This webinar helps you understand and navigate your way through LinkedIn. Topics covered include learning the many elements of your profile, populating your work experience history, and understanding why a profile is more than just a resume. You will be able to identify the different features available on LinkedIn and where to focus your attention. We will teach how to create a job search agent on LinkedIn and explore job applications on LinkedIn.
1. For Your Job Search
brought to you by
Bruce A. Bennett
Career Coach Corner
June 19, 2023
2. 2
Introduction & Notes for session
Introduction
MCWN Volunteer since 2010 & Contractor from 2018
Career Coach Corner Blogger & Presenter
B² Discuss LinkedIn Podcaster
LinkedIn user since 2006
General Notes for Today
My contact info is on last slide
Presentation file is available online at SlideShare (no recording)
Workshop is interactive, Q/A & Parking lot
Red Arrows
3. 3
Outline for session
Outline
Why LinkedIn?
Navigation tabs
Enhancing your profile
Best Practices
Building your network
Searching
Settings
4. 4
Goals for session
Goals
Recognize the difference between a resume & profile
Understand how to build a compelling profile
Create a relevant job search agent(s) in LinkedIn
Research employers on LinkedIn & the Internet
5. 5
LinkedIn - What is it & Why use it?
Over 900 million professionals in more than 200
countries use LinkedIn to connect, exchange
information, ideas & opportunities!
More than 90% of recruiters search for candidates on LinkedIn
45 million people use LinkedIn to job search weekly
6 people are hired on LinkedIn every minute
77 job applications submitted every second
Source: https://blog.hootsuite.com/linkedin-statistics-business
24. 24
LinkedIn Best Practices
1. Photo
2. Headline that’s not a title
3. About section - TMAY
4. Complete Skills section
5. #OpentoWork - Create a job search agent
6. Posting activity updates & add media
7. Build your network of connections
8. Recommendations
9. Following target companies
10. Join Groups
25. 25
Passport headshot photo with a professional appearance
Contrasting plain background
Name photo for SEO
e.g. Bruce Bennett LinkedIn Training.jpg
Best Practice - Photo
26. 26
Best Practice - Headline
List skills or provide
a UVP (unique value
proposition).
Never use the word
“Searching” or
“Opportunity” in
your headline! Save
that for your About
section.
27. 27
The About section could start with email address and contact
information on the very first line
Paragraph one should be about what you do, your job titles, work
experience, defined skills and industry keywords
Paragraph two should show how you have added value to a
previous employer - recap a story or more (STAR)
Paragraph three should tell how you will solve a company’s
problems - use a story (STAR)
Close with a call to action, “call me if……”
Best Practice - About
29. 29
Best Practice - Skills
Three skills are displayed but you can have 50 skills
You can add a new skill by clicking the + hyperlink symbol
The skills can edited by clicking on the pencil
Add a new skill
30. 30
Best Practice - Skills
LinkedIn suggests
key skills based on
your profile
Click on the skill and
Save to add it to
your profile
Or type in a skill to
add it to your profile
31. 31
Best Practice - Skills
You can select the role in
which you gained the
experience
Multiple positions can be
selected for the skill
32. 32
Best Practice - Skills
You can select the role in
which you gained the
experience
Multiple positions can be
selected for the skill
34. 34
Best Practice - Skills & Endorsements
Click on the editing pencil
to arrive at this screen.
Two options when clicking
on the 3 dots symbol.
35. 35
Best Practice - Skills & Endorsements
Click on the symbol and drag the
skill to the new position.
36. 36
Best Practice - Skills & Endorsements
Endorse connections to receive endorsements
37. 37
Best Practice - LinkedIn Skills
When you click on the
Demonstrate Skills button it
opens this page
You can Demonstrate
transferable skills by writing
or recording a response that
will be included with relevant
job applications
Take Skill Assessments is a
feature that is getting traction
38. 38
Best Practice - LinkedIn Skills
Demonstrate transferable skills by writing (200 - 4,000
characters) or recording a video response (2 minutes)
that will be included with relevant job applications
39. 39
Best Practice - LinkedIn Skills
Completing Skill Assessments may benefit your job search
40. 40
Best Practice - LinkedIn Skills
You are able to
earn the badge
by answering
questions
You can retake the
quiz if you do
not reach the top
30% level on the
first attempt
41. 41
Best Practice - LinkedIn Skills
It is imperative to add all your skills to your profile
You might ask yourself why is it so important?
This Is Why I Emphasize Skills
42. 42
Best Practice - LinkedIn Job Search
LinkedIn has many tools to enhance job search
Covertly letting Recruiters know you are open to work
Overtly informing Everyone you are #Opentowork
Overtly informing Everyone you are #ONO
Review jobs Recommended for you by LinkedIn
Search for job openings by title, skill, or company
Create relevant job search agent(s) in LinkedIn
43. 43
Best Practice - LinkedIn Job Search
LinkedIn suggestions based on profile, skills, company, etc.
44. 44
Best Practice - #OpenToWork
Several options exist
for the #OpentoWork
option.
Click on the Get started
hyperlink option to
start the step by step
process.
45. 45
Best Practice - #OpenToWork
Add several job
titles that would
be appropriate
for you
The maximum
number of job
titles you can
insert is ten
now 5!
46. 46
Best Practice - #OpenToWork
Base pay,
benefits and
commute
distance can be
specified
47. 47
Best Practice - #OpenToWork
Select preferred
schedule and
type of hours
you are seeking
48. 48
Best Practice - #OpenToWork
Click on drop
down to select
All LinkedIn
members or
Recruiters
only
You can edit
#OpenToWork
status
49. 49
Best Practice - #OpenToWork
Beware if you are
employed and
you select All
LinkedIn
members people
at your company
can view your
status
50. 50
Best Practice - #OpenToWork
You can post your #OpenToWork generic status
The post should be concise and focused
52. 52
Search for relevant jobs posted on the Jobs tab
Enter a job title & location to start a search
Best Practice - Job Search Agent
53. 53
Best Practice - Job Search Agent
Searches can be filtered on many criteria & saved
54. 54
The Apply button may prompt you to share your profile
LinkedIn Job Applications
55. 55
ONLY use Easy Apply if NOT listed on Company Website
LinkedIn Easy Apply Application
56. 56
LinkedIn Easy Apply Application
Easy Apply takes
you through
several screens for
the application
process.
Paul Cameron
counsels on why
not to use a
LinkedIn Resume
57. 57
LinkedIn Easy Apply Job Application
Easy Apply shows your progress with the application
58. 58
LinkedIn Easy Apply Job Application
One step in the application
process is sharing your
work experience section but
only includes a limit of ten
positions
Self identification are other
questions that may be
included
You have an opportunity to
review the application
before submitting it
59. 59
Job Tabs - Interview Prep
LinkedIn has multiple features for job search
66. 66
Best Practice - Your Activity
Posting can be about
articles, recognition, etc.
Try to include an article
hyperlink, image or
video
Click on Show all activity
at the bottom to view
additional content
73. 73
Click on blue Connect button
Best Practice - Build Your Network
74. 74
Dialogue box pops up with two options
Add a note customized to the person
Send now produces a generic spam like message
Best Practice - Build Your Network
75. 75
Make it personal and engaging
There is a limit of 300 characters
Best Practice - Build Your Network
76. 76
Best Practice - Build Your Network
After accepting a
connection
request, send
the person a
thank you note,
offer of help in
networking or
welcome them
to your network
77. 77
2nd Level – Click Connect Button, Message Locked
Best Practice - Build Your Network
78. 78
2nd Level – Click connect or Message group member
Best Practice - Build Your Network
81. 81
Building Your LinkedIn Network or Not
Another way to
remove
connections is
to view the
individual on
the network tab
82. 82
Best Practice - Recommendations
They are an important element to your profile
You should have three to four recommendations
Who do you ask?
Co-workers, Managers, Vendors, Clients, etc.
How does the process work?
A two way street, i.e. quid pro quo
Write recommendations to others
You receive notice a recommendation was written for you
You review it to approve and post or ask for a revision
Lastly, are your recommendations current?
84. 84
Best Practice - Recommendations
First step is identify who to ask by typing a name
85. 85
Best Practice - Recommendations
The 2nd step is to
define your
relationship and
position with the
individual by
selecting options
from the drop
down menus
86. 86
Best Practice - Recommendations
Third step is to
customize the
request and
offering an idea
for their
comments.
Finish writing the
note and click on
the Send button
to complete.
87. 87
Best Practice - Follow Companies
LinkedIn lists your
interests at the end of
your profile page
Keep current with your
target companies
LinkedIn enables you to
easily view news &
jobs
88. 88
LinkedIn company page
features many details
Following the company
makes it easy to stay
informed and up to date
about it
Jobs can usually be found
on their company page
Best Practice - Follow Companies
89. 89
Best Practice - Follow Companies
Like,
Comment or
Repost to
engage with
a company
90. 90
Best Practice - Follow Companies
Additional Job search
agents can be specific for
your target companies
You are more likely to be
viewed when liking,
commenting or sharing
their content
It demonstrates you are
engaged with the company
113. 113
McHenry County Workforce Network
June Career Workshops & Services
Free Personalized Job Search Assistance Services
To sign up, email the professional directly
LinkedIn Critiques
60 minute session Virtual Session is a one on one
profile review and/or Q&A about LinkedIn usage
Email me to set up an appointment: BABennett73@gmail.com
114. 114
Success Stories
Kelly C. – Customer Service
Improved her profile after workshops to get found & hired
Connie K. – CSX Manager
Attended workshops and “never imagined….I would get this offer and salary”
Liz Z. – Graphic Design
Incorporated my recommendations from Zoom sessions and offered job
Lana H. – IT Support
Attended my workshops, used LinkedIn effectively and offered job
Rick P. – Sales Professional
Improved his profile after workshops & 1on1 critique
I want to add your name to the list!
115. 115
Upcoming Webinar Events
LinkedIn Strategic Guidelines
Wednesday June 21, 2023 from 10:00am to 12:00pm
Resumes, Cover Letters and Applying Online
Wednesday July 5, 2023 from 10:00am to 12:00pm
Guide to a Winning Interview
Monday July 10, 2023 from 10:00am to 12:00pm
Network to Success
Portfolios – A Job Search Tool
Wednesday July 12, 2023 from 1:00pm to 3:00pm
116. Feel free to connect with me on LinkedIn
Bruce A. Bennett
Mobile: 815-302-9552
Email: BABennett73@gmail.com
LinkedIn: http://www.linkedin.com/in/bruceabennett
Career Coach Corner Blog: http://bruce73.wordpress.com/
https://bruce73.wordpress.com/upcoming-presentations/
Podcast: https://www.spreaker.com/show/b-squared-linkedin