Paragraph three should tell how you will solve a company’s
problems - use a story (STAR)
Close with a call to action, “call me if……”
Best Practice - About

24
Great Example of an About Section

25
Best Practice - Skills
Three skills are displayed but you can have 50 skills
You can add a new skill by clicking the + hyperlink symbol
The skills can edited by clicking on the pencil
Add a new skill

26
LinkedIn suggests
key skills based on
your profile
Click on the skill and
Save to add it to
your profile
Or type in a skill to
add it to your profile

27
You can select the role
which you gained the
experience
Multiple positions can be
selected for the skill

29
Best Practice - Skills & Endorsements
Click on the editing
pencil to arrive at
this screen.
Two options when
clicking on the 3
dots symbol.

30
Click on the symbol
and drag the skill to
the new position.

31
Endorse connections to receive endorsements

32
Best Practice - LinkedIn Skills
When you click on the
Demonstrate Skills button it
opens this page
You can Demonstrate
transferable skills by writing
or recording a response that
will be included with relevant
job applications
Take Skill Assessments is a
feature that is getting traction

33
Demonstrate transferable skills by writing (200 - 4,000
characters) or recording a video response (2 minutes)
that will be included with relevant job applications

34
Completing Skill Assessments may benefit your job search

35
You are able to
earn the badge
by answering
questions
You can retake the
quiz if you do
not reach the top
30% level on the
first attempt

36
It is imperative to add all your skills to your profile
You might ask yourself why is it so important?
This Is Why I Emphasize Skills

37
Best Practice - LinkedIn Job Search
LinkedIn has many tools to enhance job search
Covertly letting Recruiters know you are open to work
Overtly informing Everyone you are #Opentowork
Overtly informing Everyone you are #ONO
Review jobs Recommended for you by LinkedIn
Search for job openings by title, skill, or company
Create relevant job search agent(s) in LinkedIn

38
Best Practice - LinkedIn Job Search
LinkedIn suggestions based on profile, skills, company, etc.

39
Best Practice - #OpenToWork
Several options exist
for the #OpentoWork
option.
Click on the Get started
hyperlink option to
start the step by step
process.

40
Add several job
titles that would be
appropriate for
you
The maximum
number of job
titles you can
insert is ten now 5!

41
Select from
Location
types and
areas, Start
date and an
Employment
type

42
Select Recruiters
only or All
LinkedIn members
You can edit
#OpenToWork
status
Note: If you are employed and you
select All LinkedIn members people
at your company can view your
status

43
LinkedIn offers to
post your
#OpenToWork as
a generic status
Click on the Start
a post button to
customize the
message

44
The post
should be
concise and
focused on
what you are
seeking

45

46
Search for relevant jobs posted on the Jobs tab
Enter a job title & location to start a search
Best Practice - Job Search Agent

47
Searches can be filtered on many criteria & saved

48
Manage Job Alerts be editing or deleting
Option for Job recommendations from LinkedIn

49
Edit alert for Daily or Weekly updates & notifications

50
Apply button redirects you to company website
LinkedIn Job Applications

51
The Apply button may prompt you to share your profile
LinkedIn Job Applications

52
Use Easy Apply if NOT listed on Company Website
LinkedIn Easy Apply Application

53
LinkedIn Easy Apply Application
Easy Apply takes
you through
several screens for
the application
process.
Paul Cameron
counsels on why
not to use a
LinkedIn Resume

54
LinkedIn Easy Apply Job Application
Easy Apply shows your progress with the application

55
LinkedIn Easy Apply Job Application
One step in the application
process is sharing your
work experience section but
only includes a limit of ten
positions
Self identification are other
questions that may be
included
You have an opportunity to
review the application
before submitting it

56
Job Tabs - Interview Prep
LinkedIn has multiple features for job search

57
Interview Prep provides sample Q & A with video & tips

58
Categories button offers additional questions

59
Play video to understand framework & read tips

60
LinkedIn allows for verbal and/or written practice

61
The Job Seeker
Guidance
option in the
Jobs tab
introduces
LinkedIn
Learning
Job Tabs - Job Seeker Guidance

62
Analytics & Tools
Your Analytics are
only visible to you

63
Best Practice - Your Activity
Posting can be about
articles, recognition, etc.
Try to include an article
hyperlink, image or
video
Click on Show all activity
at the bottom to view
additional content

64

65

66
Best Practice - Add Media
Slideshare stores files to share on your profile/posts
Use in About, Featured or Work Experience sections

67
Three levels of connections
Your LinkedIn Network - 1st, 2nd, or 3rd

68
Make your
invite more
personal!
Best Practice - Build Your Network

69
LinkedIn recommends connections, alumni, etc.

70
Click on blue Connect button

71
Dialogue box pops up with two options
Add a note customized to the person
Send now produces a generic spam like message

72
Make it personal and engaging
There is a limit of 300 characters

73

74
2nd Level – Click Connect Button, Message Locked

75
2nd Level – Click connect or Message group member

76
3 dots
reveal
several
options
including
Connect

77
Building Your LinkedIn Network or Not

78
Building Your LinkedIn Network or Not
Another way to
remove
connections is
to view the
individual on
the network tab

79
Best Practice - Recommendations
They are an important element to your profile
You should have three to four recommendations
Who do you ask?
Co-workers, Managers, Vendors, Clients, etc.
How does the process work?
A two way street, i.e. quid pro quo
Write recommendations to others
You receive notice a recommendation was written for you
You review it to approve and post or ask for a revision
Lastly, are your recommendations current?

80

81
First step is identify who to ask by typing a name

82
The 2nd step is to
define your
relationship and
position with the
individual by
selecting options
from the drop
down menus

83
Third step is to
customize the
request and
offering an idea
for their
comments.
Finish writing the
note and click on
the Send button
to complete.

84
Best Practice - Follow Companies
LinkedIn lists your
interests at the end of
your profile page
Keep current with your
target companies
LinkedIn enables you to
easily view news &
jobs

85
LinkedIn company page
features many details
Following the company
makes it easy to stay
informed and up to date
about it
Jobs can usually be found
on their company page

86
Like,
Comment or
Repost to
engage with
a company

87
Additional Job search
agents can be specific for
your target companies
You are more likely to be
viewed when liking,
commenting or sharing
their content
It demonstrates you are
engaged with the company

88
Best Practice - Who Viewed You?
LinkedIn tracks the
last 90 days of
viewing history
The most recent five
people are identified
viewable with a free
account except those
that want to remain
anonymous

89
Best Practice - Join Groups
LinkedIn lists your
interests at the end
of your profile page

90
Best Practice - LinkedIn Groups
Two ways
to access
your
LinkedIn
Groups

91
Not all
Groups
are
created
equal
Vary with
members
#s and
activity

92
You can manage
notifications,
change settings
or leave a group

93
You can view &
search the
members of a
group
This makes it easy
to message a
non-connection

94
This post from
Linked N Chicago
(LiNC)
illustrate another
reason to join
groups

95
LinkedIn Searching
Find people, companies, groups, etc. using search
Type in name or subject and press Enter key

96
LinkedIn Searching
Click on People to reveal categories; People, Jobs, etc.
Location, current company are 2 great search filters

97
LinkedIn Searching
Clicking All filters opens a dialogue box on the right

98
LinkedIn Searching
Location is a great search filters

99
LinkedIn Searching
All filters displays Company, School, Industry

100
LinkedIn Searching
All Filters allow for expanded searching by job title,
e.g. Recruiter or Talent Acquisition at a company

105
LinkedIn Settings
There are three
profile viewing
options

106
LinkedIn Settings
Options for
the job
seeking
preferences
section

107
McHenry County Workforce Network
August Calendar of Events & Services
Personalized Job Search Assistance Services
To sign up, request the professional directly by email
Resume Critique
Mock Interview
LinkedIn Critique

108
Upcoming Webinar Events
Resumes, Cover Letters and Applying Online
Wednesday August 2, 2023 from 10:00am to 12:00pm
Guide to a Winning Interview
Monday August 7, 2023 from 10:00am to 12:00pm
Network to Success - Building Confidence
Wednesday August 9, 2023 from 1:00pm to 3:00pm
LinkedIn for Your Job Search
Monday August 14, 2023 from 10:00am to 12:00pm
LinkedIn Strategic Guidelines
Wednesday August 16, 2023 from 10:00am to 12:00pm

Feel free to connect with me on LinkedIn
Bruce A. Bennett
Mobile: 815-302-9552
Email: BABennett73@gmail.com
LinkedIn: http://www.linkedin.com/in/bruceabennett
Career Coach Corner Blog: http://bruce73.wordpress.com/
https://bruce73.wordpress.com/upcoming-presentations/
Podcast: https://www.spreaker.com/show/b-squared-linkedin

LinkedIn Charting Your Career

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