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LinkedIn Charting Your Career
The document is a workshop guide by Bruce A. Bennett focused on enhancing LinkedIn profiles and navigating job searches effectively. It covers key topics such as profile best practices, building networks, job search strategies, and LinkedIn features to assist job seekers. The session aims to help participants differentiate between resumes and LinkedIn profiles, create compelling profiles, and utilize LinkedIn for effective job searches.
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LinkedIn Charting Your Career
- 1. Charting Your Career broughtto you by Bruce A. Bennett Career Coach Corner October 30, 2023
- 2. 2 Introduction & Notesfor session Introduction MCWN Volunteer since 2010 & Contractor from 2018 Career Coach Corner Blogger & Presenter B² Discuss LinkedIn Podcaster LinkedIn user since 2006 General Notes for Today My contact info is on last slide Presentation file is available upon request Workshop is interactive, Q/A & Parking lot Red Arrows
- 3. 3 Outline for ChartingYour Career Outline Why LinkedIn? Enhancing your profile Best Practices Building your network Searching Settings
- 4. 4 Goals for session Goals Recognizethe difference between a resume & profile Understand how to build a compelling profile Create a relevant job search agent in LinkedIn Research employers on LinkedIn & the Internet
- 5. 5 LinkedIn - Whatis it & Why use it? Over 950 million professionals use LinkedIn to network, exchange information, develop ideas, explore opportunities and connect! More than 90% of recruiters search for candidates on LinkedIn 45 million people use LinkedIn to job search weekly 6 people are hired on LinkedIn every minute 77 job applications submitted every second Source: https://blog.hootsuite.com/linkedin-statistics-business
- 6. 6 Your View ofMy Introduction Card
- 7. 7 Use the More buttonto reveal additional options including the Connect
- 8. 8 My View ofthe Introduction Card
- 9. 9 LinkedIn Profile -Add Profile Sections
- 10. 10 LinkedIn Profile -Add Profile Sections
- 11. 11 LinkedIn Profile -Add Profile Sections
- 12. 12 LinkedIn Profile -Add Profile Sections
- 13. 13 LinkedIn Profile -Introduction Card
- 14. 14 Adding a CustomBanner Providing a custom banner enhances a profile
- 15. 15 Adding a CustomBanner Use relevant image of your profession or brand 1600 x 400 pixels is suggested banner size
- 16. 16 Adding a CustomBanner This is the Upload a Photo option that allows you to adjust the image to size
- 17. 17 Editing Your ProfileContact Info Check your contacts for email & phone
- 18. 18 Editing Your ProfileContact Info Your contact info should include email & phone
- 19. 19 LinkedIn Best Practices 1.Photo 2. Headline that’s not a title 3. About section - TMAY 4. Complete Skills section 5. #OpentoWork - Create a job search agent 6. Posting activity updates & media 7. Build your network of connections 8. Recommendations 9. Following target companies 10. Who’s viewed your profile? 11. Join Groups
- 20. 20 Strategic Guideline –Profile Photo Your photo should have a professional appearance Passport format with a headshot Any digital photo can be cropped to fit Rename the photo file for SEO before uploading it e.g. Bruce Bennett Fishing Guide.jpg
- 21. 21 Best Practice -Headline List skills or provide a UVP (unique value proposition). Never use the word “Searching” or “Opportunity” in your headline! Save that for your About section.
- 22. 22 A. B2B Salesat MNO Company B. Bilingual B2B Sales Professional at MNO Company C. Fluent Bilingual B2B Sales Professional Helping French and American Companies expand their International Presence A. Marketing Manager at XYZ Company B. Successful Marketing Manager of Brands at XYZ Company C. Internet Marketing Expert | Looking For New Business Partnerships That Need Help With Marketing... Lets Connect! LinkedIn Headline Alternative - UVP
- 23. 23 The About sectioncould start with email address and contact information on the very first line Paragraph one should be about what you do, your job titles, work experience, defined skills and industry keywords Paragraph two should show how you have added value to a previous employer - recap a story or more (STAR) Paragraph three should tell how you will solve a company’s problems - use a story (STAR) Close with a call to action, “call me if……” Best Practice - About
- 24. 24 Great Example ofan About Section
- 25. 25 Strategic Guideline -Skills Two skills are featured but you can have 50 skills You can add a new skill by clicking the + hyperlink symbol The skills can edited by clicking on the pencil Add a new skill Edit your skills
- 26. 26 Best Practice -Skills LinkedIn suggests key skills based on your profile Click on the skill and Save to add it to your profile Or type in a skill to add it to your profile
- 27. 27 Best Practice -Skills You can select the role which you gained the experience Multiple positions can be selected for the skill
- 28. 28 Best Practice -Skills
- 29. 29 Best Practice -Skills & Endorsements Click on the editing pencil to arrive at this screen. Two options when clicking on the 3 dots symbol.
- 30. 30 Best Practice -Skills & Endorsements Click on the symbol and drag the skill to the new position.
- 31. 31 Best Practice -Skills & Endorsements Endorse connections to receive endorsements
- 32. 32 Best Practice -LinkedIn Skills When you click on the Demonstrate Skills button it opens this page You can Demonstrate transferable skills by writing or recording a response that will be included with relevant job applications Take Skill Assessments is a feature that is getting traction
- 33. 33 Best Practice -LinkedIn Skills Demonstrate transferable skills by writing (200 - 4,000 characters) or recording a video response (2 minutes) that will be included with relevant job applications
- 34. 34 Best Practice -LinkedIn Skills Completing Skill Assessments may benefit your job search
- 35. 35 Best Practice -LinkedIn Skills You are able to earn the badge by answering questions You can retake the quiz if you do not reach the top 30% level on the first attempt
- 36. 36 Best Practice -LinkedIn Skills It is imperative to add all your skills to your profile You might ask yourself why is it so important? This Is Why I Emphasize Skills
- 37. 37 Best Practice -LinkedIn Job Search LinkedIn has many tools to enhance job search Covertly letting Recruiters know you are open to work Overtly informing Everyone you are #Opentowork Overtly informing Everyone you are #ONO Review jobs Recommended for you by LinkedIn Search for job openings by title, skill, or company Create relevant job search agent(s) in LinkedIn
- 38. 38 Best Practice -LinkedIn Job Search LinkedIn suggestions based on profile, skills, company, etc.
- 39. 39 Best Practice -#OpenToWork Several options exist for the #OpentoWork option. Click on the Get started hyperlink option to start the step by step process.
- 40. 40 Best Practice -#OpenToWork Add several job titles that would be appropriate for you The maximum number of job titles you can insert is ten now 5!
- 41. 41 Best Practice -#OpenToWork Select from Location types and areas, Start date and an Employment type
- 42. 42 Best Practice -#OpenToWork Select Recruiters only or All LinkedIn members You can edit #OpenToWork status Note: If you are employed and you select All LinkedIn members people at your company can view your status
- 43. 43 Best Practice -#OpenToWork LinkedIn offers to post your #OpenToWork as a generic status Click on the Start a post button to customize the message
- 44. 44 Best Practice -#OpenToWork The post should be concise and focused on what you are seeking
- 45. 45 Best Practice -#OpenToWork
- 46. 46 Search for relevantjobs posted on the Jobs tab Enter a job title & location to start a search Best Practice - Job Search Agent
- 47. 47 Best Practice -Job Search Agent Searches can be filtered on many criteria & saved
- 48. 48 Manage Job Alertsbe editing or deleting Option for Job recommendations from LinkedIn Best Practice - Job Search Agent
- 49. 49 Edit alert forDaily or Weekly updates & notifications Best Practice - Job Search Agent
- 50. 50 Apply button redirectsyou to company website LinkedIn Job Applications
- 51. 51 The Apply buttonmay prompt you to share your profile LinkedIn Job Applications
- 52. 52 Use Easy Applyif NOT listed on Company Website LinkedIn Easy Apply Application
- 53. 53 LinkedIn Easy ApplyApplication Easy Apply takes you through several screens for the application process. Paul Cameron counsels on why not to use a LinkedIn Resume
- 54. 54 LinkedIn Easy ApplyJob Application Easy Apply shows your progress with the application
- 55. 55 LinkedIn Easy ApplyJob Application One step in the application process is sharing your work experience section but only includes a limit of ten positions Self identification are other questions that may be included You have an opportunity to review the application before submitting it
- 56. 56 Job Tabs -Interview Prep LinkedIn has multiple features for job search
- 57. 57 Interview Prep providessample Q & A with video & tips Job Tabs - Interview Prep
- 58. 58 Categories button offersadditional questions Job Tabs - Interview Prep
- 59. 59 Play video tounderstand framework & read tips Job Tabs - Interview Prep
- 60. 60 LinkedIn allows forverbal and/or written practice Job Tabs - Interview Prep
- 61. 61 The Job Seeker Guidance optionin the Jobs tab introduces LinkedIn Learning Job Tabs - Job Seeker Guidance
- 62. 62 Analytics & Tools YourAnalytics are only visible to you
- 63. 63 Best Practice -Your Activity Posting can be about articles, recognition, etc. Try to include an article hyperlink, image or video Click on Show all activity at the bottom to view additional content
- 64. 64 Best Practice -Your Activity
- 65. 65 Best Practice -Your Activity
- 66. 66 Best Practice -Add Media Slideshare stores files to share on your profile/posts Use in the Featured or Work Experience sections
- 67. 67 Three levels ofconnections Your LinkedIn Network - 1st, 2nd, or 3rd
- 68. 68 Make your invite more personal! BestPractice - Build Your Network
- 69. 69 Best Practice -Build Network People you may know with similar roles Click on their name or photo to connect
- 70. 70 Best Practice -Build Network Click on the blue Connect button
- 71. 71 Dialogue box popsup with two options Add a note customized to the person Send now produces a generic spam like message Best Practice - Build Your Network
- 72. 72 Make it personaland engaging There is a limit of 300 characters Best Practice - Build Your Network
- 73. 73 Best Practice- BuildNetwork A personal note greatly increases the likelihood of a successful connection Only 300 characters can be used for the note
- 74. 74 2nd Level –Click Connect Button, Message Locked Best Practice - Build Your Network
- 75. 75 2nd Level –Click connect or Message group member Best Practice - Build Your Network
- 76. 76 More or (3 dots) reveal several options including Connect BestPractice - Build Your Network
- 77. 77 Building Your LinkedInNetwork or Not
- 78. 78 Building Your LinkedInNetwork or Not Another way to remove connections is to view the individual on the network tab
- 79. 79 Best Practice -Recommendations They are an important element to your profile You should have three to four recommendations Who do you ask? Co-workers, Managers, Vendors, Clients, etc. How does the process work? A two way street, i.e. quid pro quo Write recommendations to others You receive notice a recommendation was written for you You review it to approve and post or ask for a revision Lastly, are your recommendations current?
- 80. 80 Best Practice -Recommendations
- 81. 81 Best Practice -Recommendations First step is identify who to ask by typing a name
- 82. 82 Best Practice -Recommendations The 2nd step is to define your relationship and position with the individual by selecting options from the drop down menus
- 83. 83 Best Practice -Recommendations Third step is to customize the request and offering an idea for their comments. Finish writing the note and click on the Send button to complete.
- 84. 84 Best Practice -Follow Companies LinkedIn lists your interests at the end of your profile page Keep current with your target companies LinkedIn enables you to easily view news & jobs
- 85. 85 Best Practice -Follow Companies A LinkedIn company page features many details Following a company makes it easy to be informed The company knows you are Following them and/or Interested working with them
- 86. 86 Best Practice -Follow Companies Like, Comment or Repost to engage with a company
- 87. 87 Best Practice -Follow Companies Additional Job search agents can be specific for your target companies You are more likely to be viewed when liking, commenting or sharing their content It demonstrates you are engaged with the company
- 88. 88 Best Practice -Who Viewed You? LinkedIn tracks the last 90 days of viewing history The most recent five people are identified viewable with a free account except those that want to remain anonymous
- 89. 89 Best Practice -Join Groups LinkedIn lists your interests at the end of your profile page
- 90. 90 Best Practice -LinkedIn Groups Two ways to access your LinkedIn Groups
- 91. 91 Best Practice -LinkedIn Groups Not all Groups are created equal Vary with members #s and activity
- 92. 92 Best Practice -LinkedIn Groups You can manage notifications, change settings or leave a group
- 93. 93 Best Practice -LinkedIn Groups You can view & search the members of a group This makes it easy to message a non-connection
- 94. 94 Best Practice -LinkedIn Groups This post from Linked N Chicago (LiNC) illustrate another reason to join groups
- 95. 95 LinkedIn Searching Find people,companies, groups, etc. using search Type in name or subject and press Enter key
- 96. 96 LinkedIn Searching Click onPeople to reveal categories; People, Jobs, etc. Location, current company are 2 great search filters
- 97. 97 LinkedIn Searching Clicking Allfilters opens a dialogue box on the right
- 98. 98 LinkedIn Searching Location isa great search filters
- 99. 99 LinkedIn Searching All filtersdisplays Company, School, Industry
- 100. 100 LinkedIn Searching All Filtersallow for expanded searching by job title, e.g. Recruiter or Talent Acquisition at a company
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- 105. 105 LinkedIn Settings There arethree profile viewing options
- 106. 106 LinkedIn Settings Options for thejob seeking preferences section
- 107. 107 McHenry County WorkforceNetwork November Calendar of Events & Services Personalized Job Search Assistance Services To sign up, request the professional directly by email Resume Critique Mock Interview LinkedIn Critique
- 108. 108 Upcoming Webinar Events Resumes,Cover Letters and Applying Online* *Zoom and In-Person event in the Woodstock office Thursday November 2, 2023 from 10:00am to 12:00pm Guide to a Winning Interview Monday November 6, 2023 from 10:00am to 12:00pm NTS Job Club Effective Networking in Your Career Wednesday November 8, 2023 from 1:00pm to 3:00pm LinkedIn for Your Job Search Monday November 13, 2023 from 10:00am to 12:00pm LinkedIn Strategic Guidelines Wednesday November 15, 2023 from 10:00am to 12:00pm
- 109. Feel free toconnect with me on LinkedIn Bruce A. Bennett Mobile: 815-302-9552 Email: BABennett73@gmail.com LinkedIn: http://www.linkedin.com/in/bruceabennett Career Coach Corner Blog: http://bruce73.wordpress.com/ https://bruce73.wordpress.com/upcoming-presentations/ Podcast: https://www.spreaker.com/show/b-squared-linkedin